Consolidated Bakeries Jamaica Ltd, under its Purity brand, has signed Olympic 100m bronze medalist and 2022 World Indoors 60m finalist, Shericka Jackson as a brand ambassador, just in time for the Easter Season, the company announced this week.

Jackson, 27, an Olympic and World Championships 400m bronze medalist was one of Jamaica’s standout athletes at the Tokyo Olympics in 2021, winning a bronze medal in a Jamaican sweep of the 100m and later anchored Jamaica to a gold medal and new national record in the 4x100m relay.

These achievements and her infectious personality have won her many new fans, among them Purity Bakery.

“Shericka is such a bright light and such a great fit for everything we stand for here at Purity Bakery,” said Marketing Officer Russanette Dennis at Purity.

“We’re so honoured to have her represent the brand and we’re happy that both our brands complement each other. The company would like to officially take this opportunity to express great pride in Shericka’s journey, her resilience, and her rise.”

Jackson and Purity struck up a relationship after she published a tweet while at the Olympic Games last year.

Apparently missing the comforts of home, Jackson tweeted that among the things she wanted to sink her teeth into once she returned home was a Purity bun. The tweet went viral and in response, Purity made Jackson’s wish come true less than 48 hours after she made her triumphant return from the Olympics. They gifted her with a massive package of Purity buns not just for her but also for members of her community.

Since then both parties remained in close contact and allowed Purity to see value in bringing Jackson on as an ambassador.

“We can’t wait to see where this partnership takes us and we are happy to carry Jamaica along to see the journey, too,” said Dennis. “Stay tuned to our Instagram @purityja for frequent updates.”

In addition to her Olympic exploits last year, Jackson ran personal bests of 10.76 and 21.82 in the 100m and 200m, respectively, to become the fifth-best combination-sprinter (10.76/ 21.82/ 49.47) in history. The times saw her shoot up the ranks from number 22 to number five all time.

Only Marita Koch, Florence Griffith-Joyner, Marion Jones and her long-time rival Shaunae Miller-Uibo of the Bahamas, rank higher than the Jamaican speedster, who ran a personal best of 7.04 in the final of the 60m dash at the World Indoor Championships in Belgrade in March.

 

Consolidated Bakeries Jamaica Limited through its Purity Bakery brand is in discussions to formalize a professional relationship with Olympic relay gold medalist and 100m bronze medalist Shericka Jackson.

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