Shericka Jackson (l) and Purity Marketing Officer at the signing of a partnership that makes the Olympic 100m bronze medalist a brand ambassador for Purity Bakery.
Contributed
Consolidated Bakeries Jamaica Ltd, under its Purity brand, has signed Olympic 100m bronze medalist and 2022 World Indoors 60m finalist, Shericka Jackson as a brand ambassador, just in time for the Easter Season, the company announced this week.
Jackson, 27, an Olympic and World Championships 400m bronze medalist was one of Jamaica’s standout athletes at the Tokyo Olympics in 2021, winning a bronze medal in a Jamaican sweep of the 100m and later anchored Jamaica to a gold medal and new national record in the 4x100m relay.
These achievements and her infectious personality have won her many new fans, among them Purity Bakery.
“Shericka is such a bright light and such a great fit for everything we stand for here at Purity Bakery,” said Marketing Officer Russanette Dennis at Purity.
“We’re so honoured to have her represent the brand and we’re happy that both our brands complement each other. The company would like to officially take this opportunity to express great pride in Shericka’s journey, her resilience, and her rise.”
Jackson and Purity struck up a relationship after she published a tweet while at the Olympic Games last year.
Apparently missing the comforts of home, Jackson tweeted that among the things she wanted to sink her teeth into once she returned home was a Purity bun. The tweet went viral and in response, Purity made Jackson’s wish come true less than 48 hours after she made her triumphant return from the Olympics. They gifted her with a massive package of Purity buns not just for her but also for members of her community.
Since then both parties remained in close contact and allowed Purity to see value in bringing Jackson on as an ambassador.
“We can’t wait to see where this partnership takes us and we are happy to carry Jamaica along to see the journey, too,” said Dennis. “Stay tuned to our Instagram @purityja for frequent updates.”
In addition to her Olympic exploits last year, Jackson ran personal bests of 10.76 and 21.82 in the 100m and 200m, respectively, to become the fifth-best combination-sprinter (10.76/ 21.82/ 49.47) in history. The times saw her shoot up the ranks from number 22 to number five all time.
Only Marita Koch, Florence Griffith-Joyner, Marion Jones and her long-time rival Shaunae Miller-Uibo of the Bahamas, rank higher than the Jamaican speedster, who ran a personal best of 7.04 in the final of the 60m dash at the World Indoor Championships in Belgrade in March.
Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.
Host T&T, Jamaica register double wins on Rugby Americas North opening day
Jamaica and Trinidad and Tobago were the only double winners on day one of the 2024 Rugby Americas North (RAN) tournament as their men and women teams registered contrasting victories at the Larry Gomes Stadium on Friday.
Trinidad and Tobago’s men came from behind to secure an unlikely and dramatic 12-5 victory over Mexico, while the Twin Island Republic’s women thrashed Barbados 37-0, as both teams put themselves on course for top spots in their respective round-robin groups.
Meanwhile, Jamaica’s men edged Cayman Islands 22-21, while the women were 40-12 winners over the Dominican Republic.
Canada and Barbados were also victorious in men’s Tier One action, bettering Guyana 29-0 and Bermuda 19-7, respectively.
In the men’s Tier Two division, Curacao topped Turks and Caicos 31-5, and the Dominican Republic secured a 46-0 win over St Vincent & the Grenadines.
The other women’s encounter saw Mexico register a comfortable 39-0 over Trinidad and Tobago’s ‘B’ team.
Action continues on Saturday with Trinidad and Tobago's women and their Jamaican counterparts doing battle, while the hosts’ B team will cross swords with the Dominican Republic to get the day going.
Day Two Fixtures
Women
Trinidad and Tobago ‘B’ vs Dominican Republic
Trinidad and Tobago vs Jamaica
Trinidad and Tobago vs Dominican Republic
Trinidad and Tobago ‘B’ vs Barbados
Trinidad and Tobago vs Mexico
Trinidad and Tobago ‘B’ vs Jamaica
Men’s tier one
Trinidad and Tobago vs Jamaica
Trinidad and Tobago vs Cayman Islands
Boyz striker Antonio recounts passport mishap after missing decisive Nations League quarterfinal clash
Jamaican striker Michail Antonio recently opened up about a bizarre and frustrating series of events that caused him to miss the Reggae Boyz's crucial Concacaf Nations League second-leg clash against the United States.
Speaking candidly on a podcast, Antonio detailed how losing his British passport set off an unexpected chain reaction that kept him grounded in Ghana and ultimately sidelined him from the decisive game.
The England-born player, who switched allegiance to Jamaica in 2021, explained that the trouble started when he misplaced his British passport just before traveling. Despite the setback, the West Ham striker decided to proceed with his plans, using his Jamaican passport to travel to Ghana to visit his academy, Samba Stars.
“I lost my passport before I left, but I thought, 'I'm English, so it's not gonna be a problem getting back into the UK,'" Antonio said on the Rest is Football podcast.
Antonio shows off his Jamaican passport during the podcast.
Confident that his Jamaican passport would suffice, Antonio spent three days in Ghana conducting media work and meeting players at his academy.
However, the real challenge came when the 34-year-old attempted to fly back to England, as immigration officials at the airport in Ghana dropped a bombshell—he required a visa to re-enter England using his Jamaican passport.
“I get to the airport, and they're like, ‘Where’s your visa?’” Antonio shared.
“I’m like, ‘What are you talking about?’ They said, ‘You need a visa to get back to the UK.’ I was like, ‘No, I don’t. I’m English. I’ve been living in the UK my whole life,’” he added.
What Antonio hadn’t realized was that using his Jamaican passport—a foreign document in this case—meant he was subject to the same entry requirements as any other Jamaican citizen, including a visa to enter the United Kingdom.
His disbelief quickly turned into frustration as Antonio realized he wouldn’t be allowed to board his flight back to England. Instead, he was forced to remain in Ghana for an additional three days while he arranged for an emergency British passport.
“I’ve never needed a visa in my life, but because I was using my Jamaican passport for the first time to get back to England, I needed one,” he stated with a broad smile.
That delay threw Antonio’s travel plans into disarray. While he eventually returned to England, he missed the opportunity to secure a visa to fly to the United States for Jamaica’s Nations League second leg in St Louis, Missouri.
Antonio’s absence proved costly for the Reggae Boyz, who suffered a 4-2 loss to their rivals at Energizer Park, sealing a 5-2 aggregate defeat in the two-legged tie.
Antonio, who has been pivotal in Jamaica's recent campaigns and has five goals in 21 appearances, could only watch from afar as the Reggae Boyz fell short of the Nations League semi-final and, by extension, the next edition of the Concacaf Gold Cup.
They are now left to contest the preliminary round in March in order to book a spot in the prestigious tournament.
For Antonio, the ordeal was a learning experience, as his story highlights the challenges faced by dual-national athletes navigating complex travel requirements.
Still, the West Ham striker is back in England, ready to focus on club and country, but will likely double-check his passport before his next trip.
"In the times we’re in with AI and everything, you’re telling me I can’t leave the UK, where I was born, and fly to Ghana using my Jamaican passport, and I can’t come back to England without a visa?” he joked.
Caymanas Park to celebrate retired horses with historic raceday
In a groundbreaking initiative, Supreme Ventures Racing and Entertainment Limited (SVREL) has partnered with the Jamaica Racing Commission (JRC) to host the inaugural Thoroughbred Aftercare Raceday at Caymanas Park on Saturday, November 23. This historic event, the first of its kind in the English-speaking Caribbean, underscores the racing industry's commitment to responsible practices and the welfare of retired racehorses.
The dedicated raceday represents a significant step toward formalizing the retirement process for Jamaica’s thoroughbreds. Chris Wills, Vice President of Administration at SVREL, expressed pride in the initiative.
“This raceday is of special significance to us and is sure to become a staple on our racing calendar,” said Wills. “It’s a testament to our commitment to the animals that are the heart of our sport. We’re proud to partner with the JRC in taking proactive steps to ensure the dignity and care of the horses beyond their racing careers.”
The Jamaica Racing Commission, which oversees the largest population of thoroughbred horses on the island, has long championed initiatives to support racehorse welfare. Dr. Simone Johnally, the Commission Veterinarian at the JRC, emphasized the importance of honoring these horses and providing for their well-being after their racing days are over.
“These beautiful creatures spend an average of eight years within the racing product but have a lifespan of up to 30 years and deserve to be honored and provided with the care and support they need throughout their lives,” Dr. Johnally said.
She highlighted the versatility of retired racehorses, which often transition into new roles such as outrider ponies, trail and pleasure riding companions, members of the Mounted Troop Police, or participants in equestrian sports like show jumping, dressage, and polo. Additionally, retired horses can contribute to agriculture, equine-assisted therapy, and even serve as blood donors for medical institutions.
In recognition of the organizations supporting this vital cause, the Thoroughbred Aftercare Raceday will feature nine races, each named after key partner organizations. This creative approach not only celebrates collaboration but also raises awareness of the importance of aftercare for retired racehorses.
The event marks a crucial moment for Jamaica’s racing industry, setting a precedent for responsible racing practices and ensuring that the animals at the heart of the sport are treated with dignity and care throughout their lives. With initiatives like this, Caymanas Park is poised to lead the way in promoting horse welfare across the region.
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