Lance Whittaker's four-decade long broadcasting career defined by excellence

By January 27, 2022

When you’ve been in broadcasting as long as Lance Whittaker has, nothing much comes as a surprise. Over a career that has spanned more than three decades, the Sportsmax Zone anchor has pretty much been there and done that.

Well, that was until last week, Friday, January 21, when he was presented with the prestigious RJRGleaner Foundation’s Chairman’s Award for 35 years of excellence in broadcasting at the local, regional and international levels.

“Complete shock! Was not expecting this at all,” remarked the unassuming but highly respected broadcaster, who for the last 12 years has been a Vice-President/Executive Producer at SportsMax Ltd, the Caribbean’s first all-sports cable channel.

“Remember, no media practitioner had ever won this award before so I was not even considering that I was a candidate. More than a week later, after being notified, I am still actually trying to assess how I feel. Immense pride, for sure, and really honoured that the RJRGleaner Sports Foundation has considered my body of work worthy. It means a lot to me and I feel the decades of hard work is appreciated.”

Those decades of hard work began back in June 1984 at Radio Jamaica where Whittaker spent the first 11 years of his superlative career. He started out reading the mid-day sports reports and subsequently hosted Sports Call on Wednesday nights.

Lance eventually rose through the ranks to be Assistant Programme Director – Sports. He had also begun to establish himself as a world-class commentator covering Pan Am Games in 1987 and 1991, the 1992 Olympic Games in Barcelona and the 1994 Commonwealth Games.

By 1995, he was ready to move on to greater challenges.

“I took a job offer at the Caribbean News Agency in (CANA) in March 1995 as CANA Sports Coordinator in Barbados where I established a daily radio sportscast and supervised the sports output in the CANA Wire Service which was the regional affiliate of Reuters International News Agency, transmitting hundreds of Caribbean sports stories monthly, covering the entire region – from Bermuda in the north through to Guyana in the south,” he said with pride.

“Our radio coverage output during this period also included the 1996 Olympic Games in Atlanta and several CARIFTA Games. CANA also established CricketPlus, CANA’s high-quality radio coverage of international cricket led by esteemed commentators Fazeer Mohammed, Andrew Mason, Simon Crosskill and Reds Pereira.”

CANA and the Caribbean Broadcasting Union (CBU) eventually merged in 2000 to become the Caribbean Media Corporation (CMC) for which Whittaker was Director of Sports until his resignation in March 2010.

“At CMC, I continued to lead our wire service output and television was added to my portfolio, as we established a daily television news,” he recalled.

“I presented our 15-minute sports news Monday to Friday evenings after our team sourced stories from our partners throughout the day. During that period, I also added three more Olympics to my log – Sydney 2000, Athens 2004 and Beijing 2008.”

At SportsMax, he was mandated to improve the company’s standing as a regional and international television sports broadcaster and in July 2011, a SportsMax dream was realized, the first ever daily sports talk show in Caribbean television.

“I was lead presenter in the early years of SportsMax Zone and I am still on the show daily. We have tried to fashion the show – through the news stories and discussion topics – to ensure engaging topics for the viewers,” he said.

“Major coverage events for me so far at SportsMax include the 2012 London Olympics and Tokyo 2020 Olympics. In recent years, I have also been a part of increased live coverage of events on SportsMax, including local premier league, school sports and various international events.”

His body of work speaks for itself and is the result of years of hard work, dedication and commitment to excellence, the hallmarks of Whittaker’s sterling career.

“I am not sure if there is a secret to maintaining a high standard for a long time. It boils down to really hard work and dedication,” he said.

“Punctuality, preparedness and being thorough have always been watchwords for me in this job and in the media, these are critical to success. Also, my school motto at Wolmer’s ‘Age Quod Agis’ is, 'Whatever you do, do it to the best of your ability.

“I love what I do. I have been playing sports competitively and loving sports from before my teenage years and a lot of what I do on the job hardly feels like work. I fell in love with radio as a teenager and though I did not realize it then, it clearly triggered my passion for a career in broadcast media.”

Of course, with so many events covered, it might be surprising to hear that there isn’t any one thing that comes first to mind as most memorable; perhaps because there have been so many.

“There are so many memorable moments and some may find it surprising that my first interactions with broadcasters, who I found massively inspirational, would be very high on that list,” he said.

“I cannot explain in words how moved and star-struck I felt the first time I met Chris Armond, whose horse racing commentaries I would have studied and impersonated as a teenager at Wolmer’s, much to my mother’s consternation because she was sure I took horse racing commentary more seriously than my school work!

“Also, the first time I interviewed the great Tony Cozier live in the RJR studio on Sports Call. Another ‘star-struck’ moment. I was completely in awe of this cricket commentator, revered globally and to me the world’s best, and I swear, I was so nervous I struggled to conduct a proper interview.

“Those aside, I would list getting a signed picture and letter from sprint great Merlene Ottey thanking me for what she thought was my “classic” commentary of her 1993 IAAF World Championship 200-metre gold medal run in Stuttgart, her first global title after 13 years of trying; Usain Bolt’s stunning 9.69 world record 100-metre win at the 2008 Beijing Olympics. I couldn’t believe what I was seeing and my commentary as he approached the finish, arms outstretched and celebrating, that “Usain Bolt makes it look easy” was not what I wanted to say, I stayed focused on my verbal delivery but trust me, the words in my mind were not fit for airplay! Not sure what would rank as a crowning moment but this Chairman’s Award certainly hit a spot. Never expected this at all.”

So what does one do for an encore after 35 years of excellence?

“Not much of a planner, so I am not sure,” he said.

“I will be 60 years old in September and taking things day by day. Getting some pressure/encouragement from some quarters to write a book on my adventures in almost 38 years of broadcasting and I am still trying to wrap my brain around that.”

Leighton Levy

Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.

Related items

  • Fitness athlete Deidre Lewis thrilled with third-place finish at Mr. and Miss Argentina Pro, eyes further improvements for Chile Fitness athlete Deidre Lewis thrilled with third-place finish at Mr. and Miss Argentina Pro, eyes further improvements for Chile

    Jamaican fitness athlete Deidre Lewis is celebrating a well-earned third-place finish at the IFBB Pro Mr. and Miss Argentina competition, where she competed in the Bikini Fitness Professional category. Lewis stood proudly on the podium behind Brazilian competitors Larissa Dick, who claimed the title, and Flavia Carneiro, who placed second. Rounding out the top five were Franziska Lohberger of Germany in fourth and Anna Wozniakowska of Poland in fifth, completing a competitive lineup of elite pros.

     

    Competing against a field of nine accomplished athletes, Lewis expressed her satisfaction with her performance, crediting her success to adjustments she made based on judges’ feedback from previous competitions. Earlier this year, she competed in the Roger Boyce Classic in Barbados, where judges advised her to work on tightening her glutes. Taking this feedback to heart, Lewis dedicated herself to refining her physique, increasing both muscle definition and overall balance.

     "I am pleased, elated, and satisfied," Lewis said. "I made major improvements based on the judges' feedback and where I want to be in the sport, and it paid off. It was a tough lineup with nine competitive pros, and I am happy I represented my country well."

     For her Argentina showing, Lewis maintained her size from the Barbados competition and focused on making her legs slightly bigger to enhance her shape and symmetry. Her efforts paid off, and she left a strong impression on the judges and audience alike. Still, she remains determined to push her performance to even greater heights.

     Reflecting on feedback from Argentina, Lewis shared that the judges suggested she could benefit from presenting a more shredded look. With her next competition, the Mr. Universe Chile Pro on November 23-24, just weeks away, Lewis plans to dial in her conditioning to meet this goal and present an even more refined physique on stage.

     With her dedication to continuous improvement, Deidre Lewis is proving herself to be a force in the Bikini Fitness Professional category. Her podium finish in Argentina highlights her growth in the sport, and her sights are now firmly set on achieving even greater success in Chile.

     

     

     

  • Jamaican hurdler Damion Thomas reveals career-saving surgery, eyes return to top form Jamaican hurdler Damion Thomas reveals career-saving surgery, eyes return to top form

    Jamaican hurdler Damion Thomas, a promising talent who has seen his career hampered by injuries, on Sunday revealed that he underwent surgery on October 21 to address a persistent foot issue. The procedure, known as an osteophytectomy, involved the removal of a bone spur that had been causing severe discomfort and pain in his Achilles tendon and lower heel, limiting his ability to train and perform at his best.

     Thomas, who has made significant strides in his athletic career despite facing recurring injuries, expressed gratitude for the medical support he’s received. Under the guidance of Dr.  John Thompson, a specialist who has overseen his rehabilitation since March, Thomas has worked through rigorous physical therapy and orthopedic care to manage his injury. However, as the pain continued to affect his performance, surgery became necessary to give him the best chance at a full recovery.

    “This past year working with Dr. Thompson has been monumental,” Thomas shared on social media. “Since March, Dr. Thompson’s overseeing of my injury through physical therapy, orthopedic care, and lastly surgical procedure has been a driving force in allowing me to finish the previous season and set myself up for a new future. I am thankful.”

     

    The 24-year-old hurdler, who specializes in the 110m and 60m hurdles, has a decorated history in athletics. A former Louisiana State University (LSU) standout, Thomas won the 2021 NCAA Indoor 60m hurdle title, setting a school record and becoming the fifth-fastest hurdler in NCAA history. In 2018, he equaled the junior world record of 12.99 seconds in the 110m hurdles, a feat that positioned him as one of the most promising young hurdlers globally. Thomas also represented Jamaica at the Tokyo Olympics, advancing to the semi-finals with a time of 13.39 seconds in the 110m hurdles.

     In early 2024, Thomas was selected to represent Jamaica at the World Athletics Indoor Championships in Glasgow. Despite his impressive achievements, ongoing injuries have held him back from reaching his full potential on the international stage.

     With the surgery now behind him, Thomas is focused on recovery and a strong comeback. His determination to overcome setbacks highlights his commitment to his sport, and fans are hopeful that the procedure will enable him to return to peak form in the coming season.

     

  • Reggae girl Shania Hayles scores as Newcastle United Women defeat league leaders Birmingham to climb to fourth in Barclays Women’s Championship Reggae girl Shania Hayles scores as Newcastle United Women defeat league leaders Birmingham to climb to fourth in Barclays Women’s Championship

    Shania Hayles continued her strong season with Newcastle United Women by scoring in their 2-0 victory over league leaders Birmingham City Women on Sunday, propelling her team to fourth place in the Barclays Women’s Championship. The goals from Hayles and substitute Isabella Sibley proved decisive in a thrilling encounter that saw Newcastle showcase their resilience under heavy pressure from the league leaders.

    The match started with both sides exchanging early opportunities, but Birmingham had the first real chance after eight minutes when Ivana Fuso set up Lily Agg in the box, only for Agg’s shot to soar over the crossbar. Newcastle responded strongly, and in the 22nd minute, Hayles, recently named October Player of the Month, put her team ahead. Beth Lumsden created the opportunity with swift footwork on the right, setting up Hayles at the penalty spot, where she struck cleanly to make it 1-0.

    Birmingham looked to level the score immediately and came close several times, especially after capitalizing on a loose pass from Newcastle's goalkeeper, Claudia Moan. Moan redeemed herself, however, by pulling off a crucial save to deny Fuso’s shot. Agg then came within inches of equalizing, only for her header to be cleared off the line by Newcastle defender Charlotte Potts.

    The second half saw Birmingham intensify their attack, dominating possession and creating numerous chances. Tegan McGowan nearly scored with a well-struck volley, and Birmingham rattled the woodwork three times in quick succession, with close calls from Fuso and McGowan showcasing their relentless pursuit of an equalizer. Despite the near-constant pressure from Birmingham, the Newcastle defense held firm, backed by Moan's strong presence in goal.

    With Birmingham pushing for an equalizer, Newcastle struck again on the counter. Lumsden broke down the left wing and unleashed a powerful shot that ricocheted off the crossbar, falling to substitute Sibley. The forward controlled the rebound and calmly slotted it past the last defender, sealing Newcastle’s 2-0 victory.

    Sibley nearly added a second just minutes later, but her shot was blocked by a Birmingham defender in a last-ditch effort. Despite Birmingham’s relentless attacks, Newcastle’s defense held strong, securing a crucial win that underscored their tactical discipline and ability to capitalize on opportunities.

    The victory marked a significant step for Newcastle United Women in their championship campaign, with Hayles’ contributions reinforcing her role as the team’s top scorer.

© 2024 SportsMaxTV All Rights Reserved.