World 100m hurdles champion, Danielle Williams, has set her sights on not only conquering the track but also building a formidable brand reputation, as she recently signed with the fast-rising 7evnz Media Group, a sports marketing agency known for its star-studded roster of athletes, including Olympic champion Hansle Parchment and Jamaican 800m record holder, Natoya Goule.
This partnership marks a significant step in Williams' career as she endeavours to extend her influence and reach beyond the track. The talented athlete has an impressive resume, including her World Championship gold in 2015 and a bronze in 2019, making her one of the most accomplished hurdlers in the world.
Reflecting on her decision to join forces with 7evnz Media Group, Williams stated, "It is pretty important to me. I've always been resistant to the notion that I have to build a brand because I didn't think that was my personality. But I'm open to it now. I feel like the time is now."
Williams expressed her appreciation for the agency, emphasizing the family-oriented approach and the admiration she holds for the athletes they represent. She continued, "I've chosen 7evnz Media to represent me because they've presented themselves as a family, and they work with athletes that I respect and admire, and that is something that appeals to me."
The partnership with 7evnz Media Group not only represents a commitment to enhancing her brand but also hints at her vision for life beyond the track. Williams sees this as an opportunity to partner with brands that she is genuinely passionate about, which will enable her to create lasting connections and bridges for her post-track career.
"As for the remainder of my career in life after track, I feel like this will give me an opportunity to partner with brands that I'm passionate about, which will hopefully, you know, forge connections and build bridges that I can tap into after I retire," she shared.
Additionally, Williams recognizes the potential for increased earning opportunities in her future with this partnership, stating, "And as far as I know it's definitely going to provide more opportunities that would allow me to capitalize on any potential earning opportunities that exist."
7evnz Media Group Agency, founded in 2018, has swiftly become a significant player in the world of sports marketing and public relations. They've been instrumental in managing some of Jamaica's top athletes and have gained recognition for their 360-degree marketing plans that promote athletes' brands, manage their social media presence, and handle all public relations matters.
With Danielle Williams on board, they look forward to further solidifying their position as one of the most sought-after marketing and public relations agencies in the world of athletics. This partnership promises exciting opportunities and growth not just for Williams but also for 7evnz Media Group, strengthening their influence in the sports marketing industry.
Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.
GRAND SLAM TRACK™ announces signings of Nozomi Tanaka, Elise Cranny, Daryll Neita, Mary Moraa, and Salwa Eid Naser
Grand Slam Track™, the new global stage for elite track competition founded by four-time US Olympic Champion Michael Johnson, today announced the signings of Nozomi Tanaka, Elise Cranny, Daryll Neita, Mary Moraa, and Salwa Eid Naser. Representing Japan, the United States, Great Britain, Kenya, and Bahrain, respectively, these accomplished Racers will compete in all four Slam events during the league's inaugural season in 2025. These signings highlight Grand Slam Track™’s dedication to assembling a world-class roster of talent from across the globe that will electrify fans in the upcoming season.
“Grand Slam Track™ continues to build momentum as we get closer to our inaugural 2025 season,” said Michael Johnson, the league’s founder and Commissioner. “The attention and recognition this league is gaining is incredible, and it continues to be clear that the best in the world want to be a part of it, as you can see from this group of women we have announced today. As we continue to bring in top-tier talent from across the globe, this platform is becoming the premier stage for athletes to showcase their speed. With each new addition, we’re raising the bar and creating something truly special - a Festival of Speed - for fans to enjoy when the season kicks off in Kingston in April.”
Nozomi Tanaka is a Japanese middle and long-distance runner, holding national records in the 1500m, 3000m, and 5000m. She competed in both the 1500m and 5000m at the 2020 Tokyo Olympics and the 2024 Paris Olympics. She holds personal bests of 3:59.19 and 14:29.18 in those events, respectively. Tanaka has won nine national titles across the 1500m and 5000m at the Japan Championships between 2020 and 2024. She also claimed gold in the 3000m at the 2018 World U20 Championships. Tanaka has represented Japan at the World Championships in 2019, 2022, and 2023, as well as at World Cross Country Championships in 2019, 2023, and 2024, establishing herself as one of the country’s top distance runners.
“I am delighted to be part of Grand Slam Track™ and represent my country of Japan on the global stage,” Tanaka shared. “The level of competition is incredible, and I can already feel how much it’s going to challenge me. The lineup of other Racers is fantastic and I know I’m ready to give my best to be victorious. I can’t wait to showcase my speed in Grand Slam Track™ and look forward to seeing the fans at all of the Slams in 2025.”
Elise Cranny is an American middle and long-distance runner, known for her impressive achievements in the 5000m and 10000m. The Stanford alum is a two-time Olympic finalist in the 5000m, a four-time national champion, and the American record holder in the indoor 5000m and outdoor 3000m. She was also a part of the U.S. team that set the world record in the 4x1500m relay. Cranny competed at the 2020 Tokyo Olympics and the 2024 Paris Olympics. She was the 2021 U.S. Olympic Trials champion in the 5000m. In 2022, she broke the American indoor 5000m record (14:33.17) and claimed gold in the 5000m at the USA Outdoor Championships. Cranny also earned medals at the 2023 USA Outdoor Championships, winning both the 5000m and 10000m titles. She set the American record in the outdoor 3000m in August of 2024 with her time of 8:25.10.
“I’m honestly so excited to be part of Grand Slam Track™,” Cranny said. “It’s an incredible feeling to know I’m part of this extremely elite group of athletes who’ve set records and reached the top of their sport. But honestly, it’s more than just about the competition—it’s about what I can learn and how I can level up as an athlete. Every race is an opportunity to understand myself better, to see where I’m strong and where I can improve. I can’t wait to get racing.”
Daryll Neita is a British sprinter who has earned recognition on the global stage, particularly in the 100m and 200m events. She won silver in the 200m at the 2024 European Championships and has multiple global 4x100m relay medals, including Olympic bronze in 2016 and 2020, and Olympic silver in 2024. Neita's personal bests include 10.90 seconds in the 100m and 22.16 seconds in the 200m. A consistent performer, she has also claimed five national titles and medaled at major championships like the Commonwealth Games and World Championships, cementing her status as one of Britain's top sprinters.
“I’m really excited to be the first British woman announced as joining Grand Slam Track™, and can’t wait to start racing in this fresh new league,” said Neita. “I love the concept and getting to race twice in a weekend is fun and exciting for all of us as Racers. It’s an amazing opportunity to compete at the highest level in a whole new format that’s going to bring a lot of energy to the sport. I can’t wait to see how the season unfolds and race alongside some of the best athletes in the world. It’s going to be an incredible experience for the fans and athletes alike.”
Mary Moraa is a Kenyan middle-distance runner specializing in the 800 meters. Moraa earned the bronze medal in that event at the 2024 Olympic Games in Paris. She won gold in the 800m at the 2023 World Athletics Championships and at the 2022 Commonwealth Games, and also earned bronze at the 2022 World Championships. Moraa is the Kenyan record holder for the 400 meters and holds the world record in the 600 meters. She was crowned the Diamond League 800m champion in 2022 and 2024 and has a personal best of 1:56.03 in the 800m. Moraa initially competed in the 400 meters before transitioning to the 800m in 2020, marking a rapid rise to the top of the sport.
“I feel incredibly grateful for the opportunity to join Grand Slam Track™,” said Moraa. "This is a big step for me, and I’m determined to work hard and give my absolute best in every race. Competing in all four Slam events will push me to be better and to keep growing as an athlete. I’m looking forward to the challenges ahead and know this is a chance to truly elevate my career, and represent Kenya on the global stage."
Salwa Eid Naser is a Bahraini sprinter who specializes in the 400 meters. Most recently, she earned silver at the 2024 Paris Olympics. She made history at the 2019 World Championships, winning gold in 48.14 seconds, the third-fastest performance of all time , and becoming the youngest-ever 400m world champion. Naser also claimed silver at the 2017 World Championships and bronze in the mixed-gender 4x400m relay in 2019. A two-time Diamond League 400m champion, she holds the top thirteen Asian performances in history.
“Joining Grand Slam Track™ is a huge opportunity, and I’m determined to keep pushing myself with every race,” said Naser. “This league presents an exciting challenge, and I’m ready to give it everything I’ve got. I know this season will push me to new limits, and I’m focused on making each race count. It’s all about working hard, getting better with each step, and showing up stronger every time.”
Each year, 48 athletes will be named as Grand Slam Track™ Racers. Today’s group of announced Racers takes the total unveiled to 37. The roster of Racers already announced features stars from across the world of track: Sydney McLaughlin-Levrone, Melissa Jefferson, Masai Russell, Quincy Hall, Fred Kerley, Kenny Bednarek, Cole Hocker, Yared Nuguse, Grant Fisher, Josh Kerr, Matthew Hudson-Smith, Ackera Nugent, Roshawn Clarke, Nikki Hiltz, Cyrena Samba-Mayela, Jasmine Camacho-Quinn, Alison Dos Santos, Ronald Kwemoi, Muzala Samukonga, Clement Ducos, Marileidy Paulino, Jess Hull, Daniel Roberts, Shamier Little, Marco Arop, Devon Allen, Jasmine Jones, Jereem Richards, Luis Grijalva, Rushell Clayton, Agnes Ngetich, & Tsigie Gebreselama. Fans can now be certain they will see all the superstars listed above in action in Kingston, Miami, Philadelphia, and Los Angeles in 2025.
The remaining 48 racers will be known as Grand Slam Track™ Challengers and will be paid a set appearance fee to compete at individual Slams. Grand Slam Track™ Challengers are chosen by the Grand Slam Track™ Racing Committee based on a combination of factors including recent performances, and the most intriguing athletes and matchups.
Racers and Challengers will be assigned to compete in one of the following categories, and will all race in two events during each Slam: short sprints (100m/200m), short hurdles (100H or 110H/100m), long sprints (200m/400m), long hurdles (400H/400m), short distance (800m/1500m), or long distance (3000m/5000m). All competitors’ final placement score will be determined by their combined finishing order between the two races. In the event of a tie across the two events, it will be the athlete who had the quickest combined time across the two races who will be deemed the winner. The winner of each Slam group will take home $100,000 in prize money, and the 8th place competitor will earn $10,000. Grand Slam Track™ will have a total of $12.6m of prize money that will be awarded across the slams each year in addition to the base compensation and appearance fees paid to racers.
The focus of Grand Slam Track™ is on head to head competition, not winning times. There will be no rabbits or pacing lights. Each Slam is equally as important as any other, will have its own prize purse, and will be independently scored, with points and previous finishes not carrying over to the following Slams. All racers will compete twice over the three-day event, and all Slam events will meet World Athletics regulations, with achieved marks being eligible for rankings and standards.
Racers will compete in their own sponsored kits, without traditional hip numbers or bibs. Racers and Challengers are encouraged to work with their sponsors to create customized kits, in their own desired style. Grand Slam Track™ has no affiliation or sponsorship agreement with any shoe company; all shoe companies are considered to be important stakeholders and partners in the promotion of our racers.
Grand Slam Track™ has secured more than $30 million in financial commitments from investors and strategic partners for the launch of the league. Winners Alliance, a global, athlete-centric
commercial solution and Johnson’s operating partner, was the lead investor in the first fundraising close for the new venture. The investment in the league will aid in Johnson’s ultimate goal: to develop better engagement with fans by promoting track and field’s biggest stars and reaching new audiences with unique, innovative storytelling.
Tickets for all four Slams will go on sale on Friday, December 6th, at 10am Pacific/1pm Eastern. To learn more, please visit https://grandslamtrack.com/events
World Athletics announces groundbreaking World Athletics Ultimate Championship
World Athletics has unveiled the World Athletics Ultimate Championship, a bold new addition to the athletics calendar designed to determine the ultimate champions of the sport. The inaugural event will take place over three thrilling evenings from September 11-13, 2026, at the Budapest National Athletics Centre in Hungary.
This revolutionary event will feature 28 events across 16 disciplines, including marquee clashes in the 100m, pole vault, and the introduction of a mixed 4x100m relay. Athletes will vie for a share of the US$10 million prize pot, with $150,000 awarded to the champions in each event.
The World Athletics Ultimate Championship will be held every two years, bridging the gap in years without a World Championships. Its fast-paced, television-friendly format promises to deliver an electrifying experience for fans both in-stadium and around the world. Each session will last under three hours, ensuring non-stop action and showcasing the world’s best athletes competing head-to-head while representing their national teams in their respective kits.
World Athletics President Sebastian Coe described the event as a "game-changer" for the sport. “This new global event will be a game-changer for our sport and for our athletes. We want to bring our fans athletics like they have never seen it before – with the best of the best athletes in our sport competing head-to-head in a passion-fuelled, high-octane festival of sport,” said Coe.
The competition will span 28 events, combining traditional track and field disciplines with innovative additions. Track events include the 100m, 200m, 400m, 800m, 1500m, 5000m, 100m/110m hurdles, 400m hurdles, and mixed 4x100m and mixed 4x400m relays. Field events will feature pole vault, high jump, long jump, triple jump (women), hammer throw (men), and javelin throw.
World Athletics has partnered with Tata Communications and HBS as host broadcasters, leveraging their expertise to deliver an innovative and immersive viewing experience. The agreement builds on a five-year deal covering World Athletics Series events. Infront has been appointed to lead international media rights sales, focusing on free-to-air platforms to maximize global reach and ensure that fans everywhere can experience the excitement.
“Tata Communications is thrilled to partner with World Athletics for the Ultimate Championship, a groundbreaking addition to the global track and field calendar,” said Dhaval Ponda, Tata Communications Vice President and Global Media Head. HBS CEO Dan Miodownik highlighted the event’s potential for innovation, stating, “It is a real opportunity to help shape the way coverage of athletics evolves over the coming years.”
The Ultimate Championship will return to the Budapest National Athletics Centre, which hosted the 2023 World Athletics Championships. Hungarian Secretary of State for Sports Adam Schmidt celebrated the announcement, noting Budapest’s growing reputation as a global sports hub. “It is a great honour that after the exhilarating World Athletics Championships Budapest 23, the wonderful National Athletics Centre will once again open its doors for a major international sporting event,” Schmidt said.
World Athletics CEO Jon Ridgeon emphasized the event’s focus on engaging fans with constant, fast-paced action. “The Ultimate Championship is also a chance for us to really innovate how we deliver our sport, presenting it in new formats and across different platforms designed to keep the entire venue engaged,” Ridgeon said.
With its innovative format, star-studded athlete lineup, and a prize pool designed to attract the best in the world, the World Athletics Ultimate Championship is poised to redefine how athletics is presented and consumed globally. The event promises to set a new standard for excitement and fan engagement, ushering in a new era for the sport.
Michael Johnson optimistic about bright future for field events amid rise of track-centric meets
Legendary sprinter Michael Johnson, the founder of the upcoming Grand Slam Track (GST) series, is confident that field events will not be sidelined despite the emergence of track-only competitions like GST and September's all-woman Athlos NY meet. Instead, Johnson envisions a future where field events flourish in their own right, buoyed by specialized leagues and platforms.
Grand Slam Track recently announced its inaugural season for 2025, with meets scheduled in Kingston, Miami, Philadelphia, and Los Angeles. As excitement builds for the all-track format, concerns have surfaced about the potential marginalization of field events like the shot put, discus, javelin, and triple jump. However, responding to a query from Sportsmax.TV, Johnson dismissed these fears, offering a compelling case for optimism.
“I think you will see quite the opposite,” Johnson said. “Ryan Crouser, the Olympic champion and world record holder in the shot put, is going to start his vision for a throws league that is specifically for the throws where the fans who actually appreciate those events and understand the great athleticism that is required for those events can actually be closer to the action. And so those events don’t fall secondary to what’s happening on the track, and I have offered my support to Ryan for that.”
Johnson, a four-time Olympic gold medalist and former 200m and 400m world record holder, pointed to Crouser’s initiative as an example of how specialized leagues can elevate field events.
“So I don’t think you will see those events continue to go away. I think it’s the exact opposite,” Johnson continued. “I think that there has been inspiration around how you now create leagues for those events as well, where you can make those events more prominent.”
Field events have experienced a resurgence in recent years, with Caribbean athletes making significant strides on the global stage. Trinidad and Tobago’s Keshorn Walcott and Grenada’s Anderson Peters have won Olympic and World Championship medals in the javelin. Jamaica's Roje Stona set an Olympic record to win gold in the discus, with compatriot Rajindra Campbell claiming shot put bronze. Dominica’s Thea LaFond made history by winning her country’s first Olympic medal, a gold in the triple jump, ahead of Jamaica’s Shanieka Ricketts, a two-time World Championship silver medalist.
Johnson believes specialized leagues and tailored events are key to ensuring that these athletes and their disciplines receive the recognition they deserve.
“Right now, they’re getting lost in a huge stadium where fans far away can’t actually see and appreciate the athleticism,” Johnson explained. “So I think that this [Grand Slam Track] paves the way for a brighter future for the field events.”
Grand Slam Track’s inaugural season promises to bring a fresh, dynamic format to track events, while Johnson’s endorsement of field-event-specific leagues highlights his broader vision for athletics as a sport. With initiatives like Crouser’s throws league on the horizon, Johnson’s optimism reflects a shift toward creating dedicated platforms for all disciplines to shine.
The 2025 GST series, set to kick off with a meet in Kingston from April 4-, marks an exciting evolution for the sport. As Johnson’s vision takes shape, the future appears brighter not just for track athletes but for the field-event stars whose talents deserve a stage of their own.
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