CPL

2020 CPL provided US$250m media exposure to the region - CPL

By Sports Desk March 03, 2021

The Hero Caribbean Premier League (CPL) has delivered record value for the Caribbean during the 2020 season, with the tourist boards across the region receiving US$258million in media exposure.

Whilst the tournament was held behind closed doors in Trinidad & Tobago, the Hero CPL worked closely with all six host countries to ensure that the Caribbean was promoted as a must-visit destination. Both the live broadcast and the league’s digital channels carried bespoke tourism content for each of its partners.

The total exposure of US$258million is an increase of 381 per cent on the 2019 figure with the tourist boards in Barbados, Guyana, Jamaica, St Kitts & Nevis, Saint Lucia and Trinidad & Tobago benefiting from the Hero CPL promoting the unique attributes of each of the countries.

These figures were generated from an independent report compiled by YouGov Sport – one of the most respected research firms in the world.

The increase in exposure was driven by the Hero CPL’s record broadcast and digital audience of 523.5million in 2020.

“Our host countries are the heart and soul of the Hero CPL and every year we work very hard to get them as much coverage as possible. That was made more difficult this year, as a result of the COVID-19 pandemic meaning the games could only be played in one country, but we are delighted that we have still been able to deliver these stunning results,” said CPL COO Pete Russell.

“We would like to thank all our host countries for their support and we look forward to building on our successful partnerships in the coming years.” 

Related items

  • South Africa pulls out of tri-nation series with Jamaica, Trinidad and Tobago South Africa pulls out of tri-nation series with Jamaica, Trinidad and Tobago

    Jamaica’s Sunshine Girls could be forced to make adjustments for next month’s tri-series following the reported withdrawal of South Africa from the tour.

    Originally, the series was set to feature the no 4 ranked Jamaicans, 5th ranked Australians and 10th ranked Trinidad and Tobago and was set to tip-off on October 9th.  However, negotiations between Netball South Africa and the Jamaica Netball Association (JNA) are said to have broken down due to the island’s rising number of Covid-19 cases.

    The JNA is expected to give an update on the situation in the next few weeks with a replacement team being added being another possibility that is being looked at.

    The series will be the first for the Jamaicans since the Netball World Cup in 2020, the team is, however, also expected to travel to England, in September, where they will face the England Roses in a three-match series.  The Sunshine Girls had been due to face England in January of this year, but those plans were postponed due to then-existing Covid-19 travel restrictions.  The team will be looking to vastly increase its activities in the coming months with the Commonwealth Games scheduled for next year.

  • Bailey set to miss Reggae Boyz upcoming World Cup qualifiers due to thigh injury Bailey set to miss Reggae Boyz upcoming World Cup qualifiers due to thigh injury

    Jamaica international Leon Bailey is set to miss the country's next set of World Cup qualifiers after being diagnosed with a thigh strain.

    The 23-year-old winger made a lively appearance for Aston Villa last weekend, playing an active role in two of the team’s three goals in a 3-1 win over Everton.  Among them was a net-busting volley to goal, which punctuated a quick counterattack.

    Unfortunately, the player had to be substituted soon after but it was hoped that he would not miss much time off the pitch.  However, the club manager Dean Smith recently confirmed that the player would be out of action for the next few weeks.

    "Leon has a strain which is likely to keep him out until after the international break," Smith told reporters.

     "We would be hopeful that he would be available for the Wolves game, but we'll need to assess him nearer the time and see how he progresses over the next 10 days or so."

    Jamaica will resume its World Cup qualification campaign next month, with matches away to the United States, at home to Canada, and away to Honduras.  The player also missed out on the first round of the qualifiers with an injury last month.

    The Jamaica international joined Villa from Bayer Leverkusen earlier this summer from a reported 25 million pounds ($US34m), is targeting a return to action against Wolverhampton Wanderers on October 16.

  • Shiv Chanderpaul, Nikita Miller, Rayad Emrit for first CWI High-Performance Coach Development Programme Shiv Chanderpaul, Nikita Miller, Rayad Emrit for first CWI High-Performance Coach Development Programme

    Cricket West Indies (CWI) has commenced its first-ever locally planned and delivered High-Performance Coach Development Programme.