There was much excitement at the offices of the St Lucia Olympic Committee (SLOC) in La Clery on Wednesday when the Olympic committee received a special donation that is to become a symbol of pride and inspiration for the entire nation.

Julien Alfred, the young sprint sensation, generously gifted her gold-medal-winning shoes from the World Indoor 60m Championships in Glasgow.  On March 2, Alfred created history when she became the first St Lucian athlete to win a gold medal at a global championship after storming to victory in a world-leading time of 6.98s.

The SLOC, led by President Alfred Emmanuel, gratefully accepted the historic donation at Olympic House. In an Instagram post, they expressed their appreciation for Julien's gesture and announced plans for the shoes to be showcased in a memorabilia exhibition later in the year. These shoes, worn during Julien's triumphant sprint to victory, would now become a cherished artifact, joining the esteemed collection of more than a thousand pieces at the St Lucia Olympic Museum.

 “The (running spikes) are currently housed at our Olympic museum but the plan is later in the year, Olympic week, which would be in June, we will be having a public exhibition in the city of Castries so it will surely be out there for the public to see but if persons would want to have a close-up look at it they are welcome to visit our museum.

“The spikes will be part of a bigger exhibition in June but it’s part of the exhibits we have on display right now at the museum.”

President Emmanuel shared his excitement about the upcoming exhibition, scheduled to coincide with Olympic week in June. He emphasized the significance of displaying Julien's spikes alongside other iconic items from St Lucia's sporting history. From Dominic Johnson's bronze-medal-winning shoe to Levern Spencer's Gold Coast high jump shoes, each artifact representing a chapter in the nation's athletic journey.

Reflecting on Julien Alfred's remarkable achievement in Glasgow, President Emmanuel expressed pride and anticipation. "We would have been disappointed had she not crossed the line first," he remarked, echoing the sentiments of a nation eagerly awaiting her victory. Julien's success, he believed, held the power to inspire future generations of athletes and prompt policymakers to prioritize sports investment.

“I hope it can serve as a motivation for our athletes, especially knowing Julien’s history, where she came from, her dedication, the effort she put into the sport and now she is being reaping the rewards,” he remarked.

“We only hope that would serve as a motivation for her and motivation for policymakers of the country, the government, to invest more in sports and at the end of the day, the aim is to see how many more Julien Alfreds we can have in the not too distant future.”

 

Jessica Ennis became the first British woman to win indoor and outdoor world titles in athletics by taking pentathlon gold in Doha 14 years ago.

After triumphing at the 2009 World Championships outdoors seven months earlier, all eyes were on her as she attempted to back it up at the World Indoor Championships in Qatar.

The result was a new British, Commonwealth and championship record score of 4,937 points to finish above rivals Nataliya Dobrynska, Hyleas Fountain and Tatyana Chernova.

Ennis, who changed her surname to Ennis-Hill after marrying Andy Hill in 2013, won the 60 metres hurdles and high jump and took second place in the long jump and 800m to clinch a memorable victory.

The then 24-year-old, whose preparations had been disrupted by a foot injury, said: “I feel great to beat the three medallists from (the) Beijing (Olympics in 2008). It’s very special to win here and break the championship record.

“I had a great year in 2009 so everyone was expecting me to win.”

The Sheffield athlete finished second at the outdoor World Championships the following year but was promoted to first in 2016 after Chernova was disqualified for doping.

She then became one of the faces of London 2012 by winning Olympic gold on home soil.

She gave birth to son Reggie in 2014 but returned to the sport the following year and regained the world title before adding Olympic silver in Rio in 2016.

Ennis-Hill announced her retirement in October 2016 and was made a Dame in the 2017 New Year Honours.

Great Britain’s Phillips Idowu won gold in the triple jump at the World Indoor Championships in Valencia, on this day in 2008.

The 29-year-old Londoner smashed Jonathan Edwards’ 10 year old British record and came within eight centimetres of the then world indoor record.

Sporting a designer red hairstyle, Idowu opened with a jump of 17.10m before going out to 17.75m with his second.

He matched his previous personal best of 17.56m in the third round and jumped 17.45m in the next before sitting out the fifth and fouling with his final attempt.

By that point he had already done enough to see off the challenge of former world junior champion David Giralt and the previous year’s world outdoor gold medallist Nelson Evora.

Idowu was presented with his medal by former world and Olympic champion Edwards.

He said: “I knew it was going to be hard beforehand, so I kept on going.

“I wanted to see what sort of shape I was in after four or five months of hard winter work – and obviously it’s a very good one.”

Newly crowned World Indoor 60m champion Julien Alfred is over the moon after securing her country’s first ever global track and field medal with her triumph at the recently concluded World Indoor Athletics Championships held in Glasgow, Scotland from March 1-3.

The 22-year-old became St. Lucia’s first ever global medallist with a joint world-leading 6.98 ahead of main rival Ewa Swoboda of Poland (7.00) and Italy’s Zaynab Dosso (7.05).

In a post-race interview, the 2023 Bowerman Award winner said she said she has long dreamt about being her country’s first ever global medallist.

“I’ve been dreaming about this for such a long time to come out here and give my country their first ever medal and I feel so happy and overwhelmed,” she said.

“I had so many feelings going through my mind and body. We had to wait such a long time to see our names come up and I just kept wondering is it me? Is it Swoboda? As soon as my name came up I just felt overwhelmed and happy knowing I can finally call myself a world champion,” Alfred added.

Alfred entered into the final as the second fastest qualifier with a time of 7.03 and watched Swoboda light up the track on her war to a world leading 6.98 to win her semi-final.

The former St. Catherine High and University of Texas standout was asked about whether or not Swoboda’s semi-final performance was on her mind going into the much-anticipated final.

“I think I’ve grown a little bit more compared to last year at the World Championships. Even if somebody runs faster than me in the semis, just don’t worry about it because there’s always a final,” she said.

As far as her tactical approach went, Alfred’s goal was to get a good start and maintain her composure through the line.

“Just get out! I think my semi-final wasn’t executed in the right way. I know my top end speed was there but I know that Swoboda has a great start so my main focus was just to get out and hang on and continue to push to the line,” added the former Texas standout.

With that said, “no,” was her response to a question about whether or not she executed her race perfectly.

“My start was there but I felt like the ending could’ve been much better had I just stayed relaxed and not pressured myself to go to the line,” she added.

Alfred's goal now shifts to some outdoor success at the Paris Olympics.

"Definitely! One step at a time, one race at a time and just practicing hard to execute when the time comes," she said.

 

 

Home favourite Jemma Reekie took 800 metres silver on the final night of action at the World Indoor Championships in Glasgow for her first global medal.

The 25-year-old Scot clocked a time of 2:02.72 as she finished 0.82 seconds behind Ethiopia’s Tsige Duguma.

Reekie told the BBC: “I knew those girls were going to throw something at me that they were confident with, and they were just better than me today.

“I didn’t want anything other than the win, but first senior medal, I made some mistakes and I’ll learn something from it.

“It’s my first senior medal and I’ve got to take it. I’ve got one now and I definitely want one of those Olympic ones, and it will be a good stepping stone forwards.”

There was also bronze for Great Britain in the women’s 4x400m relay earlier in the evening as the team finished with a haul of four medals.

Laviai Nielsen, twin sister Lina Nielsen, Ama Pipi and Jessie Knight again set a new national record – as they had done in the morning’s heats – with a time of 3:26.36.

They came in behind the Netherlands (3:25.07) and the United States, with Jamaica not finishing after the baton came out of Charokee Young’s hand on the third leg, seemingly via accidental contact from Pipi.

Pipi said: “It was a really messy leg but I just stayed focused on what I needed to do and tried to give it to Jessie in a good position, and I think I did that.”

GB’s other two medals had come in the form of golds on Saturday for Reekie’s fellow Scot Josh Kerr in the men’s 3,000m and Molly Caudery in the women’s pole vault.

British pair Georgia Bell and Revee Walcott-Nolan were fourth and sixth respectively in the women’s 1500m final, and team-mate Cindy Sember was seventh in the women’s 60m hurdles, won in a new world record time of 7.65secs by Devynne Charlton of the Bahamas.

The men’s 1500m final included GB’s Adam Fogg coming 14th.

Also among Sunday evening’s finals was the men’s pole vault title being retained by Sweden’s Olympic champion Armand Duplantis.

In a jaw-dropping display of explosive power and determination, Devynne Charlton of the Bahamas soared to new heights, breaking her own world record to clinch gold in the fiercely competitive 60m hurdles at the World Indoor Championships in Glasgow, Scotland.

The final session on Sunday witnessed an explosive showdown between Charlton and the 2022 champion, Cyrena Samba-Mayela. Fueled by the intense competition, Charlton stormed across the finish line in a remarkable 7.65 seconds, not only securing the gold but also eclipsing her previous world record of 7.67 set at the Millrose Games in February.

Samba-Mayela, the French sensation, pushed herself to the limit with a personal best of 7.73 in the semi-finals but was just shy of Charlton's electrifying pace, forcing her to settle for the silver medal with a time of 7.74 seconds.

Poland's Pia Skrzyszowka added to the drama, running a fast 7.79 seconds to claim the bronze medal in the tightly contested race. Meanwhile, Charlton's teammate Charisma Taylor, despite a strong effort, secured the sixth position with a time of 7.92 seconds.

Devynne Charlton's emphatic victory not only secured her a well-deserved gold but also ensured that the Bahamas would leave the World Indoor Championships with a single gold medal. This achievement puts the Bahamas on par with St Lucia and the Commonwealth of Dominica, where Julien Alfred and Thea LaFond claimed gold in the 60m and triple jump events, respectively.

However, the same cannot be said for Jamaica, which experienced a disappointing outing in the 4x400m relay. Despite having three bronze medals in their tally, the defending champions failed to finish the race as the third-leg runner, Charokee Young, dropped the baton, extinguishing any hopes of adding to their medal count.

 

 

 

 

 

The island of St Lucia is set to erupt in jubilation as the Government plans extravagant celebrations to honour Julien Alfred's historic triumph at the 2024 World Athletics Indoor Championships in Glasgow. However, when those festivities occur will likely depend on when the athlete would be available to participate.

 The 22-year-old sprint sensation made history on Saturday, securing the gold medal in the 60m dash and etching her name in St Lucian athletics lore.

Already recognized as the fastest women ever from St Lucia, Alfred's stellar performance in Glasgow elevated her status to unparalleled heights. Clocking a world-leading 6.98s, she held off formidable competitors Ewa Swoboda of Poland (7.00s) and Italy's Zaynab Dosso (7.05s) to clinch the coveted gold medal, marking the first time a St Lucian athlete has achieved such a feat on the global stage.

In the wake of this historic victory, St Lucia's Sports Minister, Kenson Casimir, expressed the government's eagerness to celebrate Julien Alfred's triumph.

Speaking to Sportsmax.TV, Minister Casimir outlined plans for a grand celebration but emphasized that the arrangements would hinge on Alfred's availability, considering her demanding athletic schedule.

“We have a very long season ahead of us, we would love to celebrate it with Julien but we are thinking about whether or not she comes home, that would be entirely up to her, her technical team, and her staff, coach and others," stated Minister Casimir.

The sports minister further conveyed the island's desire to demonstrate their pride and support for Alfred by parading her across the entire island. However, recognizing the athlete's significant goals and commitments, Casimir expressed the need to coordinate with Alfred's team to determine the feasibility of such a celebration.

“We would love to have her home to really parade her around the entire island, but we have big goals; she has big goals. Of course, I will be on the phone with her soon enough to find out what is possible and what’s not,” he added.

Great Britain set a new national record as they qualified for the final of the 4×400 metre relay at the World Athletics Indoor Championships.

Lina Nielsen, Ama Pipi, Hannah Kelly and Jessie Knight won their heat in three minutes, 26.4 seconds in Glasgow.

They finished almost a second ahead of Jamaica, with the Czech Republic third.

“I love this track,” anchor leg Knight told the BBC. “I’m not the best at getting out in the first 200 but I really tried, and not overcooking it as well.

“I’m really happy with that. I felt strong at the end and we’re really excited for the final. We’re going for the win as always.”

The Netherlands, favourites for the gold medal, qualified from the first heat in 3min 27.70sec.

Ackeem Blake took home the region’s first medal at the 2024 World Athletics Indoor Championships in Glasgow with a brilliant bronze in the final of the men’s 60m on Friday.

Blake, Jamaica’s national record holder in the event with 6.42 done in 2023, produced 6.46, narrowly outside of his season’s best 6.45 done on February 4 in Boston, to take his first individual major championship medal.

In a keenly anticipated contest between Americans Christian Coleman and Noah Lyles, Coleman ended up taking the win in a world leading 6.41 while Lyles ran 6.44 in second.

Lyles famously got his first ever win against Coleman over 60m at the US Championships last month.

Elsewhere, Jamaica’s national record holder in the 400m outdoors, Rusheen McDonald, successfully advanced to the final of the men’s 400m by running a personal best 46.02 to finish second in his semi-final behind Norwegian world 400m hurdles record holder Karsten Warholm (45.86).

Jamaican athlete Lanae Thomas expressed her immense pride after being selected to represent Jamaica at the upcoming World Indoor Championships in Glasgow from March 1-3. The 23-year-old sprinter, who completed her transfer of allegiance from the United States to Jamaica in October 2023, is set to make her national team debut at the championships.

Thomas, a two-time NCAA champion, will compete in the 400m category in Glasgow, aiming to showcase her talent and contribute to Jamaica's success at the championships. Despite facing setbacks in her previous attempt to represent Jamaica at the 2023 World Athletics Championships in Budapest, Hungary, due to delayed paperwork, Thomas is determined to make a significant impact in her first international appearance for Jamaica.

Expressing her gratitude for the selection, Thomas stated, "I am honoured to have made this team, especially since they had to purposely select me." She emphasized her commitment to helping the team secure victories and using the experience as a stepping stone for future competitions.

Thomas, born in Jamaica and an alumna of Vaz Prep, migrated to the United States for high school and attended the University of Southern California (USC) before completing her collegiate career at the University of Texas. Her notable achievements include impressive times of 51.67 and 51.88 in the 400m event during the current indoor season, along with a swift 22.72 run over 200m in early February.

Reflecting on her journey, Thomas sees this season as a period of growth and views the World Championships as a valuable opportunity to strengthen herself and contribute to the team's success. She highlighted the importance of each meet as an opportunity for improvement, emphasizing her dedication to making her team stronger.

Thomas concluded, "This has been a season of growth, and I think that’s one of the most important parts of the sport, and where better to grow than at a World Championships."

Ackeem Blake and Sashalee Forbes will lead Jamaica's contingent to the World Athletics Indoor Championships in Glasgow, Scotland. Jamaica will compete in the 60m, 60m hurdles, 400m, 4x400m relay, 800m, long jump, triple jump and shot put at the championships set to run from March 1-3.

Blake, the second fastest Jamaican ever,  will be Jamaica's sole competitor in the Men's 60m while Forbes and Briana Williams will contest the 60m dash.

Olympic bronze medalist Megan Tapper is the lone female in the 60m hurdles. Tyler Mason and Damion Thomas will go in the men's event. Giano Thomas is named as the reserve.

Meanwhile, Stacey-Ann Williams and Charokee Young will take on the world's best in the Women's 400m. Rusheen McDonald will run the two-lapper for the men.

Williams and Young are also named among the relay squad that includes Junelle Bromfield, Stephenie-Ann McPherson, Andrenette Knight, Leah Anderson and Lanae-Tava Thomas.

In the field, Carey McLeod and Tajay Gayle have been selected to contest the long jump competition with Kimberly Williams will take on the triple jump.

Daniniel Thomas-Dodd and Rajindra Campbell will throw the shot put.

Former JAAA president Dr Warren Blake is the team manager with Maurice Wilson being the Technical Director.

Wilson will have on his coaching staff Reynaldo Walcott, Paul Francis, Orville Byfield and Mark Elliott.

 

 

Newly-minted World record holder for the women’s 60 metres hurdles, Devynne Charlton, headlines a six-member team selected by The Bahamas Association of Athletic Associations (BAAA) to represent the island at the upcoming World Athletics Indoor Championships in Glasgow, Scotland.

Anthonique Strachan, Charisma Taylor, Ken Mullings, LaQuan Nairn and Alonzo Russell, are the others that will fly the Bahamian flag at the event scheduled for March 1-3.

Charlton is overwhelmingly favoured for the gold, given her smashing world record run of 7.67 seconds during the 116th running of the Millrose Games at the Nike Track and Field Center in New York City, last Sunday.

In addition to Charlton’s pursuit of global gold, Strachan will go after a medal in the women’s 60m, Taylor will contest two events – the women’s triple jump and she will join Charlton in the hurdles. Mullings will try his hand in the men’s indoor heptathlon, with Nairn set to soar in the men’s long jump, while Russell will compete in the men’s 400m.

Veteran high jumper Donald Thomas could be added to the team, pending an invitation from World Athletics.

Demarius Cash, who will serve as head coach/manager of a major senior team for the first time, has high expectations.

“Based on what Devynne was able to do on Sunday, a lot of the athletes are excited and ready to go. There is nothing like when one of your colleagues does something special like this and running a world record is as exciting as it comes in track and field,” Cash said.

“What Devynne did, speaks volumes for where we are in track and field as a nation. This is a very exciting time for us, and I believe Bahamians will be pleased by the performances of these athletes at the world indoors. I believe we could bring home some hardware,” he added.

Russell, who was a part of the silver medal winning 4x400m relay team at the 2016 Championships, and Charlton, who won silver in the women’s 60m hurdles in Belgrade, two years ago, are the only World Indoor medallists on the team.

However, Charlton is not the only world leader on the team. Mullings has a world leading mark of 6,340 points in the indoor heptathlon. He scored that national record at the Illini Challenge at the University of Illinois in Champaign, in January.

“This would be the first time that we would have had an athlete going into the World Indoor Championships as the world leader in the multi events. This is great for Ken and it’s going to be a good challenge for him. I believe he will step up to the plate and do well,” said Cash.

The team will no doubt be led by Charlton though. Cash said she appears to be in the right frame of mind, and shape, to win gold this time around.

“She’s a special athlete and I believe there is a lot more in store for her this season. From the management side, I’m ready for the challenge. I’m here to work for the athletes and make sure they are prepared for everything.

“I believe this is going to be a high intensity meet for The Bahamas. I just want to thank the BAAA, and the executive team of the BAAA, for the opportunity to serve as head coach and manager. I’m looking forward to the challenge,” Cash ended.

Julien Alfred’s transition to the professional ranks of track & field has gotten off to about as good a start as anyone could’ve ever imagined.

The 22-year-old St. Lucian standout, fresh off a dominant 2023 collegiate season for the Texas Longhorns that saw her claim the Bowerman award, has started the 2024 indoor season brilliantly.

Alfred, a 100m silver medallist at the 2022 Commonwealth Games in Birmingham, opened her season with a pair of wins at the New Mexico Collegiate Classic in Albuquerque from February 2-3.

She first won the 200m on February 2 with a world leading 22.16, the fifth fastest indoor 200m time ever. Alfred also has the second fastest time ever with 22.01 done during her dominant 2023 season at Texas.

A day later, she won her heat of the 60m in 7.15 before returning to run 7.04 to win the final, a world-lead at the time.

At the Millrose Games on February 11, Alfred became the first woman to dip below the 7-second mark this season with a world-leading 6.99 for a dominant victory.

“I feel very pleased. I feel like I could’ve executed better but overall, I feel good. My body feels good and mentally I’m there,” Alfred said in a post-race interview.

She says that despite some difficulty having to adjust to a new routine, her transition from the collegiate ranks to the pro ranks has been smooth.

“Training has been really good. The fall was a bit difficult for me adjusting to having no school and no routine but I’m getting used to it now. I did take some time off and it was really needed so the transition has been really smooth,” she said.

Alfred is also joint-second on the all-time list in the 60m with 6.94, also done in 2023, and, after her performance on Sunday, feels like she is ready to challenge Irina Privalova’s world record 6.92 done all the way back in 1993.

“I feel really good about the performance to be honest and I really felt like I was ready to go after the world record but I’m just going to go out there and keep training and see what I can do at World Indoors,” she said.

The World Indoor Championships are set for March 1-3 in Glasgow and Alfred says that, despite some obvious goals for the upcoming outdoor season, this is all she is focused on right now.

“I’m just thinking about World Indoors and not down the line. When the time comes for that I’ll think about it but for now I’m taking it one race at a time,” she said.

When the time does come to move her focus to the Paris Olympics, Alfred says her goal is to be St. Lucia’s first ever Olympic medallist.

“I don’t have a time in mind at all but I definitely want to medal in Paris. That’s my biggest goal as of now. I’d be happy just to get a medal for my country because my country has never gotten a medal at the Olympics so I would love to be the first,” she said.

 

 

 

 

 

Following her electrifying run that resulted in a new world record at the Millrose Games in New York on Sunday, Bahamian sprint hurdler Devynne Charlton is poised to rewrite the record books again, perhaps as early as next month at the World Indoor Championships in Glasgow, Scotland.’

Charlton stunned the sellout crowd at the Millrose Games with a jaw-dropping time of 7.67 seconds that shattered the previous world record of 7.68 seconds set by Sweden's Susanna Kallur back in 2008.

In a post-race interview, Charlton said she wasn’t surprised at the time she ran, indicating that training has been going really well. Rolando ‘Ronnie’ Greene, the Head Track Coach at the University of Kentucky and mastermind behind Charlton's remarkable journey, was also not surprised by the performance revealing that she ran that all-time best while still having the effects of heavy training in her legs.

"It was not a surprise at all. I told her and her training mate, Masai Russell; I said to them, one of you going to break the world record, you have to decide which one is going to do that,” he emphasized, highlighting the rigorous training and unwavering dedication that paved the way for Charlton's historic performance. "Just the things she's been doing in practice; the numbers she's been putting up... I knew the world record was going to fall,” said Greene, who has seen Charlton produce times of 7.88, 7.82, 7.75 and 7.76 heading into New York on Sunday.

“The only thing that we did differently (last week) was I didn't let her pull sled. That's the only thing we did, everything else remain the same. Normally on Mondays we would do some contrast work where we're pulling sleds for four to six times 40 metres with 90 seconds recovery. That's the only thing I took off the plate before this past week before she went to New York. Everything else remained the same, the same amount of volume, the same amount of hurdling.”

He said he made a few tweaks to her technique after her run in Boston the week before she ran on Sunday.

Greene, who has coached Charlton ever since she was standout athlete at Purdue University and who has now given him his first world record, told Sportsmax.TV that she has been racking up scary numbers in training all season.

She's stronger, she's lighter, she's doing things that she's never done. The power to weight ratio in terms of her body weight to what she's cleaning, to what she's squatting is through the ceiling right now. Devynne is five feet, three, 3 1/2 inches. She was 126 lbs last year, she's now 119. She paralleled 325 lbs in a squat and she pulled right at 200 lbs in a clean, so that's almost doubling her body weight. However, you want to put it is much greater, she's never been able to do that before.”

These startling numbers are among the reasons why he feels she will be even faster when she lines up in the 60m hurdles next month.

“We'll do a small taper for Glasgow, I think. People will say, you're not saying this, but I believe she can she can threaten the world record. I think she's got another half a 10th in there or something.”

With the Olympic Games in Paris less than six months away, Greene also believes that this is the year when Charlton should be among the medals, if not at the very top of the podium. She was seventh at the Olympic Games in Tokyo and seventh at the World Championships in Oregon a year later.

In Budapest in 2023, she came closest to a place on the podium when she finished fourth. This time, things are likely to be a lot different. "I truly believe that she is going to be a major factor going forward. She is at that right age of 27/28 when I think athletes hit their peak, their prime, she is at that point,” Greene opined.

“In life, there is a timing that God releases in our lives to accomplish things when we stay the course and I think this is that timing.”

He revealed that when she finished fourth in Budapest last year, in her disappointment, she told him she wished she hadn’t come so close. “She said I wish I was sixth and I said ‘no, baby girl, the devil is alive. You got fourth it just wasn’t your time and when that time arrives, no one can stop it. Nothing or no one can stop it.”

Charlton will race next in Madrid before returning to her training base for a few days of training before they depart for Glasgow.

 

 

World Athletics and Sony Corporation (Sony) today (23) announced a new three-year agreement that will see Sony sponsor World Athletics Series events from 2024 to 2026.

As part of the sponsorship, Sony will support all World Athletics Series events starting from the World Athletics Indoor Championships Glasgow 24 in March. The agreement will also include the World Athletics Championships Tokyo 25 to be held in Tokyo, Japan, in September 2025.

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision to "continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators.

Both parties came to this agreement based on a mutual understanding of each other’s philosophy.

Sony aims to work with creators and leverage the power of technology to generate emotion-filled experiences for sports fans across the globe and capture them on film and in photographs.

Sony will further enhance emotion from athletes’ awe-inspiring achievements captured by content creators, including photographers, and deliver them to the world through cutting-edge technologies like the Alpha™ mirrorless interchangeable lens camera and versatile interchangeable lens including G Master™, system cameras and broadcast solutions.

 

In addition, Hawk-Eye Innovations, which has a proven track record of providing services for international events in a variety of sports, will contribute to fair competition management through its officiating services.

“We are entering an exciting few years for our sport and I can think of no better partner than Sony to help us capture the excitement, the thrill and the breathtaking performances our sport promises to bring,” said World Athletics President Sebastian Coe. “As the No.1 Olympic sport, the eyes of the world will be squarely focused on athletics this year as our athletes compete across our five World Athletics Series events, plus Paris.

“We look forward to the outstanding photographs Sony will capture at our events to immortalise these many moments in our sport’s history.”

Hiroki Totoki, President, COO and CFO of Sony Group Corporation, said: “We are delighted to have reached an agreement with World Athletics to sponsor their World Athletics Series events, which are known as the world's top competitions in athletics.

“Based on our purpose to ‘fill the world with emotion, through the power of creativity and technology’, Sony will contribute to the development of sports by leveraging technology to enhance the emotion generated by sports and deliver it to sports fans around the world.”

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