Jamaica Olympic Association (JOA) president Christopher Samuda says the value of their renewed partnership with Supreme Ventures Limited (SVL) goes beyond money, as his organization advocates and understands that greater currency is derived from social investment in the human capital and infrastructure of sport, athletes, coaches and administrators.
This, as the extended five-year partnership valued at $75 million represents a significant boost towards the country’s preparations for international competitions, including the Olympic Games in Paris, later this year.
“This five-year cash investment at a value of $75 million will fulfill that purpose and serve to build out the Olympic infrastructure in a substantive way, while facilitating talent in transitioning to the greatest stage, the Olympic stage, where aspirations in sport will be realized, as we at the JOA, engender in stakeholders, responsible citizenship in sport,” Samuda told SportsMax.TV shortly after the signing at the JOA’s headquarters on Friday.
Samuda stated that reshaping the JOA to broaden involvement is the paradigm of the current executive, as he pointed to the SVL’s increased investment, from its previous $45 million agreement over three years, as a testament of their belief in, and by extension, commitment to the movement. Besides athletics, numerous other sporting disciplines will be hunting qualification to the Paris Games.
“The renewal of this multi-million partnership between the Jamaica Olympic Association and Supreme Ventures Limited at a significant increased value, demonstrates corporate confidence in the Jamaica Olympic Association, and SVL’s unwavering commitment to the Olympic movement and indeed sport. But its value goes beyond money,” Samuda shared.
“The activations which will be carried out under this partnership will demonstrate innovation in the delivery of sports, specific skills in areas including education, coaching, business and commerce, governance and management, science and technology, as well as branding and marketing. All this while giving strategic support to events, all with the objective of blueprinting the creation of a local sport industry which is an imperative of economic development,” he added.
Meanwhile, SVL’s Executive Chairman, Gary Peart, said the decision to renew their sponsorship was made as a commitment to Jamaica’s athletes. He also credited the JOA for their efforts and transparency throughout their partnership.
“They sold us on a vision, they updated along the way in terms of what the results have been, and it’s been an exceptional journey. We took the decision 18 months ago that we’d renew, it was just a matter of how the renewal would be," Peart said.
"We sponsor several initiatives in our business on an annual basis and JOA ranks in the top one or two in terms of what the whole process is, the returns, etc. Ultimately, this money helps not just the Olympic movement but athletes and their ability to shine on the international stage, and hopefully get gold when they participate. We at SVL, we’re just happy to assist with that,” he noted.
Peart also announced that SVL will be giving Jamaicans the opportunity to attend the games in France through various promotions to be announced in the coming weeks.
Sherdon Cowan is a five-time award-winning journalist with 10 years' experience covering sports.
Bolt hails Shelly’s remarkable legacy; advises Jackson, Thompson-Herah to not be overburdened by milestone chase
As Shelly-Ann Fraser-Pryce prepares to bring the curtains down on her remarkable career, another legendary sprinter, Usain Bolt, paid tribute to his esteemed colleague, and also offered words of encouragement to Jamaica's rising stars.
Earlier this year, Fraser-Pryce, one of Jamaica’s most beloved sporting icons, announced that this summer’s Olympic Games in Paris will be her closing act, and it will mark the end of a decorated and enduring career which spanned over a decade.
Fraser-Pryce’s success on the track and consistency at major championships, not only helped to usher in the golden age of Jamaican sprinting, but her electrifying speed and unparalleled grace on the track, has resulted in her being regarded as one of the greatest sprinters of all time.
With 16 World Championships medal to her name, the “Pocket Rocket” is one of the most decorated athletes to grace the biennial event, and those are backed by her eight Olympic medals. She is the only sprinter to win five world titles in the 100m —2009, 2013, 2015, 2019, and 2022 –the latter coming at the age of 35, making her the oldest sprinter to achieve the feat.
The now 37-year-old Fraser-Pryce, who has won more individual medals than any other female sprinter in history, is aiming to possibly bow out on a high on what would be her fifth Olympic Games appearance in Paris. But win or lose, Bolt pointed out that her dedication, tenacity, and unwavering commitment to excellence has already left an indelible mark on the world of track and field.
“It's just outstanding. I think she's showing me up because that means I could still be running, but for me it's just outstanding to see her at this level and still going further and dominating, being in the medals always, it's just…there's no words, because I know the work that it takes,” Bolt, the ambassador for Red Stripe’s ‘Guh Fi Gold and Glory’ campaign, told journalists during the event’s launch in Half Way Tree recently.
“So, to be dedicated and to be pushing yourself, even after having a child and coming back to doing that (win a World title), just shows the level that she is at, and how determined she is. The women overall have been doing extremely well. They have really dominated the sport. I'm happy to see that,” he added.
Bolt, an eight-time Olympic gold medallist and the world’s fastest man over 100m and 200m, also offered words of encouragement to Shericka Jackson and Elaine Thompson-Herah, who along with Fraser-Pryce are the nation's brightest talents.
Jackson, 29, is the fastest woman alive over 200m at 21.41s, inching ever closer to Florence Joyner’s World Record of 21.34s, while Thompson-Herah, 31, is the fastest woman alive over 100m at 10.54s, and second fastest over 200m at 21.53s.
“I want to tell her [Jackson] to just continue. I think a lot of times, we go in (a race) and think about breaking the record, that's when it really puts a lot of pressure on us. I would tell her, just go in and run your best race. Do not think about the record. The moment you start thinking about records, that's when you might tighten up at the end because you really want to get there, or you might make simple mistakes. So just go out there, think about executing and just run your hardest,” Bolt shared.
Where Thompson-Herah is concerned, she is the first ever female sprinter, and the second sprinter after Bolt to win the sprint double at consecutive Olympics, as she captured the 100m and 200m gold at the 2016 Rio Olympics and the 2020 Tokyo Olympics. She is now aiming to rewrite the history books, by repeating the feat for a third time on the trot, at the Paris Games.
“[To Elaine], I would say don't stress yourself too much because with that (the triple double) on your mind, at times, you kind of try to work too hard and push yourself over the limit. Just do what you always do. Do what you know what you need to do to get there. Do not try to do anything extra,” Bolt said.
“Just do the necessary training, necessary rest, the necessary workouts and I think you'll be fine. Because staying away from injuries...I think she's been through a lot, so staying injury free is always going to be the top priority right now, and I think that should be her focus. Just doing the right things and making sure she's ready when it matters,” he reasoned.
Finally, to those up-and-coming athletes that are on course to making their first Olympic appearance, Bolt had this to say.
“Just enjoy yourself. It’s a great experience, so just enjoy the whole thing. The Olympics is a different game because there will be so many things happening, so enjoy the moment. You might see a lot of basketball players, swimmers and everybody. So, the key thing is just to enjoy and to see what's going on, it is going to be wonderful,” he ended.
Still alive: Bolt pleased with Ja's male sprinting resurgence; hopeful Seville will medal in "wide open" men's 100m in Paris
Take it from the incomparable Usain Bolt that the race for the men’s 100m title at this summer’s Paris Olympic Games will be wide open, as he is yet to identify any clear favourite to stake a claim on the coveted gold medal.
Bolt, whose words carries the weight of his unparalleled legacy, gave his views on the possible Olympic outcome, as he also shared thoughts on the progress of male sprinting in Jamaica, which he believes remains alive with the emergence of Rohan Watson, Oblique Seville, Ackeem Blake, Ryiem Forde, and Kadrian Goldson, in particular.
Seville has been the main protagonist on that list, as he has consistently knocked at the door of a global 100m medal over the years. He placed fourth at both the 2020 Olympic Games and last year’s World Championships.
The 23-year-old’s rise from promising newcomer to bona fide contender has captured the imagination of Jamaican track and field enthusiasts at home and abroad. With blistering speed and unwavering determination, Seville has carved out a name for himself as one of Jamaica's most promising talents, and along with the others, carries the hopes of a nation known for its sprinting prowess.
“I think these athletes represent our chances, but it is all about execution. I think over the past years, it (Jamaica’s male sprinting) has been struggling, but I do think that Oblique has been keeping it alive,” Bolt, the ambassador for Red Stripe’s ‘Guh Fi Gold and Glory’ campaign, told journalists during the event’s launch in Half Way Tree on Wednesday.
“He has made all the finals so far; it is just for him to now get in the top three. And I think it's just consistency. I think the one thing with Oblique is that he always gets injured, but hopefully he can be consistent this season and stay on the right path and he'll be fine. So, I'm just looking forward to seeing them,” the iconic sprinter added.
Though American Noah Lyles, who copped the sprint double at last year's World Championships, has been a dominant force, his compatriots Fred Kerly, silver medallist at the 2020 Games in Tokyo, and Christian Coleman are also prominent contenders, while the young generation of Jamaican sprinters –Watson, Seville, Blake, and Goldson –have also entered the conversation.
Great Britain’s Zharnel Hughes, and Botswana's Letsile Tebogo, are also expected to be in the mix in Paris, while Italy’s Marcell Jacobs and Canada’s Andre De Grasse, the gold and bronze medallists from the 2020 Games in Tokyo, are yet to enter the fray ahead of the global multi-sport showpiece.
While it is still early days yet, Bolt, an eight-time Olympic gold medallist and the world’s fastest man over 100m and 200m, expressed optimism about Seville’s Olympic Games medal prospects, as he believes the young sensation has proven that he can match strides with those names on the list.
“Let's see what happens. I think it's early. No one is doing anything, and I haven't seen anything impressive so far. So, I think it is still wide open. I am really hoping Oblique can break into the top three this time around. I think he has always worked hard over the years, and he is always in the final and always doing well. So hopefully, he will break into the top three,” Bolt said.
On that note, Bolt, who is looking forward to a second Olympic Games as a spectator since his retirement in 2017, believes the athletes stand ready to write the next chapter in the country’s storied history of success.
“Overall, we all have high hopes. The throwers, jumpers, everybody. Everyone is doing well, and you can see where they are stepping up. The medal tally will be good as always. Jamaica always shows up. We always get at least five medals, and I think we are aiming to get eight to 10 medals in Paris,” he shared.
“I think the athletes will (maintain their performance). Jamaica is always up there. We are still the sprint capital of the world, and I think we will continue to dominate,” Bolt ended.
Red Stripe launches “Guh Fi Gold & Glory” campaign with Usain Bolt
As the excitement surrounding the Paris Olympics surges within the hearts and minds of Jamaicans across the globe, beer giant Red Stripe launched its “Guh Fi Gold and Glory” Olympics campaign, with track & field legend Usain Bolt to serve as its brand ambassador.
Through this campaign, Red Stripe will send 10 lucky Jamaicans to Paris, France to cheer on the country’s athletes. From community engagements, countless giveaways, to a partnership with the incomparable Bolt, Red Stripe is set to amplify national pride before, during and after local athletes dominate on the main stage at this summer’s global multi-event showpiece.
Details of the campaign were revealed during the launch announcement at the Half Way Tree Transport Centre on Wednesday.
Red Stripe’s Head of Commerce, Sean Wallace said the campaign represents a significant, long-term investment.
“The Olympic games allow our Jamaican athletes to showcase their envied talents, as well as, as it allows our people to come together within communities, homes, town squares to chat and cheer. It's really an occasion where national pride unfailingly soars and so, our brand undoubtedly wanted to be a part of that excitement in a much larger way this time around.
“So of course, we decided to do it big. We’re proud to not only offer extensive giveaway opportunities, meaningful and authentic community events, but announce our recent partnership with the legend himself, Usain Bolt,” Wallace said.
Forming part of a larger $80 Million investment with the Jamaica Olympics Association (JOA), the “Guh Fi Gold & Glory” campaign further symbolises Red Stripe’s commitment to celebrating sportsmanship, unity and the spirit of competition that is part of the country’s DNA.
For Bolt, an eight-time Olympic gold medallists and the world’s fastest man over 100m and 200m, his iconic brand with the world’s iconic beer, represents the perfect fit.
“Red Stripe is synonymous with Jamaica, and I always want to represent the best of Jamaica. Becoming an ambassador for Red Stripe is a celebration of greatness and I’m very excited about the partnership. I’m even more excited for Jamaicans to enjoy all the fun and excitement that Red Stripe has coming their way. So, it is something that I am excited about. We have a lot of work to do, and I am looking forward to it,” Bolt shared.
From May 1 to June 28, Red Stripe will be rolling out a series of promotional events in support of the upcoming Olympic Games, with 10 consumers set to secure unique opportunity to enjoy the Games live.
Additionally, the beer brand will host viewing experiences whenever local athletes are set to compete. Red Stripe also announced that each week, five individuals will receive cash prizes of J$50,000, while 10 winners will be selected to receive 65-inch smart TVs, and one lucky recipient will enjoy an Olympic-style living room upgrade.
“As we support our athletes with training, development, and equipment, we are equally committed to giving back to our communities. We recently showcased the immense talent of our nation's artists by commissioning a special limited-edition label that will soon be available in the market,” Wallace said.
“Over the next few weeks, we aim to forge meaningful connections that reflect our values and capture the excitement of the Olympics. Our commitment has always been, and will continue to be, focused on celebrating what is uniquely Jamaican and honouring the talent and accomplishments of our people,” he ended.
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