Shericka Jackson (l) and Purity Marketing Officer at the signing of a partnership that makes the Olympic 100m bronze medalist a brand ambassador for Purity Bakery.
Contributed
Consolidated Bakeries Jamaica Ltd, under its Purity brand, has signed Olympic 100m bronze medalist and 2022 World Indoors 60m finalist, Shericka Jackson as a brand ambassador, just in time for the Easter Season, the company announced this week.
Jackson, 27, an Olympic and World Championships 400m bronze medalist was one of Jamaica’s standout athletes at the Tokyo Olympics in 2021, winning a bronze medal in a Jamaican sweep of the 100m and later anchored Jamaica to a gold medal and new national record in the 4x100m relay.
These achievements and her infectious personality have won her many new fans, among them Purity Bakery.
“Shericka is such a bright light and such a great fit for everything we stand for here at Purity Bakery,” said Marketing Officer Russanette Dennis at Purity.
“We’re so honoured to have her represent the brand and we’re happy that both our brands complement each other. The company would like to officially take this opportunity to express great pride in Shericka’s journey, her resilience, and her rise.”
Jackson and Purity struck up a relationship after she published a tweet while at the Olympic Games last year.
Apparently missing the comforts of home, Jackson tweeted that among the things she wanted to sink her teeth into once she returned home was a Purity bun. The tweet went viral and in response, Purity made Jackson’s wish come true less than 48 hours after she made her triumphant return from the Olympics. They gifted her with a massive package of Purity buns not just for her but also for members of her community.
Since then both parties remained in close contact and allowed Purity to see value in bringing Jackson on as an ambassador.
“We can’t wait to see where this partnership takes us and we are happy to carry Jamaica along to see the journey, too,” said Dennis. “Stay tuned to our Instagram @purityja for frequent updates.”
In addition to her Olympic exploits last year, Jackson ran personal bests of 10.76 and 21.82 in the 100m and 200m, respectively, to become the fifth-best combination-sprinter (10.76/ 21.82/ 49.47) in history. The times saw her shoot up the ranks from number 22 to number five all time.
Only Marita Koch, Florence Griffith-Joyner, Marion Jones and her long-time rival Shaunae Miller-Uibo of the Bahamas, rank higher than the Jamaican speedster, who ran a personal best of 7.04 in the final of the 60m dash at the World Indoor Championships in Belgrade in March.
Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.
Jamaican-born Olympian Linford Christie honoured with Lifetime Achievement Award by Sporting Equals
Legendary sprinter Linford Christie OBE was awarded the prestigious Lifetime Achievement Award by Sporting Equals on Saturday, recognizing his extraordinary contributions to the world of sport and society. Christie, one of Britain's most decorated athletes, has left an indelible mark on athletics, and his legacy continues to inspire future generations.
The award, presented by Sporting Equals—a charity dedicated to promoting equality in sports for ethnically diverse communities—celebrates an individual who has made a significant impact on sport and society. Christie’s accomplishments on the track, coupled with his dedication to coaching and supporting athletes, made him a fitting recipient of the honour.
Born on April 2, 1960, in Saint Andrew, Jamaica, Christie’s journey to athletic greatness began when he moved to Acton, London, at the age of seven to join his parents, who had emigrated to the United Kingdom five years earlier. Although he excelled in physical education at Henry Compton Secondary School in Fulham, it wasn’t until he was 18 that he took up athletics seriously.
Christie's rise to prominence culminated in his gold medal triumph in the 100m at the 1992 Barcelona Olympics, following his silver medal performance in the same event at the 1988 Seoul Olympics. His illustrious career also saw him win World, European, and Commonwealth titles, making him the first man in history to hold all four titles in the 100m simultaneously in 1993. Christie's longstanding British 100m record of 9.87 seconds stood for nearly 30 years before being broken in 2023, cementing his place as one of the fastest men in the world.
After hanging up his spikes, Christie transitioned into coaching, where he has continued to make significant contributions to the sport. As a speed coach, he has mentored a new generation of British sprinters, including Bianca Williams, Ama Pipi, and recent England champion Darcey Kuypers. His expertise and guidance have helped shape the future of British athletics, ensuring that his impact on the sport extends far beyond his competitive years.
Sporting Equals, which was established in 1998 in partnership with the Commission for Racial Equality and Sport England, plays a vital role in promoting race equality in sport and fostering community cohesion. The organization became fully independent in 2005 and has been at the forefront of efforts to eradicate racism in sport. Co-founded by Lorraine Deschamps MBE, Angela Francis, and Beverley Mason FRSA, Sporting Equals achieved charitable status in 2007 and continues to honor individuals like Christie who have made significant contributions to both sport and society.
Molynes United pick up first points of season with 4-0 win over Chapelton Maroons; Portmore United, Warehouse also secure victories
Molynes United, Portmore United and Waterhouse all picked up wins in the latest round of the Wray & Nephew Jamaica Premier League on Sunday.
Molynes picked up their first points of the season with a dominant 4-0 win over Chapelton Maroons at the Anthony Spaulding Sports Complex.
Honors were even until six minutes before halftime when Jevaughn Brown gave Molynes United the lead.
The scoring was completed in the second half by Mickel Graham (53’, 71’) and Taraj Andrews (86’) as the Kingston-based club secured their first points of the young season.
Elsewhere, a 37th minute strike from Junior Grizelle and a second half stoppage time goal from Shacquwell Henry gave Portmore United a 2-0 win over Vere Phoenix United at Ferdie Neita Park.
In the day’s other games, Atapharoy Bygrave scored just before halftime for Waterhouse in a 1-0 win over Tivoli Gardens at the Anthony Spaulding Sports Complex while Humble Lion and Harbour View played out a 1-1 draw at the Effortville Community Centre.
Oquassa Chong gave Harbour View the lead in the 25th minute before Andre Clennon equalized for Humble Lion in the 67th.
On Monday, defending champions Cavalier SC will take on Dunbeholden at Sabina Park while a double-header at the Montego Bay Sports Complex will see Mount Pleasant facing Racing United before Montego Bay United battles Arnett Gardens.
Veteran track & field coaches Maurice Wilson, Kerrylee Ricketts, and Corey Bennett among honourees at National Coaches Day Awards; USA’s Ryan Crouser to receive special award
The Jamaica Track & Field Coaches Association has announced that esteemed track and field coaches Maurice Wilson, Kerrylee Ricketts, and Corey Bennett are among several coaches who will be honoured on November 15, 2024, as part of the annual National Coaches Day celebrations. The awards recognize long-standing service and contributions to the development of Jamaican athletics, with categories acknowledging coaches' years of dedication and impact on the sport.
The awards, presented across five categories, celebrate the longevity and influence of track and field coaches in Jamaica. The categories include the Silver Award (20-25 years of service), Gold Award (26-30 years), Platinum Award (30-40 years), Lifetime Achievement Award (over 40 years), and the prestigious Master Coach Award. The recipients of these awards were selected by a committee from nominations submitted by members of the Association.
Wilson, a veteran coach with decades of experience guiding athletes to the highest levels of international success, will be presented with the Platinum Award. Joining him in this category are notable figures such as Bertland Cameron, John Mair, Locksley Anderson, Richard Derby, Patrick Johnson, and Clarence Greenfield. Wilson has been a pivotal figure in the development of numerous Olympic and World Championship athletes, and his continued excellence in the field is well-regarded across the sporting world.
Bennett, known for his exceptional work with youth athletes and his contributions to the success of Jamaica’s junior programs, will be awarded the Gold Award. Bennett's influence has extended across multiple levels of the sport, from high school to the international stage, helping to cultivate the next generation of Jamaican track and field talent. Alongside Bennett in the Gold Award category are Lloyd Clarke and Hamlin Pagon.
Ricketts, another influential coach known for developing world-class jumpers, will be honoured with the Silver Award for his contribution to the sport. Ricketts has been instrumental in shaping athletes who have represented Jamaica with distinction in regional and global competitions. Joining him in receiving the Silver Award are Joyclyn Gibson, Marlo Kinghorn, Milton Seargeant, Megan Wilson-Copeland, Marsha Simpson-Montaque, and Gavin James.
The awards ceremony, which will take place under the theme "The Coach: Developing, Empowering and Enriching Athletes," will also honour four coaches with Lifetime Achievement Awards, including Mike Ollivierre, Victor “Poppie” Thomas, Leacroft Bolt, and Raymond “KC” Graham. These veteran coaches have each contributed more than 40 years of service to Jamaican athletics, playing pivotal roles in nurturing talent and elevating the nation's track and field reputation on the world stage.
Additionally, American coach Ryan Crouser will receive the Hector-Smith Master Coach Award for his guidance of Jamaican athlete Roje Stona to a historic gold medal in the men’s discus at the 2024 Paris Olympics. This award is named in honor of the late Jamaican coaching legends Edward Hector and Eldemire Smith.
The Jamaica Track & Field Coaches Association, recognized internationally and endorsed by both the JAAA and World Athletics, has held this annual event since 2022 to acknowledge the invaluable contributions of coaches across all levels of track and field. National Coaches Day, declared by the Governor General of Jamaica, Sir Patrick Linton Allen, on September 27, 2022, serves as a day of recognition for coaches' involvement in athlete development and their significant role in shaping Jamaica’s national psyche.
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