The first international window after a major tournament always offers the chance of a reset, with squads freshened up whether teams have failed or triumphed.
It gives coaches the opportunity to reassess as they build towards the next competition.
In Europe, qualifying for Euro 2024 begins, so there'll be a competitive edge to the majority of the fixtures.
It's an ideal time for newcomers to the squads to assert themselves. Here, Stats Perform looks at the players aiming to do just that.
ARGENTINA
Lionel Messi finally got his hands on the biggest trophy of them all last year, as he led Argentina to World Cup glory in Qatar. Now, Lionel Scaloni will be looking to see what prospects he can bring into the squad as La Albiceleste aim to retain their Copa America title in 2024. Two friendlies against Panama and Curacao should give him the ideal chance to test out some newcomers.
Nehuen Perez is enjoying a fine season in Serie A with Udinese and will be looking to improve on his one Argentina appearance, while Manchester City youngster Maximo Perrone has received his first international call. Perrone joined City from Velez Sarsfield in January, having only made his professional debut last year.
BRAZIL
Like Argentina, Brazil have a friendly – just the one – on the cards this month, though it is against World Cup semi-finalists Morocco. That should prove a tough test for the first match of Ramon Menezes' interim tenure.
With Brazil still reeling from their quarter-final exit in Qatar, and key players such as Neymar and Richarlison injured, Menezes has named plenty of fresh faces in his squad.
Among them is Rony, who has already scored six goals for Palmeiras in 2023, following a haul of 23 last year. Joao Gomes, who joined Wolves in January and has already netted in the Premier League, will also be hoping to make an impression, as will Andrey Santos. The 18-year-old is back on loan at Vasco de Gama from Chelsea but now has a chance to win his first cap.
ENGLAND
There were no new call-ups in Gareth Southgate's squad for England's Euro 2024 qualifiers against Italy and Ukraine, but Ivan Toney was something of a surprise inclusion.
That's not due to Toney's form – only Erling Haaland (28) and Harry Kane (21) have scored more Premier League goals than the Brentford striker (16) this season – but because he is under investigation over an alleged breach of Football Association betting rules.
Toney was included in Southgate's final squad before the World Cup but did not make the cut for Qatar, and has not yet made a Three Lions appearance. Given his inclusion this time around, the 27-year-old, who has averaged a league goal every 140 minutes this season, will be hoping to make his mark.
FRANCE
Kylian Mbappe is the new France captain following Hugo Lloris' international retirement, which has left a spot to fill in goal. Milan's Mike Maignan is the natural successor though has struggled with injury this season. Meanwhile, Brice Samba received his first call-up as one of the three shot-stoppers.
Samba left Nottingham Forest to join Lens last year and the 28-year-old has impressed in Ligue 1. His 78.1 save percentage is the third-best in the division out of goalkeepers to have played at least five games, while according to Opta's expected goals on target conceded (xGOT) model, he has prevented 5.2 goals, the fourth-best total in France's top tier.
Khephren Thuram, son of 1998 World Cup winner Lilian Thuram and brother of France striker Marcus Thuram, is having a superb season at Nice and could look to force his way into Didier Deschamps plans for midfield, especially with the injury issues of N'Golo Kante and Paul Pogba.
GERMANY
As hosts of next year's Euros, there'll be no competitive matches for Germany this month, though Hansi Flick's team will be looking to atone for their horror show in Qatar. Six uncapped players have been called up by Flick for friendlies against Peru and Belgium, including Milan defender Malick Thiaw. Kevin Schade, on loan at Brentford from Freiburg, is another newcomer in the forward line.
Marius Wolf has earned his first international opportunity at the age of 27. He has only scored one goal and provided one assist in 24 games this season, so perhaps he won't be the player who goes on to propel Germany to glory in 2024.
ITALY
There's three new faces in Italy's squad, though Roberto Mancini has been lamenting what he sees as a lack of homegrown talent at his disposal. Italy, of course, won the delayed Euro 2020, only to then fail to qualify for the World Cup.
Of the three uncapped players in this selection, Mateo Retegui is certainly one to watch. The 23-year-old, Argentina-born striker holds dual citizenship and plays in the South American nation for Tigre.
Retegui has scored 29 goals since the start of last season. Wladimiro Falcone and Alessandro Buongiorno are the other players who could win their first caps.
NETHERLANDS
Ronald Koeman has given five uncapped players an opportunity to impress in the first squad of his second spell in charge and Sven Botman is undoubtedly the biggest name. The Newcastle United defender was a surprise exclusion from Louis van Gaal's World Cup squad, but the 23-year-old centre-back has been given the nod by Koeman.
Botman has helped Newcastle keep nine clean sheets in the Premier League, while he has made more blocks (15) than any of his defensive club-mates, though he will be hoping to avoid a mistake such as the one he made to gift Nottingham Forest a goal last week.
Xavi Simons, meanwhile, will be looking to make an impact further forward. The 19-year-old has scored 13 goals and provided six assists in the Eredivisie this season.
SPAIN
Most of the players on this list are on the younger side, but new Spain coach Luis de la Fuente has handed a first call-up to 32-year-old Joselu.
The Espanyol forward, previously of Newcastle United and Stoke City, is one of LaLiga's leading scorers this season with 12 goals. Better late than never, perhaps?
Osasuna's David Garcia is another newcomer, while Real Betis striker Borja Iglesias – who like Joselu has netted 12 times in LaLiga – was called up in place of the injured Gerard Moreno on Sunday.
Dewsbury-Hall: Maresca will surprise people at Chelsea
Kiernan Dewsbury-Hall believes new Chelsea manager Enzo Maresca will "surprise a lot of people" when they watch the Blues this season.
The Italian led Leicester City straight back to the Premier League as Championship winners in his only season in charge and succeeds Mauricio Pochettino at Stamford Bridge.
The Foxes topped the second division table with 98 points, with Dewsbury-Hall a key figure in his squad as he netted 12 goals and provided 14 assists last season – his best tally in a single campaign.
Dewsbury-Hall was also named Leicester's Player and Players' Player of the Year.
The midfielder made the switch to West London earlier this month for £30million and is confident that Maresca will have Chelsea challenging for trophies in no time.
"The manager was a big catalyst in wanting me to come," Dewsbury-Hall told BBC Sport.
"I knew from Leicester, a club that went down and had a lot of problems, how he managed to galvanise that if everyone manages to buy into the system.
"I genuinely think in a short space of time we can be pushing for minimum top four - but more than that.
"He may be unknown for a lot of people, but he is top, top level. He will surprise a lot of people."
Chelsea's pre-season got off to a frustrating start as they were held to a 2-2 draw by League One side Wrexham in Maresca's first game in charge on Wednesday.
Dewsbury-Hall did not play in that match but is training with the squad in the United States and could feature in their next outing against Celtic on Saturday.
The 25-year-old is confident the manager's tactics will come across soon, with the players buying into his style.
"We've only been doing it for two or three weeks, but the combination plays are really quick and tidy," he added.
"That's after two weeks. I remember he said to us at Leicester after six months or a year, there might be teething problems at the start, but it will improve.
"Within the first week at Leicester, I was convinced this was top, top level. I felt a bit stupid; I thought I knew a lot about football, but he was teaching me things on a daily basis that I didn't really know before. He has an aura, he can be strict, or gentle and soft - he has both sides.
"I am getting the same feedback here with the lads. They've bought into it here from minute one which is exciting. With a system and philosophy, you need everyone to buy in because, if they do, you can really achieve something."
“The favourite is Thompson”-Boldon highlights Jamaican champion as man to beat in 100m in Paris
Trinidadian four-time Olympic medallist Ato Boldon has named Jamaican sprinting sensation Kishane Thompson as his favourite to take 100m gold at the Olympic Games in Paris.
Thompson, 23, is currently the world leader in the event after running a personal best 9.77 to win the 100m title at the JAAA/Puma National Senior Championships at the National Stadium in Kingston in June.
The MVP Track Club-trained sprinter also produced times of 9.82 and 9.84 in the heats and semi-finals, respectively, at those national championships and, most recently, ran 9.91 shutting down to win at the Gyulai Istvan Memorial in Hungary on July 9.
“Thompson is the favourite,” Boldon said in an interview with LetsRundotcom on YouTube on Friday.
“I know Noah (Lyles) is the World champion. I think Noah made it a little bit more interesting by running that 9.81 into a headwind which kind of almost converts to a 9.77 but there’s no way you can look at the way in which Thompson ran that 9.77 and just go ‘Oh Noah will beat him.’ Noah has his hands full with that guy,” Boldon said.
Blazing speed acknowledged, one thing that Thompson lacks that his other competitors don’t is experience competing at the highest level of the sport with this being his first time representing Jamaica at any level.
If there is anything to prevent Thompson from delivering on the form that he’s shown so far this season, Boldon believes that would be this lack of experience on a stage like the Olympic Games compared to his peers.
“There are things which I see people completely ignoring. Kishane Thompson has not been under the microscope of Olympic favourite. Rounds are a great equalizer. Noah has the medals that he does because of how well he runs rounds. Is Noah suddenly a lock for the silver? No but he does have his hands full,” he said.
“There are others who are going to be in the 100m that are used to the pressure and pressure is a big thing. If he’s able to pull this off, you write books about stuff like that,” he added.
Thompson's quest for Olympic glory will begin in the heats of the men's 100m beginning on Saturday' August 3.
ECB chief insists no decision made on Mott future
England and Wales Cricket Board chief executive Richard Gould has denied reports a decision has already been made on Matthew Mott's future as white-ball coach.
Mott's future has been called into question in the aftermath of England's failure to defend their T20 World Cup crown in the United States and West Indies, losing to India in the semi-finals.
Mott also oversaw England's calamitous 50-over World Cup campaign last year, as they lost six of their nine matches in India and crashed out in the group stage.
Reports earlier this week suggested the decision had already been made to dispense with Mott's services, with Eoin Morgan a contender to succeed him, though the former limited-overs captain has since said he has no interest in the role.
Asked by BBC Test Match Special if Mott's future had already been decided, Gould said: "That's not true. That's certainly not true.
"Matthew Mott is a really good guy and coach. He's got a great track record and it is the same with [captain] Jos [Buttler].
"We are always assessing options - that is what happens in high-performance sport, you are always assessing your options.
"You never want to be drawn into being given the dreaded vote of confidence or anything like that. Competitive sport always brings scrutiny and decisions.
"We'll constantly want to assess our options but we'll always want to do the right thing by the sport, the team and individuals."
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