Burna Boy
UEFA and Pepsi have announced that GRAMMY® Award-winning and multi-platinum-selling singer, songwriter and producer, Burna Boy, will co-headline the highly anticipated 2023 UEFA Champions League Final Kick Off Show by Pepsi on June 10.
For the first time ever, fans will have the opportunity of a lifetime to be part of the biggest annual global sporting event for themselves.
The global chart-topping ‘Last Last’ and ‘It’s Plenty’ megastar will bring his signature soulful vibes of afrobeats to Istanbul’s Atatürk Olympic Stadium as millions of fans from across the globe tune in to watch the must-see performance only moments before the biggest game in club football gets underway. Burna Boy, fresh from a record-breaking year and the release of his sixth studio album, Love, Damini, will take to the Pepsi stage alongside another soon-to-be-announced global sensation.
Revealed on TikTok, Burna Boy has teamed up with Pepsi ambassadors and football royalty; world champion Leo Messi, reigning UCL champion Vini Jr and Euro-winning Lionesses star Leah Williamson; to encourage fans to showcase their best dance moves or ball skills by posting them to TikTok using the hashtag #PepsiKickOffShow. The best submissions will be hand-picked to show off their skills as part of the 2023 UEFA Champions League Final Kick Off Show by Pepsi performance.
"As a huge football fan myself, I know it doesn’t get any bigger than the UEFA Champions League! That's why I'm so excited to be performing on the Pepsi stage at this year's final,” Burna Boy said.
“Music and football are the ultimate combination, so you already know I'll be bringing the vibes and making magic in Istanbul. The world ain't ready for what we have in store!”
Gustavo Reyna, Pepsi’s Senior Director of Global Marketing, said they are excited to have Burna Boy on board for the spectacle.
“The UEFA Champions League Final is the stand-out date of the club football calendar, and Pepsi prides itself on marking the occasion with the very best entertainment spectacles,” Reyna said.
“The newly named ‘Kick Of Show by Pepsi’ is going to be huge this year; we’re so excited to welcome Burna Boy, one of the world’s most exciting artists, to the Pepsi x UEFA Champions League stage and we can’t wait to see which fans are selected to feature as part of this truly unmissable performance. Stay tuned to find out who is co-headlining alongside Burna Boy in the weeks to come!”
UEFA marketing director Guy-Laurent Epstein said they are excited about the entertainment package fans will be able to enjoy.
“The UEFA Champions League Final Kick Off Show is a significant part of our joint efforts with Pepsi, providing an incredible opportunity to reach new and younger audiences with some of the biggest names and rising stars in music,” he said.
“We're excited to showcase a line-up of talented artists at this season’s Final in Istanbul in what is sure to be an energetic and memorable performance.”
Now in its seventh year, the UEFA Champions League Final Kick Off Show by Pepsi - formerly known as the UEFA Champions League Opening Ceremony - will air in over 200 countries and territories globally, just minutes before the stand-out fixture of the club football season commences. By uniting the worlds of football and music through one unmissable entertainment moment that stops fans in their tracks and leaves them wanting more, the event is the perfect demonstration of Pepsi’s ‘Thirsty For More’ platform. The Kick-Off Show is just one of the many exciting moments that Pepsi and UEFA will bring football fans this season, including the announcement of another global superstar co-headliner to join the Kick Off Show, Tik Tok videos, fashion collaborations, product innovations and more!
Fans will be able to tune in to watch the performance via their local broadcaster and through the official UEFA YouTube and TikTok channels, while the @PepsiGlobal TikTok channel has all the information around how fans can win the chance of being part of the 2023 UEFA Champions League Kick Off Show by Pepsi.
Eidevall targeting 'full-throttle' approach against Bayern in the Champions League
Jonas Eidevall says Arsenal are going to take a "full throttle" approach as they look to begin the Champions League on a high against Bayern Munich.
Arsenal survived a scare to qualify for the group stage of the competition, coming from behind after a first-leg loss to Hacken to win 4-1 on aggregate.
Having missed out on qualification last year, the Gunners make a return to the Champions League in a group that also includes Juventus and Norwegian side Valerenga.
Arsenal did meet Bayern the last time they played in the tournament, with Eidevall's side turning around a deficit to progress to the semi-finals with a 2-1 victory.
The Swede is relishing the test ahead of them on Wednesday and plans to push his team just as hard in the Champions League as he does in the Women's Super League.
"For me, the Champions League is very special," Eidevall said when asked where the European competition ranks in his priorities.
"We are in four competitions, but the Champions League and the league will always be very special to me and to the team.
"Right now, we are in a situation where we need to go full-throttle in both of them."
In the WSL, the Gunners are unbeaten, though they have won just one of their three matches so far, and were held to a frustrating 0-0 draw against Everton last time out.
Arsenal had 21 shots in that game, but only managed five on target, as they accumulated 0.74 expected goals, also hitting the post.
They have scored just three goals in the league this season and will come up against a free-flowing Bayern, who have scored 18 times in their opening five Frauen-Bundesliga matches.
While Eidevall was frustrated by their lack of a clinical edge against the Toffees, he hopes they can continue their staunch defensive play.
"[Looking at the defence] is the positive way to look at it," added Eidevall. "We are putting such high standards on ourselves, and we are so demanding on ourselves.
"When something is not working that becomes the focus, but defensively against Everton we played a very solid game, we were pressing really well.
"[Bayern] are really strong in counter-attacking. They move with a lot of paces and that part you have to look out for. They are looking really strong on their set-pieces so far this season.
"They are well-organised; they are a good team, but so are we. While they have strengths, they also have weaknesses, and we need to exploit them."
Maguire out for 'a few weeks' as Man Utd injury list grows
Harry Maguire has confirmed he will be sidelined for "a few weeks" after sustaining an injury against Aston Villa.
The centre-back went down holding his calf in the first half of Manchester United's 0-0 draw on Sunday and was substituted at half-time, before he was seen leaving Villa Park in a protective boot.
He has made nine appearances for United so far this season, coming off the bench to score the equaliser in their 3-3 Europa League draw with Porto prior to Sunday’s game.
"Frustrated to pick up an injury at the weekend, will be a few weeks on the sidelines for me, but I'll come back stronger," Maguire posted on Instagram.
He joins Noussair Mazraoui, Alejandro Garnacho and Kobbie Mainoo on United's injury list, with the trio all pulling out of their respective international squads after sustaining issues in that game.
Ten Hag doing 'a brilliant job' at Man Utd despite pressure, says Moyes
Former Manchester United manager David Moyes believes Erik ten Hag is doing a "brilliant job" at the club despite the Dutchman coming under pressure.
United have made their worst-ever start to a Premier League campaign in history, taking just eight points from their seven games so far, and sit in 14th.
It is their lowest tally at this stage of a league campaign since 1989-90 (seven) when they finished 13th in the top-flight.
They are winless in their last five games in all competitions, drawing four of those, including their opening two Europa League matches around a 3-0 defeat to Tottenham at Old Trafford.
The Red Devils have also only netted five goals in the Premier League this term, their lowest at this stage in the competition, with only 19th-place Southampton scoring less than them.
As such, Ten Hag has come under pressure once again, with some reports suggesting the club are lining up potential replacements, though the manager insists he has the backing of the club's hierarchy.
However, Moyes, who managed the club between July 2014 and April 2014, believes the 54-year-old is handling the scrutiny well.
"It's really difficult, but when you go into a job like that, it's always going to be like that," Moyes told BBC Sport.
"I think [Ten Hag] has showed brilliant resilience in the situation he is in. He should be credited for how well he has conducted himself.
"I don't see him ducking any questions or any media interviews, so I think you have to give him great credit for that.
"But it's a job which is going to attract immense pressure and have an immense amount of people talking.
"I think he is doing a brilliant job."
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