Shericka Jackson (l) and Purity Marketing Officer at the signing of a partnership that makes the Olympic 100m bronze medalist a brand ambassador for Purity Bakery.
Contributed
Consolidated Bakeries Jamaica Ltd, under its Purity brand, has signed Olympic 100m bronze medalist and 2022 World Indoors 60m finalist, Shericka Jackson as a brand ambassador, just in time for the Easter Season, the company announced this week.
Jackson, 27, an Olympic and World Championships 400m bronze medalist was one of Jamaica’s standout athletes at the Tokyo Olympics in 2021, winning a bronze medal in a Jamaican sweep of the 100m and later anchored Jamaica to a gold medal and new national record in the 4x100m relay.
These achievements and her infectious personality have won her many new fans, among them Purity Bakery.
“Shericka is such a bright light and such a great fit for everything we stand for here at Purity Bakery,” said Marketing Officer Russanette Dennis at Purity.
“We’re so honoured to have her represent the brand and we’re happy that both our brands complement each other. The company would like to officially take this opportunity to express great pride in Shericka’s journey, her resilience, and her rise.”
Jackson and Purity struck up a relationship after she published a tweet while at the Olympic Games last year.
Apparently missing the comforts of home, Jackson tweeted that among the things she wanted to sink her teeth into once she returned home was a Purity bun. The tweet went viral and in response, Purity made Jackson’s wish come true less than 48 hours after she made her triumphant return from the Olympics. They gifted her with a massive package of Purity buns not just for her but also for members of her community.
Since then both parties remained in close contact and allowed Purity to see value in bringing Jackson on as an ambassador.
“We can’t wait to see where this partnership takes us and we are happy to carry Jamaica along to see the journey, too,” said Dennis. “Stay tuned to our Instagram @purityja for frequent updates.”
In addition to her Olympic exploits last year, Jackson ran personal bests of 10.76 and 21.82 in the 100m and 200m, respectively, to become the fifth-best combination-sprinter (10.76/ 21.82/ 49.47) in history. The times saw her shoot up the ranks from number 22 to number five all time.
Only Marita Koch, Florence Griffith-Joyner, Marion Jones and her long-time rival Shaunae Miller-Uibo of the Bahamas, rank higher than the Jamaican speedster, who ran a personal best of 7.04 in the final of the 60m dash at the World Indoor Championships in Belgrade in March.
Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.
Fitness athlete Deidre Lewis thrilled with third-place finish at Mr. and Miss Argentina Pro, eyes further improvements for Chile
Jamaican fitness athlete Deidre Lewis is celebrating a well-earned third-place finish at the IFBB Pro Mr. and Miss Argentina competition, where she competed in the Bikini Fitness Professional category. Lewis stood proudly on the podium behind Brazilian competitors Larissa Dick, who claimed the title, and Flavia Carneiro, who placed second. Rounding out the top five were Franziska Lohberger of Germany in fourth and Anna Wozniakowska of Poland in fifth, completing a competitive lineup of elite pros.
Competing against a field of nine accomplished athletes, Lewis expressed her satisfaction with her performance, crediting her success to adjustments she made based on judges’ feedback from previous competitions. Earlier this year, she competed in the Roger Boyce Classic in Barbados, where judges advised her to work on tightening her glutes. Taking this feedback to heart, Lewis dedicated herself to refining her physique, increasing both muscle definition and overall balance.
"I am pleased, elated, and satisfied," Lewis said. "I made major improvements based on the judges' feedback and where I want to be in the sport, and it paid off. It was a tough lineup with nine competitive pros, and I am happy I represented my country well."
For her Argentina showing, Lewis maintained her size from the Barbados competition and focused on making her legs slightly bigger to enhance her shape and symmetry. Her efforts paid off, and she left a strong impression on the judges and audience alike. Still, she remains determined to push her performance to even greater heights.
Reflecting on feedback from Argentina, Lewis shared that the judges suggested she could benefit from presenting a more shredded look. With her next competition, the Mr. Universe Chile Pro on November 23-24, just weeks away, Lewis plans to dial in her conditioning to meet this goal and present an even more refined physique on stage.
With her dedication to continuous improvement, Deidre Lewis is proving herself to be a force in the Bikini Fitness Professional category. Her podium finish in Argentina highlights her growth in the sport, and her sights are now firmly set on achieving even greater success in Chile.
Jamaican hurdler Damion Thomas reveals career-saving surgery, eyes return to top form
Jamaican hurdler Damion Thomas, a promising talent who has seen his career hampered by injuries, on Sunday revealed that he underwent surgery on October 21 to address a persistent foot issue. The procedure, known as an osteophytectomy, involved the removal of a bone spur that had been causing severe discomfort and pain in his Achilles tendon and lower heel, limiting his ability to train and perform at his best.
Thomas, who has made significant strides in his athletic career despite facing recurring injuries, expressed gratitude for the medical support he’s received. Under the guidance of Dr. John Thompson, a specialist who has overseen his rehabilitation since March, Thomas has worked through rigorous physical therapy and orthopedic care to manage his injury. However, as the pain continued to affect his performance, surgery became necessary to give him the best chance at a full recovery.
“This past year working with Dr. Thompson has been monumental,” Thomas shared on social media. “Since March, Dr. Thompson’s overseeing of my injury through physical therapy, orthopedic care, and lastly surgical procedure has been a driving force in allowing me to finish the previous season and set myself up for a new future. I am thankful.”
The 24-year-old hurdler, who specializes in the 110m and 60m hurdles, has a decorated history in athletics. A former Louisiana State University (LSU) standout, Thomas won the 2021 NCAA Indoor 60m hurdle title, setting a school record and becoming the fifth-fastest hurdler in NCAA history. In 2018, he equaled the junior world record of 12.99 seconds in the 110m hurdles, a feat that positioned him as one of the most promising young hurdlers globally. Thomas also represented Jamaica at the Tokyo Olympics, advancing to the semi-finals with a time of 13.39 seconds in the 110m hurdles.
In early 2024, Thomas was selected to represent Jamaica at the World Athletics Indoor Championships in Glasgow. Despite his impressive achievements, ongoing injuries have held him back from reaching his full potential on the international stage.
With the surgery now behind him, Thomas is focused on recovery and a strong comeback. His determination to overcome setbacks highlights his commitment to his sport, and fans are hopeful that the procedure will enable him to return to peak form in the coming season.
Dominica’s Olympic champion Thea LaFond-Gadson awarded nation’s highest honour
Paris Olympic gold medalist Thea LaFond-Gadson was conferred with Dominica’s highest honour, the Dominica Honour Award, on Sunday in recognition of her extraordinary achievements in 2024. LaFond-Gadson, who made history by becoming Dominica’s first Olympic medalist with her gold in the triple jump in Paris, also won the triple jump title at the World Indoor Championships in Glasgow, Scotland, earlier in March. Each of these remarkable victories marked a historic first for a Dominican athlete, solidifying her legacy as one of the country’s most celebrated sports figures.
Prime Minister Roosevelt Skerritt had previously announced that LaFond-Gadson would be honoured with the Dominica Honour Award during her visit to the island shortly after the Olympics. The formal recognition took place during the National Parade, where the Prime Minister addressed the nation, and all honorees were celebrated for their contributions to Dominica.
The Dominica Honour Award is presented annually during the Independence Day Rally to individuals who have significantly impacted the nation’s landscape. This year, LaFond-Gadson was one of 18 Dominicans and international honorees recognized. The award was presented by Dominica’s President, Her Excellency Sylvanie Burton, in a ceremony that highlighted LaFond-Gadson’s exceptional achievements and the pride she has inspired across the nation.
Speaking to the media after receiving the award, LaFond-Gadson expressed that the honour was her “greatest achievement ever” and encouraged young Dominicans to pursue their dreams with dedication and passion.
The celebration of LaFond-Gadson’s accomplishments does not end with Sunday’s parade. A luncheon hosted by a private sector organization was scheduled for Monday in her honour, extending the nation’s gratitude for her contributions. Her recognition comes in addition to being named a Sports Ambassador two months ago, along with receiving a $400,000 gift and a land grant from the government.
Prime Minister Skerritt, in his address, acknowledged the immense pride that LaFond-Gadson has brought to Dominica, calling her achievements a source of inspiration for the entire nation. With her historic Olympic victory and her continued dedication to her country, Thea LaFond-Gadson has undoubtedly secured her place as a Dominican icon.
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