Joao Felix was one of the brightest prospects in world football when he burst onto the scene with Benfica.
Atletico Madrid had to shell out of one the biggest ever transfer fees to land such a big up-and-coming talent.
Atleti paid Benfica a club-record fee of €126million to bring Joao Felix, then 19, to the Wanda Metropolitano, making the forward the fourth-most expensive footballer of all time.
Antonie Griezmann's move to Barcelona provided Atleti with the funds for such a transfer, though it would be safe to say neither of those players hit the heights that might have been expected.
Indeed, Griezmann is now back at Atleti and playing alongside the man who was brought in to replace him. For Joao Felix it has been a slow burn, but he now appears to be playing at the highest level he has achieved since his move to the Spanish capital.
Manchester City visit the Wanda Metropolitano on Wednesday with a place in the Champions League semi-finals up for grabs and, though the Premier League leaders hold a 1-0 advantage, it is all to play for.
Joao Felix may just prove to be the decisive figure.
Lofty expectations
Diego Simeone is an incredible coach whose achievements in Madrid cannot be understated. Two LaLiga titles, two Europa League crowns, a Copa del Rey triumph and two Champions League runners-up medals.
Yet, Simeone is hardly renowned for nurturing flair players who thrive at being able to roam the final third; scoring, creating and producing those moments that live long in the memory.
Joao Felix certainly falls into that category of player and it is hard not to imagine just how exciting the Portugal forward – who also plays for a more conservative coach at international level in Fernando Santos – might have been under, for example, Pep Guardiola.
Having scored 20 goals for Benfica across all competitions in the 2018-19 season, he managed just nine from 36 appearances in his first campaign at Atleti, averaging one every 276 minutes.
It was by no means bad for a young player finding his feet for one of Europe's top teams, and one of the most defensive of the elite sides, but living up to such a price tag was always going to be difficult. Until now, perhaps.
Adapting
Simeone will not adapt to his players, they must adapt to his system and slowly, but surely, Joao Felix has got there.
Joao Felix has scored 10 goals and assisted a further five this season in all competitions, already matching the tallies from last season. Ten of those 15 goal involvements have come in his past 12 appearances (seven goals, three assists), as many as in his previous 47 games for the club.
Yet despite being in such a rich vein of form, having scored a double against Deportivo Alaves ahead of Atleti's trip to Manchester last week, his first job at the Etihad Stadium was to defend.
Atleti failed to register a shot in the first leg, making them the first side since APOEL Nicosia (versus Real Madrid in March 2012) to fail to record a single shot in a Champions League match. It was very nearly the perfect defensive showing; only Phil Foden's sublime pass and Kevin De Bruyne's neat finish punctured Atleti's resolve.
Key to Simeone's plan was the work of Joao Felix and Griezmann, who has been directly involved in 67 per cent of Atleti's Champions League goals this season (6/9 – the highest ratio of any player for his team among the eight quarter-finalists).
Given Atleti only had 29.5 per cent possession, Joao Felix spent much of his time on the ball in what would normally be the space filled by the left-back, and only one of his 34 touches came inside City's area.
He did his defensive work diligently, making a team-high five interceptions, going in for nine duels (slightly above his per-game average of 8.1 this season), and was able to at least get City working back the other way with some impressive, surging runs before he was replaced by Thomas Lemar.
Time to shine
Simeone's tactics must change in the second leg, though, if Atleti are to progress, and a more open game could provide Joao Felix with the opportunity to shine.
Only Luis Suarez (13) and Angel Correa (12) have scored more goals for Atleti this season than the 22-year-old, whose 15 goal involvements ranks joint-second in the squad behind Correa.
Joao Felix has netted seven times in 21 Champions League appearances for Atleti, making him the club's top scorer in the competition since the start of the 2019-20 campaign, and Simeone has to find a way to get him into more adventurous positions this time around.
Not that Joao Felix needs to be provided with gilt-edged opportunities. His expected goals (xG) of 6.9 this season in all competitions means he has a +3.1 differential between his xG and his actual tally. In fact, this differential is larger than Kylian Mbappe's (3), Erling Haaland's (2.5) and Paulo Dybala (2.15), and second only to Correa (4.6) in Atleti's team.
Essentially, he is scoring more goals than predicted given the quality of opportunities coming his way, although an expected goals on target (xGOT) of 7.9 suggests he may have benefitted from some goalkeepers not keeping out shots they should have done better with.
Atleti have a supreme talent on their hands who finally seems to be living up to his enormous potential. Lighting up a Champions League quarter-final and sending Simeone's men into the last four just might be the seminal display that Joao Felix needs to prove he can be considered among the very best.
Guardiola has 'no words' for hat-trick hero Haaland
Pep Guardiola was lost for words to describe Erling Haaland after his eighth Premier League hat-trick fired Manchester City to a 3-1 victory over West Ham.
Having scored a treble to help City claim a 4-1 win over Ipswich Town on matchday two, Haaland did likewise on Saturday to keep them perfect as they edged out the Hammers at the London Stadium.
Haaland's seven goals this season are the most any player has ever netted in the first three matches of a Premier League campaign, while only Sergio Aguero (12), Alan Shearer (11) and Robbie Fowler (nine) have ever helped themselves to more match balls in the competition.
Across English football's top four tiers, he is also the first player to score two hat-tricks in a team's first three games of a league season since Bradford City's Paul Jewell in 1994-95.
The Norwegian has now scored more than once in 26% of his Premier League matches (18/69, eight hat-tricks, 10 braces), leaving Guardiola in disbelief.
"There are no words for him," Guardiola told BBC Sport.
"All we can do is make him play better and better and give him as many balls as possible into the box. It's what we have to do. We are there and we added quality.
"This is a team. When you have to run backward, no one asks who has to do it. Everyone has to. When we see Erling doing that, it is fantastic."
Haaland himself, meanwhile, believes having an extended pre-season due to Norway missing out on Euro 2024 has helped him start the season in peak condition.
"I feel good. I feel energised. I had a long vacation and a long pre-season. I'm feeling good," Haaland told City's website.
"The years here have gone quick and it's been going like, 'bam bam bam', now I have a little bit of rest in my body and my feet. I feel really good now and I'm ready for more.
"I feel more refreshed and more energised. So when you do that you can practice on things you want to become better at in training. I feel good. I want to become better. I'm happy."
City sit top of the early-season table with nine points from nine available and saw last season's runners-up Arsenal slip up on Saturday, drawing 1-1 with Brighton and Hove Albion.
Haaland, though, feels it is too early to think about the title race, adding: "They [City's rivals] haven't slipped up yet. Three games, nine points. This is a great start.
"But let's not think too far ahead, because there’s potentially 70 games left this season. Let's breathe a bit and take it game by game."
Lopetegui rues missed opportunity as West Ham lose to Man City
West Ham manager Julen Lopetegui was not encouraged by the performance of his team despite losing 3-1 at home to Manchester City in their third league game.
“It is true that City is one of the best teams around the world for sure… but it is also true too that in the second half we have been very close to a draw,” he said speaking to BBC Match of the Day.
“I think we have played one very good second half. The start has been very good for us too.”
West Ham threatened for extended periods of the match and had chances to level the match at 2-1 down, with the best coming from Mohammed Kudus as he smashed a shot against the bar in the second half.
They also started the game brightly before going a goal down inside 10 minutes.
“In my mind we started very well, being aggressive,” said Lopetegui.
“We know in this plan normally they have initiative, it’s very difficult to not concede initiative then. That’s why you have to do a lot of very good things to overcome them.
“In the second half we had chances, I think we kept the ball much more, much more, and didn't concede a lot of chances."
But the hosts were ultimately undone by the brilliant finishing of Erling Haaland, who scored his second hat-trick in as many matches.
“He is one of the best players in the world, that's why he plays for Manchester City,” he said.
“You have to compete with these kind of players. City has the power and the quality to create chances.”
But ultimately, he was left frustrated at the sense of a missed opportunity and that his team were unable to earn themselves a draw that hadn’t seemed implausible during the match.
“Today I think the first goal was a pity for us but I’ve said it. I was happy with the performance think we were able to draw but again they damage us,” he said.
“Against this kind of team, if you make a mistake they don’t forgive. This is the difference they have… A little mistake they punish you, they punish us.
“We have to improve, to know to compete against this kind of team to be close to perfection.
“Don't make mistakes, be calm, defend well… we have quality players too.”
Bayer Leverkusen 2-3 Leipzig: Visitors fightback halts unbeaten streak for Alonso's side
Bayer Leverkusen suffered their first defeat in 36 Bundesliga matches, as Leipzig came from behind to stun Xabi Alonso's side 3-2 at BayArena.
Lois Openda struck twice for Marco Rose's, who recovered from 2-0 down to make it two wins from two and move to the summit of the table.
It looked like business as usual for the reigning Bundesliga champions when they scored twice in the last seven minutes of the first half through Jeremie Frimpong and Alejandro Grimaldo.
However, Leipzig replied deep into first-half stoppage time with Kevin Kampl reducing the deficit.
Openda then brought the visitors level in the 57th minute, before a stunning long-range strike completed the turnaround 10 minutes from time, condemning Leverkusen to their first league defeat in 15 months.
Data Debrief: Leverkusen's long streak comes to a shuddering halt
Leipzig became the first side to beat Leverkusen in a Bundesliga match since Bochum achieved the feat a staggering 462 days earlier.
The visitors have begun a Bundesliga season with two wins from two for only the second time, also doing so in 2019-20.
They are also now unbeaten in 13 league matches, their longest such streak since Rose took charge.
As for Leverkusen, their invincible streak is officially history, as is their 29-game unbeaten run on home soil.
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