Burna Boy to headline 2023 UEFA Champions League Final Kick Off Show by Pepsi on June 10.

By Sports Desk March 23, 2023
Burna Boy Burna Boy

 UEFA and Pepsi have announced that GRAMMY® Award-winning and multi-platinum-selling singer, songwriter and producer, Burna Boy, will co-headline the highly anticipated 2023 UEFA Champions League Final Kick Off Show by Pepsi on June 10.

For the first time ever, fans will have the opportunity of a lifetime to be part of the biggest annual global sporting event for themselves.

The global chart-topping ‘Last Last’ and ‘It’s Plenty’ megastar will bring his signature soulful vibes of afrobeats to Istanbul’s Atatürk Olympic Stadium as millions of fans from across the globe tune in to watch the must-see performance only moments before the biggest game in club football gets underway. Burna Boy, fresh from a record-breaking year and the release of his sixth studio album, Love, Damini, will take to the Pepsi stage alongside another soon-to-be-announced global sensation.

Revealed on TikTok, Burna Boy has teamed up with Pepsi ambassadors and football royalty; world champion Leo Messi, reigning UCL champion Vini Jr and Euro-winning Lionesses star Leah Williamson; to encourage fans to showcase their best dance moves or ball skills by posting them to TikTok using the hashtag #PepsiKickOffShow. The best submissions will be hand-picked to show off their skills as part of the 2023 UEFA Champions League Final Kick Off Show by Pepsi performance.

"As a huge football fan myself, I know it doesn’t get any bigger than the UEFA Champions League! That's why I'm so excited to be performing on the Pepsi stage at this year's final,” Burna Boy said.

“Music and football are the ultimate combination, so you already know I'll be bringing the vibes and making magic in Istanbul. The world ain't ready for what we have in store!”

Gustavo Reyna, Pepsi’s Senior Director of Global Marketing, said they are excited to have Burna Boy on board for the spectacle.

“The UEFA Champions League Final is the stand-out date of the club football calendar, and Pepsi prides itself on marking the occasion with the very best entertainment spectacles,” Reyna said.

“The newly named ‘Kick Of Show by Pepsi’ is going to be huge this year; we’re so excited to welcome Burna Boy, one of the world’s most exciting artists, to the Pepsi x UEFA Champions League stage and we can’t wait to see which fans are selected to feature as part of this truly unmissable performance. Stay tuned to find out who is co-headlining alongside Burna Boy in the weeks to come!”

UEFA marketing director Guy-Laurent Epstein said they are excited about the entertainment package fans will be able to enjoy.

“The UEFA Champions League Final Kick Off Show is a significant part of our joint efforts with Pepsi, providing an incredible opportunity to reach new and younger audiences with some of the biggest names and rising stars in music,” he said.

“We're excited to showcase a line-up of talented artists at this season’s Final in Istanbul in what is sure to be an energetic and memorable performance.”

Now in its seventh year, the UEFA Champions League Final Kick Off Show by Pepsi - formerly known as the UEFA Champions League Opening Ceremony - will air in over 200 countries and territories globally, just minutes before the stand-out fixture of the club football season commences. By uniting the worlds of football and music through one unmissable entertainment moment that stops fans in their tracks and leaves them wanting more, the event is the perfect demonstration of Pepsi’s ‘Thirsty For More’ platform. The Kick-Off Show is just one of the many exciting moments that Pepsi and UEFA will bring football fans this season, including the announcement of another global superstar co-headliner to join the Kick Off Show, Tik Tok videos, fashion collaborations, product innovations and more!

Fans will be able to tune in to watch the performance via their local broadcaster and through the official UEFA YouTube and TikTok channels, while the @PepsiGlobal TikTok channel has all the information around how fans can win the chance of being part of the 2023 UEFA Champions League Kick Off Show by Pepsi.

Related items

  • Hurtig the hero after late goal sends Arsenal into Champions League quarters Hurtig the hero after late goal sends Arsenal into Champions League quarters

    Lina Hurtig's 89th minute winner ensured Arsenal progressed to the quarter-finals of the Women's Champions League after edging Juventus 1-0 on Thursday. 

    After being frustrated for large parts of the encounter, Hurtig bundled home from close range after Martina Lenzini's poor clearance to book the Gunners' place in the last eight. 

    Despite Arsenal dominating the early exchanges, it was Juventus who had the first sight of goal, though Eva Schatzer's effort was easy for Daphne van Domselaar to gather.

    In a first half that saw just two shots on target, both coming from the visitors, Renee Slegers' substitutes proved to be the difference for Arsenal. 

    Slegers introduced Beth Mead, Stina Blackstenius and Hurtig late on, with the latter somehow putting Kim Little's cross over the bar from five yards out. 

    However, the Swede would atone for her earlier error, combining with fellow substitute Blackstenius to net against her former club and send them out of the competition with two group games remaining. 

    Meanwhile, in Group D, Barcelona edged closer to the quarter-finals of the competition with a convincing 4-1 victory over St. Polten at the Generali Arena. 

    The reigning champions are still three points behind Manchester City following their 2-1 win over Hammarby, and know a win against the Swedes next month will see them progress.

    Kika Nazareth opened the scoring in the 20th minute after capitalising on a mistake by Kamila Dubcova, notching her second nine minutes later from close range. 

    Barca found themselves three goals up at the break when Vicky Lopez netted her first goal in the competition to put the result beyond doubt. 

    There was also a landmark moment for Alexia Putellas, who netted her 200th goal for the club with a well-taken effort into the far corner. 

    Valentina Madl took some of the shine off an otherwise impressive display from the visitors, who have now taken their tally to 20 goals from their four matches in the competition. 

  • Guardiola agrees two-year contract extension with Man City Guardiola agrees two-year contract extension with Man City

    Pep Guardiola will be Manchester City manager for at least two more seasons after 2024-25, after he signed a two-year contract extension on Thursday.

    The 53-year-old was coming to the end of his City deal, which was due to expire at the end of the current campaign, but he has opted to remain at the Etihad Stadium.

    The deal itself will take Guardiola's tenure at the club to over a decade, making him City's longest-serving manager since Les McDowall in 1963.

    There had been suggestions that he may leave at the end of the season following the announcement that director of football Txiki Begiristain was on his way out.

    Guardiola was strongly linked with the England job after Gareth Southgate resigned in the wake of their Euro 2024 final defeat, but the Football Association appointed Thomas Tuchel last month.

    “Manchester City means so much to me," Guardiola said. “This is my ninth season here; we have experienced so many amazing times together. I have a really special feeling for this football club.  

    “That is why I am so happy to be staying for another two more seasons.

    “Thank you to everyone for continuing to trust and support me – The Owner, The Chairman Khaldoon, Ferran, Txiki, the players and, of course, the fans… everyone connected to Manchester City. It has always been an honour, a pleasure and a privilege to be here.  

    “I have said this many times before, but I have everything a manager could ever wish for, and I appreciate that so much.  

    “Hopefully, now we can add more trophies to the ones we have already won. That will be my focus.”

     

    Having been appointed in 2016, Guardiola is by some distance Manchester City's most successful manager of all time, having won 18 major trophies during his time at the club.

    That list includes their first-ever Champions League triumph in 2023 and six Premier League titles, including an unprecedented four on the spin.

    He also boasts a 72.04% win percentage across all competitions, which is unsurprisingly the highest of any full-time City manager in history.

  • Shaw at the double as Man City progress in Champions League Shaw at the double as Man City progress in Champions League

    Khadija Shaw scored twice as Manchester City beat Hammarby 2-1 to seal their place in the Women's Champions League quarter-finals.

    Gareth Taylor's team entered Thursday's game with a perfect record in Group D, and their fourth win in as many European matches ensured they finished in the top two.

    Shaw—the leading scorer in the Women's Super League this season with eight goals—put them ahead in the 31st minute, driving into the area after taking in Yui Hasegawa's pass before seeing her shot deflect into the top corner.

    Shaw was booked for celebrating in front of the home fans despite appearing to have objects thrown at her from the stands, and Hammarby should have levelled when Julia Blakstad fired wide 10 minutes later.

    The hosts did draw level three minutes into the second half as Ellen Wangerheim tapped home while City's Laura Blindkilde Brown was down appealing for a free-kick. 

    That parity was short-lived, though, as Shaw blasted into the top corner from 25 yards out, taking her overall tally for this season to 12 goals in all competitions.

    In Group C, meanwhile, Bayern Munich lost their perfect record as they played out a 1-1 draw with Valerenga, boosting Arsenal's hopes of topping the pile.

    Jovana Damnjanovic came off the bench to put Bayern ahead 15 minutes from time in Norway, but Elise Thorsnes headed home following an 88th-minute corner to snatch a point for the hosts.

    Arsenal could now move within a point of Bayern when they face Juventus in Group C's other match later on Thursday.

© 2024 SportsMaxTV All Rights Reserved.