Jamaica Olympic Association (JOA) president Christopher Samuda says the value of their renewed partnership with Supreme Ventures Limited (SVL) goes beyond money, as his organization advocates and understands that greater currency is derived from social investment in the human capital and infrastructure of sport, athletes, coaches and administrators.
This, as the extended five-year partnership valued at $75 million represents a significant boost towards the country’s preparations for international competitions, including the Olympic Games in Paris, later this year.
“This five-year cash investment at a value of $75 million will fulfill that purpose and serve to build out the Olympic infrastructure in a substantive way, while facilitating talent in transitioning to the greatest stage, the Olympic stage, where aspirations in sport will be realized, as we at the JOA, engender in stakeholders, responsible citizenship in sport,” Samuda told SportsMax.TV shortly after the signing at the JOA’s headquarters on Friday.
Samuda stated that reshaping the JOA to broaden involvement is the paradigm of the current executive, as he pointed to the SVL’s increased investment, from its previous $45 million agreement over three years, as a testament of their belief in, and by extension, commitment to the movement. Besides athletics, numerous other sporting disciplines will be hunting qualification to the Paris Games.
“The renewal of this multi-million partnership between the Jamaica Olympic Association and Supreme Ventures Limited at a significant increased value, demonstrates corporate confidence in the Jamaica Olympic Association, and SVL’s unwavering commitment to the Olympic movement and indeed sport. But its value goes beyond money,” Samuda shared.
“The activations which will be carried out under this partnership will demonstrate innovation in the delivery of sports, specific skills in areas including education, coaching, business and commerce, governance and management, science and technology, as well as branding and marketing. All this while giving strategic support to events, all with the objective of blueprinting the creation of a local sport industry which is an imperative of economic development,” he added.
Meanwhile, SVL’s Executive Chairman, Gary Peart, said the decision to renew their sponsorship was made as a commitment to Jamaica’s athletes. He also credited the JOA for their efforts and transparency throughout their partnership.
“They sold us on a vision, they updated along the way in terms of what the results have been, and it’s been an exceptional journey. We took the decision 18 months ago that we’d renew, it was just a matter of how the renewal would be," Peart said.
"We sponsor several initiatives in our business on an annual basis and JOA ranks in the top one or two in terms of what the whole process is, the returns, etc. Ultimately, this money helps not just the Olympic movement but athletes and their ability to shine on the international stage, and hopefully get gold when they participate. We at SVL, we’re just happy to assist with that,” he noted.
Peart also announced that SVL will be giving Jamaicans the opportunity to attend the games in France through various promotions to be announced in the coming weeks.
Sherdon Cowan is a five-time award-winning journalist with 10 years' experience covering sports.
Stephen Curry included in star-studded USA basketball squad for Paris Olympics
Stephen Curry is set to make his Olympic debut for the United States at the age of 36 after being named in the 12-strong men’s basketball squad for Paris on Wednesday.
The Golden State Warriors guard joins three-time Olympic champion Kevin Durant and the NBA’s all-time leading scorer LeBron James in an experienced squad named by national team managing director Grant Hill.
Durant, 35, helped Team USA to gold at each of the last three Olympics, while Los Angeles Lakers forward James, 39, will make his first appearance since London 2012, having also won gold in Beijing in 2008 and bronze in Athens in 2004.
Besides the Phoenix Suns’ Durant, four other members of the Tokyo squad return with Miami Heat centre Bam Adebayo, Phoenix guard Devin Booker, guard Jrue Holiday and forward Jayson Tatum – both of the Boston Celtics – included.
Los Angeles Lakers centre Anthony Davis will, like James, make his first Olympic appearance since London 2012.
Making their debuts on the biggest international stage alongside Curry will be Minnesota Timberwolves swingman Anthony Edwards, Indiana Pacers guard Tyrese Haliburton, Los Angeles Clippers forward Kawhi Leonard and Philadelphia 76ers’ Joel Embiid, the NBA’s reigning Most Valuable Player.
The United States have won gold at each of the last four Olympics and 16 in all, but finished a disappointing fourth at last year’s World Cup.
Curry’s Golden State coach Steve Kerr will lead the team in Paris.
The United States are due to start a training camp in Las Vegas on July 6 before a series of exhibition games that includes tilts against South Sudan and Germany on July 20 and 22 in London. Their opening game in Paris will be against Serbia on July 28.
Tom Dean has no regrets about going public with Paris 2024 ambitions
Tom Dean insists he has no regrets about making public the extent of his Paris 2024 ambitions despite a setback at this month’s British Championship that left his quest to claim five medals in the French capital hanging by a thread.
The 23-year-old bullishly proclaimed his plan to seek to eclipse his long-term rival Duncan Scott as the most prolific British athlete at a single Games shortly after surging to prominence by winning double gold in Tokyo.
But third-place finishes behind Scott and Matt Richards in both the 100 and 200 metre freestyle finals mean Dean is only certain to compete in one individual event – the 200m medley – plus two relays, unless either of his rivals choose to streamline their Paris hopes.
Dean told the PA news agency: “When you put yourself out there it comes with the risk of being exposed and falling short, and it makes the feats of those incredible champions who make the claims and go out and back them up all the more impressive.
“It was a conscious decision and a source of motivation. I had a long conversation with my coach and my agent and we decided it was something we wanted to do. It is very much still on – there is a lot of individual and relay potential in Paris – and it’s still at the forefront of my mind.”
Dean is the first to admit there are parallels between his own decision to go public and Adam Peaty’s ‘Project 56’, in which he made plain his drive to smash the 57-second mark in the 100m breaststroke, and subsequently to go on to set a world record that could never be beaten.
Like Dean, Peaty has endured a recent rollercoaster, picking up a relatively disappointing pair of bronze medals at the World Championships in Doha in February, although he bounced back by booking his berth in Paris with his fastest time since winning his second straight Olympic gold in Tokyo.
“There’s not an ounce of arrogance or over-confidence about it,” said Dean. “It’s us going out and saying, we’re the only people who have won individual gold medals, we’ve won world and Commonwealth golds, and we have the belief that we can go and do it again.
“It’s what puts the fire in your belly, it’s what gets you up in the morning and pushes you on. That’s how I’ve been feeling since I came home from Tokyo, which feels like two days ago. I want to go out and win as many medals as possible.”
The notion of adversity is a strictly relative one for Dean, who overcame two bouts of Covid at the start of the delayed Tokyo Olympics year, which forced him to spend seven weeks away from training and left his hopes of even reaching the Japanese capital in serious doubt.
The rest is history as Dean went on to become the first British swimmer to win two golds at the same Games in 113 years, his subsequent record-breaking medal haul at the Birmingham Commonwealth Games sealing his place in the spotlight and culminated in him being awarded an MBE by Princess Anne.
For Dean, being pipped by two world-class rivals is an inevitable result of being part of one of the most competitive freestyle eras – and one of the most promising domestic relay squads – for many decades in the sport.
“I’d be lying if I said it wasn’t tough at the moment to put a positive spin on things, but I’ve always been able to do that and even if it still feels a little bit raw, there’s plenty of good things to focus on for France.
“Adam is leaps and bounds ahead of the rest of the British field, while my events are the most competitive in the world. I’ve been on the podium with Duncan and Matt so many times and we are separated by just a few hundredths of a second.
“Again, it’s how you deal with that level of competition that will define you. I think the fear of failure is something that could be positive or negative. It’s the spin that you put on it – if you use it to your benefit, that’s when you can become pretty unstoppable.”
Paris 2024 promises to be an Olympic Games like no other
Boats down the Seine, B-boys at the Place de la Concorde and the lure of cold, hard cash promise to make the Paris 2024 Olympics, which get underway in 100 days’ time in the French capital, a Games like none before.
If traditionalists were already blanching at audacious plans to rip up over a century of opening ceremony traditions, let alone welcoming the sport of breaking into the Olympic fray, they will have been white-eyed with fury at the announcement that track and field stars will each pocket a USD50,000 bonus.
After the relative sterility of a delayed and Covid-stricken Tokyo 2020, the French capital, as well as the individual sports on an ever-growing and potentially tenuous programme, is preparing to pull out all the stops.
The Games will start on July 26 with the first opening ceremony to be staged outside a stadium, each national delegation instead sent bobbling 6km down the city’s major artery before disembarking in front of the Eiffel Tower.
Two weeks later, windmills, freezers and top rocks will become an official part of the Olympic lexicon for the first time as breaking makes its debut, B-boys and B-girls going head-to-head in DJ-driven battles.
If its inclusion is not quite as contentious as the appearance of live pigeon shooting on the programme for the first Paris Olympics in 1900, it has raised some questions about the IOC’s almost obsessional commitment towards attracting the attention of global youth.
Breaking joins other recently established sports like skateboarding, surfing and BMXing in the so-called ‘urban’ section of a constantly evolving Olympic programme, and one for which it would appear a city like Paris is ideally suited.
For Team GB, now led by the likes of 15-year-old Sky Brown, keen to build on her history-making skateboarding bronze in Tokyo, there is a sense of similar upheaval, as a generation of new stars emerge and begin to eclipse the established order.
There will be no Laura Kenny to light up the Velodrome, while in contrast to their dominant pre-Tokyo preparations, question-marks hang over the ability of the likes of Adam Peaty and Max Whitlock to retain their respective titles.
Nevertheless, Tom Dean, Keely Hodgkinson, Tom Daley, Beth Shriever and Emily Campbell will expect to return to the podium at the head of a squad that looks more than capable of resuming its top three status in the final medals table.
Dean and his closest revival Duncan Scott continued a stunning surge to prominence by the British swimming team – kick-started by Peaty’s heroics in Rio – while Daley and Matty Lee underscored a wave of promise for Team GB in the water.
Hodgkinson’s ongoing battle to avoid another silver lining against rivals Athing Mu and Mary Moraa will generate top billing on the track, where double world champion Josh Kerr resumes his mouthwatering rivalry with Norway’s Jakob Ingebrigtsen.
The international narrative will inevitably be headed by Simone Biles, hoping to add to her current haul of seven Olympic medals after recovering from a psychological phenomenon known as the ‘twisties’ which restricted her success in Tokyo to a solitary – if heroic – bronze on the beam.
Meanwhile French hopes do not come any bigger – literally – than judo heavyweight Teddy Riner, who boasts three Olympic golds and 11 world titles, and bids to cap his extraordinary career with another victory on home soil.
All of which will be played out in front of the welcome sight of sold-out grandstands, a world away from the bare bleachers in Tokyo, and a symbol, or so the IOC would like to see it, of the Games having weathered one of the most serious storms in its history.
It is perhaps that new-found consciousness of the need to adapt that has pushed the IOC into making more aggressive changes, be it in future bidding processes or in urging the b-boys and b-girls off the streets and into the Olympic auditorium for the first time.
The Olympic movement has evolved unthinkably since that first Paris Games 124 years ago, when resolutely amateur pursuits like angling, ballooning and croquet were also on the programme, the latter reportedly staged in front of a single paying spectator.
Some might say the latest changes are a step too far. But after the turmoil of Tokyo, most of those fortunate enough to be present in Paris will just be grateful that the Olympics are back, and braced to bop to any kind of beat at all.
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