PIF and Concacaf inked a multi-year partnership that supports their shared ambition to grow football at every level of the game in North America, Central America, and the Caribbean.
It was announced on Friday after an official signing in New York.
The partnership is expected to spur the growth of the sport at all levels, inspiring more people to take up football, as well as boost Concacaf tournaments for men, women, and youth of both national teams and clubs. Additionally, the two organizations will collaborate to strengthen and advance Concacaf football development initiatives, with a focus on providing children and youth with access to the sport in all 41 Concacaf federations.
The timing of the partnership comes as the region gears up to host major football tournaments in the coming years, including the men’s and women’s Concacaf Champions Cups, the 2025 Concacaf Gold Cup, and the next FIFA World Cup in 2026, which will be jointly hosted by three Concacaf member federations – Canada, Mexico, and the United States.
In line with PIF’s focus on inclusivity and youth as key pillars of its sponsorship platform, the partnership will also support Concacaf in its efforts to increase the number of official youth championships it delivers in the coming years. This will provide further opportunities for emerging talents in the region, including through the Concacaf under-15, under-17, and under-20 championships for both men and women and the under-17 and under-20 competitions serving as qualification tournaments for FIFA U17 and U20 World Cups, respectively.
The Concacaf partnership adds to PIF’s growing portfolio of partnerships across tennis, golf, football, and electric motorsports, which focuses on investing in people, projects, and initiatives that embrace PIF’s four sponsorship pillars of inclusivity, sustainability, youth, and technology.
Concacaf president and FIFA vice president Victor Montagliani expressed delight at the partnership.
“We are very pleased to announce this new strategic partnership, which will support the confederation in developing all levels of football across our region,” Montagliani said.
“This is a pivotal time for PIF to connect with football in Concacaf. Interest in the sport is growing rapidly in our confederation and will reach new heights as major Concacaf competitions take place over the next two years and we get closer to the biggest-ever FIFA World Cup taking place in our region in 2026,” he added.
Meanwhile, Mohammed AlSayyad, Head of Corporate Brand at PIF, also beamed about the prospects.
“We are delighted to partner with Concacaf as the confederation enters an exciting period. Together, we will advance a series of initiatives to create a positive and lasting impact across all Concacaf competitions. As PIF expands its portfolio of inspiring sponsorships, our commitment to investing in sport remains constant,” AlSayyad shared.
The PIF and Concacaf partnership will also strengthen the growth and development of existing Concacaf initiatives. These include Concacaf’s “Bigger Game,” which leverages the popularity of football as a vehicle to deliver sport and education programs and initiatives in local communities across its 41-member federations and aims to build community partnerships, improve awareness, and amplify the voices of program beneficiaries.
Palmer will become one of the world's best players, predicts Cucurella
Cole Palmer will be among the very best players in the world if he continues on his current trajectory, believes the forward's Chelsea team-mate Marc Cucurella.
Palmer enjoyed a magnificent debut campaign in 2023-24 after swapping Manchester City for Stamford Bridge, with his 33 Premier League goal involvements (22 goals, 11 assists) the most of any player.
After impressing for England at Euro 2024 – where he came off the bench to score in their 2-1 final defeat to Spain – Palmer has picked up where he left off this term, registering 11 goal contributions (six goals, five assists) to once again lead the charts.
He became the first player in Premier League history to score four goals before half-time in a single game versus Brighton and Hove Albion in September, when he scooped the competition's Player of the Month award.
Palmer also won England's Player of the Year award for last campaign and Cucurella, who was a key part of the Spain team that defeated the Three Lions in Berlin, believes he is destined for the very summit.
"If you see him not in his kit you would never in your life say he was a footballer, but then on the pitch... he shoots and it doesn’t seem like he is hitting it hard but he scores," Cucurella said in an interview with The Guardian.
"He's very different. I don't know how to explain it: he's special. We’re very lucky we have him.
"We [Spain] are lucky he didn’t play much in the Euros either because he came on and almost messed it up for us.
"If he carries on like this, he'll be among the best. He doesn't have much strength in the air, but if that’s his only problem, then he's all right."
Chelsea are unbeaten in six Premier League games since going down 2-0 to champions City on matchday one, with boss Enzo Maresca winning the competition's Manager of the Month prize for September.
Though it is still early days for the Italian coach, Cucurella says the Blues have lofty ambitions under him.
"Our objective has to be to win a trophy," he said. "In the Conference League we can do something good, and the cups.
"Arsenal and City have been working in the same way for many years, the same idea, the same players, and I think we’re a bit far away from that.
"Liverpool too because it's been the same players. But we can get into the Champions League, that's the key objective."
Arsenal 'envious' of Chelsea's WSL dominance, admits McCabe
Arsenal are "envious" of the era of dominance over the Women's Super League enjoyed by rivals Chelsea, admitted Katie McCabe ahead of Saturday's derby between the sides.
Chelsea have won five straight WSL crowns, edging out Manchester City on goal difference last season to give Emma Hayes a triumphant send-off before she joined the United States.
Now under the stewardship of former Lyon boss Sonia Bompastor, Chelsea are the only team in the WSL with a perfect record this term, winning their opening two matches before seeing last week's clash with Manchester United postponed.
Arsenal, on the other hand, have already played out home draws with Man City and Everton, ramping up the pressure ahead of Saturday's game at the Emirates Stadium.
Asked by reporters how it felt to see Arsenal's rivals dominate year after year, full-back McCabe said: "It always hurts.
"You want that to be you. You are in a team sport to be lifting trophies with your team-mates.
"Of course you are envious of them being successful. What we can do is focus on ourselves and put one foot in front of the other. Hopefully, by the end of the season, that will be us."
While Chelsea approach this weekend's headline fixture as favourites, they were trounced 4-1 in this exact game last December, with Alessio Russo scoring twice in one of just three league defeats the Blues suffered all campaign.
Looking back at that victory, McCabe said: "We take those moments as positives and bring it in and really instil that winning mentality into the team.
"We already did it last year, so it's not a new thing for us. It is about controlling ourselves, controlling our gameplan and what we want to do in the game and applying it."
Chelsea focusing on themselves ahead of Arsenal clash, says Bompastor
Chelsea head coach Sonia Bompastor says the Blues are focusing purely on their own form as they bid to continue their flawless start to her reign against Arsenal.
Taking over from legendary boss Emma Hayes, Bompastor has overseen back-to-back Women's Super League wins over Aston Villa (1-0) and Crystal Palace (7-0).
The Blues saw their matchday three fixture versus Manchester United postponed last week, but a victory over rivals Arsenal in Saturday's lone WSL game would take them top of the table.
Arsenal were tipped as candidates to end Chelsea's five-year reign at the summit of the English game in pre-season, only to draw two of their opening three matches, but Bompastor is not concerned with others' results.
"The players are really focused on themselves and on the team. I just want them to stay focused on the job we have to do. We prepare for every game in such a professional way," Bompastor said.
"For me, Arsenal is no different from the other teams we have been facing, so we focus on ourselves.
"We know what we need to do tomorrow to get a good result and a great performance, that's it. This game is worth three points, the same as the other ones.
"Of course it's a derby, a special game in that way, but it's just three points in the end. We have our ambitions, our goals, and this game will bring three points if we are able to win, that's it. I'm just focused on my team and what we need to do."
Arsenal are unbeaten in their last four home meetings with Chelsea in the WSL (two wins, two draws), but they have not won back-to-back home games against them since June 2013 (a run of three in a row).
They meet a Blues side in fine goalscoring form, winning their last five WSL games by an aggregate scoreline of 23-0 in a run dating back to Hayes' reign, though they have not won six straight league matches without conceding since April 2021.
Bompastor added: "We feel great. We had the last training session this afternoon and the weather was perfect, we really enjoyed it! The team is in a really good dynamic so we feel good.
"We played on Tuesday and we had a good result. We were able to manage the week the way we wanted to and I think we are ready for tomorrow, a big game and a derby."
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