World 100m hurdles champion, Danielle Williams, has set her sights on not only conquering the track but also building a formidable brand reputation, as she recently signed with the fast-rising 7evnz Media Group, a sports marketing agency known for its star-studded roster of athletes, including Olympic champion Hansle Parchment and Jamaican 800m record holder, Natoya Goule.

This partnership marks a significant step in Williams' career as she endeavours to extend her influence and reach beyond the track. The talented athlete has an impressive resume, including her World Championship gold in 2015 and a bronze in 2019, making her one of the most accomplished hurdlers in the world.

Reflecting on her decision to join forces with 7evnz Media Group, Williams stated, "It is pretty important to me. I've always been resistant to the notion that I have to build a brand because I didn't think that was my personality. But I'm open to it now. I feel like the time is now."

Williams expressed her appreciation for the agency, emphasizing the family-oriented approach and the admiration she holds for the athletes they represent. She continued, "I've chosen 7evnz Media to represent me because they've presented themselves as a family, and they work with athletes that I respect and admire, and that is something that appeals to me."

The partnership with 7evnz Media Group not only represents a commitment to enhancing her brand but also hints at her vision for life beyond the track. Williams sees this as an opportunity to partner with brands that she is genuinely passionate about, which will enable her to create lasting connections and bridges for her post-track career.

"As for the remainder of my career in life after track, I feel like this will give me an opportunity to partner with brands that I'm passionate about, which will hopefully, you know, forge connections and build bridges that I can tap into after I retire," she shared.

Additionally, Williams recognizes the potential for increased earning opportunities in her future with this partnership, stating, "And as far as I know it's definitely going to provide more opportunities that would allow me to capitalize on any potential earning opportunities that exist."

7evnz Media Group Agency, founded in 2018, has swiftly become a significant player in the world of sports marketing and public relations. They've been instrumental in managing some of Jamaica's top athletes and have gained recognition for their 360-degree marketing plans that promote athletes' brands, manage their social media presence, and handle all public relations matters.

With Danielle Williams on board, they look forward to further solidifying their position as one of the most sought-after marketing and public relations agencies in the world of athletics. This partnership promises exciting opportunities and growth not just for Williams but also for 7evnz Media Group, strengthening their influence in the sports marketing industry.

 British Virgin Islands long jumper Chantel Malone has expressed her overwhelming pride and joy for her compatriot, Kyron McMaster, who secured a historic silver medal in the 400m hurdles at the 2023 World Athletics Championships in Budapest, Hungary.

McMaster's outstanding performance, which marked the first-ever medal for his country at an outdoor global championship, was met with resounding applause from Malone, who has been closely following his journey and triumphs.

McMaster's remarkable journey to the podium, finishing second with a time of 47.34 seconds, behind Norway's Karsten Warholm, resonated deeply with Malone. She reflected on his arduous path, overcoming adversities and injuries, to achieve this monumental milestone:

“I couldn't be happier for Kyron because we have a really close relationship and I've seen some of the struggles that he's been through in terms of dealing with injury and just different shifts and transitions in this sport," said during an exclusive interview with Sportsmax.TV.

The victory was particularly poignant as it came after the passing of Coach Xavier ‘Dag’ Samuels in 2017, adding to the emotional significance of McMaster's achievement. Samuels, who had been McMaster’s coach ever since his days as a youth athlete, was killed in 2017 after falling from a roof during the passage of Hurricane Irma.

"For him to finally be on that podium after 2017 when Coach Dag Samuels passed, it was just amazing,” Malone remarked.

Malone's unwavering support for McMaster was evident, even during a scheduled acupuncture appointment when the finals took place.

“I was actually at an acupuncture appointment and I had needles in my leg. I was like, you need to take these out, 'cause I might end up hurting myself, you know? I was so excited," she revealed.

Tears welled up in Malone's eyes as she witnessed McMaster's dream becoming a reality, recognizing that his silver medal is just a stepping stone towards greater aspirations. "I had tears in my eyes because it was a dream realized and I know he wanted the goal, but that was only a stepping stone towards, you know, accomplishing that ultimate goal,” she said.

Malone emphasized McMaster's exceptional determination and focus, traits that set him apart as a remarkable athlete.

“He is an athlete that is so determined and focused. You don't really see that in younger athletes. I mean, he's getting up there now, but even when he was in 2017, he has always had that mindset of I'll do whatever I need to do to be the best. And that's something that I really admire about him.”

Beyond the celebrations, Malone sees McMaster's success as an inspiration for the youth in the British Virgin Islands, catalyzing a greater drive for support and investment in local athletes:

“Kids will aspire to become like us, and I think that's something that's definitely needed and appreciated in the BVI."

 She expressed her hope that McMaster's medal will galvanize the government and businesses on the island to provide comprehensive backing for athletes' development.

“I hope that this medal at the World Championships helps even businesses in the BVI to want to get behind and rally behind the athletes on the journey, especially towards Paris 2024."

Drawing from her own experiences, Malone, a finalist at the 2020 Tokyo Olympics, shared how McMaster's performance lit a fire within her, rekindling her determination to overcome her injuries and challenges. “The last two years for me have been very shaky. As you know, I've been dealing with injury and so finally coming out of that and finding my foot in again, I'm that his performance just really lit a fire under my butt," she said.

“He's an inspiration to me. Honestly, he's younger than me. But like I said, his drive, his ambition and his mindset are something that I definitely admire. And I hope that other athletes in the BVI and around the world take a page out of his book.”

At the age of 36, with six World Championships behind her and 10 gold medals in her collection, Shelly-Ann Fraser-Pryce is preparing to venture into unknown territory at the World Athletics Championships Budapest 23.

“It’s a new situation for me to come back from injury and start my season so late,” the Jamaican sprint phenomenon confessed after contesting her first 100m race of the year, in Lucerne on 20 July.

Having won in Switzerland in 10.82 and in Madrid in 10.83 two days later, Fraser-Pryce heads to the Hungarian capital with an unbeaten record at 100m in 2023. Her only other races since overcoming a knee problem have been a 200m heat and final at the Jamaican Championships, where she finished second to Shericka Jackson, the world champion at the distance, in 22.26 – plus, of course, that celebrated victory in the mother’s race at her son’s school sports day.

Three women have gone faster: Jackson, with her scorching 10.65 at the Jamaican Championships, Sha’Carri Richardson with 10.71 in the heats at the US Championships and the bang in-form Ivorian Marie-Josee Ta Lou with 10.75 at the Bislett Games.

The Jamaican Supermom – who will be concentrating on the 100m, having withdrawn from the 200m – will need to close the gap on her rivals if she is to win the title for a sixth time and equal Sergey Bubka’s record haul of individual golds in one event.

In 14 years, Fraser-Pryce has only once failed to cross the line first in a World Championships 100m final, finishing fourth in Daegu in 2011.

In Oregon 12 months ago, she won in a championship record 10.67 – one of her record seven sub-10.70 performances in 2022 – with Jackson second in 10.73. This time Jackson has the super-fast time going into the championships, plus two 10.78 performances, but her only 100m wins have been on home ground in Jamaica. On the Diamond League circuit, the two-time world 400m bronze medallist has finished runner-up to Richardson in Doha and Silesia and third in Oslo and London.

In terms of head-to-heads, Fraser-Pryce boasts an 8-1 record against her compatriot and training partner and a 21-4 advantage over Ta Lou, but is tied at 3-3 with Richardson, her three successes against the US sprinter having come in their last three meetings.

At 34, Ta Lou is in the form of her life. A close second to the late Tori Bowie in London in 2017, losing the gold by 0.01, and third behind Fraser-Pryce and Dina Asher-Smith in Doha in 2019, the 5ft 3in African Pocket Rocket has blasted to 10 victories in 10 100m races in 2023, including Diamond League successes in Florence, Oslo, Lausanne and London, and looks a serious contender for a first global gold.

“I’m really going for the gold and I believe that I can do it,” Ta Lou said. “I know my finish is strong, but my start could be better. I need to improve it to make sure I can achieve my goal of winning gold.”

The 22-year-old Richardson, who will be making her major championship debut as a senior, has won eight of nine races at 100m this year, including Diamond League victories in Doha and Silesia. She has reached an impressive level of consistency, registering four of the fastest seven times in 2023, all 10.76 or quicker.

Her one defeat came in the Istvan Gyulai Memorial in Szekesfehervar on 18 July, when she clocked 10.97 as runner-up to the new kid on the blocks, Julien Alfred from St Lucia. The 22-year-old Commonwealth silver medallist prevailed in 10.89, stretching her unbeaten record to 10 wins.

Fifth fastest in the world at 100m with 10.83, Alfred has also clocked the third fastest 200m (21.91), suggesting she has the speed endurance to feature at the end of a close contest.

Brittany Brown and Tamari Davis, second and third behind Richardson at the US Championships, both have the potential to make the final and mount a challenge, while 2012 world U20 champion Anthonique Strachan of The Bahamas clocked 10.92 as runner up to Ta Lou in Oslo in June.

The European challenge will be led by Asher-Smith, who clocked an encouraging 10.85 as runner-up to Ta Lou in the London Diamond League, and Poland’s 2019 European indoor 60m champion Ewa Swoboda, who broke 11 seconds for the first time with 10.94 for third place in Silesia.