Richard Mille

This is Fraser-Pryce's first international sponsor, outside of her shoe sponsor Nike. The deal will also help fund her Pocket Rocket Foundation which provides scholarships annually to Jamaican high-school student-athletes.

There are plans to have Fraser-Pryce wearing a Richard Mille watch when she takes to the track at the World Athletics Championships in Budapest next month, where she will be vying for a record-extending sixth 100m title.

She joins such esteemed members of the Richard Mille family that includes Yohan Blake, Rafael Nadal, Wayde van Niekerk, Didier Drogba, and Fernando Alonso.

Over an illustrious career spanning almost two decades, Fraser-Pryce has established herself as arguably the greatest female sprinter of all time. In 2008, she became the first Jamaican woman to win an Olympic 100m title. She followed up by winning the 100m title at the World Championships in Berlin, Germany.

She added a second Olympic 100m title in 2012, joining Wyoma Tyus and Gail Devers as the only women to have won consecutive Olympic titles. Her compatriot Elaine Thompson-Herah joined that pantheon at the Tokyo Olympics after winning her first 100m title in Rio, Brazil in 2016.

In Moscow in 2013, Fraser-Pryce became the first woman to win the 100m, 200m, and 4x100m at a World Championships. She added a fourth 100m title in Helsinki in 2015.

Despite a toe injury in 2016, Fraser-Pryce won a bronze medal in the 100m at the Rio 2016 Olympics and became the only woman to win medals in the 100m at three consecutive Olympic Games.

She gave birth to her son Zyon in 2017 after which she returned to the track in 2019 to win her fourth 100m world title in Doha, Qatar. She followed up with a silver medal at the 2020 Tokyo Olympics and extended her record when she became the only woman to win medals in the 100m at four consecutive Olympic Games.

She added to her incredible legacy at the 2022 World Championships in Eugene, Oregon where she won the 100m in a championship record of 10.67 and because the first running athlete to win five gold medals in the same event at a World Championships. The Pocket Rocket then added a silver medal in the 200m, running 21.83 to finish behind compatriot Shericka Jackson who won gold in 21.45, the second-fastest time ever run by a woman over the distance.

That same year, Fraser-Pryce added to her already considerable legacy by running below 10.7 seconds for the 100m, a record seven times. She is the only woman ever to accomplish that feat.

This new deal with Richard Mille is a testament to Fraser-Pryce's status as one of the greatest athletes of all time. It is also a sign of her continued dominance in the world of sprinting. With this new partnership, Fraser-Pryce is sure to continue to inspire and amaze fans for years to come.

The partnership started shortly before Blake’s accomplishments during the 2012 Olympic Games in London when Blake ran 9.75 and 19.44 for silver medals behind Usain Bolt.

The model, which was created for and with Yohan Blake, was unveiled in 2013. The design of the RM 59-01 is one of the company’s most spectacular editions. Only 50 pieces were made and retailed for US$620,000.

The very first piece was sold to a Nigerian billionaire who received his watch from the athlete himself at Harrods in London, Sportsmax.TV understands. Since then, some of the world’s most famous personalities have sought after and added the RM 59-01 to their collections, among them Hollywood mogul Sylvester Stallone.

Stallone is one of the most important watch collectors of the last several decades, credited with boosting brands like Panerai and Richard Mille while ushering in an era of giant watches that lingers to this day.

He was very impressed with the RM 59-01, the Yohan Blake.

“This watch was designed by Richard Mille on the basis of speed,” Stallone said in a video Blake posted on his Instagram page on Sunday. “It’s named after a world-class sprinter. It looks like it’s moving when it’s standing still, the Yohan Blake. It looks fast. It’s like an animal.”

Blake worked with Richard Mille to develop a special calibre designed for sprinters the world over. The RM 59-01 Yohan Blake is described as an aerodynamic, ergonomic and high-performance tourbillon watch featuring a very original structure that meets all the requirements of the sprinter and the brand.

The piece has dynamic bridges that span the movement and hand-painted in green and yellow in tribute to the Jamaican flag.

“This watch has a sprinter’s movement,” Stallone continued. “This one is a show stopper.

“When I bought it, I wore it one time and I guess it was photographed by the Daily Mail or something like that. Six months later I went to Europe and I walked into a restaurant and the maître d goes ‘Aww, I thought you had worn the Yohan Blake I saw it the newspaper’. I said ‘No, I keep it packed away, I don’t want anything to happen to it’.

“This is what you call star quality. This one has it.”

Ever since they first met, Richard Mille took a liking to the Jamaican sprinter because of his athletic talents and his generosity.

According to the Richard Mille website, Blake may have conquered the world, but he has never forgotten his native Jamaica and makes sure that the fruits of his success are invested where they are needed - back home.

“Yohan is extremely generous, devoting much of his time to helping underprivileged children in his native Jamaica through his YBAfraid charity. He is the only sportsman to donate much of his own income towards his foundation. Richard Mille was immediately smitten with Yohan's personality, his commitment to humanitarian causes, his tremendous talent as a sprinter, his flawless technique and his bewildering capacity for breaking records.”