In a groundbreaking move, Sportsmax Limited, the leading sports broadcasting channel in the Caribbean, has launched a state-of-the-art studio and production facility at its parent company Digicel Headquarters, located at 14 Ocean Boulevard in downtown Kingston. This multi-million-dollar investment marks a significant milestone in the evolution of sports broadcasting in the region.
For the past 13 years, Sportsmax had been broadcasting from its previous location at 22 Chalmers Avenue in Kingston, where it further established itself as the premier sports channel in the Caribbean, reaching millions of viewers across 26 countries.
At the launch event, Digicel Group CEO Oliver Coughlan emphasized the substantial investment made to upgrade the facilities to accommodate this move to downtown Kingston. He underlined the broader strategy behind Digicel's involvement in the sports media landscape, saying, "Over 10 years ago, Digicel made a strategic decision to get involved, purchase, and become a partner of Sports Max. We did it because our core competency is mobile, but we wanted to be a total entertainment provider."
Coughlan continued, "We want to have the best content across the Caribbean, and I think it's only fitting that this studio is in Jamaica because as an Irish person when I came here first, you know, we all know your track and field gods and goddesses. We watch them from across the world. When we come here and we see the religion that track and field is, it's just amazing to watch."
Regarding the upgraded studio's capabilities and offerings, Coughlan elaborated, "We see this as just another stepping stone in that amazing development of Sports Max within the digital family. This is state-of-the-art. It was an investment that I must thank Gyorgy for. When I came here about three years ago now, Gyorgy came up with a business plan and to invest a large sum of money, and that very first meeting we had has now resulted in this state-of-the-art complex."
Gyorgy Zsembery, Group Chief Executive Officer, Home and Entertainment at Digicel, shared insights into the goals and plans for the new facility, stating, "So my thoughts are very simple, you know. Sports Max started as a sports channel, but this is a media company with a lot of capabilities how to produce anything as it is now. It's not just sports channels what we produce, and also we do live productions, events, productions all the way to advertising."
Zsembery further emphasized the regional impact of this investment, saying, "We want to develop this business that others also use it, but at the same time we know that for our products, we have the best technical infrastructure. And you know it can be used for apps, it can be used for anything which is related to media or entertainment. So definitely not just moving something existing into this, but how to develop further for any companies in the region."
Regarding the new broadcast studio, Zsembery emphasized that it is comparable to the very best in the world.
“This is real like ESPN, Sky, CNN, the same level because I think when you do something you always have to do the best, which is in this moment the latest (technology). So we decided that we're investing into the best.”
Nicolas Matthews, CEO of Sportsmax Limited, highlighted the channel's rich history and its commitment to delivering exceptional content, saying, "We have been broadcasting and producing several sporting content for over 21 years. "
Matthews also shared exciting news about future programming, stating, "In addition to this extensive list of content, we will also provide the most anticipated event on the sporting calendar. Do you know what this is? All right, but this is the 2024 Paris Olympics next year. And guess what? We will be there and we'll be showing you Shericka Jackson breaking the 200-meter world record and we'll also be putting the cap on Shelly-Ann Fraser-Pryce's retirement from track and field because she'll be performing at the Olympics in 2024."
In emphasizing the studio's capabilities and future potential, Matthews stated, "We haven't simply rebranded or relocated. We have reimagined the metaphorical ladder into an escalator which has now enabled us to not only meet our viewers' needs but has driven us to become the go-to business enterprise in media. We are now more equipped to efficiently handle all facets of production both in studio and outside broadcasts and you can look forward to this new state-of-the-art facility that our team has been expertly trained to operate and ensuring that we give you the best meter solutions available in the Caribbean. And I tell you when you see this, there's nothing else like this in the Caribbean."
Matthews and Zsembery cut the ribbon to unveil the new studio, which drew immediate praise from the awestruck guests that included Tessanne Chin, the winner of the 2013 edition of the Voice, who performed for the historic occasion.
With its new state-of-the-art facility, Sportsmax Limited is poised to continue its legacy of delivering top-quality sports content to the Caribbean and beyond, cementing its position as a premier sports broadcasting channel in the region.
Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.
JAAA president silent on Adidas' record-breaking investment proposal for Jamaican athletics
The President of the Jamaica Athletics Administrative Association (JAAA), Garth Gayle, has refrained from commenting on an ambitious investment proposal put forward by global sports giant Adidas that could revolutionize Jamaica's track and field landscape.
Nationwide News broke the story on Wednesday detailing Adidas' proposal, which includes a staggering JMD$5.7 billion investment over the next eight years to bolster athletics at both elite and grassroots levels in Jamaica. Despite this significant development, President Garth Gayle declined to provide a statement on Thursday, citing the association's existing contract with Puma.
Adidas's proposal, as outlined in documents obtained by Sportsmaz.TV, involves substantial financial support, equipment provision, infrastructure development, and athlete incentives aimed at enhancing Jamaica's athletic programs.
However, while President Gayle opted not to comment, Jamaica's Sports Minister expressed enthusiasm for any deal that benefits Jamaica and its athletes, indicating a potential willingness to support such initiatives.
“All I can say is anything that is going to further enhance brand Jamaica and enhance the performance of our athletes, motivate them and inspire them to better, I am for it,” the minister told Sportsmax.TV.
Adidas unveiled the ambitious plan that could potentially transform Jamaica's track and field landscape with a groundbreaking USD$38.8 million or JMD $5.7 billion investment proposal over the next eight years. This proposal, aimed at revolutionizing both elite and grassroots athletics, has stirred significant interest and discussions within the Jamaica's track and field fraternity and raised questions over whether the JAAA is seriously considering accepting or is keen on negotiating with Adidas.
Details of the proposal, first reported by Nationwide News on Wednesday, outline a comprehensive investment strategy that includes substantial financial support, equipment provision, infrastructure development, and athlete incentives.
According to the documents obtained by Sportsmax.TV, the proposal earmarks nearly USD$3 million annually to the JAAA, covering operational costs and athletic program enhancements. Additionally, Adidas plans to allocate USD$2,180,000 worth of equipment each year, ensuring Jamaican athletes have access to world-class gear to uphold the nation's track and field legacy.
A notable aspect of the proposal is the inclusion of a 10 per cent royalty bonus from the sales of Adidas apparel associated with Jamaican athletics, offering a potential revenue stream to further bolster the sport's development in Jamaica.
Adidas further proposes an annual retainer of USD$2.5 million for the JAAA, along with a dedicated budget of USD$250,000 for infrastructure repairs and upgrades across Jamaica.
The sponsorship extends beyond financial support, with provisions for executive travel budgets to ensure representation at international meetings and events. Athletes achieving global success can expect significant rewards, with podium finishers at the Olympics and other major championships receiving substantial bonuses.
According to the proposal athletes would be rewarded with a bonus of USD$25,000 for winning Olympic gold, USD$15,000 for silver, USD$10,000 for bronze.
For World Championships gold medallists would earn USD$15,000 for gold, USD$10,000 for silver and USD$8000 for bronze. Jamaican athletes winning gold at the World Indoor Championships would earn a bonus of USD10,000, silver medallists would collect USD$8000 while bronze medallists be rewarded with USD$7,000.
Jamaica’s junior athletes will not be left out as gold medal winners at the World U20 Championships would receive a hefty bonus of USD$7500 while silver and bronze medallists would take home USD$5000 and USD$2000, respectively.
USD$7500 would be reserved for relay gold medals with silver and bronze medals earning USD$5000 and USD$2000, respectively.
SportsMax Ltd inks groundbreaking deal with Nationwide News Network for exclusive radio broadcast of Paris Games
In another unprecedented move to ensure sports enthusiasts near and far can enjoy the best coverage of the Paris Olympic Games, International Media Content Ltd (IMC), owner and broadcaster of the SportsMax channels across the Caribbean, have agreed to a broadcast arrangement with Nationwide News Network. The arrangement means Nationwide, which operates on the 90Fm band, will be the exclusive Jamaican radio broadcasters of this summer's Games.
IMC through its partnership with the International Olympics Committee (IOC), is the exclusive broadcast rights partner for the Summer Olympics, Paris 2024 for the Caribbean region. Media giant, SportsMax, in its charge to highlight Caribbean talents and provide Caribbean people with the platforms to watch, listen and celebrate the highs and lows of sports, has entered this partnership with Nationwide, which has a wide range of viewers and listeners, and has been making strides as a diversified multi-media and broadcast technology group.
This move by IMC, through SportsMax, follows a recent signing with Trinidad and Tobago Television (TTT) as the exclusive local free- to-air (FTA) broadcaster of the Paris Games in Trinidad and Tobago, broadcasting thrilling localized Olympic coverage with some of the best sporting analysis from Trinidad and Tobago and across the Caribbean.
Nicolas Matthews, CEO, SportsMax Limited expressed excitement about the groundbreaking partnership with Nationwide.
"This is an unprecedented event because this is probably the first time a single radio station will be carrying the Olympics here in Jamaica. It's a phenomenal partnership, and Nationwide is known for excellence, and we are expecting that they will continue that tradition of excellence with the 2024 Paris Olympics.
“We're really excited about the partnership, and we're looking forward to ensuring everyone, everywhere, gets access to the Olympic content from Paris and you'll be able to enjoy it on the Nationwide platform. They are a single and only radio station in Jamaica that will be carrying this event," Matthews said during the signing event at Tracks and Records.
The Paris Olympic Games will run from July 26 to August 11.
Nationwide's CEO Cliff Hughes promised that the delivery will be of the highest quality, courtesy of his organisation and the undisputed Home of Champions, SportsMax.
"For those who are still considering, come on board. To the team at Nationwide, the team of athletes, Jamaica Olympic Association, we're going to make Jamaica proud. It's a moment that we can rise again to the occasion, as [Arthur] Wint, [George] Rhoden, and [Leslie] Laing did in 1948 and 1952. We have the Megan Tappers…. it’s their time and who knows who else will emerge in Paris in 2024,” Hughes noted.
Olympic bronze medalist Megan Tapper inks three-year deal with Sandals Resorts International
Tokyo Olympics 100m hurdles bronze medalist Megan Tapper has inked a major three-year sponsorship deal with the luxury all-inclusive Jamaican-born super brand, Sandals Resorts International. The AC Hotel Kingston, on Friday, hosted the contract-signing ceremony held with Sandals’ Executive Chairman, Adam Stewart, Tapper, members of her family and some of her closest supporters.
Tapper gained recognition during the 2020 Tokyo Olympics, becoming the first-ever Jamaican female athlete to clinch an Olympic medal in the 100-metre sprint hurdles. However, it wasn't just the two-time Olympian's athletic prowess that won hearts, but also her effervescent personality that captivated many Jamaicans, including Sandals' executive chairman.
“I think it is fair to say that Megan is a reflection, through her smile, of what Jamaica’s soul represents. Her achievements on the world stage speak for themselves, but the way she conducts herself, the way she inspires the next generation, the way she brings to life the feeling of Jamaica through her smile and how she acts and carries herself is something that Sandals Resorts International wanted to be associated with. We love superstars, and we love standing on the world stage ourselves. We love boasting about everything Jamaica is and can continue to be, and I saw a reflection of our company in Megan,” Adam Stewart stated, as he welcomed the Olympian to the Sandals’ family.
Stewart expressed that Tapper and athletes like herself continue to vividly demonstrate that Jamaica is more than “likkle but tallawah.”
He described Jamaican athletics as a password that propels the country’s approximate three million people to the world stage, inspiring the international community to want to visit and experience Jamaica’s rich culture, warm people and breathtaking beauty.
“So when you are running, you’re doing so much more than just crossing the hurdles for yourself and for team Jamaica. You’re actually helping the entire three million people have a strong and bold future,” he conveyed to Tapper.
Stewart also proudly declared that Tapper now has the unwavering and enthusiastic support of Sandals Resorts and its expansive army of devoted Jamaicans and Caribbean nationals globally.
Tapper, visibly moved by the Executive Chairman’s sentiments, admitted that she was close to tears and overwhelmed by his extraordinary show of support. She described the sponsorship deal with Sandals as a golden and incredible opportunity, especially as she prepares for the upcoming Summer Olympic Games to be held in Paris, France, this year.
“I am absolutely thrilled to be a part of this partnership with Sandals as I gear up to make my third Olympic team,” a beaming Tapper said. “I can’t wait to soar to new heights and bring the essence of the Caribbean sun and the Sandals smile to every single country that I go to. It’s an incredible opportunity and I am excited to represent such a fantastic brand. I am confident that this will be an unforgettable partnership. This collaboration is an important one because it reiterates that Sandals, though not an apparel brand, supports sport in Jamaica, which, along with tourism, is consistently doing well on the world stage and will obviously continue to do so. I am confident that this partnership will contribute positively towards carrying the brand to new heights,” she added while expressing heartfelt thanks and gratitude to the luxury all-inclusive resort brand.
Over the years, Sandals Resorts International has sponsored sports in Jamaica and the region, including cricket and motorsports. With this latest partnership forged with Tapper, Sandals' Executive Chairman used the opportunity to graciously recognise other Jamaican brands who support local athletics.
He extended commendation to companies such as Digicel and cordially called on corporate Jamaica to continue these types of partnerships.
“When you look at Digicel’s stamp on athletics and their commitment to the sport, I think it’s something that cannot be overlooked without expressing gratitude as a Jamaican and a Caribbean national. All the other companies such as Grace Kennedy, that support Jamaican athletics undoubtedly deserve commendation. I just want to encourage those companies that have been around for a long time to continue to support – and the new companies- to hold hands and continue to fight. Jamaica is in a league of its own, do what is right and support Jamaican athletics,” the Sandals boss stated.
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