In a groundbreaking move, Sportsmax Limited, the leading sports broadcasting channel in the Caribbean, has launched a state-of-the-art studio and production facility at its parent company Digicel Headquarters, located at 14 Ocean Boulevard in downtown Kingston. This multi-million-dollar investment marks a significant milestone in the evolution of sports broadcasting in the region.
For the past 13 years, Sportsmax had been broadcasting from its previous location at 22 Chalmers Avenue in Kingston, where it further established itself as the premier sports channel in the Caribbean, reaching millions of viewers across 26 countries.
At the launch event, Digicel Group CEO Oliver Coughlan emphasized the substantial investment made to upgrade the facilities to accommodate this move to downtown Kingston. He underlined the broader strategy behind Digicel's involvement in the sports media landscape, saying, "Over 10 years ago, Digicel made a strategic decision to get involved, purchase, and become a partner of Sports Max. We did it because our core competency is mobile, but we wanted to be a total entertainment provider."
Coughlan continued, "We want to have the best content across the Caribbean, and I think it's only fitting that this studio is in Jamaica because as an Irish person when I came here first, you know, we all know your track and field gods and goddesses. We watch them from across the world. When we come here and we see the religion that track and field is, it's just amazing to watch."
Regarding the upgraded studio's capabilities and offerings, Coughlan elaborated, "We see this as just another stepping stone in that amazing development of Sports Max within the digital family. This is state-of-the-art. It was an investment that I must thank Gyorgy for. When I came here about three years ago now, Gyorgy came up with a business plan and to invest a large sum of money, and that very first meeting we had has now resulted in this state-of-the-art complex."
Gyorgy Zsembery, Group Chief Executive Officer, Home and Entertainment at Digicel, shared insights into the goals and plans for the new facility, stating, "So my thoughts are very simple, you know. Sports Max started as a sports channel, but this is a media company with a lot of capabilities how to produce anything as it is now. It's not just sports channels what we produce, and also we do live productions, events, productions all the way to advertising."
Zsembery further emphasized the regional impact of this investment, saying, "We want to develop this business that others also use it, but at the same time we know that for our products, we have the best technical infrastructure. And you know it can be used for apps, it can be used for anything which is related to media or entertainment. So definitely not just moving something existing into this, but how to develop further for any companies in the region."
Regarding the new broadcast studio, Zsembery emphasized that it is comparable to the very best in the world.
“This is real like ESPN, Sky, CNN, the same level because I think when you do something you always have to do the best, which is in this moment the latest (technology). So we decided that we're investing into the best.”
Nicolas Matthews, CEO of Sportsmax Limited, highlighted the channel's rich history and its commitment to delivering exceptional content, saying, "We have been broadcasting and producing several sporting content for over 21 years. "
Matthews also shared exciting news about future programming, stating, "In addition to this extensive list of content, we will also provide the most anticipated event on the sporting calendar. Do you know what this is? All right, but this is the 2024 Paris Olympics next year. And guess what? We will be there and we'll be showing you Shericka Jackson breaking the 200-meter world record and we'll also be putting the cap on Shelly-Ann Fraser-Pryce's retirement from track and field because she'll be performing at the Olympics in 2024."
In emphasizing the studio's capabilities and future potential, Matthews stated, "We haven't simply rebranded or relocated. We have reimagined the metaphorical ladder into an escalator which has now enabled us to not only meet our viewers' needs but has driven us to become the go-to business enterprise in media. We are now more equipped to efficiently handle all facets of production both in studio and outside broadcasts and you can look forward to this new state-of-the-art facility that our team has been expertly trained to operate and ensuring that we give you the best meter solutions available in the Caribbean. And I tell you when you see this, there's nothing else like this in the Caribbean."
Matthews and Zsembery cut the ribbon to unveil the new studio, which drew immediate praise from the awestruck guests that included Tessanne Chin, the winner of the 2013 edition of the Voice, who performed for the historic occasion.
With its new state-of-the-art facility, Sportsmax Limited is poised to continue its legacy of delivering top-quality sports content to the Caribbean and beyond, cementing its position as a premier sports broadcasting channel in the region.
Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.
Olympians Campbell, Pinnock and Ricketts, express gratitude and optimism following JOA Olympic Salute
Jamaican Olympians Rajindra Campbell, Wayne Pinnock, and Shanieka Ricketts have expressed heartfelt gratitude and renewed determination after being celebrated at the Jamaica Olympic Association (JOA) Olympic Salute, held at the Terra Nova Hotel on Saturday night. The event not only honoured their historic achievements at the 2024 Paris Olympics but also unveiled plans that promise to make their Olympic journeys smoother in the future.
Campbell, who made history as Jamaica’s first Olympic medalist in the shot put with a bronze-medal throw of 22.15m, received JMD$1 million for his remarkable feat. He described the evening as a pivotal moment that brought closure to his Olympic experience.
“Last night (Saturday) was special. I definitely feel like now that the ceremony has taken place, I can say the Olympic experience is now complete,” Campbell said.
“The plans for the next four years motivate me to get back into it and prepare with the relaxation that I won’t be fighting an uphill battle like I have been for the past couple of years. A lot of athletes like myself will benefit from the adjustments, preparations, and plans from the JOA. It’s definitely a tremendous feeling, and I appreciated the experience, the love, support, and what the JOA has done.”
Pinnock, who claimed silver in the long jump, echoed similar sentiments, highlighting the importance of being recognized not just as an Olympian but as a medalist.
“Last night (Saturday) at the Olympic Salute was an honour beyond words. Being a part of this incredible celebration, as both an Olympian and a medalist, is a moment I will cherish forever,” Pinnock said on Instagram.
“I want to express my deepest gratitude to my family, my coach Travis (Geopfert), my agent Henry Rolle, and my PR manager Khimani Clarke, all of whom have been integral to my success.” Pinnock was awarded JMD$1.5 million for his stellar performance in Paris.
For Ricketts, who also won silver in the triple jump and became the first Jamaican woman to medal in the event at the Olympics, the recognition was particularly meaningful as her family was there to share in the moment.
“I had a fabulous time at the JOA Olympic Salute last night. It was truly heartwarming to be honored at home, especially with my family present to share the experience,” she said. Like Pinnock, Ricketts was awarded JMD$1.5 million for her achievement.
The evening was not only a celebration of their successes but also a launch pad for future growth. JOA Secretary General Ryan Foster announced a JMD$250 million investment plan for the next Olympic cycle, which includes funding for athlete scholarships, equipment grants, coaching development, and travel support.
For the Olympians, the acknowledgment and the unveiled initiatives were affirmations of their hard work and dedication. With the financial and structural support promised for the future, Campbell, Pinnock, and Ricketts expressed optimism about what lies ahead, motivated to continue pushing boundaries and making Jamaica proud on the world stage.
Jaydon Hibbert honoured and 'humbled' with inaugural JOA Olympic Spirit Award
Rising athletics star Jaydon Hibbert was humbled and deeply honoured to receive the first-ever Jamaica Olympic Association (JOA) Olympic Spirit Award during a glittering ceremony at the Terra Nova Hotel on Saturday night.
The award, introduced to celebrate athletes who exemplify the core values of Olympism—courage, perseverance, and sportsmanship—recognizes Hibbert’s remarkable resilience and determination at the 2024 Paris Olympic Games. Despite battling discomfort during competition, Hibbert delivered an exceptional performance in the men’s triple jump, narrowly missing the podium by 0.03 centimeters to finish fourth. At just 19 years old, he was the youngest competitor in the field, showcasing composure and tenacity beyond his years.
The JOA’s official citation praised Hibbert’s efforts, describing him as "dauntless and with inborn patriotism," commending his ability to “give it his all” despite physical challenges. It continued:
"The heart of a gladiator will always beat with the lifeblood of a champion, and Jaydon is of that mettle. The Jamaica Olympic Association (JOA) applauds Jaydon Hibbert, a distinguished brother of our household and our first Olympic Spirit awardee."
Hibbert, who is also a nominee for the World Athletics Rising Star Award for the second consecutive year, expressed gratitude and humility in his acceptance speech.
"To be recognized in this way is truly humbling," he said. "The Olympic Games were a test of my spirit, and I’m proud to represent Jamaica on and off the field. This award serves as motivation for what’s to come."
Christopher Samuda, President of the JOA, highlighted the importance of the award during his remarks at the ceremony, underscoring its role in celebrating not just athletic excellence but the qualities of perseverance and character.
"The award not only recognizes athletic excellence but also celebrates the spirit of perseverance and sportsmanship that transcends the playing field," Samuda said. "Jaydon's inclusion underscores the JOA’s commitment to celebrating not only athletic success but also the core values of Olympism – character, courage, and unyielding grit, the true essence of the Olympic spirit."
The ceremony also honored Jamaica’s 2024 Paris Olympic medalists, but Hibbert’s recognition stood out as a poignant reminder of the Olympic spirit that defines true champions. As the applause echoed in the room, it was clear that Jaydon Hibbert’s journey has only just begun, and his story continues to inspire.
KSAFA implements zero-tolerance policy for referee assaults
The Kingston and St. Andrew Football Association (KSAFA) has announced a strong new measure to protect referees, enforcing a zero-tolerance policy for physical assault against match officials. The decision, taken at a recent KSAFA Council meeting, introduces Article 55 - 3.2, a competition rule stating that “Any player who physically assaults a referee during a match will be automatically suspended for the remainder of the competition that they participate in.”
This newly instituted rule marks a decisive step by KSAFA to eliminate violence against referees and foster a safer, more respectful environment within football competitions. The rule imposes an immediate suspension on any player found to have assaulted a referee, and the suspension will remain in place for the entire season without the possibility of appeal.
In light of recent incidents highlighting the vulnerability of referees to mistreatment and physical attacks, including the withdrawal of services by match officials in the ISSA Schoolboy Football competition after attacks and delays in security response, KSAFA’s action signals a commitment to serious reform. Following a recent match where officials were physically assaulted, referees called for heightened protections and better working conditions, resulting in a temporary halt to several scheduled matches.
KSAFA President Mark Bennett stressed the importance of protecting referees, stating, “Referees are the backbone of our sport. Their safety and dignity must be respected. This rule demonstrates our commitment to creating a secure environment for all.”
To ensure effective enforcement, KSAFA will work alongside referees, clubs, and law enforcement agencies to investigate incidents and apply sanctions as swiftly as possible. This collaborative approach aims to instill a culture of respect for referees, reinforcing KSAFA’s stance that violence in football will not be tolerated.
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