CPL

2020 CPL provided US$250m media exposure to the region - CPL

By Sports Desk March 03, 2021

The Hero Caribbean Premier League (CPL) has delivered record value for the Caribbean during the 2020 season, with the tourist boards across the region receiving US$258million in media exposure.

Whilst the tournament was held behind closed doors in Trinidad & Tobago, the Hero CPL worked closely with all six host countries to ensure that the Caribbean was promoted as a must-visit destination. Both the live broadcast and the league’s digital channels carried bespoke tourism content for each of its partners.

The total exposure of US$258million is an increase of 381 per cent on the 2019 figure with the tourist boards in Barbados, Guyana, Jamaica, St Kitts & Nevis, Saint Lucia and Trinidad & Tobago benefiting from the Hero CPL promoting the unique attributes of each of the countries.

These figures were generated from an independent report compiled by YouGov Sport – one of the most respected research firms in the world.

The increase in exposure was driven by the Hero CPL’s record broadcast and digital audience of 523.5million in 2020.

“Our host countries are the heart and soul of the Hero CPL and every year we work very hard to get them as much coverage as possible. That was made more difficult this year, as a result of the COVID-19 pandemic meaning the games could only be played in one country, but we are delighted that we have still been able to deliver these stunning results,” said CPL COO Pete Russell.

“We would like to thank all our host countries for their support and we look forward to building on our successful partnerships in the coming years.” 

Related items

  • Brandon King named captain as West Indies squad named for three-match T20I series against South Africa Brandon King named captain as West Indies squad named for three-match T20I series against South Africa

    Brandon King has been appointed captain of the West Indies squad named to face South Africa in the upcoming three T20 International series at Sabina Park in Kingston starting Thursday, May 23. The squad has been gearing up for this exciting and highly anticipated series with a training camp held at the Coolidge Cricket Ground in Antigua. The selection panel has confirmed that Brandon King will have Roston Chase as his vice captain. Both appointments are on an interim basis.

    King was set to lead the West Indies A-Team on the recently concluded T20 tour to Nepal before he was withdrawn due to injury. Chase, appointed instead, went on to lead the A-Team to a series win against Nepal.

    The West Indies Men’s squad for the series is as follows: Brandon King (Captain), Roston Chase (Vice-Captain), Fabian Allen, Alick Athanaze, Johnson Charles, Andre Fletcher, Matthew Forde, Jason Holder, Akeal Hosein, Shamar Joseph, Kyle Mayers, Obed McCoy, Gudakesh Motie, Romario Shepherd and Hayden Walsh Jr.

    Alzarri Joseph and Sherfane Rutherford will be added to the squad if their respective franchises do not reach the Indian Premier League (IPL) Final. Shai Hope and Nicholas Pooran are both rested for the series and will join the squad in Trinidad on Monday, 27 May.

    “These are among the last competitive T20 International matches before the start of the World Cup,” said lead selector Desmond Haynes. “Players have the opportunity to fine-tune their skills and ensure they are as prepared as they can be for the World Cup, whether they are in the final squad or reserve pool.”

    White Ball Head Coach Daren Sammy also commented on his objectives for this series stating, “We have not played together as a team since the Australia series, but we just completed a very high-intensity training camp in Antigua. Now we have the chance to integrate some of our players returning from the IPL and build some momentum as a group going into the World Cup.”

    Tickets for the T20I Series against South Africa at Sabina Park, Jamaica are available now to buy online from the Windies Tickets service, at WINDIES TICKET PORTAL. Fans who purchase online will benefit from a 20 per cent discount compared to the box office prices, with tickets ranging from the most premium seats with the best-shaded views in the stadium through to affordable standard seats or mounds/grounds entry.

    Match schedule:

    - 23 May 1st T20I West Indies v South Africa at Sabina Park, Jamaica 2:00 pm JT/3:00 pm ECT

    - 25 May 2nd T20I West Indies v South Africa at Sabina Park, Jamaica 2:00 pm JT/3:00 pm ECT

    - 26 May 3rd T20I West Indies v South Africa at Sabina Park, Jamaica 2:00 pm JT/3:00 pm ECT

    West Indies won the last T20 International played at Sabina Park against New Zealand in August 2022, which was the last time international cricket was played at this historic venue.

     

  • IPL: Royals miss top-two chance after washout against leaders KKR IPL: Royals miss top-two chance after washout against leaders KKR

    Rajasthan Royals were denied their shot at a top-two Indian Premier League finish after rain saw a clash with Kolkata Knight Riders abandoned without a ball bowled on Sunday.

    The Royals finished third in the group stage of this year's IPL after four straight losses preceded the washout in Guwahati.

    In-form Royal Challengers Bengaluru awaits in the Eliminator for Rajasthan on May 22, with the former on a six-match winning streak to reach the playoffs.

    Pat Cummins' Sunrisers Hyderabad will face leaders Kolkata, whose last two games have been abandoned, in the first qualifier in Ahmedabad the day before.

  • IPL: Sunrisers cruise to victory to boost second-place hopes IPL: Sunrisers cruise to victory to boost second-place hopes

    Sunrisers Hyderabad eased to a four-wicket win over Punjab Kings on Sunday to boost their chances of finishing second in the Indian Premier League.

    Prabhsimran Singh helped Punjab set a target of 215, but Hyderabad chased that down with relative ease to go second, a position they will finish in should Rajasthan Royals lose to the table-topping Kolkata Knight Riders later on Sunday.

    After the Sunrisers won the toss and put Punjab in to bat, Prabhsimran top scored with 71 runs from 45 deliveries, while Atharva Taide (46 off 27) and Rilee Roussouw (49 from 24) also impressed as the Kings, already out of playoff contention, finished on 214/5.

    Hyderabad's chase got off to a terrible start as Travis Head was bowled with the first ball of the innings, but the Sunrisers' other opener Abhishek Sharma helped to steady the ship alongside Rahul Tripathi.

    Abhishek smashed his way to 66 off 28 deliveries before he was dismissed, while an important innings from Heinrich Klaasen (42 from 26) set the Sunrisers up for victory.

    Abdul Samad and Sanvir Singh finished the job as the Sunrisers reached their target with five balls to spare, and they can now look ahead to their playoff campaign.

    Data debrief: Abhishek wastes no time

    The Sunrisers overcame Head's second IPL golden duck thanks to a brilliant innings from Abhishek, who reached his half-century in just 21 balls and finished with a strike rate of 235.71.

    Tripathi and Klaasen achieved strike rates of 183.33 and 161.53 respectively, while Nitish Kumar Reddy also finished with 37 from 25 deliveries as Hyderabad made light work of a daunting target.