PIF and Concacaf inked a multi-year partnership that supports their shared ambition to grow football at every level of the game in North America, Central America, and the Caribbean.

It was announced on Friday after an official signing in New York.

The partnership is expected to spur the growth of the sport at all levels, inspiring more people to take up football, as well as boost Concacaf tournaments for men, women, and youth of both national teams and clubs. Additionally, the two organizations will collaborate to strengthen and advance Concacaf football development initiatives, with a focus on providing children and youth with access to the sport in all 41 Concacaf federations.

The timing of the partnership comes as the region gears up to host major football tournaments in the coming years, including the men’s and women’s Concacaf Champions Cups, the 2025 Concacaf Gold Cup, and the next FIFA World Cup in 2026, which will be jointly hosted by three Concacaf member federations – Canada, Mexico, and the United States.

In line with PIF’s focus on inclusivity and youth as key pillars of its sponsorship platform, the partnership will also support Concacaf in its efforts to increase the number of official youth championships it delivers in the coming years. This will provide further opportunities for emerging talents in the region, including through the Concacaf under-15, under-17, and under-20 championships for both men and women and the under-17 and under-20 competitions serving as qualification tournaments for FIFA U17 and U20 World Cups, respectively.

The Concacaf partnership adds to PIF’s growing portfolio of partnerships across tennis, golf, football, and electric motorsports, which focuses on investing in people, projects, and initiatives that embrace PIF’s four sponsorship pillars of inclusivity, sustainability, youth, and technology.

Concacaf president and FIFA vice president Victor Montagliani expressed delight at the partnership.

“We are very pleased to announce this new strategic partnership, which will support the confederation in developing all levels of football across our region,” Montagliani said.

“This is a pivotal time for PIF to connect with football in Concacaf. Interest in the sport is growing rapidly in our confederation and will reach new heights as major Concacaf competitions take place over the next two years and we get closer to the biggest-ever FIFA World Cup taking place in our region in 2026,” he added.

Meanwhile, Mohammed AlSayyad, Head of Corporate Brand at PIF, also beamed about the prospects.

“We are delighted to partner with Concacaf as the confederation enters an exciting period. Together, we will advance a series of initiatives to create a positive and lasting impact across all Concacaf competitions. As PIF expands its portfolio of inspiring sponsorships, our commitment to investing in sport remains constant,” AlSayyad shared.

The PIF and Concacaf partnership will also strengthen the growth and development of existing Concacaf initiatives. These include Concacaf’s “Bigger Game,” which leverages the popularity of football as a vehicle to deliver sport and education programs and initiatives in local communities across its 41-member federations and aims to build community partnerships, improve awareness, and amplify the voices of program beneficiaries.