World 100m hurdles champion, Danielle Williams, has set her sights on not only conquering the track but also building a formidable brand reputation, as she recently signed with the fast-rising 7evnz Media Group, a sports marketing agency known for its star-studded roster of athletes, including Olympic champion Hansle Parchment and Jamaican 800m record holder, Natoya Goule.
This partnership marks a significant step in Williams' career as she endeavours to extend her influence and reach beyond the track. The talented athlete has an impressive resume, including her World Championship gold in 2015 and a bronze in 2019, making her one of the most accomplished hurdlers in the world.
Reflecting on her decision to join forces with 7evnz Media Group, Williams stated, "It is pretty important to me. I've always been resistant to the notion that I have to build a brand because I didn't think that was my personality. But I'm open to it now. I feel like the time is now."
Williams expressed her appreciation for the agency, emphasizing the family-oriented approach and the admiration she holds for the athletes they represent. She continued, "I've chosen 7evnz Media to represent me because they've presented themselves as a family, and they work with athletes that I respect and admire, and that is something that appeals to me."
The partnership with 7evnz Media Group not only represents a commitment to enhancing her brand but also hints at her vision for life beyond the track. Williams sees this as an opportunity to partner with brands that she is genuinely passionate about, which will enable her to create lasting connections and bridges for her post-track career.
"As for the remainder of my career in life after track, I feel like this will give me an opportunity to partner with brands that I'm passionate about, which will hopefully, you know, forge connections and build bridges that I can tap into after I retire," she shared.
Additionally, Williams recognizes the potential for increased earning opportunities in her future with this partnership, stating, "And as far as I know it's definitely going to provide more opportunities that would allow me to capitalize on any potential earning opportunities that exist."
7evnz Media Group Agency, founded in 2018, has swiftly become a significant player in the world of sports marketing and public relations. They've been instrumental in managing some of Jamaica's top athletes and have gained recognition for their 360-degree marketing plans that promote athletes' brands, manage their social media presence, and handle all public relations matters.
With Danielle Williams on board, they look forward to further solidifying their position as one of the most sought-after marketing and public relations agencies in the world of athletics. This partnership promises exciting opportunities and growth not just for Williams but also for 7evnz Media Group, strengthening their influence in the sports marketing industry.