World Athletics and Sony Corporation (Sony) today (23) announced a new three-year agreement that will see Sony sponsor World Athletics Series events from 2024 to 2026.
As part of the sponsorship, Sony will support all World Athletics Series events starting from the World Athletics Indoor Championships Glasgow 24 in March. The agreement will also include the World Athletics Championships Tokyo 25 to be held in Tokyo, Japan, in September 2025.
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision to "continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators.
Both parties came to this agreement based on a mutual understanding of each other’s philosophy.
Sony aims to work with creators and leverage the power of technology to generate emotion-filled experiences for sports fans across the globe and capture them on film and in photographs.
Sony will further enhance emotion from athletes’ awe-inspiring achievements captured by content creators, including photographers, and deliver them to the world through cutting-edge technologies like the Alpha™ mirrorless interchangeable lens camera and versatile interchangeable lens including G Master™, system cameras and broadcast solutions.
In addition, Hawk-Eye Innovations, which has a proven track record of providing services for international events in a variety of sports, will contribute to fair competition management through its officiating services.
“We are entering an exciting few years for our sport and I can think of no better partner than Sony to help us capture the excitement, the thrill and the breathtaking performances our sport promises to bring,” said World Athletics President Sebastian Coe. “As the No.1 Olympic sport, the eyes of the world will be squarely focused on athletics this year as our athletes compete across our five World Athletics Series events, plus Paris.
“We look forward to the outstanding photographs Sony will capture at our events to immortalise these many moments in our sport’s history.”
Hiroki Totoki, President, COO and CFO of Sony Group Corporation, said: “We are delighted to have reached an agreement with World Athletics to sponsor their World Athletics Series events, which are known as the world's top competitions in athletics.
“Based on our purpose to ‘fill the world with emotion, through the power of creativity and technology’, Sony will contribute to the development of sports by leveraging technology to enhance the emotion generated by sports and deliver it to sports fans around the world.”
“The favourite is Thompson”-Boldon highlights Jamaican champion as man to beat in 100m in Paris
Trinidadian four-time Olympic medallist Ato Boldon has named Jamaican sprinting sensation Kishane Thompson as his favourite to take 100m gold at the Olympic Games in Paris.
Thompson, 23, is currently the world leader in the event after running a personal best 9.77 to win the 100m title at the JAAA/Puma National Senior Championships at the National Stadium in Kingston in June.
The MVP Track Club-trained sprinter also produced times of 9.82 and 9.84 in the heats and semi-finals, respectively, at those national championships and, most recently, ran 9.91 shutting down to win at the Gyulai Istvan Memorial in Hungary on July 9.
“Thompson is the favourite,” Boldon said in an interview with LetsRundotcom on YouTube on Friday.
“I know Noah (Lyles) is the World champion. I think Noah made it a little bit more interesting by running that 9.81 into a headwind which kind of almost converts to a 9.77 but there’s no way you can look at the way in which Thompson ran that 9.77 and just go ‘Oh Noah will beat him.’ Noah has his hands full with that guy,” Boldon said.
Blazing speed acknowledged, one thing that Thompson lacks that his other competitors don’t is experience competing at the highest level of the sport with this being his first time representing Jamaica at any level.
If there is anything to prevent Thompson from delivering on the form that he’s shown so far this season, Boldon believes that would be this lack of experience on a stage like the Olympic Games compared to his peers.
“There are things which I see people completely ignoring. Kishane Thompson has not been under the microscope of Olympic favourite. Rounds are a great equalizer. Noah has the medals that he does because of how well he runs rounds. Is Noah suddenly a lock for the silver? No but he does have his hands full,” he said.
“There are others who are going to be in the 100m that are used to the pressure and pressure is a big thing. If he’s able to pull this off, you write books about stuff like that,” he added.
Thompson's quest for Olympic glory will begin in the heats of the men's 100m beginning on Saturday' August 3.
Jamaica and France sign landmark MOU for bilateral sports cooperation
As the world eagerly anticipates the start of the 2024 Summer Olympics in Paris, Jamaica and France have marked the occasion with a significant step towards enhancing their bilateral relations in the field of sport. On July 24, the Honourable Olivia Grange, Jamaica's Minister of Culture, Gender, Entertainment and Sport, and His Excellency Olivier Guyonvarch, the Ambassador of France in Jamaica, signed a Memorandum of Understanding (MOU) for Bilateral Cooperation in Sport.
Minister Grange highlighted the symbolic timing of the agreement, stating, “It is certainly significant that it is happening at the time of the 2024 Olympics in the French capital, Paris. It embodies the importance of sport in establishing cooperation and friendship between the two countries."
The agreement outlines several areas of cooperation aimed at enhancing both nations' sports capabilities. One key aspect of the MOU is the sharing of experiences and the development of joint initiatives in sports. This includes promoting common standards for organizing major sporting events and developing high sports performance through the exchange of best practices, coaching training, and research.
Additionally, the agreement focuses on boosting the sports economy and sports tourism in both countries by sharing valuable information and insights. A significant emphasis is also placed on promoting sports ethics, with both nations committing to collaborate in the fight against doping.
Minister Grange commended the diligent efforts of Ambassador Guyonvarch and the teams from both the Ministry of Culture, Gender, Entertainment and Sport, and the Ministry of Foreign Affairs and Foreign Trade, in finalizing the MOU. She also referenced the ongoing friendship between Jamaica and France, demonstrated by events like the "2024 Road to Paris Olympics," which featured a symbolic relay baton passed globally and included French students from schools across Jamaica.
The MOU also aims to facilitate exchanges in seminars, conferences, and symposia involving experts in various sports disciplines such as fencing, rugby, handball, athletics, canoe-kayak/sprint, sailing, and skateboarding, among others.
Ambassador Guyonvarch expressed his enthusiasm about the agreement, stating, “On the eve of the 2024 Paris Olympic and Paralympic Games, the signing of this MOU on sports cooperation is a milestone in our bilateral relations, being the most ambitious and comprehensive agreement between our two countries in a strategic field of excellence. The implementation of this agreement, initiated by the Centre for Research on Sports Performance of Guadeloupe and the Faculty of Sports of UWI, will allow us to develop sports science, new practices, and more intense human exchanges between our two countries.”
The follow-up on the cooperation outlined in the MOU will be ensured by a Bilateral Steering Committee, which will meet annually in either of the two countries, ensuring that the goals and initiatives set forth are actively pursued and achieved.
This agreement not only strengthens the bond between Jamaica and France but also paves the way for enhanced sports performance, education, and ethical standards in both nations, promising a bright future for sports collaboration and excellence.
Gardiner, Charlton named flag bearers for The Bahamas ahead of Paris opening ceremony
Reigning 400m Olympic champion Steven Gardiner and World Indoor 60m hurdles champion Devynne Charlton will be flag bearers for The Bahamas at the much-anticipated Paris Olympic Games opening ceremonies on Friday.
Gardiner and Charlton are among the 20 athletes that will represent The Bahamas at the global multi-sport showpiece, which is currently under way and is scheduled to end on August 11.
Track and field and swimming are the two disciplines that the Bahamian contingent will contest at the Games.
Quartermiler Shaunae Miller-Uibo, high jumper Donald Thomas, who is making his fifth Olympic appearance, NCAA and national record holder in the javelin Rhema Otabor, decathlete Ken Mullings, and Charisma Taylor, who contests the triple jump and the 100m hurdles, are also on the team.
Rhaniska Gibbs and Lamar Taylor will represent the Bahamas in the pool.
Meanwhile, quartermiler Lacarthea Cooper finished third in the women’s 400m at the BAAA’s Nationals in 53.38 seconds behind second place finisher Quincy Penn in 53.35 seconds, but did not make the team.
However, Shania Adderley finished fifth in 54.50 seconds and was named to the Olympic team for her contributions as a member of the 4x400m mixed relay team at the World Relays.
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