Alfred named as official ambassador for St. Lucia’s tourism; honoured with mural at alma mater

By September 26, 2024

The hero’s welcome to St. Lucia for Olympic 100m champion Julien Alfred has continued on Thursday with more great gestures honouring the 23-year-old’s historic achievements on the track in 2024.

Alfred, who became her country’s first Olympic medallist when she sped to gold in Paris in August, has now been named as the official ambassador for St. Lucia’s tourism.

As tourism ambassador, she will participate in promotional events for St. Lucia in key markets globally, alongside conducting media engagements and advertising initiatives to promote the island and its marketing campaigns.

She will also engage in social media campaigns to highlight tourism in St. Lucia. A key feature of this collaboration is the co-branding of the prominent St. Lucia logo on Alfred's competition and warm-up kits.

This partnership is expected to enhance the island's visibility and establish Alfred as a contemporary global ambassador for St. Lucia.

In addition to this, a mural of the 2023 Bowerman Award winner was also unveiled at her alma mater, Ciceron Primary School.

PUMA, who sponsors Alfred, has also pledged to provide footwear for all students of the school by 2025.

This all comes a day after the Government of St. Lucia announced September 27 as ‘Julien Alfred Day.’

Alfred returned to St. Lucia on Tuesday for the first time since her history-making performances in Paris.

In addition to the 100m gold, Alfred also took silver behind American Gabby Thomas in the 200m.

This came after earlier in the season when Alfred took home 60m gold at the World Indoor Championships in Glasgow in March.

Alfred’s celebrations are set to continue until October 2.

 

Bradley Jacks

Bradley Jacks is a budding journalist and an avid sports fan. His love of research and sports has led him to SportsMax.tv, a place where those passions work hand in hand to allow him to produce content.

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    Joanna Alfred is a proud mother, and it is clear for all to see.

    But while she basks in the accomplishments of her daughter Julien Alfred and the recognition that comes with having a historic double Olympic medallist in the family, the senior Alfred used the opportunity to remind aspiring athletes that they too can become a national hero like her daughter.

    “Yes, she is one of the biggest heroes today because of where she came from and where she started. And I also want children to learn from that and understand that it doesn't matter where you come from; you can still be where Julien Alfred is,” a beaming Joanna said as the island continues to celebrate her daughter's homecoming.

    Having come from humble beginnings in Ciceron, situated in St Lucia’s capital Castries, Alfred honed her talent overtime and rose through the ranks on her way to copping an historic 100m gold and 200m silver at the Paris Olympic Games in August. Prior to that, she became the first St Lucian to win a World Indoor 60m title.

    Those accomplishments followed an impressive NCAA campaign in which she copped the NCAA indoor 60m and 200m titles, as well as the outdoor honours over 100m and 200m. She was also the 2023 Bowerman Award winner, the prize given to the outstanding collegiate track and field athlete each year.

    While the journey was by no means easy for either Alfred or her family, Joanna pointed to one thing in particular that assisted her daughter along the way –parental support.

    “You can support your child. God will do the rest. So everything's going to fall into place,” she declared.

    “They say it takes a village to raise a child, and indeed it does because if I didn't have the support of at least Twa Ti Ney [Julien’s local coach, Cuthbert Modeste] when her father passed, he became the father figure in this young lady’s life, then again I would have to struggle, so it took a village to raise a child as well,” Joanna shared.

    Beyond the background support, Joanna pointed out that Alfred’s grit, determination, and unflinching desire to become a successful athlete were the foundation on which she rose to prominence and inevitably became the sprint queen of the island with a population of just about 180,000 people.

    “It was not the food on her plate but the food in her mind that really encouraged her because even when she faced situations, the food in her mind really encouraged her to be where she is,” Joanna declared.

  • Shelly-Ann Fraser-Pryce humbled by emotional tribute from New Zealand Rugby star Michaela Blyde: "To have that friendship and bond is something special" Shelly-Ann Fraser-Pryce humbled by emotional tribute from New Zealand Rugby star Michaela Blyde: "To have that friendship and bond is something special"

    Jamaican track and field icon Shelly-Ann Fraser-Pryce expressed her deep gratitude after learning about the impact she had on New Zealand rugby sevens player Michaela Blyde, who recently revealed how much Fraser-Pryce inspired her growing up. Speaking with Sportsmax.TV at the AC Marriott Hotel in Kingston on Wednesday, following her Pocket Rocket Foundation’s scholarship ceremony, Fraser-Pryce reflected on her meeting with Blyde during the 2024 Paris Olympics.

    “That was such a touching moment for me,” Fraser-Pryce said, recalling their encounter. “I was trying to keep a low profile, and it wasn’t low at all. But when I met her, just her presence and how she spoke of me really put things in perspective for me as an athlete. It reminded me of what I’ve been able to accomplish and how others are inspired by that. It’s why I continue to do what I do because I know there are athletes out there who need that inspiration.”

    Blyde, a key player for New Zealand’s national rugby sevens team, had previously opened up about how Fraser-Pryce motivated her to dream of winning Olympic gold medals in the 100m and 200m. Meeting the Jamaican sprint queen at the Paris Olympics, she said, was life-changing. Blyde shared that she had long admired Fraser-Pryce, describing the experience as “the greatest thing that happened to her.”

    Fraser-Pryce, moved by Blyde’s comments, spoke about how athletes like Blyde remind her of the broader influence she has. “There are athletes out there who can take something from your journey, and it’s truly remarkable to witness that with her. To have that friendship and bond is something special.”

    In an unexpected but meaningful gesture, Fraser-Pryce attended one of Blyde’s rugby matches during the Olympic Games, marking her first time watching another sport in person at the Olympics. “Never in my entire Olympic journey have I attended any other sport. It was my first time going to another sport, and just watching the reaction from the athlete made me proud. I’m truly humbled and grateful to God for the platform He has given me and how much I’ve been able to carry, not just myself but also the national flag.”

    Fraser-Pryce highlighted the significance of the moment, not just for herself, but for all Jamaicans. “It’s truly a moment not just for me, but I think for all Jamaicans to know that even though we’re a tiny dot on the map, we’re huge when it comes to our impact. People look up to us, they emulate us, and they want to be like us.”

    Blyde’s emotional response to Fraser-Pryce’s presence at her match against China made the encounter even more memorable. "Shelly-Ann Fraser-Pryce is actually the reason why I wanted to win gold in the 100m and 200m at the Olympic Games. That was my initial Olympic dream,” Blyde said in an interview. “When I saw her in person, my whole soul left my body and was watching me from above. And then she said, ‘I’ll come watch you play.’ I never imagined it would actually happen.”

    Blyde recounted how surreal it felt hearing her name called from the stands during the match. “After our game against China, I heard someone calling, ‘Michaela,’ and I was like, ‘Wait, I recognize that voice.’ I looked over, and there was Shelly-Ann Fraser-Pryce, watching us play. It’s a memory I will never forget.”

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  • 'For Juju': St Lucia Kings dedicate latest CPL victory over TKR to sprint queen Julien Alfred 'For Juju': St Lucia Kings dedicate latest CPL victory over TKR to sprint queen Julien Alfred

    As St Lucia prepared to celebrate the immense achievements of its sprint queen Julien Alfred, the island’s Republic Bank Caribbean Premier League (CPL) franchise, St Lucia Kings, ensured they were not left out, as players dedicated a dominant win over Trinidad and Tobago Knight Riders to the double Olympic medallist.

    The Kings got the celebrations started on “Juju Arrival Day” on Tuesday with the 80-run win over TKR at the Brian Lara Cricket Academy, to move into pole position on the CPL standings on 14 points.

    Johnson Charles with a dazzling 89 set up the win as his 40-ball knock, which had eight sixes and seven fours, propelled the Kings to 218-6. They later restricted their host to 138-9.

    Man of the Match, Charles, dedicated the victory to Alfred, who copped 100m gold and 200m silver at the Paris Olympic Games, a first for St Lucia. Prior to that, Alfred also became the first St Lucian to cop a World Indoor 60m title.

    The 23-year-old returned to the island on Tuesday for the first time since her Olympic exploits.

    “This one was dedicated to Julien “Juju” Alfred. Today (Tuesday) is our homecoming [for] our Olympic gold and silver medalist... so this one was dedicated to her. Thank you Juju for bringing home the gold and silver medal. We appreciate it. This one’s for you,” Charles said.

    Head coach Daren Sammy commended his team for a solid all-around performance and was particularly pleased with the team’s execution with the ball.

    “218 after losing the toss was really commendable. But what was even more commendable is the way my men in the hot sun, the bowlers, went and stuck to the plan.

    “I thought Captain Faf was excellent with his matchups, making sure the right bowlers are bowling to the right matchups and exactly how we planned, it is exactly how we executed,” Sammy noted.

    The Kings will aim to close out the preliminary round on a high when they face Guyana Amazon Warriors on Saturday ahead of the much-anticipated playoffs.

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