The Jamaica Football Federation (JFF) announced the appointment of Tanya Lee Perkins as an Ambassador on Monday.
Her appointment marks a pivotal step in strengthening the team’s connections with stakeholders and sponsors. Perkins, a trailblazer in sports marketing and athlete management, brings a proven track record to this role.
As founder and head of LEEP Marketing, she has managed the brands of elite athletes across football, track and field, and motorsports, with her roster over the years including Reggae Boyz Captain Andre Blake.
Formerly Vice President, Marketing at SportsMax, she led campaigns across 31 countries, establishing the network as the region’s most-watched sports channel. She also directed marketing efforts for global properties such as the English Premier League, UEFA Champions League, NBA, FIFA World Cups (2010, 2014, 2018), and the Olympics.
As JFF Ambassador, Perkins will assist in driving sponsorship and funding for the JFF while strengthening relationships with stakeholders and supporters.
Her commitment to community development is reflected in initiatives like Andre Blake’s goalkeeper clinic and Damion Lowe’s annual Christmas treats.
“It is an honour to serve as a JFF Ambassador” Perkins said.
“I am passionate about football and committed to helping the teams as they prepare for the various qualifying campaigns,” she added.
General Secretary of the JFF, Mr. Dennis Chung, added “we are thrilled to welcome Tanya as an Ambassador, as we take another step in strengthening relationships with our stakeholders. We are confident her expertise in marketing, sponsorship, and public relations will elevate the JFF brand and inspire greater support from fans and sponsors alike.”
President of the JFF Michael Ricketts also expressed elation to the announcement.
“We are confident that Tanya will be an asset to the Federation. She carries a wealth of knowledge and experience in her craft and trust that her skillset will lead to further growth and success in the area of sponsorship and engagement.”