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• Red Stripe launches “Guh Fi Gold & Glory” campaign with Usain Bolt

  As the excitement surrounding the Paris Olympics surges within the hearts and minds of Jamaicans across the globe, beer giant Red Stripe launched its “Guh Fi Gold and Glory” Olympics campaign, with track & field legend Usain Bolt to serve as its brand ambassador.

  Through this campaign, Red Stripe will send 10 lucky Jamaicans to Paris, France to cheer on the country’s athletes. From community engagements, countless giveaways, to a partnership with the incomparable Bolt, Red Stripe is set to amplify national pride before, during and after local athletes dominate on the main stage at this summer’s global multi-event showpiece.

  Details of the campaign were revealed during the launch announcement at the Half Way Tree Transport Centre on Wednesday.

  Red Stripe’s Head of Commerce, Sean Wallace said the campaign represents a significant, long-term investment.

  “The Olympic games allow our Jamaican athletes to showcase their envied talents, as well as, as it allows our people to come together within communities, homes, town squares to chat and cheer. It's really an occasion where national pride unfailingly soars and so, our brand undoubtedly wanted to be a part of that excitement in a much larger way this time around.

  “So of course, we decided to do it big. We’re proud to not only offer extensive giveaway opportunities, meaningful and authentic community events, but announce our recent partnership with the legend himself, Usain Bolt,” Wallace said.

  

  Forming part of a larger $80 Million investment with the Jamaica Olympics Association (JOA), the “Guh Fi Gold & Glory” campaign further symbolises Red Stripe’s commitment to celebrating sportsmanship, unity and the spirit of competition that is part of the country’s DNA.

  For Bolt, an eight-time Olympic gold medallists and the world’s fastest man over 100m and 200m, his iconic brand with the world’s iconic beer, represents the perfect fit.

  “Red Stripe is synonymous with Jamaica, and I always want to represent the best of Jamaica. Becoming an ambassador for Red Stripe is a celebration of greatness and I’m very excited about the partnership. I’m even more excited for Jamaicans to enjoy all the fun and excitement that Red Stripe has coming their way. So, it is something that I am excited about. We have a lot of work to do, and I am looking forward to it,” Bolt shared.

  From May 1 to June 28, Red Stripe will be rolling out a series of promotional events in support of the upcoming Olympic Games, with 10 consumers set to secure unique opportunity to enjoy the Games live.

  

  Additionally, the beer brand will host viewing experiences whenever local athletes are set to compete. Red Stripe also announced that each week, five individuals will receive cash prizes of J$50,000, while 10 winners will be selected to receive 65-inch smart TVs, and one lucky recipient will enjoy an Olympic-style living room upgrade. 

  “As we support our athletes with training, development, and equipment, we are equally committed to giving back to our communities. We recently showcased the immense talent of our nation's artists by commissioning a special limited-edition label that will soon be available in the market,” Wallace said.

  “Over the next few weeks, we aim to forge meaningful connections that reflect our values and capture the excitement of the Olympics. Our commitment has always been, and will continue to be, focused on celebrating what is uniquely Jamaican and honouring the talent and accomplishments of our people,” he ended. 

• Hughes targets Olympic glory; expects Racers Grand Prix to offer taste of potential Paris test

  Winning a first global individual medal at last year’s World Championships whetted Zharnel Hughes’s appetite for more success, and so it comes as no surprise that the Anguillan-born Great Britain sprint sensation is strongly optimistic about clinching a medal at this summer’s Olympic Games in Paris.

  In fact, if Hughes’s confidence to top his performances from last year is anything to go by, then he could very well accomplish the feat, provided he maintains a clean bill of health throughout the season.

  During last year’s electrifying campaign, which ended with his World Championships bronze in the men’s 100m final, Hughes broke Olympic champion Linford Christie’s 100m British national record when he clocked a personal best 9.83 seconds at the New York Grand Prix, in June.

  A month later, at the UK Athletics Championship, Hughes ran a brisk 19.77s, which is faster than John Regis’s national 200m record, but the time was wind-aided and, as such, was recognised as a record. However, Hughes, with his superb form, inevitably established a new record when he clocked a wind-legal 19.73s at the London Diamond League.

  With that in mind, coupled with his relentless work ethic and resolute pursuit of excellence, Hughes is poised to make another significant impact on the world stage this year. Whether or not it will be an Olympic gold medal triumph is left to be seen.

  

  “It's the Olympic year, so obviously you want to better what you did last year. I'm happy with how last year turned out for me, and this year is very much more exciting. I'm preparing myself nicely. I'm feeling fit and ready to go. Obviously as an athlete, you want to lower your personal best every year, but unfortunately, sometimes it doesn't work out like that. But I'm definitely aiming to lower my personal best both in the 100m and 200m,” Hughes declared.

  “I'm in good shape and I’m excited. I've definitely counted myself as one of them (athletes) to be reckoned with (for an Olympic gold medal). I'm never going to count myself out now because you've seen what happened last year, and I'm excited to top my performance from last year,” he added.

  Though he 48.25s in a 400m run in February, followed by a 20.40s-clocking in March, the 28-year-old pointed out that he is yet to really hit top gear in preparation for the upcoming Olympic Games, but is aiming to do so at the sixth edition of the Racers Grand Prix, on June 1, at Jamaica's National Stadium.

  At the Racers Grand Prix, Hughes will line up alongside Racers Track Club teammate Oblique Seville and American World champion Noah Lyles in the 100m, which he considers a good prelude for what could come at the Paris Games.

  “I'm looking forward to it, I was listening for who was going to be there; Oblique and I have been training pretty good and I know both of us representing coach Glen Mills, will be bringing it on the day. So, I look forward to who's in the field, especially with Lyles being there,” Hughes said.

  

  “This race is to get you prepared for what's to come later in the summer. So, to have great competition like that at the Racers Grand Prix is just a great indicator to see where we're at, and what we can tweak going into our national trials, because my trials will be the latter part of June. So, for me, I'm looking forward to this race and the following week I'll have the European Championships as well. So, it'll be a great indicator for me,” he shared.

  Working tirelessly under the watchful eyes of decorated coach Mills, Hughes, a four-time European Champion, has upped the ante in the gym to improve his strength, as he is leaving no stone unturned in his quest for Olympic glory.

  “My training has been going tremendously well. I'm excited to open up properly (at Racers Grand Prix) because my first race wasn't so good because I had a little niggle, but I've overcome that now and I'm very excited to see what's there. I've worked on my strength a lot, physically, I'm a lot stronger and I just want to keep on top of my mental health as well,” Hughes revealed.

  “Those things are very crucial going into an Olympic year, so you have to be very focused. You have to ensure that your body is properly fit as well in order to go there to give the best that you're looking for. So, I'm pretty sharp on keeping my mental focus up and ensuring that I'm properly recovered,” he ended.

• Bajan triathletes produce credible showing at World Development Regional Cup

  A six-member Barbados team were left basking in their credible performance at the recently competed 2024 World Triathlon Development Regional Cup in Puerto Rico.

  The squad comprised of Zahra Gaskin, Isis Gaskin, Luke McIntyre, Alexis Lashley, Ali Banfield and Laila McIntyre, won one event and also had several other podium finishes.

  Laila McIntyre placed first in the girls’ 12-13 super sprint, and also finished second overall in the girls’ 12-15 super sprint. Banfield was right behind her, finishing second in the girls’ 12-13 super sprint, while also placing fifth overall in the girls’ 12-15 super sprint.

  Meanwhile, Lashley finished third in the girls’ 14-15 super sprint and fourth overall in the girls’ 12-15 super sprint.

  Zahra Gaskin was also impressive, as she registered a third-place finish in the sprint elite females, and second in the female 20+ category, while Isis Gaskin was fourth overall in the sprint elite females, and second in the female 18 to 19 category.

  Luke McIntyre, the team's lone male representative, competed in his first Junior Men’s Elite Race where he placed a commendable 11th.