JAAA announces Puma sponsorship renewal, calls for unity in sports development

By November 27, 2024

The Jamaica Athletics Administrative Association (JAAA) has officially renewed its partnership with global sportswear giant Puma, securing a deal that it claims surpasses an offer of approximately USD $6 million annually from rival Adidas. The announcement was made during the JAAA's Annual General Meeting on Saturday, November 23, 2024. However, the JAAA did not reveal any details regarding the new deal.

JAAA President Garth Gayle expressed gratitude for Puma’s unwavering support, particularly during the challenging pandemic years. “Puma has been an invaluable partner, supporting grassroots initiatives, high school programs, and major national events like the Boys and Girls Championships and the Gibson Relays,” Gayle noted. “Their commitment far exceeds that of their competitors, ensuring we can continue to deliver excellence in athletics.” This renewed sponsorship, Gayle emphasized, will bolster the JAAA’s efforts to sustain Jamaica’s dominance on the global stage while fostering talent development at home.

In addition to the sponsorship announcement, the AGM saw the unopposed return of the JAAA executive, including Gayle as president. However, some changes were made to the team, reflecting a focus on inclusivity and modernization. Gayle reiterated the association's commitment to increasing athlete involvement in its operations by establishing sub-committees that accommodate their training and competition schedules. "We share the concern of those who ask for more participation by our athletes and are addressing this with structured opportunities for involvement," Gayle said.

Gayle used the platform to advocate for greater collaboration between the JAAA and the Jamaica Olympic Association (JOA). He urged the Minister of Sport, the Honourable Olivia Grange, to convene a joint meeting in the new year, emphasizing the importance of unity in advancing Jamaican sports. "The ‘Jamaica’ in the names of both associations reminds us that we serve under one flag with the development and opportunities for our athletes and sportspersons our shared commitment," Gayle stated.

Reflecting on 2024, Gayle highlighted significant milestones, including the hosting of key local events such as the JAAA/Puma Development Meet and the Jamaica National Junior & Senior Championships. Jamaican athletes also shone on the international stage, competing in six major competitions, including the World Athletics Indoor Championships in Glasgow and the Paris Olympics. While acknowledging challenges, Gayle celebrated the resilience and dedication of athletes and coaches. The JAAA also saluted its technical teams, volunteers, and stakeholders for their contributions, including Doctors Bruce and Blake for their work with the Athletes Integrity Unit and the Anti-Doping Commission.

As the JAAA looks to the future, Gayle emphasized the importance of stakeholder collaboration to build on Jamaica’s track and field legacy. He expressed optimism about upcoming initiatives, including enhanced coaching development and expanded competition opportunities at the regional and international levels.

In closing, Gayle led a moment of silence to honor members of the track and field community who passed away over the past year, affirming the JAAA’s commitment to their legacy and to fostering an environment where athletes can thrive. With the renewed Puma sponsorship, the unopposed return of the executive, and a unified vision for the future, the JAAA is well-positioned to continue driving the success of Jamaican athletics.

 

 

 

 

 

 

Leighton Levy

Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.

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