Jamaican teen track star Briana Williams has signed a three-year deal to become a brand ambassador for Grace Foods, the company announced on Wednesday.

GraceKennedy Group CEO, Don Wehby, said Williams’ new role became effective July 1, 2020. She will represent the Grace Foods brand locally, as well in the regional and international markets including Belize, Latin America and the Caribbean, the United States, Canada and the United Kingdom.

“We have been watching Briana’s performances for some time now and easily concluded that she would be a great addition to GraceKennedy,” Mr Wehby said.

“Her talent, discipline and focus are beyond impressive, especially at such an early stage in her career. Briana’s passion, determination, and resilience is something special, and we’re proud to welcome her to the GraceKennedy family. We know that over the next three years her career will really take off.”

At the age of 16, Williams was the youngest female ever to win both the 100 and 200 metres at 2018 IAAF World U20 Championships in Tampere, Finland. She is also the first Jamaican since Usain Bolt, to earn the Austin Sealy award two years in a row (2018 and 2019) at the CARIFTA Games. At the 2019 CARIFTA Games, Williams secured three gold medals - in the U20 category for the 100m, 200m and 4x100m relays.

“It really is an honour to represent GraceKennedy, a company I have admired growing up, and I am looking forward to a great partnership,” said Williams. “I am also excited to announce that as part of my new collaboration with GraceKennedy, I will be making a donation to a charity of my choice every year.”

Williams joins GraceKennedy’s outstanding list of Ambassadors, which includes world-class athletes Shelly-Ann Fraser Pryce, Hansle Parchment and Alia Atkinson, as well as Jamaican entertainer Kemar “Ding Dong” Ottey.