Internationally acclaimed Brazilian pop superstar, Anitta, will co-headline the 2023 UEFA Champions League Final Kick Off Show by Pepsi on June 10. Joining GRAMMY-award winner Burna Boy, Anitta is expected to captivate audiences with a mesmerizing performance at the world's biggest annual sporting event.

Coming off a remarkable year marked by the release of her fifth studio album, 'Versions Of Me,' and a GRAMMY nomination for "Best New Artist," the sensational artist behind hits like 'Envolver' will infuse Istanbul's Atatürk Olympic Stadium with her renowned high-energy pop production. Her performance will enthrall millions of fans around the globe, moments before the commencement of the most significant fixture in club football.

 To heighten anticipation for this highly anticipated performance, Pepsi has released an exhilarating short film titled 'The Prep' (LINK), featuring Anitta and Burna Boy in their element. In the film, accompanied by Burna Boy's "It's Plenty" and Anitta's "Envolver," the artists prepare for their epic Kick Off Show performance in their football-style dressing rooms. They then emerge into the iconic UEFA Champions League tunnel, walking side by side, before entering a sold-out stadium, sending shivers down the spectators' spines.

 Anitta expressed her excitement, stating, "I'm thrilled that the news is finally out! I'm delighted to perform at the UEFA Champions League Final Kick Off Show by Pepsi, co-headlining alongside Burna Boy. We'll deliver an unforgettable show to fans in the stadium and worldwide, so make sure to tune in on June 10th - you won't want to miss this!"

 For the first time ever, Pepsi is giving fans the opportunity of a lifetime to be a part of this show-stopping performance through the #PepsiKickOffShow challenge. Launched in March, the challenge invites fans to showcase their best ball skills and dance moves. Watch the video here.

 Gustavo Reyna, Pepsi's Senior Director of Global Marketing, added, "Every year, we take pride in collaborating with the most prominent and thrilling music artists to provide fans worldwide with unparalleled entertainment. In this year's 2023 UEFA Champions League Final Kick Off Show by Pepsi, global superstars Anitta and Burna Boy, who embody our 'Thirsty For More' philosophy celebrating people's thirst for life, will co-headline. We're excited to witness fans actively participate in this unmissable show through the #PepsiKickOffShow challenge. It promises to be an extraordinary spectacle!"

 UEFA Marketing Director, Guy-Laurent Epstein, commented, "This season's spectacle promises to be unforgettable, with an exciting lineup of artists set to grace the stage ahead of the UEFA Champions League Final in Istanbul. We're proud of our longstanding partnership with Pepsi, which allows us to bring even more excitement to fans. We eagerly await sharing this season's UEFA Champions League Kick Off Show by Pepsi with everyone."

 This marks the seventh year that Pepsi and UEFA have celebrated the Champions League Final with a sensational music performance, showcasing the most thrilling artists from around the world. This exceptional entertainment spectacle unites football and music fans worldwide. The Kick Off Show by Pepsi will be broadcasted in over 200 countries worldwide.

 UEFA and Pepsi have announced that GRAMMY® Award-winning and multi-platinum-selling singer, songwriter and producer, Burna Boy, will co-headline the highly anticipated 2023 UEFA Champions League Final Kick Off Show by Pepsi on June 10.

For the first time ever, fans will have the opportunity of a lifetime to be part of the biggest annual global sporting event for themselves.

The global chart-topping ‘Last Last’ and ‘It’s Plenty’ megastar will bring his signature soulful vibes of afrobeats to Istanbul’s Atatürk Olympic Stadium as millions of fans from across the globe tune in to watch the must-see performance only moments before the biggest game in club football gets underway. Burna Boy, fresh from a record-breaking year and the release of his sixth studio album, Love, Damini, will take to the Pepsi stage alongside another soon-to-be-announced global sensation.

Revealed on TikTok, Burna Boy has teamed up with Pepsi ambassadors and football royalty; world champion Leo Messi, reigning UCL champion Vini Jr and Euro-winning Lionesses star Leah Williamson; to encourage fans to showcase their best dance moves or ball skills by posting them to TikTok using the hashtag #PepsiKickOffShow. The best submissions will be hand-picked to show off their skills as part of the 2023 UEFA Champions League Final Kick Off Show by Pepsi performance.

"As a huge football fan myself, I know it doesn’t get any bigger than the UEFA Champions League! That's why I'm so excited to be performing on the Pepsi stage at this year's final,” Burna Boy said.

“Music and football are the ultimate combination, so you already know I'll be bringing the vibes and making magic in Istanbul. The world ain't ready for what we have in store!”

Gustavo Reyna, Pepsi’s Senior Director of Global Marketing, said they are excited to have Burna Boy on board for the spectacle.

“The UEFA Champions League Final is the stand-out date of the club football calendar, and Pepsi prides itself on marking the occasion with the very best entertainment spectacles,” Reyna said.

“The newly named ‘Kick Of Show by Pepsi’ is going to be huge this year; we’re so excited to welcome Burna Boy, one of the world’s most exciting artists, to the Pepsi x UEFA Champions League stage and we can’t wait to see which fans are selected to feature as part of this truly unmissable performance. Stay tuned to find out who is co-headlining alongside Burna Boy in the weeks to come!”

UEFA marketing director Guy-Laurent Epstein said they are excited about the entertainment package fans will be able to enjoy.

“The UEFA Champions League Final Kick Off Show is a significant part of our joint efforts with Pepsi, providing an incredible opportunity to reach new and younger audiences with some of the biggest names and rising stars in music,” he said.

“We're excited to showcase a line-up of talented artists at this season’s Final in Istanbul in what is sure to be an energetic and memorable performance.”

Now in its seventh year, the UEFA Champions League Final Kick Off Show by Pepsi - formerly known as the UEFA Champions League Opening Ceremony - will air in over 200 countries and territories globally, just minutes before the stand-out fixture of the club football season commences. By uniting the worlds of football and music through one unmissable entertainment moment that stops fans in their tracks and leaves them wanting more, the event is the perfect demonstration of Pepsi’s ‘Thirsty For More’ platform. The Kick-Off Show is just one of the many exciting moments that Pepsi and UEFA will bring football fans this season, including the announcement of another global superstar co-headliner to join the Kick Off Show, Tik Tok videos, fashion collaborations, product innovations and more!

Fans will be able to tune in to watch the performance via their local broadcaster and through the official UEFA YouTube and TikTok channels, while the @PepsiGlobal TikTok channel has all the information around how fans can win the chance of being part of the 2023 UEFA Champions League Kick Off Show by Pepsi.