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• Shelly-Ann Fraser-Pryce launches hair care line, AFIMI, ahead of final Olympic Games

  In what is hoped will be a memorable year for Jamaican track and field star Shelly-Ann Fraser-Pryce, the legendary sprinter has announced the launch of her new hair care line, AFIMI. The announcement comes as Fraser-Pryce prepares to compete in her final Olympic Games, aiming to make history by winning a record-extending fifth Olympic 100m medal in Paris.

  Fraser-Pryce, 37, has faced injury challenges over the past few years and has only had four races this season, three of which were at the Jamaican national championships in late June. Despite her limited time on the track, her entrepreneurial spirit continues to thrive. The three-time Olympic gold medalist shared the news of her latest venture on Instagram, posting a video that features her running on a track, enjoying the beach, and proudly standing beside her products, all while wearing various hairstyles that showcase the versatility of her yet-to-be-released hair care line.

  In her Instagram post, Fraser-Pryce, adorned in Jamaican colors, is seen wearing braids, lace front wigs, and other styles, emphasizing the multi-use nature of AFIMI products. The caption reads, “Hair is your most powerful form of self-expression and has been an exciting way to reinvent myself every time I step on the track. From the main stage to the finish line, my hair has helped me set the tone for many fearless victories. That’s why it’s so important that it gets the care it needs. I’ve designed these products with you in mind to keep your hair feeling and performing its best no matter what comes your way. This line is a vibrant tribute to Jamaica, inspired by its lush resources and welcoming essence — each ingredient naturally sourced from the earth to enhance your natural beauty. AFIMI, It’s for you, no matter who you are.”

  

  Fraser-Pryce is no stranger to making bold statements with her hair. Whether at the World Athletics Championships or the Olympic Games, she has consistently used her hair to express her vibrant personality and Jamaican pride. At the 2019 World Championships in Doha, Qatar, she won her fourth world championship gold medal in the 100 meters with a stunning rainbow-dyed hairstyle. In 2022, she claimed her record fifth world 100m title in Eugene, Oregon, while sporting a beautiful blonde look with green and yellow highlights.

  At the 2023 World Athletics Championships, she left fans speechless with a striking orange wig featuring elements of hot pink during her first 100m heat. Similarly, at the 2020 Tokyo Olympic Games, she wore a yellow-to-orange ombre wig while taking home the silver medal in the women’s 100m race.

  Fraser-Pryce's love for hair dates back to 2013 when she launched Chic Hair Ja, a store that retailed virgin human hair and hair care products in Kingston. The store enjoyed a successful run until 2017. That same year, she revamped and rebranded her hair care line to Lady Shelly, adding natural products to the lineup. Lady Shelly featured products made in Jamaica with natural ingredients, catering to all hair textures and positioning itself as a multicultural hair care line.

  

  As Fraser-Pryce prepares for her final Olympic Games, fans are eagerly anticipating not only her performance on the track but also the stylish hair looks she will undoubtedly bring to Paris. With AFIMI, she continues to inspire and empower, showing that her influence extends far beyond the world of athletics.

   

   

   

• Haitian swimmer Alex Grand'Pierre gushes over opening ceremony outfit for 2024 Paris Olympics

  Haitian swimmer Alex Grand'Pierre believes his Olympic team will be the best-dressed at tonight's Opening Ceremony for the 2024 Paris Olympics after receiving his stunning outfit, designed by celebrated Italian designer Stella Jean. Known for her vibrant and culturally rich creations, Stella Jean, who has partial Haitian heritage, has crafted an ensemble that has left Grand'Pierre and his teammates in awe.

  In an Instagram reel, Grand'Pierre revealed the colourful outfit, which includes pants inspired by Haitian artwork titled "The Passage," a matching scarf, and black and white shoes. Overwhelmed with excitement, he exclaimed, "I think we might win Best Dressed."

  Addressing Stella Jean directly in his post, Grand'Pierre said, "You knocked it out of the park! I am so excited to wear this outfit. Actually seeing it in person and knowing that I am going to be wearing it tomorrow (Friday), I'm super, super excited. My first Olympics, but to be wearing this, it feels super special, so thank you for your incredible design."

  Jean, renowned for her work that often reflects her diverse heritage, will personally dress the Haitian athletes competing in the games. Her designs are expected to capture the attention of spectators and fellow athletes alike, showcasing the rich cultural tapestry of Haiti.

  A senior at Bowdoin College, Grand'Pierre is a multi-time New England Small College Athletic Conference (NESCAC) champion, an NCAA Division III All-American, and a Haitian record holder.

  He qualified for the Paris Games in the 100m breaststroke following a first-place finish (1:02.39) at the Central American and Caribbean Swimming Championships (CCCAN) in June. His event's competition begins on July 27th at the Paris Aquatics Centre.

  Grand'Pierre follows in the footsteps of his older sisters, Naomy (2016 Rio Games) and Emilie (2020 Tokyo Games). Naomy is now the coach for the Haitian swim team.

  The opening ceremony is set to get underway just after noon (Jamaica time); 1 pm EST.

   

• Paris Olympics: Home hero Dupont sends France into rugby sevens semi-finals

  Antoine Dupont sealed hosts France's progression to the rugby sevens semi-finals as his late try clinched victory over Argentina at the Paris Olympics.

  Dupont, voted the 2021 World Player of the Year, missed out on this year's Six Nations to prepare himself for the sevens at the Games.

  And he scored a brilliant solo try in the dying seconds at a jam-packed Stade de France to wrap up a 26-14 triumph over Argentina on Thursday.

  Aaron Grandidier had earlier crossed the line twice along with back-rower Andy Timo's opener in a dominant first half, though Argentina fought back after the break.

  Rodrigo Isgro responded for Los Pumas before Marcos Moneta sneaked over after France were reduced to six when Jordan Sepho was sin-binned.

  Yet home favourite Dupont stepped up in the decisive moment, whipping the crowd into frenzy after setting up a last-four meeting against South Africa, who overcame New Zealand in the quarter-finals.

  South Africa finished third in Pool A as New Zealand topped the group, but the Springboks exacted revenge against the All Blacks to secure a semi-final berth.

  The Springboks raced into a two-try lead before holding out for a 14-7 victory to stun one of the pre-tournament favourites.

  Fiji, champions in 2016 when the event was first introduced and four years later in Tokyo, unexpectedly found themselves up against it as Chay Mullins bundled over twice to snatch a 10-7 lead for Ireland at half-time.

  Zac Ward extended the Irish lead but two tries in less than 30 seconds from Selestino Ravutaumada and Terio Tamani snatched a 19-15 turnaround.

  The two-time Olympic champions will meet Australia after the Wallabies downed the United States with ease.

  Corey Toole and James Turner both crossed in the first half en route to a convincing 18-0 triumph in the final match of the day, sending Australia into their first rugby sevens semi-final at the Olympics.