Hamilton, Bermuda – Digicel Business, the leading provider of technology solutions in Bermuda, is thrilled to announce its partnership as the Official Technology Partner of Bermuda’s PGA TOUR event. The prestigious Butterfield Bermuda Championship is a premier golfing event that celebrates athleticism, sportsmanship, and community engagement.

The Butterfield Bermuda Championship, known for its world-class golfing talent and commitment to fostering a sense of unity and excellence, is set to take place from Nov 9 - 12 at the stunning Port Royal Golf Course in Bermuda. This partnership marks a significant stride in the realm of sports and technology, exemplifying Digicel Business' dedication to advancing digital innovation and connectivity on the island.

"We are excited to have Digicel Business as the Official Technology Partner of the Butterfield Bermuda Championship for the 5^th year in a row,” said Danielle Carrera, Tournament Director. "This partnership aligns perfectly with our commitment to excellence, as Digicel Business' cutting-edge technology solutions will enhance both the participant experience, as well as the engagement of our global audience."

As part of this partnership, Digicel Business will provide a seamless technological framework that facilitates the event's ticketing system with WiFi available throughout the Port Royal Golf Course hospitality areas, all secured by Digicel Cyber Protect, along with on-the-ground radio communications support through Digicel 360 Comms for over 100 PGA and Event Operations Staff.

Gyorgy Zsembery, Group Chief Executive Officer of Digicel Business and Digicel+, highlighted the significance of the partnership, saying, "The Butterfield Bermuda Championship, from November 9 - 12 is a premier international event that has a rich history of celebrating excellence, much like Digicel Business' legacy in Bermuda. Our partnership with the tournament signifies the collaboration of two entities that always prioritise performance and progress, with that commitment we are eager to contribute to the success of this event."

The partnership between Digicel Business and the Butterfield Bermuda Championship stems from a shared vision of pushing boundaries and creating remarkable experiences. As Liam Donnelly, CEO of Digicel Bermuda, stated, "We are honoured to be chosen as the Official Technology Partner of such an esteemed championship. This partnership underscores our dedication to enhancing connectivity and innovation on the island, and we are excited to set new standards for how technology enhances the sports and entertainment industry."

As Bermuda prepares to host the Butterfield Bermuda Championship, Digicel Business looks forward to contributing its technological expertise to elevate the event's impact, reach, and overall success.

In a groundbreaking move, Sportsmax Limited, the leading sports broadcasting channel in the Caribbean, has launched a state-of-the-art studio and production facility at its parent company Digicel Headquarters, located at 14 Ocean Boulevard in downtown Kingston. This multi-million-dollar investment marks a significant milestone in the evolution of sports broadcasting in the region.

For the past 13 years, Sportsmax had been broadcasting from its previous location at 22 Chalmers Avenue in Kingston, where it further established itself as the premier sports channel in the Caribbean, reaching millions of viewers across 26 countries.

At the launch event, Digicel Group CEO Oliver Coughlan emphasized the substantial investment made to upgrade the facilities to accommodate this move to downtown Kingston. He underlined the broader strategy behind Digicel's involvement in the sports media landscape, saying, "Over 10 years ago, Digicel made a strategic decision to get involved, purchase, and become a partner of Sports Max. We did it because our core competency is mobile, but we wanted to be a total entertainment provider."

Coughlan continued, "We want to have the best content across the Caribbean, and I think it's only fitting that this studio is in Jamaica because as an Irish person when I came here first, you know, we all know your track and field gods and goddesses. We watch them from across the world. When we come here and we see the religion that track and field is, it's just amazing to watch."

Regarding the upgraded studio's capabilities and offerings, Coughlan elaborated, "We see this as just another stepping stone in that amazing development of Sports Max within the digital family. This is state-of-the-art. It was an investment that I must thank Gyorgy for. When I came here about three years ago now, Gyorgy came up with a business plan and to invest a large sum of money, and that very first meeting we had has now resulted in this state-of-the-art complex."

Gyorgy Zsembery, Group Chief Executive Officer, Home and Entertainment at Digicel, shared insights into the goals and plans for the new facility, stating, "So my thoughts are very simple, you know. Sports Max started as a sports channel, but this is a media company with a lot of capabilities how to produce anything as it is now. It's not just sports channels what we produce, and also we do live productions, events, productions all the way to advertising."

Zsembery further emphasized the regional impact of this investment, saying, "We want to develop this business that others also use it, but at the same time we know that for our products, we have the best technical infrastructure. And you know it can be used for apps, it can be used for anything which is related to media or entertainment. So definitely not just moving something existing into this, but how to develop further for any companies in the region."

Regarding the new broadcast studio, Zsembery emphasized that it is comparable to the very best in the world.

“This is real like ESPN, Sky, CNN, the same level because I think when you do something you always have to do the best, which is in this moment the latest (technology). So we decided that we're investing into the best.”

Nicolas Matthews, CEO of Sportsmax Limited, highlighted the channel's rich history and its commitment to delivering exceptional content, saying, "We have been broadcasting and producing several sporting content for over 21 years. "

Matthews also shared exciting news about future programming, stating, "In addition to this extensive list of content, we will also provide the most anticipated event on the sporting calendar. Do you know what this is? All right, but this is the 2024 Paris Olympics next year. And guess what? We will be there and we'll be showing you Shericka Jackson breaking the 200-meter world record and we'll also be putting the cap on Shelly-Ann Fraser-Pryce's retirement from track and field because she'll be performing at the Olympics in 2024."

In emphasizing the studio's capabilities and future potential, Matthews stated, "We haven't simply rebranded or relocated. We have reimagined the metaphorical ladder into an escalator which has now enabled us to not only meet our viewers' needs but has driven us to become the go-to business enterprise in media. We are now more equipped to efficiently handle all facets of production both in studio and outside broadcasts and you can look forward to this new state-of-the-art facility that our team has been expertly trained to operate and ensuring that we give you the best meter solutions available in the Caribbean. And I tell you when you see this, there's nothing else like this in the Caribbean."

Matthews and Zsembery cut the ribbon to unveil the new studio, which drew immediate praise from the awestruck guests that included Tessanne Chin, the winner of the 2013 edition of the Voice, who performed for the historic occasion.

With its new state-of-the-art facility, Sportsmax Limited is poised to continue its legacy of delivering top-quality sports content to the Caribbean and beyond, cementing its position as a premier sports broadcasting channel in the region.