World Athletics president Lord Coe is confident the International Olympic Committee would “share in the principle” of track and field gold medal winners earning prize money in Paris – but admitted his organisation had not discussed the historic move with the IOC.
Athletics’ international federation announced on Wednesday that it would be the first sport to offer Olympic prize money in Games history, with winners in the 48 disciplines to receive US$50,000 (£39,400).
Coe said World Athletics chief executive Jon Ridgeon had given the IOC the heads-up about the announcement on Wednesday morning but confirmed the initiative had not been discussed with the IOC in advance.
Asked whether that approach should be seen as surprising, Coe said: “I don’t think so. It’s a matter for the sport.
“The one thing the International Olympic Committee has consistently recognised – and they’re right to – is the primacy of international federations to fashion their own futures.
“I don’t believe this is remotely at variance with the concept that the International Olympic Committee often talks about, which is recognising the efforts that our competitors make.
“I am hoping the IOC would share in this principle, given their avowed commitment to make sure that revenues raised through the Olympic Movement find their way back onto the front line. I think they make the point that 80 or 90 per cent of that goes back.”
The IOC has been contacted for comment.
A total prize pot of US$2.4 million (£1.89m) has been ringfenced by World Athletics for Paris, with the federation committed to introducing prize money for silver and bronze medallists from the Los Angeles 2028 Games onwards.
Some of the early social media reaction to World Athletics’ announcement was that the concept of prize money ran counter to the Olympic spirit of amateurism.
Coe said he had “no concern” in that respect, adding: “Introducing prize money for gold medallists acknowledges that the athletes are the reason that billions of people watch the Games and why it attracts such high revenues.
“I am probably the last generation to have been on the 75 pence meal voucher and second class rail fare competing for my country.
“I do understand the nature of the transition we’ve been in and we’re now operating in a completely different landscape, a completely different planet, from when I was competing.
“So it is very important that this sport recognises the change in that landscape and the added pressures on competitors.”
The US$50,000 gold medal prize will be split between the winning team in relay events.
Olympic champion Julien Alfred wraps up UK tour with visits to Ladbroke Grove schools
Olympic 100m champion Julien Alfred concluded her tour of the United Kingdom on Thursday with visits to two schools in Ladbroke Grove, London, where she inspired students from the vibrant Saint Lucian community in the area. This wraps up a whirlwind week for Alfred, who has been actively promoting St. Lucia in her new role as the island’s Tourism Ambassador.
Alfred’s day began at St. Mary’s Primary School, where students, aged 5 to 11, welcomed her with a special assembly and a hymn, creating a warm, uplifting start to the visit. Alfred gave an inspiring talk to the young audience, sharing her journey from her small Caribbean island to the Olympic podium, and then answered questions from eager students about her achievements and what it’s like to be an Olympian.
The visit continued at All Saints Catholic College, a secondary school for students aged 11 to 17, where Alfred joined a Physical Education lesson, offering insights into the training and challenges that helped shape her career. Following a tour of the school, she participated in an assembly featuring the school’s steel pan band, answering students' questions on her historic gold-medal victory at the 2024 Paris Olympics and her excitement about her new ambassadorial role.
Alfred was joined by acclaimed British Saint Lucian author Laura Henry-Allain, the Mayor of the Borough of Kensington and Chelsea, and His Excellency the High Commissioner for Saint Lucia, adding to the event's significance for the local community.
Reflecting on her week-long UK tour, Alfred shared, “It’s been quite the week. On Saturday I met with other ambassadors from Asia and Africa with His Excellency the High Commissioner. On Sunday I met my people, St Lucians in the UK, on Monday I spoke to media about my new role and then it was World Travel Market. To see all the countries around the world being represented was quite something. It’s been an honour to use my platform to help promote my island.”
Alfred’s ambassadorship follows her incredible success at the 2024 Paris Olympics, where she became the 100m champion, making history for St. Lucia. Now, with her UK commitments complete, Alfred will return her focus to preparing for the 2025 World Athletics Championships in Tokyo, Japan, where she will aim to continue her stellar track record.
Alfred’s UK tour has not only strengthened ties with the St Lucian community in the UK but also highlighted the island on a global stage, underscoring her dedication to her role as an ambassador both on and off the track.
Julien Alfred reveals she almost withdrew from Olympics due to pressure
Olympic champion Julien Alfred, who rose to global fame this summer by winning gold in the 100 metres at the Paris Olympic Games, has revealed in an interview with Sky Sports that she nearly withdrew from the Games due to the intense pressure she felt after a standout performance earlier in the year. The 23-year-old, who clocked an impressive 10.72 seconds to claim her title as the world's fastest woman, shared her journey through the mental and physical challenges she faced leading up to her historic win.
Reflecting on her victory at the Stade de France, Alfred said, “I remember screaming so loud and bursting into tears just knowing all my hard work and sacrifice has paid off and knowing how hard it was to get to that point in my career. All I could do was just cry.”
However, after winning gold in the 60m at the World Indoor Championships in Glasgow earlier this year, Alfred admitted she felt overwhelming pressure to continue delivering exceptional performances. “I put so much pressure on myself after the World Indoors that I have to deliver every single time,” she said. “My coach took me off the track, took me out of competition so I can just focus on my mental health and my physical health as well.”
The expectation to perform at her peak weighed heavily on Alfred, especially as she took on the role of a trailblazer for St. Lucia. “That was such a hard time for me where I felt like there’s no way I’m going to continue, there’s no way I feel like I have the mental capacity to go to the line again and to represent my country,” she admitted. “Suddenly I got more attention, especially after winning the World Indoors, that I was not used to. I'm just so used to doing well and going back to my shell where I just work on the little things and then go back on the line whenever I have to again.”
Despite the struggle, Alfred overcame the pressure, becoming not only St. Lucia’s first Olympic gold medalist but also securing silver in the 200m three days later, marking her country’s first two Olympic medals. Known affectionately as “Ju Ju” back home, Alfred returned to the track determined to make her nation proud, sharing the podium with American stars Sha’carri Richardson and Melissa Jefferson.
During her time in the UK as St. Lucia's Tourism Ambassador, Alfred has embraced her role as a national icon. She represented her country at the World Tourism Market and visited schools to inspire young students, encouraging the next generation to pursue their dreams.
Olympic champion Julien Alfred engages officials and the public as St Lucia's tourism ambassador at World Travel Market in London
Olympic 100m champion Julien Alfred of Saint Lucia made a celebrated appearance at the World Travel Market (WTM) in London, engaging with members of the travel industry and the general public as Saint Lucia’s Tourism Ambassador. Alfred, who earned the ambassadorial role in September following her historic gold medal win in the 100m at the Paris Olympics in August, has been the face of Saint Lucia’s tourism efforts in London since her arrival last weekend.
At just 23 years old, Alfred has quickly become an icon for Saint Lucia, not only as the country’s first Olympic gold medalist but also as a silver medalist in the 200m. Her presence at WTM, the premier global event for the travel industry, has drawn significant interest. The event, which has been held annually for over 40 years, attracts approximately 45,000 attendees from more than 150 countries, providing a platform for key players in the tourism sector to connect, share ideas, and foster business relationships.
Over the past two days, Alfred has been actively involved in WTM activities, meeting with travel industry professionals and the general public. Her role as Tourism Ambassador allows her to promote Saint Lucia, emphasizing the island’s rich culture, vibrant heritage, and unique travel experiences. Her interactions have aimed to inspire new interest in Saint Lucia as a premier Caribbean destination, leveraging her global recognition as an Olympic champion.
As Saint Lucia’s Tourism Ambassador, Alfred has embraced her role with enthusiasm, and her appearance at WTM underscores her commitment to representing her homeland on the world stage.
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