Jamaica's sprint legend Usain Bolt (centre) shares a photo opportunity with Red Stripe’s Head of Commerce, Sean Wallace (left) and Managing Director, Daaf van Tilburg during the event's launch.
(Photos: Contributed)
As the excitement surrounding the Paris Olympics surges within the hearts and minds of Jamaicans across the globe, beer giant Red Stripe launched its “Guh Fi Gold and Glory” Olympics campaign, with track & field legend Usain Bolt to serve as its brand ambassador.
Through this campaign, Red Stripe will send 10 lucky Jamaicans to Paris, France to cheer on the country’s athletes. From community engagements, countless giveaways, to a partnership with the incomparable Bolt, Red Stripe is set to amplify national pride before, during and after local athletes dominate on the main stage at this summer’s global multi-event showpiece.
Details of the campaign were revealed during the launch announcement at the Half Way Tree Transport Centre on Wednesday.
Red Stripe’s Head of Commerce, Sean Wallace said the campaign represents a significant, long-term investment.
“The Olympic games allow our Jamaican athletes to showcase their envied talents, as well as, as it allows our people to come together within communities, homes, town squares to chat and cheer. It's really an occasion where national pride unfailingly soars and so, our brand undoubtedly wanted to be a part of that excitement in a much larger way this time around.
“So of course, we decided to do it big. We’re proud to not only offer extensive giveaway opportunities, meaningful and authentic community events, but announce our recent partnership with the legend himself, Usain Bolt,” Wallace said.
Forming part of a larger $80 Million investment with the Jamaica Olympics Association (JOA), the “Guh Fi Gold & Glory” campaign further symbolises Red Stripe’s commitment to celebrating sportsmanship, unity and the spirit of competition that is part of the country’s DNA.
For Bolt, an eight-time Olympic gold medallists and the world’s fastest man over 100m and 200m, his iconic brand with the world’s iconic beer, represents the perfect fit.
“Red Stripe is synonymous with Jamaica, and I always want to represent the best of Jamaica. Becoming an ambassador for Red Stripe is a celebration of greatness and I’m very excited about the partnership. I’m even more excited for Jamaicans to enjoy all the fun and excitement that Red Stripe has coming their way. So, it is something that I am excited about. We have a lot of work to do, and I am looking forward to it,” Bolt shared.
From May 1 to June 28, Red Stripe will be rolling out a series of promotional events in support of the upcoming Olympic Games, with 10 consumers set to secure unique opportunity to enjoy the Games live.
Additionally, the beer brand will host viewing experiences whenever local athletes are set to compete. Red Stripe also announced that each week, five individuals will receive cash prizes of J$50,000, while 10 winners will be selected to receive 65-inch smart TVs, and one lucky recipient will enjoy an Olympic-style living room upgrade.
“As we support our athletes with training, development, and equipment, we are equally committed to giving back to our communities. We recently showcased the immense talent of our nation's artists by commissioning a special limited-edition label that will soon be available in the market,” Wallace said.
“Over the next few weeks, we aim to forge meaningful connections that reflect our values and capture the excitement of the Olympics. Our commitment has always been, and will continue to be, focused on celebrating what is uniquely Jamaican and honouring the talent and accomplishments of our people,” he ended.
JPL finalists Mount Pleasant, Cavalier join teams from T&T, Dom Rep as early qualifiers for Concacaf Caribbean Cup
Reigning Jamaica Premier League champions Mount Pleasant FA and Cavalier FC have booked spots in this year’s Concacaf Caribbean Cup where they will again challenge for a berth in next year’s Concacaf Champions Cup.
By virtue of setting up a repeat of last year’s final, Mount Pleasant, hunting their second local top-flight title, and Cavalier, seeking redemption from last season’s defeat, joined three other clubs from Dominican Republic and Trinidad and Tobago as early confirmations.
This will be Mount Pleasant’s debut in the Caribbean Cup and first appearance in a Concacaf tournament, while Cavalier makes a return after an unbeaten run in the group stage, before finishing as runner-up to Suriname’s Robinhood FC. It also and earned them a debut appearance in the Concacaf Champions Cup.
From Dominican Republic, Cibao FC, will make its second appearance in the Caribbean Cup as the 2023 league champion from the Dominican Republic. Cibao has become a regular to Concacaf competitions, appearing in the 2018 Champions League and the 2020 and 2022 Concacaf League.
Based in Santiago de los Caballeros, Cibao became the first team in the history of the Dominican Republic to secure an official international title when they won the 2017 Concacaf Caribbean Club Championship.
Meanwhile, Moca FC, also out of Dominican Republic, returns for a second crack at the Caribbean Cup due to their standing in the 2023 season. Moca reached the semifinals in the previous edition and won the third-place match to qualify for the 2024 Concacaf Champions Cup, making its debut earlier this year. Gustavo Ascona is the club’s all-time leader with four goals in the competition.
Trinidad and Tobago’s AC Port of Spain will make a second appearance in the Caribbean Cup. The club will be aiming to achieved new milestones by getting their first win in the tournament and, by extension, secure a first Concacaf Champions Cup participation.
The remaining clubs in the annual 10-team tournament –that crowns a Caribbean champion and determine participants from the region for the Concacaf Champions Cup –will be determined as their respective nations wrap up their domestic seasons.
A draw will be held on June 6 to divide the teams into two groups of five.
Encouraging victories for Jamaican hurdlers McLeod and Anderson in Savona
Jamaican sprint hurdlers Omar McLeod and Britany Anderson delivered strong performances at the 13th Savona International Meeting in Savona, Italy on Wednesday.
The 30-year-old McLeod, the 2016 Rio Olympics champion in the 110m hurdles, marked an encouraging start to his season with a thrilling victory. The 2017 world champion clocked a winning time of 13.37 seconds in his first competitive race in the event since April 2023 at the LSU Invitational in the United States. Despite facing challenges with rhythm and hitting hurdles during the race, he held off Great Britain's Joshua Zeller (13.42) and Spain's Enrique Llopis (13.43) to secure the victory.
Anderson, meanwhile, the 2022 World Championship silver medalist in the 100m hurdles, continued her impressive form by winning her event with a season-best time of 12.88 seconds. Anderson engaged in a tight battle with Ireland's Zarah Lavin (12.92) and Italy's Eliza Maria Di Lazzaro (12.99), ultimately crossing the line first to claim victory.
Anderson's performance marked a significant improvement from her previous outing, where she clocked 13.23 seconds for victory at the X Athletic Elite Meeting in Milan earlier in April.
With the national championships in Jamaica approaching in just six weeks, the success of both McLeod and Anderson signals promising prospects as they aim to excel and secure coveted spots in Jamaica's Olympic team for the upcoming Games in Paris.
Bolt joined by multiple sports stars for first look at Nassau County International Cricket Stadium
ICC Men’s T20 World Cup 2024 Ambassador Usain Bolt got a first look at the Nassau County International Cricket Stadium from the best seats in the house, along with cricket legends and New York sports icons.
The Jamaican sprint legend was joined in this special preview by USA cricketers Corey Anderson and Monak Patel along with cricket legend Sir Curtly Ambrose (West Indies), Shoaib Malik (Pakistan), and Liam Plunkett (England). Also present during this landmark event was a star-studded line-up of New York sports stars, including John Starks (NBA / New York Knicks), Elena Delle Donne (WNBA/USA), Bartolo Colon (MLB/New York Yankees-Mets), Victor Cruz (NFL/New York Giants), and Ibtihaj Muhammad (Fencing/USA).
To commemorate the occasion, the stars all signed a giant cricket bat, which will be present at the venue for all eight ICC Men's T20 World Cup 2024 matches hosted there between June 3-12. The event marks the official final countdown to the first ICC Men’s T20 World Cup 2024 in New York, with Sri Lanka and South Africa set to clash in the venue's first match on June 3.
Bolt was confident the venue would provide an exciting and energetic cricket experience.
“Coming from the Caribbean where cricket is a part of life, I’m very excited to be part of the T20 World Cup coming to the USA for the first time, co-hosting with the West Indies. Getting one of the sport’s biggest events into the USA is a big milestone and can provide a launching pad leading towards cricket’s inclusion in the LA Olympics in 2028," he said.
“The new stadium is going to be a fantastic place to watch from. It’s very enclosed and you feel very close to the action. I can imagine it will be full of energy when cricket fans get to Nassau County International Stadium next month," Bolt noted.
Brett Jones, CEO of T20 USA Inc. called the event a fitting welcome to cricket in the USA.
“Today was a fantastic celebration, showcasing a truly out of this world stadium. Having Usain and a host of New York sports stars and Olympic legends to experience it was fantastic and a fitting welcome to cricket in the USA," Jones said.
“Having Curtly Ambrose, Liam Plunkett, Shoaib Malik, Corey Anderson and Monak Patel here and seeing their response to the stadium and the playing surface was also pretty special. It gives us a real sense of what the fans can expect next month," he added.
The 34,000-seater temporary stadium is the first of its kind in international cricket, and is also believed to be the largest ever constructed in the United States.
Featured at the unveiling were extensive hospitality and media pavilions on the north and south ends of the venue, which join the east and west general admission stands. Among the new additions are the Cabana seats in the North pavilion along with the Corner Club seats with a private party area.
The stadium is one of the three venues in the USA for the upcoming mega-event. Florida and Texas will also host matches from the event.
The USA are co-hosts for the event alongside the West Indies, where 39 matches will be played across six venues. The Final will be held on 29 June in Barbados.
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