The hero’s welcome to St. Lucia for Olympic 100m champion Julien Alfred has continued on Thursday with more great gestures honouring the 23-year-old’s historic achievements on the track in 2024.
Alfred, who became her country’s first Olympic medallist when she sped to gold in Paris in August, has now been named as the official ambassador for St. Lucia’s tourism.
As tourism ambassador, she will participate in promotional events for St. Lucia in key markets globally, alongside conducting media engagements and advertising initiatives to promote the island and its marketing campaigns.
She will also engage in social media campaigns to highlight tourism in St. Lucia. A key feature of this collaboration is the co-branding of the prominent St. Lucia logo on Alfred's competition and warm-up kits.
This partnership is expected to enhance the island's visibility and establish Alfred as a contemporary global ambassador for St. Lucia.
In addition to this, a mural of the 2023 Bowerman Award winner was also unveiled at her alma mater, Ciceron Primary School.
PUMA, who sponsors Alfred, has also pledged to provide footwear for all students of the school by 2025.
This all comes a day after the Government of St. Lucia announced September 27 as ‘Julien Alfred Day.’
Alfred returned to St. Lucia on Tuesday for the first time since her history-making performances in Paris.
In addition to the 100m gold, Alfred also took silver behind American Gabby Thomas in the 200m.
This came after earlier in the season when Alfred took home 60m gold at the World Indoor Championships in Glasgow in March.
Alfred’s celebrations are set to continue until October 2.
Bradley Jacks is a budding journalist and an avid sports fan. His love of research and sports has led him to SportsMax.tv, a place where those passions work hand in hand to allow him to produce content.
Jamaican-born Olympian Linford Christie honoured with Lifetime Achievement Award by Sporting Equals
Legendary sprinter Linford Christie OBE was awarded the prestigious Lifetime Achievement Award by Sporting Equals on Saturday, recognizing his extraordinary contributions to the world of sport and society. Christie, one of Britain's most decorated athletes, has left an indelible mark on athletics, and his legacy continues to inspire future generations.
The award, presented by Sporting Equals—a charity dedicated to promoting equality in sports for ethnically diverse communities—celebrates an individual who has made a significant impact on sport and society. Christie’s accomplishments on the track, coupled with his dedication to coaching and supporting athletes, made him a fitting recipient of the honour.
Born on April 2, 1960, in Saint Andrew, Jamaica, Christie’s journey to athletic greatness began when he moved to Acton, London, at the age of seven to join his parents, who had emigrated to the United Kingdom five years earlier. Although he excelled in physical education at Henry Compton Secondary School in Fulham, it wasn’t until he was 18 that he took up athletics seriously.
Christie's rise to prominence culminated in his gold medal triumph in the 100m at the 1992 Barcelona Olympics, following his silver medal performance in the same event at the 1988 Seoul Olympics. His illustrious career also saw him win World, European, and Commonwealth titles, making him the first man in history to hold all four titles in the 100m simultaneously in 1993. Christie's longstanding British 100m record of 9.87 seconds stood for nearly 30 years before being broken in 2023, cementing his place as one of the fastest men in the world.
After hanging up his spikes, Christie transitioned into coaching, where he has continued to make significant contributions to the sport. As a speed coach, he has mentored a new generation of British sprinters, including Bianca Williams, Ama Pipi, and recent England champion Darcey Kuypers. His expertise and guidance have helped shape the future of British athletics, ensuring that his impact on the sport extends far beyond his competitive years.
Sporting Equals, which was established in 1998 in partnership with the Commission for Racial Equality and Sport England, plays a vital role in promoting race equality in sport and fostering community cohesion. The organization became fully independent in 2005 and has been at the forefront of efforts to eradicate racism in sport. Co-founded by Lorraine Deschamps MBE, Angela Francis, and Beverley Mason FRSA, Sporting Equals achieved charitable status in 2007 and continues to honor individuals like Christie who have made significant contributions to both sport and society.
Veteran track & field coaches Maurice Wilson, Kerrylee Ricketts, and Corey Bennett among honourees at National Coaches Day Awards; USA’s Ryan Crouser to receive special award
The Jamaica Track & Field Coaches Association has announced that esteemed track and field coaches Maurice Wilson, Kerrylee Ricketts, and Corey Bennett are among several coaches who will be honoured on November 15, 2024, as part of the annual National Coaches Day celebrations. The awards recognize long-standing service and contributions to the development of Jamaican athletics, with categories acknowledging coaches' years of dedication and impact on the sport.
The awards, presented across five categories, celebrate the longevity and influence of track and field coaches in Jamaica. The categories include the Silver Award (20-25 years of service), Gold Award (26-30 years), Platinum Award (30-40 years), Lifetime Achievement Award (over 40 years), and the prestigious Master Coach Award. The recipients of these awards were selected by a committee from nominations submitted by members of the Association.
Wilson, a veteran coach with decades of experience guiding athletes to the highest levels of international success, will be presented with the Platinum Award. Joining him in this category are notable figures such as Bertland Cameron, John Mair, Locksley Anderson, Richard Derby, Patrick Johnson, and Clarence Greenfield. Wilson has been a pivotal figure in the development of numerous Olympic and World Championship athletes, and his continued excellence in the field is well-regarded across the sporting world.
Bennett, known for his exceptional work with youth athletes and his contributions to the success of Jamaica’s junior programs, will be awarded the Gold Award. Bennett's influence has extended across multiple levels of the sport, from high school to the international stage, helping to cultivate the next generation of Jamaican track and field talent. Alongside Bennett in the Gold Award category are Lloyd Clarke and Hamlin Pagon.
Ricketts, another influential coach known for developing world-class jumpers, will be honoured with the Silver Award for his contribution to the sport. Ricketts has been instrumental in shaping athletes who have represented Jamaica with distinction in regional and global competitions. Joining him in receiving the Silver Award are Joyclyn Gibson, Marlo Kinghorn, Milton Seargeant, Megan Wilson-Copeland, Marsha Simpson-Montaque, and Gavin James.
The awards ceremony, which will take place under the theme "The Coach: Developing, Empowering and Enriching Athletes," will also honour four coaches with Lifetime Achievement Awards, including Mike Ollivierre, Victor “Poppie” Thomas, Leacroft Bolt, and Raymond “KC” Graham. These veteran coaches have each contributed more than 40 years of service to Jamaican athletics, playing pivotal roles in nurturing talent and elevating the nation's track and field reputation on the world stage.
Additionally, American coach Ryan Crouser will receive the Hector-Smith Master Coach Award for his guidance of Jamaican athlete Roje Stona to a historic gold medal in the men’s discus at the 2024 Paris Olympics. This award is named in honor of the late Jamaican coaching legends Edward Hector and Eldemire Smith.
The Jamaica Track & Field Coaches Association, recognized internationally and endorsed by both the JAAA and World Athletics, has held this annual event since 2022 to acknowledge the invaluable contributions of coaches across all levels of track and field. National Coaches Day, declared by the Governor General of Jamaica, Sir Patrick Linton Allen, on September 27, 2022, serves as a day of recognition for coaches' involvement in athlete development and their significant role in shaping Jamaica’s national psyche.
Being named tourism ambassador 'a special honour' for Olympic champion Alfred
Olympic 100m champion Julien Alfred expressed her deep pride and gratitude on Instagram after being named a Tourism Ambassador for her home country of St. Lucia. Alfred, who made history at the 2024 Paris Olympics by winning gold in the 100m with a lifetime best of 10.72 seconds and silver in the 200m, said the new title has a special significance for her.
From September 24 to October 2, St. Lucia celebrated Alfred's remarkable achievements at the Games. The 23-year-old sprinter’s performances have earned her a place in the hearts of her fellow countrymen, and her contributions were recognized with several significant honours. Among the rewards, Alfred was presented with EC$1 million from the government of St. Lucia, EC$75,000 from the St. Lucia Olympic Committee, and a 10,000 square foot plot of land. In addition, a monument will be erected in her honour, and the Millennium Highway will be renamed the Julien Alfred Highway.
However, despite these accolades, Alfred revealed that being named Tourism Ambassador holds particular meaning for her. "September 26th was truly a special day for me," she shared on Instagram. "I’ve always taken much pride in representing my country both on or off the track, but being officially announced as a Tourism Ambassador and being the Tourism Gimie Awardee for 2024 brings me an unwavering amount of joy."
Alfred went on to express her gratitude to the Saint Lucia Tourism Authority for the opportunity, acknowledging the significance of this moment in her journey. "A huge thank you to the Saint Lucia Tourism Authority for allowing this young girl from Ciceron, with a dream, to receive such prestigious titles."
Her love for her island was evident in her closing remarks. "No matter where I may roam, I will forever LOVE my island home and represent as a proud Saint Lucian," she wrote.
Alfred's achievements on the track have undoubtedly made her a global icon, but her new role as Tourism Ambassador gives her a unique platform to continue representing St. Lucia with pride and passion, both on and off the track.
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