Jamaica Olympic Association (JOA) president Christopher Samuda says the value of their renewed partnership with Supreme Ventures Limited (SVL) goes beyond money, as his organization advocates and understands that greater currency is derived from social investment in the human capital and infrastructure of sport, athletes, coaches and administrators.
This, as the extended five-year partnership valued at $75 million represents a significant boost towards the country’s preparations for international competitions, including the Olympic Games in Paris, later this year.
“This five-year cash investment at a value of $75 million will fulfill that purpose and serve to build out the Olympic infrastructure in a substantive way, while facilitating talent in transitioning to the greatest stage, the Olympic stage, where aspirations in sport will be realized, as we at the JOA, engender in stakeholders, responsible citizenship in sport,” Samuda told SportsMax.TV shortly after the signing at the JOA’s headquarters on Friday.
Samuda stated that reshaping the JOA to broaden involvement is the paradigm of the current executive, as he pointed to the SVL’s increased investment, from its previous $45 million agreement over three years, as a testament of their belief in, and by extension, commitment to the movement. Besides athletics, numerous other sporting disciplines will be hunting qualification to the Paris Games.
“The renewal of this multi-million partnership between the Jamaica Olympic Association and Supreme Ventures Limited at a significant increased value, demonstrates corporate confidence in the Jamaica Olympic Association, and SVL’s unwavering commitment to the Olympic movement and indeed sport. But its value goes beyond money,” Samuda shared.
“The activations which will be carried out under this partnership will demonstrate innovation in the delivery of sports, specific skills in areas including education, coaching, business and commerce, governance and management, science and technology, as well as branding and marketing. All this while giving strategic support to events, all with the objective of blueprinting the creation of a local sport industry which is an imperative of economic development,” he added.
Meanwhile, SVL’s Executive Chairman, Gary Peart, said the decision to renew their sponsorship was made as a commitment to Jamaica’s athletes. He also credited the JOA for their efforts and transparency throughout their partnership.
“They sold us on a vision, they updated along the way in terms of what the results have been, and it’s been an exceptional journey. We took the decision 18 months ago that we’d renew, it was just a matter of how the renewal would be," Peart said.
"We sponsor several initiatives in our business on an annual basis and JOA ranks in the top one or two in terms of what the whole process is, the returns, etc. Ultimately, this money helps not just the Olympic movement but athletes and their ability to shine on the international stage, and hopefully get gold when they participate. We at SVL, we’re just happy to assist with that,” he noted.
Peart also announced that SVL will be giving Jamaicans the opportunity to attend the games in France through various promotions to be announced in the coming weeks.
Sherdon Cowan is a five-time award-winning journalist with 10 years' experience covering sports.
JOA President Samuda and Minister Grange express condolences following George Rhoden’s passing
Jamaica's sporting community continues to mourn the passing of Olympic gold medalist George Rhoden on Saturday, August 24, 2024, at the age of 97. Rhoden, the last surviving member of Jamaica's legendary 4x400m relay team that won gold at the 1952 Helsinki Olympics, leaves behind a legacy of excellence that has deeply impacted Jamaican athletics.
In the wake of his passing, Jamaica Olympic Association President Christopher Samuda and Jamaica’s Minister of Sport Olivia Grange have expressed their heartfelt condolences to Rhoden’s family, friends, and the wider athletic community.
President Samuda reflected on Rhoden’s life with admiration, highlighting his commitment, resilience, and the pride he took in representing Jamaica on the global stage.
“A life lived nobly and with national pride on the track. A Morgan State University alumnus, who studied and learnt lessons of commitment, resilience, and excellence which he exemplified in his golden exploits in the Helsinki 1952 Olympic Games and preceding Central American and Caribbean (CAC) Games. A Jamaican who understood the value of legacy creation in sport as a critical element of nation building," Samuda said.
He emphasized that Rhoden's life and achievements serve as an inspiration for future generations of athletes, illustrating that greatness is within reach for those who are determined.
"Olympian George Rhoden has bequeathed, generously, to the athletic world a script that we can become what we will ourselves to be and that in any endeavour your footprints will blueprint the length and greatness of your stride," Samuda added.
"My heartfelt regrets to his family who mourn his passing amidst a celebration of a life characterized by values in sport and a pilgrimage on the track, the end of which will continue to inspire the beginning of many a journey by youth."
Minister Grange also paid tribute to Rhoden, recognizing his pivotal role in Jamaican track and field history and his enduring impact on the sport.
“It’s so sad that Vincent George Rhoden, the last of the celebrated quartet that won the gold medal for Jamaica in the mile relay at the Helsinki Olympics in 1952, has left us,” Minister Grange said.
She recalled the historic victory of Rhoden and his teammates Herb McKenley, Les Laing, and Arthur Wint in Helsinki, where they not only won gold but set a new world record in the process.
“The team of George Rhoden, Herb McKenley, Les Laing, and Arthur Wint took the gold in world record-breaking time in Helsinki. This they did after their disappointment in the London Olympics in 1948 when Arthur Wint pulled up in the race. Of note also is the fact that before the relay, George had beaten his close friend, Herb McKenley, to win the gold medal in the 400m,” Grange reflected.
Minister Grange also pointed out Rhoden’s significant achievements prior to the Olympics, including his world record in the 400m in 1950, a performance that set the stage for Jamaica’s future successes in track and field.
“There is no doubt that Vincent George Rhoden played his part in paving the way for future generations of Jamaican track athletes, who have certainly not let him down,” she said.
Expressing her condolences, she added, “My most sincere condolences to his family, relatives, friends, and associates. A sprinter par excellence but whose long life was more like a marathon. Rest in peace, Vincent George Rhoden.”
George Rhoden’s passing marks the end of an era for Jamaican athletics, but his legacy will continue to inspire and guide future generations of athletes as they strive to emulate his achievements and uphold the proud tradition of Jamaican excellence on the track.
Grand weekend celebration planned to honour Grenada's Paris Olympic team
Grenada’s athletes to the Paris Olympic Games are set to be feted with much pomp and pageantry when they return home over the weekend, following their credible performance at the recently-concluded global multi-sport showpiece.
The six-member team comprising Kirani James, Lindon Victor, Anderson Peters, Halle Hazzard, Tilly Collymore and Zachary Gresham will be celebrated for their efforts in track and field and in the pool, as they gave Grenada much to be proud of.
Victor’s decathlon bronze, as well as Peters javelin bronze represents the Spice Isle’s highest-ever medal haul at an Olympic Games.
James, the island’s most decorated athlete, just missed out on a medal in the men’s 400m, as he placed fifth.
In a press release issued on Wednesday, the Government of Grenada announced that ceremonies will take place on Saturday August 17 and Sunday, August 18.
Peters, James and Victor will arrive on Saturday.
“The activities have been put in place to celebrate athletes who have brought glory and honour to our land,” said Acting Minister of Sports Delma Thomas.
“Let’s get together and be part of the grandest welcome ever, as we celebrate Grenadian resilience and excellence,” she added, while encouraging citizens throughout Grenada to organize in their various communities to participate, especially in the events on Sunday.
The athletes will be greeted by government officials, sport associations’ executives and family members, while Grenadians are invited to join the greeting party outside of the airport at 2:00pm. The weekend’s activities will also include a national motorcade on Sunday, August 18, which begins at Morne Rouge and a recognition rally at the Playing field in Victor’s home parish La Sagesse.
Thomas also hinted at some major announcements regarding the development of sports that will be made at the La Sagesse rally. Packages to honour all the Olympians will also be unveiled in a special address by Prime Minister Dickon Mitchell.
'We all should be proud': Sir Viv Richards praises Alfred, LaFond for historic Olympic Games accomplishments
Antigua and Barbuda’s National Hero and iconic West Indies batsman, Sir Vivian Richards, has hailed the accomplishments of St. Lucia's Julien Alfred and Dominica's Thea LaFond at the just-concluded Paris Olympic Games.
In fact, Richards, while sharing his excitement about the athletes' achievements, believes their historic feats are something that the entire Caribbean should be proud of, especially given the fact that both are from tiny islands with a combined population of 250,000.
“We all should be proud, and I feel like I am them [athletes] on the podium too, because you can feel it [the pride] when they hold their hearts. This is just a special time, and you have to big them up because it’s huge, especially coming from small territories as we do at times, and being able to make an impact in the world, and you have the world media saying beautiful things about you; there is no better feeling,” Richards said on the Good Morning Jojo sports show.
Alfred, 23, won gold in the women’s 100m in 10.72s, beating American Sha’Carri Richardson, the reigning World Champion, who was heavily favoured to take the race. The feat delivered St. Lucia’s first ever Olympic medal, before Alfred added another when she placed second in the 200m in 22.08s
Prior to Alfred's feat, LaFond again etched her name in history books for Dominica when she won triple jump gold with a leap of 15.02m. That was her country's first ever Olympic Games medal.
The accomplishments of both Alfred and LaFond followed their exploits at the World Athletics Indoor Championships earlier this year, where they also won their respective events.
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