FIFA president Gianni Infantino feels equal pay at the Men’s and Women’s World Cups would only be a “symbol” that would not “solve anything” if additional development targets for the women’s game are not achieved.
On Sunday, England will play Spain in the final for their share of an increased prize pot of 110 million US dollars (£86.1m) for this tournament, more than three times than what was on offer for the 2019 Women’s World Cup in France, but still significantly less than the 440 million USD (£346m) awarded at the 2022 men’s competition in Qatar.
Infantino has previously outlined ambitions for prize parity by the 2026 and 2027 World Cups but two days before the conclusion of the ninth edition of the women’s showpiece, challenged stakeholders to do more.
Infantino said: “Let’s really go for a full equality. Not just equal pay in the World Cup, which is a slogan that comes up every now and then. Equal pay in the World Cup, we are going in that direction already.
“But that would not solve anything. It might be a symbol but it would not solve anything, because it’s one month every four years and it’s a few players out of the thousands and thousands of players. We need to keep the momentum. We need to push it. We need to go for equality but we have to do it for real.”
Two months before the tournament, Infantino threatened that he may be “forced not to broadcast” the World Cup in Europe’s ‘big five’ countries following what he felt were “very disappointing and simply not acceptable” offers from broadcasters, though deals were eventually done.
Viewing figures have broken records in Australia, where a peak 11.5 million people – about 46 per cent of the population – tuned in to watch the Matildas play England in their semi-final, the country’s most-watched television programme of any kind since 2001 when the existing rating system was established.
Back at home, the 7.3 million people who viewed the same contest on BBC One comprised the biggest UK audience of the World Cup so far, and on Friday Infantino reiterated his view that broadcasters have a part to play in the prize parity target.
The 2023 tournament was expanded to 32 teams, and is also the first time the competition has been hosted by more than one country.
Infantino said: “Some voices were raised, where it cost too much, we don’t make enough revenues, we will have to subsidise.
“And our opinion was, well if we have to subsidise, we will subsidise, because we have to do that.
“But actually, this World Cup generated over 570 million US dollars in revenues, and so we broke even. We didn’t lose any money and we generated the second highest income of any sport, besides of course the men’s World Cup, at a global stage. More than half a billion (in revenues).”
The decision to include more teams initially drew scepticism that it would only highlight the disparity between lower-ranked teams and heavily-resourced nations at the top of the table.
Instead, this has been one of the most competitive finals on record, guaranteed a new champion after 2011 champions Japan were eliminated at the quarter-final stage, one round after double-defending title holders the United States were sent packing in the last-16.
World number four England managed just one goal against tournament debutants Haiti, 49 places below them in FIFA’s world rankings, while fellow debutants Morocco advanced to the last-16 alongside Jamaica, who were knocked out in the group stage in their only other appearance in a final.
Three top-10 sides in Germany, Canada and Brazil were eliminated in the group stage, while England’s quarter-final opponents Colombia advanced to the last eight for the first time.
And while breakout performances at this World Cup could lead some players to more lucrative contracts in places like Europe and the United States, FIFA’s most recent benchmarking report revealed the average league and club salaries for women worldwide was just 14,000 dollars (£11,000).
Infantino demanded: “Football in general, in all the leagues and all the competitions, pay a fair price. Show that you respect women and women’s sport. You will see the feedback that will be absolutely fantastic.
“We need to have more local competitions, more continental competitions, more international competitions because when you see some of the beautiful, stories that were written at this World Cup.
“We need to create the conditions in the next four years for them to able to play at professional level at home. This is the biggest challenge we have to take onboard.”
Women's Super League predictions: Will Bompastor make winning start with Chelsea?
The Women's Super League returns with a bang this weekend, with upheaval at the top of the table offering the promise of another thrilling campaign.
Chelsea gave Emma Hayes a triumphant send-off by edging out Manchester City on goal difference for their fifth straight title, but will former Lyon coach Sonia Bompastor be able to replicate her success?
Aston Villa are the opponents for her first game at the helm on Friday, while Sunday's action features a huge clash between potential title challengers Arsenal and City.
Elsewhere, Manchester United start their bid to improve on last season's disappointing fifth-placed finish against West Ham, while newly promoted Crystal Palace face a tough trip to Tottenham.
But who does the Opta supercomputer expect to start 2024-25 with three points?
CHELSEA V ASTON VILLA
Unsurprisingly, given their recent dominance of the division, Chelsea are overwhelming favourites to beat Villa – who finished seventh in 2023-24 – in Friday's curtain-raiser.
They won 85.1% of the supercomputer's pre-match simulations, with Villa given just a 5.5% chance of victory and the draw deemed a 9.5% likelihood.
Kingsmeadow was a real fortress under Hayes, and Bompastor will be desperate to retain the fear factor in her debut season. Chelsea have won 35 of their last 37 home league games, drawing one and losing one.
The Blues have, however, only won two of their six opening matches of a WSL campaign as the reigning champions, drawing two and losing two. One of those victories did come last term, though, as they beat Tottenham 2-1 at Stamford Bridge.
MANCHESTER UNITED V WEST HAM
Old Trafford plays host to the first of two games on Saturday, as Marc Skinner's United take on West Ham, looking to kick on after ending a largely disappointing 2023-24 campaign with FA Cup glory.
They are assigned a 71.5% chance of a win, with West Ham victorious in 12.6% of our pre-match simulations and 15.9% finishing all square.
This will, of course, be United's first league game since Mary Earps departed for Paris Saint-Germain. The Red Devils suffered their heaviest-ever WSL defeat in her final game, going down 6-0 to Chelsea on home soil on the final day of last season.
Phallon Tullis-Joyce will hope for a quiet outing after stepping up to replace Earps as number one, and she may get her wish against a West Ham side that accumulated a miserable 15 points last term. Their seven away losses in 2023-24 was a joint-high among all WSL teams (also Bristol City).
BRIGHTON V EVERTON
Just one place and four points separated Everton from Brighton in the final standings, and the supercomputer struggles to separate them ahead of their clash at Broadfield.
The Toffees are slight favourites with a 40.6% win probability, compared to Brighton's 33.7%, while 25.7% of the supercomputer's pre-match simulations finished level.
Everton will hope to continue their momentum from the end of 2023-24, having ended the season on a four-game unbeaten streak (two wins, two draws), their longest of the campaign. They could go five without losing for the first time since October 2020.
Brighton's major arrival ahead of the new season is Chelsea great Fran Kirby, who has five goal involvements in eight WSL appearances against Everton, scoring on both of her starts versus them.
ARSENAL V MANCHESTER CITY
The headline fixture of the opening matchday takes place at the Emirates Stadium on Sunday, as two of the sides most likely to challenge Chelsea for their crown – Arsenal and City – go head-to-head.
The supercomputer makes the Gunners favourites on home soil, with Jonas Eidevall's team winning 42.6% of our pre-match simulations. City are assigned a 30.7% chance of victory, and a 26.7% chance of earning a point.
Vivianne Miedema's move from Arsenal to City has added further intrigue to this fixture. She netted 80 times in 106 league appearances for Arsenal to become the WSL's all-time leading scorer, netting against all 15 opponents she has faced in the competition. Arsenal will be the 16th different team she has faced – will she return to haunt them?
City have won each of their last eight away league games, with the only longer such run in WSL history also being by City – a 12-match sequence between July 2016 and January 2018.
Arsenal, though, have won each of their last three WSL meetings with City, and they boast the most prolific player in the history of the opening matchday in the competition, with Beth Mead previously hitting seven goals on the first weekend, including two braces.
TOTTENHAM V CRYSTAL PALACE
Crystal Palace edged out Charlton Athletic to win the Women's Championship title last season, reaching the WSL for the first time. They will be the 19th different team to compete in the division and the first debutants since Leicester City in 2021.
Excluding the inaugural 2011 campaign, only one of 10 teams has ever won their first WSL match, Sunderland beating Liverpool 2-1 in 2015 (one draw, eight defeats).
The Eagles are not given much hope of replicating that feat by the Supercomputer, which assigns them just an 11.5% chance of victory to Tottenham's 72.7%. The draw is given a 15.8% likelihood.
Tottenham have a decent record on the opening day, too, only starting one of their last four WSL campaigns with a defeat (two wins, one draw), which came against champions Chelsea last season.
LIVERPOOL V LEICESTER CITY
Matt Beard is the only coach among the 12 WSL teams to have previously won the title, and his Liverpool side ended a promising 2023-24 campaign in fourth. They will be confident of getting underway with a win this term, with the supercomputer giving them a 60.2% chance of beating Leicester.
The Foxes, who would have been in relegation trouble if not for Bristol City's struggles last term, are given an 18.9% chance of victory, and a 20.9% likelihood of earning a draw.
Liverpool and Leicester also met on the final day of last term, the Reds winning 4-0. Seven teams have previously met on the final matchday of one WSL campaign and the opening weekend of the next, but only three have won both such meetings (Man City v Notts County, Tottenham v Birmingham, and Tottenham v Leicester).
Only Arsenal (nine) and Chelsea (seven) have won their opening game of a WSL season more often than Liverpool (six), who have started four campaigns with a victory under Beard (one defeat).
Red Star Belgrade 1-2 Benfica: Turkish delight for visitors as Akturkoglu and Kokcu earn win
An early goal from winger Kerem Akturkoglu and a superb free-kick by his fellow Turkey international Orkun Kokcu earned Benfica a 2-1 Champions League victory at Red Star Belgrade on Thursday.
Akturkoglu opened the scoring for the Portuguese side in the ninth minute, converting a cross from close range at the back post.
His compatriot Kokcu then doubled their advantage just before the half-hour mark with a meticulously placed free-kick from 25 yards out, picking out the top-right corner.
Red Star reduced the deficit when Felicio Milson was played through and scored from close range four minutes from time, but they were unable to find an equaliser at the death.
Data Debrief: Turkish first for Benfica
Goals from Akturkoglu and Kokcu ensured this was the first time two Turkish players had ever scored for a non-Turkish club in a Champions League match.
Kokcu, meanwhile, is on his way to earning a reputation as a dead-ball specialist.
Since the beginning of the 2021-22 season, no player has scored more direct free-kick goals in major European competitions than Kokcu's two, with this his first in the Champions League.
Feyenoord 0-4 Bayer Leverkusen: Werkself earn crushing Champions League win
Bayer Leverkusen opened their Champions League campaign with a resounding 4-0 win at Feyenoord on Thursday, scoring all four of their goals by half-time.
Xabi Alonso's men, who went unbeaten domestically as they won a Bundesliga and DFB-Pokal double and lost the Europa League final last term, blew their hosts away within the first 44 minutes at De Kuip.
Florian Wirtz needed just five minutes to mark his Champions League debut with a goal, picking out the bottom-right corner after being found by Robert Andrich.
Another of last season's stars, Alejandro Grimaldo, made it 2-0 with a back-post finish following good work from Jeremie Frimpong, then Wirtz volleyed home his second with just 36 minutes on the clock.
Leverkusen had a four-goal lead on the stroke of half-time, Timon Wellenreuther diverting the ball into his own net in a failed attempt to keep out Edmond Tapsoba's header.
Feyenoord were never likely to respond from there, succumbing to the joint-heaviest defeat in their European history, alongside a 4-0 Champions League loss to Manchester City in 2017.
Bayer's resounding victory takes them third in the young Champions League standings, with Milan their next opponents in the competition on October 1.
Data Debrief: Wirtz makes the step up
Wirtz was named Bundesliga Player of the Season as Leverkusen romped to the title last term, and he made the step up to Europe's premier club competition look easy on Thursday.
At the age of 21 years and 139 days, he became the first German player to score twice on his Champions League debut.
Since the beginning of the 2020-21 season, meanwhile, Bruno Fernandes (28) is the only midfielder that has been directly involved in more goals in major European competitions than Wirtz (26 – 14 goals, 12 assists).
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