Usain Bolt revealed as a co-owner of esports group WYLDE
WYLDE (What You Love Doing eSports) was founded two years ago by former JP Morgan investment banker Steve Daly and David Cronin and is based in Dublin, Ireland.
The Irish esports organisation revealed that the Jamaican sprinter will be “involved in a range of activities focused on elevating Wylde’s growing brand”, according to reports.
The 35-year-old Bolt, who retired in 2017, after a career in which he won eight Olympic gold medals, is considered the greatest sprinter of all time. He owns world records of 9.58 and 19.19 for the 100m and 200m, respectively.
“WYLDE is on a journey to becoming one of the biggest brands in the fastest growing sport in the world. In esports, like in track and field, it’s critical to have that competitive, winning mentality,” said Bolt.
“I look forward to working with the WYLDE leadership team to help our players to reach their potential, while also taking care of their physical and mental wellbeing”.
Cronin, a founding shareholder of Irish technology company QUMAS, believes the partnership with the track and field legend will serve to enhance WYLDE global appeal.
“Usain coming on board takes WYLDE to the next level,” he said.
“With his vast competitive experience and Olympic-winning mentality, his guidance will be invaluable as we continue to build professional structures to support the development of our players.”
Bolt, a rabid gamer, teased news of the development on Twitter on Tuesday.
“It’s my time to own a professional sports team. Super excited! Get ready for something big,” he tweeted to his 4.8 million followers.