FC Cincinnati have picked Jaap Stam as their new head coach, but the Major League Soccer outfit immediately blundered over the Dutchman's appointment.

Announcing Stam as their boss on Thursday, Cincinnati revealed the news with a picture of a man who certainly looked rather like the former Manchester United and Netherlands defender.

The man in question looked dressed for the job, in shirt, tie and a large coat, and as well as a bald head, many of his facial characteristics were comparable to those of Stam.

However, it turned out to be not Stam but a man widely identified by Dutch media as Ajax youth coach Tinus van Teunenbroek.

Red-faced Cincinnati pulled Van Teunenbroek's image from their coverage of the story once it became clear they had the wrong man.

A corrected version of the announcement was posted to Twitter, this time with an image of Stam, accompanied by the message: "Join us in welcoming our actual new head coach, Jaap Stam."