Racers Grand Prix CEO Devon Blake shared his vision for this year’s event, as the team behind the event is executing meticulous planning and coordination.
“The goal is to produce a world-class meet showcasing Jamaica’s capacity to develop and attract premier athletes in track and field. We actively maintain the best team of professionals, engage with invested sponsors, focus on athlete comfort, all in order to create an amazing fan experience," Blake said.
Despite the economic challenges, the meet that started in 2016, has retained inception sponsors like Adidas,Television Jamaica, KFC, and Digicel, while also attracting new sponsors.
Blake highlighted the importance of community engagement, stating, “There are advanced plans for fan engagement and a fan experience ensuring the meet positively impacts both the athletes and the local community.”
Swaneka Phillips of Main Event Production provided insight into the logistical efforts and the importance of high-quality production elements.
“Set-up begins a week prior to the event. Our trucks leave our warehouse laden with equipment, materials, a sizable crew and a number of co-ordinators to ensure everything goes smoothly. Once on site, our team springs into action like a well-oiled machine, completing tasks in tandem according to our worklist,” Phillips explained.
“We pride ourselves on our top-of-the-line inventory of world-class equipment, as well as our highly trained and skilled technicians. To enhance this year’s experience, we are implementing enhanced 4mm LED screen technology, which allows for higher definition, crisper images with better contrast and lighting," she added.
Meanwhile, Bruce James, chairman ofWorld Class Athletics Limited, discussed the critical role of the Roster Athletic system that will be used on Saturday night.
“The combination of the Roster Athletics data processing system and our FinishLynx cameras is crucial to providing fast, accurate results. We use a three-camera system for track meets like the Racers Grand Prix to capture the athletes as they cross the finish line. The system integrates directly, making it seamless from start to finish,” James outlined.
James said the rigorous preparation starts well before any athlete reaches the track.
“Before the meet, we ensure all athletes are entered in the correct heat and lane, with all their statistics available. This data is loaded into the Roster Athletics system well before the event, so athletes, coaches, and spectators have all the necessary information readily available," he noted.
The Racers Grand Prix will take place on Saturday, June 1, 2024, at the National Stadium in Kingston, Jamaica starting at 7:00 PM. Tickets are available for purchase online and at select outlets.
Other sponsors for the event include Adidas Sports Development Foundation, Gatorade, JN Bank, and the Airport Authority of Jamaica.
Chairman Mills expresses unwavering confidence in Mr. Blake's ability to significantly contribute to the growth and triumph of the Racers Grand Prix. In a statement to the organizing committee, Mills asserts, "I am pleased to announce the appointment of Mr. Devon Blake as the Chief Executive Officer of the Racers Grand Prix. This move aims to streamline responsibilities and tasks, allowing Mr. Blake to operate under my supervision, reporting directly to me throughout his tenure."
Devon Blake, a highly regarded figure in sports administration and management, brings a wealth of experience to his new role. As a Motivational Speaker, Customer Service Trainer, and Selling Skills Trainer, Blake has already made substantial contributions to the Racers Track Club, serving as the Technical Director since 2020 and Social Media Manager since 2022. His previous role on the Racers Grand Prix management team saw him overseeing social media operations, ticket management, ushers, gate management, and magazine production.
Mr. Blake boasts an impressive academic background, holding a Diploma in History/English from the Mico University College and a Postgraduate Diploma in Business Administration and Management from the University of the West Indies, Mona. Currently pursuing a Master of Science in Sport Administration/Management at UWI, Blake was also a Volunteer Lecturer in the Mico Pre-University Men’s Program.
As CEO of the Racers Grand Prix, Mr. Blake's responsibilities include enhancing revenue from sponsorship and gate receipts, providing recommendations for cost reduction in event staging, supervising ticket production and sales promotion, integrating technology for improved fan engagement, and undertaking specific assignments within the Technical Committee.
Expressing his enthusiasm for the new role, Mr. Devon Blake states, "I am honored to take on the role of CEO for the Racers Grand Prix. This event holds a special place in the world of track and field, and I am committed to working closely with Chairman Mills and the entire organizing committee to elevate the meet to even greater heights."
Chairman Mills echoes this excitement, stating, "Mr. Blake's wealth of experience and proven track record make him the ideal candidate to lead the Racers Grand Prix into a new era. I have full confidence in his ability to enhance the event's success and contribute to the development of athletics in Jamaica and beyond."
The Racers Grand Prix, conceived by Chairman Glen Mills, stands as a premier Track and Field Meet showcasing top talents from the Racers Track and Field Club, Jamaica, and around the world. The event plays a pivotal role in the development of Jamaica's athletics and the Racers Track and Field Club.
The most recent staging on June 3, 2023, witnessed exceptional performances from athletes like Noah Lyles, Shericka Jackson, and Wayde Van Niekerk. The next edition is scheduled for June 1, 2024. The Racers Grand Prix holds the esteemed status of being a World Athletics Continental Tour Silver level event, attracting top-tier athletes globally.
