By all indications, the Sandals Latin American Travel Agents Golf Tournament is not all about fun and games.

There is a serious side to the annual tournament.

Apart from serving as a common unifying force where Latin American-based travel agents meet to get their swing on and view close-up the exquisite Sandals Resorts International properties, the tournament also boasts a charitable side.

Financial proceeds raised, especially from a side-show putting contest, will go to the Sandals Foundation, which nourishes a robust junior golf programme that spawned the likes of Jamaican pro Wesley Brown.

Beyond that, Arlenes Garcia, director of sales and marketing for Latin America, pointed out that promoting the island as a major sports tourism attraction is of vital importance and the annual golf tournament presents the opportunity for travel agents to do so.

This year's ninth staging of the LatAm tournament attracted 98 agents from countries such as Brazil, Argentina, Uruguay, Paraguay, Guatemala, Costa Rica, Panama, Peru and Mexico, who graced the Sandals Golf and Country Club in Upton, St Ann.

“The Caribbean and Jamaica is our home and so we are always pleased to be here spending time with our travel advisors and, more importantly, showing them the product. Being here is the opportunity to actually see the resorts and experience the Sandals product because seeing is believing,” Garcia said.

“So, when the travel advisors go back home, this is what they are going to talk about. Also, to be here playing golf on this fantastic golf course is the opportunity for them to actually grow that niche, as they make the most of the opportunities to bring tourism to this beautiful island,” she added.

While the putting contest – which sees the travel advisors contributing a small fee to participate –created some excitement of its own, there was also fireworks in the major four-member scramble tournament, as the two-day event picked up momentum on Saturday’s final day.

The team of Breno Luz, Ricardo Dantas, Denilson Milan, Raphael Abreu, were front runners from the start, while the trio of Artur Costa, Ricardo Silva, Marco Oliveira, and the quartet of Jorge Bardot, Jose Cabrera, Leonardo Curutchague and Andres Elissalde, also proved competitive.

Still, Garcia reiterated that camaraderie witnessed during golf, is just a small taste of how they work together to achieve a common goal.

“Year over year we see the increase of the tourism from the (Latin American) region into the Caribbean, especially Jamaica. We are one team promoting the life at Sandals beautiful resorts, this fantastic golf course and everything that we do day-by-day and so for me, Sandals has provided a career and the opportunity to grow,” she ended.