The Republic Bank Caribbean Premier League (CPL) has announced a new partnership with GSIQ as their official media and sponsor evaluation partner. Known for their expertise in media monitoring and sponsorship intelligence, GSIQ will provide the CPL with cutting-edge data and analysis across all aspects of the league’s operations.
As part of their role, GSIQ will evaluate the total viewership for the recently concluded 2024 CPL season and provide in-depth insights into the value delivered to the league’s commercial partners. The 2024 CPL, which ran from August 29 to October 6, saw the Saint Lucia Kings crowned champions after an action-packed tournament spanning multiple Caribbean locations, including Antigua, Barbados, Guyana, St. Kitts & Nevis, Saint Lucia, and Trinidad & Tobago.
CPL CEO Pete Russell expressed his excitement about the partnership, highlighting the importance of accurate data and insights to measure the league’s impact. “We are excited to be working with GSIQ, who are led by some of the best minds in the insight and analysis space. Their world-leading tools will help us confirm the viewership and value delivered by CPL to all our stakeholders, giving us valuable feedback as we analyze the 2024 tournament and plan for 2025 and beyond.”
GSIQ Co-Founder Charlie Dundas emphasized the significance of the collaboration, calling the CPL a trailblazer in cricket. “We set up GSIQ to help clients unlock the value of sponsorship. The Caribbean Premier League has proven to be a fantastic innovator in cricket since it inception in 2013, and we are thrilled to count them as one of our founding clients. Their faith in our services has been fundamental to our early progress, and we are excited to be their partner for data and insights in support of their ongoing success.”
With GSIQ’s expertise, CPL aims to strengthen its position as one of the most dynamic and commercially successful T20 leagues in the world. The partnership is set to provide CPL with invaluable insights to enhance stakeholder engagement and ensure the tournament continues to thrive in the global cricketing landscape.