In a groundbreaking move, Sportsmax Limited, the leading sports broadcasting channel in the Caribbean, has launched a state-of-the-art studio and production facility at its parent company Digicel Headquarters, located at 14 Ocean Boulevard in downtown Kingston. This multi-million-dollar investment marks a significant milestone in the evolution of sports broadcasting in the region.
For the past 13 years, Sportsmax had been broadcasting from its previous location at 22 Chalmers Avenue in Kingston, where it further established itself as the premier sports channel in the Caribbean, reaching millions of viewers across 26 countries.
At the launch event, Digicel Group CEO Oliver Coughlan emphasized the substantial investment made to upgrade the facilities to accommodate this move to downtown Kingston. He underlined the broader strategy behind Digicel's involvement in the sports media landscape, saying, "Over 10 years ago, Digicel made a strategic decision to get involved, purchase, and become a partner of Sports Max. We did it because our core competency is mobile, but we wanted to be a total entertainment provider."
Coughlan continued, "We want to have the best content across the Caribbean, and I think it's only fitting that this studio is in Jamaica because as an Irish person when I came here first, you know, we all know your track and field gods and goddesses. We watch them from across the world. When we come here and we see the religion that track and field is, it's just amazing to watch."
Regarding the upgraded studio's capabilities and offerings, Coughlan elaborated, "We see this as just another stepping stone in that amazing development of Sports Max within the digital family. This is state-of-the-art. It was an investment that I must thank Gyorgy for. When I came here about three years ago now, Gyorgy came up with a business plan and to invest a large sum of money, and that very first meeting we had has now resulted in this state-of-the-art complex."
Gyorgy Zsembery, Group Chief Executive Officer, Home and Entertainment at Digicel, shared insights into the goals and plans for the new facility, stating, "So my thoughts are very simple, you know. Sports Max started as a sports channel, but this is a media company with a lot of capabilities how to produce anything as it is now. It's not just sports channels what we produce, and also we do live productions, events, productions all the way to advertising."
Zsembery further emphasized the regional impact of this investment, saying, "We want to develop this business that others also use it, but at the same time we know that for our products, we have the best technical infrastructure. And you know it can be used for apps, it can be used for anything which is related to media or entertainment. So definitely not just moving something existing into this, but how to develop further for any companies in the region."
Regarding the new broadcast studio, Zsembery emphasized that it is comparable to the very best in the world.
“This is real like ESPN, Sky, CNN, the same level because I think when you do something you always have to do the best, which is in this moment the latest (technology). So we decided that we're investing into the best.”
Nicolas Matthews, CEO of Sportsmax Limited, highlighted the channel's rich history and its commitment to delivering exceptional content, saying, "We have been broadcasting and producing several sporting content for over 21 years. "
Matthews also shared exciting news about future programming, stating, "In addition to this extensive list of content, we will also provide the most anticipated event on the sporting calendar. Do you know what this is? All right, but this is the 2024 Paris Olympics next year. And guess what? We will be there and we'll be showing you Shericka Jackson breaking the 200-meter world record and we'll also be putting the cap on Shelly-Ann Fraser-Pryce's retirement from track and field because she'll be performing at the Olympics in 2024."
In emphasizing the studio's capabilities and future potential, Matthews stated, "We haven't simply rebranded or relocated. We have reimagined the metaphorical ladder into an escalator which has now enabled us to not only meet our viewers' needs but has driven us to become the go-to business enterprise in media. We are now more equipped to efficiently handle all facets of production both in studio and outside broadcasts and you can look forward to this new state-of-the-art facility that our team has been expertly trained to operate and ensuring that we give you the best meter solutions available in the Caribbean. And I tell you when you see this, there's nothing else like this in the Caribbean."
Matthews and Zsembery cut the ribbon to unveil the new studio, which drew immediate praise from the awestruck guests that included Tessanne Chin, the winner of the 2013 edition of the Voice, who performed for the historic occasion.
With its new state-of-the-art facility, Sportsmax Limited is poised to continue its legacy of delivering top-quality sports content to the Caribbean and beyond, cementing its position as a premier sports broadcasting channel in the region.
Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.
Manning Cup hero Morris Cyrus champions wellness and legacy at St Andrew Technical, supporting new Medical and Counseling Centre initiative
Morris Cyrus, a hero of St Andrew Technical High School's (STATHS) legendary 1987 season, is lending his support to an initiative aimed at constructing a Medical Counseling and Wellness Centre at his alma mater. Cyrus, along with other STATHS sporting legends, will be featured in a special webathon on November 2, hosted by STATHS78 and Friends Incorporated, with the aim of raising funds for this critical project.
Led by sports agent Claude Bryan, who chairs the initiative, the project seeks to modernize STATHS’ outdated sick bay and establish a facility that offers health and counseling services for students. For Cyrus, being a part of this effort is both a privilege and a responsibility.
To kick off their fundraising efforts, there will be a three-hour webathon on Saturday from 6-9 pm. The event will highlight the lives and achievements of 16 sporting legends who attended STATHS. Among these legends are the late Jamaica and West Indies cricketer Richard "Danny Germs" Austin, Olympian Mike Fray, Reggae Boy Jeadine White and, of course, Cyrus.
"It's an honour but one I share with the entire squad," said Cyrus, now an IT director, acknowledging the collective spirit that fueled their memorable 1987 triumph. "I know I always get the limelight, but it was a group effort. It’s always a pleasure to give back to St Andrew Technical, and after speaking with [Claude] Bryan a couple of years ago, I was excited to support such a meaningful cause. To represent the ‘87 team in this effort is truly an honour.”
The 1987 STATHS team, under Cyrus’s leadership, etched its name in Jamaican high school football lore by winning the Manning Cup in grand style, defeating favorites Excelsior High 6-1 in the final. Their distinctive 2-6-2 formation gave STATHS freedom to attack, with wingbacks leveling a four-man midfield that kept Excelsior on the back foot. Cyrus scored an hat-trick in the encounter, setting the tone for the historic victory, as Chris Davis, Andrew Hart, and Dennis Brown added to the tally.
Following the Manning Cup, STATHS faced the unbeaten Rusea’s High School in the Olivier Shield, where Cyrus’s goal clinched a hard-fought 1-0 victory over a team featuring future Reggae Boyz talents like Michael Graham and Aaron Lawrence. The 1987 team’s success, which also saw four members selected to the All Manning Cup team, was, according to Cyrus, a result of their bond, discipline, and focus.
Reflecting on the needs of STATHS beyond athletics, Cyrus highlighted the importance of academic excellence and well-rounded development for students. "Over the years, I’ve seen publications showing how high schools perform academically in Jamaica, and I’m not too pleased with what I’m seeing out of St Andrew Technical,” he said. “We need to shift the emphasis toward improving the school's performance academically. Sports are a subset, but we’re raising kids to become productive contributors to society."
Cyrus’s commitment to supporting STATHS extends beyond the webathon. He believes the school’s needs range from educational resources and beautification to nutrition and wellness initiatives, emphasizing that strengthening its academic performance will empower future generations.
“They’ll bear witness to a slaughter”- Blake promises dominant display in RFL Ocho main event on Saturday
Rough Fight League (RFL) Amateur Lightweight Champion Shiaeine ‘Da Great’ Blake says fans can expect him to make quick work of opponent Daron ‘Avatar’ Weir when the two lock horns in the main event of RFL Ocho at Funland in Hope Gardens in Kingston on Saturday.
‘Da Great,’ who has held the number one spot across three weight classes in the Caribbean, will be making his professional debut against Weir, an accomplished boxer, who is now stepping into the professional MMA scene after taking this fight on short notice.
“I envision him laying on the canvas within eight minutes looking up at me and wondering what went wrong,” Blake told Sportsmax.tv on Tuesday.
“Fans are coming out expecting a fight but they’ll bear witness to a slaughter,” added Blake.
Knowing that Weir is coming from a strictly boxing background and this being an MMA fight, one would think that the obvious play for Blake is to lean into a wrestling-heavy style on Saturday.
The 29-year-old has other ideas, however, noting that his ego has got the best of him ahead of their bout.
“Knowing that Daron’s style is boxing heavy, I’ve allowed my ego to get a hold of me and challenged myself to beat him primarily with boxing,” Blake said.
“I’ve prepared to beat him where he’s best at. Boxing is his hope, but there cannot be despair without hope so I’ll beat him where he’s best and watch him crumble,” he added.
Blake last fought at the IMMAF Pan American Championships in Monterrey in September, losing via kneebar submission to Mexico’s Diego Rangel in round two of their three-round fight.
That fight is in the past and Blake says he’s going into Saturday’s fight with a clear mind.
“The loss hasn’t really affected me mentally of physically. You win and you lose in sports. That’s given, analyze it, learn from it and move onward,” he said.
Rough Fight League 'Ocho' set to ignite Kingston with explosive MMA and Kickboxing showdowns at Hope Gardens
The Rough Fight League (RFL) Ocho is set to take place this Saturday, October 26, at Funland in Hope Gardens, Kingston, promising an action-packed night of mixed martial arts (MMA) and kickboxing. The event, which starts at 8 pm, will feature eight thrilling bouts, including two high-profile main events that fans won’t want to miss.
Headlining the card, Shiaeinie ‘Da Great’ Blake, a dominant figure in Caribbean MMA, will make his professional debut against Daron ‘Avatar’ Weir. Blake, who has held the number one spot across three weight classes in the Caribbean, will be tested by Weir, an accomplished boxer now stepping into the professional MMA scene. “We expect fireworks from that,” said event organizer Kyle Chin. Weir’s transition to MMA promises an explosive bout, as both fighters bring top-tier experience in their respective disciplines.
In another main event, Theron ‘The Iron Prince’ Rose Green will take on Jaheem ‘Imru Makonnen’ Morrison in an amateur welterweight championship fight. Rose Green, an emerging MMA star who has already made waves with wins in Trinidad and Jamaica, will face Morrison, a skilled kickboxer building a strong reputation in the sport. “It’s a classic wrestler versus striker match-up,” Chin explained, noting Rose Green’s well-rounded skill set, honed through international competition in Brazilian jiu-jitsu, beach wrestling, and MMA.
'Tank' Thompson
Adding to the excitement is Tyrece ‘Tank’ Thompson, the 2024 Pan American Super Heavyweight International Mixed Martial Arts Champion, who will be competing against Samuel Campbell. Thompson, fresh off his Pan Am gold, will look to continue his dominance in the super heavyweight division.
The event will also see the pro debut of Demar ‘Force’ Haslam, RFL’s 145-pound amateur champion, who will face Nakia Anderson in what promises to be another intense match. “It’s going to be an exciting night,” Chin said, emphasizing that the card will feature a mix of MMA and kickboxing fights, showcasing the depth of talent in the region.
This is the first major RFL event of the year, following the pandemic-induced hiatus. “We did have a level of consistency with seven events, but we are trying to return to that now,” Chin said, adding that the sport continues to grow in Jamaica. “Jamaica has always been known as a strong striking country. We have good boxing, karate, kickboxing, and now we are seeing an evolution in our game.”
With a new venue, a stacked fight card, and the return of some of Jamaica’s top combat athletes, Rough Fight League Ocho is set to be an unforgettable night for MMA and kickboxing fans.
Tickets for the event can be purchased at Jacana New Kingston, Jangas Soundbar, The Life Store and Jacana Manor Park.
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