World Athletics and Sony Corporation (Sony) today (23) announced a new three-year agreement that will see Sony sponsor World Athletics Series events from 2024 to 2026.
As part of the sponsorship, Sony will support all World Athletics Series events starting from the World Athletics Indoor Championships Glasgow 24 in March. The agreement will also include the World Athletics Championships Tokyo 25 to be held in Tokyo, Japan, in September 2025.
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision to "continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators.
Both parties came to this agreement based on a mutual understanding of each other’s philosophy.
Sony aims to work with creators and leverage the power of technology to generate emotion-filled experiences for sports fans across the globe and capture them on film and in photographs.
Sony will further enhance emotion from athletes’ awe-inspiring achievements captured by content creators, including photographers, and deliver them to the world through cutting-edge technologies like the Alpha™ mirrorless interchangeable lens camera and versatile interchangeable lens including G Master™, system cameras and broadcast solutions.
In addition, Hawk-Eye Innovations, which has a proven track record of providing services for international events in a variety of sports, will contribute to fair competition management through its officiating services.
“We are entering an exciting few years for our sport and I can think of no better partner than Sony to help us capture the excitement, the thrill and the breathtaking performances our sport promises to bring,” said World Athletics President Sebastian Coe. “As the No.1 Olympic sport, the eyes of the world will be squarely focused on athletics this year as our athletes compete across our five World Athletics Series events, plus Paris.
“We look forward to the outstanding photographs Sony will capture at our events to immortalise these many moments in our sport’s history.”
Hiroki Totoki, President, COO and CFO of Sony Group Corporation, said: “We are delighted to have reached an agreement with World Athletics to sponsor their World Athletics Series events, which are known as the world's top competitions in athletics.
“Based on our purpose to ‘fill the world with emotion, through the power of creativity and technology’, Sony will contribute to the development of sports by leveraging technology to enhance the emotion generated by sports and deliver it to sports fans around the world.”
Jamaican hurdler Damion Thomas reveals career-saving surgery, eyes return to top form
Jamaican hurdler Damion Thomas, a promising talent who has seen his career hampered by injuries, on Sunday revealed that he underwent surgery on October 21 to address a persistent foot issue. The procedure, known as an osteophytectomy, involved the removal of a bone spur that had been causing severe discomfort and pain in his Achilles tendon and lower heel, limiting his ability to train and perform at his best.
Thomas, who has made significant strides in his athletic career despite facing recurring injuries, expressed gratitude for the medical support he’s received. Under the guidance of Dr. John Thompson, a specialist who has overseen his rehabilitation since March, Thomas has worked through rigorous physical therapy and orthopedic care to manage his injury. However, as the pain continued to affect his performance, surgery became necessary to give him the best chance at a full recovery.
“This past year working with Dr. Thompson has been monumental,” Thomas shared on social media. “Since March, Dr. Thompson’s overseeing of my injury through physical therapy, orthopedic care, and lastly surgical procedure has been a driving force in allowing me to finish the previous season and set myself up for a new future. I am thankful.”
The 24-year-old hurdler, who specializes in the 110m and 60m hurdles, has a decorated history in athletics. A former Louisiana State University (LSU) standout, Thomas won the 2021 NCAA Indoor 60m hurdle title, setting a school record and becoming the fifth-fastest hurdler in NCAA history. In 2018, he equaled the junior world record of 12.99 seconds in the 110m hurdles, a feat that positioned him as one of the most promising young hurdlers globally. Thomas also represented Jamaica at the Tokyo Olympics, advancing to the semi-finals with a time of 13.39 seconds in the 110m hurdles.
In early 2024, Thomas was selected to represent Jamaica at the World Athletics Indoor Championships in Glasgow. Despite his impressive achievements, ongoing injuries have held him back from reaching his full potential on the international stage.
With the surgery now behind him, Thomas is focused on recovery and a strong comeback. His determination to overcome setbacks highlights his commitment to his sport, and fans are hopeful that the procedure will enable him to return to peak form in the coming season.
Dominica’s Olympic champion Thea LaFond-Gadson awarded nation’s highest honour
Paris Olympic gold medalist Thea LaFond-Gadson was conferred with Dominica’s highest honour, the Dominica Honour Award, on Sunday in recognition of her extraordinary achievements in 2024. LaFond-Gadson, who made history by becoming Dominica’s first Olympic medalist with her gold in the triple jump in Paris, also won the triple jump title at the World Indoor Championships in Glasgow, Scotland, earlier in March. Each of these remarkable victories marked a historic first for a Dominican athlete, solidifying her legacy as one of the country’s most celebrated sports figures.
Prime Minister Roosevelt Skerritt had previously announced that LaFond-Gadson would be honoured with the Dominica Honour Award during her visit to the island shortly after the Olympics. The formal recognition took place during the National Parade, where the Prime Minister addressed the nation, and all honorees were celebrated for their contributions to Dominica.
The Dominica Honour Award is presented annually during the Independence Day Rally to individuals who have significantly impacted the nation’s landscape. This year, LaFond-Gadson was one of 18 Dominicans and international honorees recognized. The award was presented by Dominica’s President, Her Excellency Sylvanie Burton, in a ceremony that highlighted LaFond-Gadson’s exceptional achievements and the pride she has inspired across the nation.
Speaking to the media after receiving the award, LaFond-Gadson expressed that the honour was her “greatest achievement ever” and encouraged young Dominicans to pursue their dreams with dedication and passion.
The celebration of LaFond-Gadson’s accomplishments does not end with Sunday’s parade. A luncheon hosted by a private sector organization was scheduled for Monday in her honour, extending the nation’s gratitude for her contributions. Her recognition comes in addition to being named a Sports Ambassador two months ago, along with receiving a $400,000 gift and a land grant from the government.
Prime Minister Skerritt, in his address, acknowledged the immense pride that LaFond-Gadson has brought to Dominica, calling her achievements a source of inspiration for the entire nation. With her historic Olympic victory and her continued dedication to her country, Thea LaFond-Gadson has undoubtedly secured her place as a Dominican icon.
'A true honour': Long jumper Wayne Pinnock hails CWC Foundation fundraising gala a testament to the power of community support
Jamaica’s rising long jump star, Wayne Pinnock, expressed deep gratitude and pride at being among the main cast at the Cable and Wireless Charitable Foundation Fundraising Gala held on the Seafair Luxury Yacht in Miami on Friday.
Pinnock, who recently took the track and field world by storm with his silver medal performances at the 2023 World Championship and 2024 Paris Olympic Games, was among an illustrious group of Caribbean athletes that gathered on the yacht to play their part in empowering communities and creating positive change.
The 24-year-old Pinnock was joined by Jamaican sprint legends Elaine Thompson-Herah and Shericka Jackson, rising star Charokee Young, and Bahamian sprint hurdler Devynne Charlton. Together, they represented the strength, resilience, and achievements of Caribbean athletes on the global stage.
Speaking warmly about the event, dubbed an evening of elegance and philanthropy, Pinnock shared how honored he felt to participate in the gala, which raised crucial funds for causes close to his heart.
“I want to thank everyone who contributed to this amazing event and for using me as an inspiration for the elegance and philanthropy gala. Being able to attend such a stunning event in support of an important cause was a true honour,” Pinnock said in a social media post.
The Cable and Wireless Charitable Foundation has long been committed to supporting education, healthcare, and community projects across the Caribbean.
For Pinnock and his fellow athletes, the foundation’s mission resonates deeply, as they fully understand the importance of giving back and the impact that support can have on young people’s lives.
In fact, he pointed out that the gala was more than an evening of glamour—it was a reminder of his journey, a celebration of the Caribbean spirit, and a powerful opportunity to give back to the region that shaped him.
“Warmth, vision, and a common dedication to supporting Caribbean athletes as they strive for their Olympic aspirations characterized the remarkable evening. I’m incredibly appreciative of the chance to be around these driven, committed people. Once again, I want to thank you for letting me be a part of this night that will never be forgotten and for your dedication to changing the world,” Pinnock noted.
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