Olympic and World Championship medalist Briana Williams has renewed her sponsorship deals with both GraceKennedy Ltd and Digicel, her management agency Leep Marketing announced on Thursday.

The 21-year-old Williams, who is currently in Budapest as a member of Jamaica’s team to the 2023 World Athletics Championships that get underway on Saturday, August 19, is Jamaica’s youngest ever Olympic gold medallist.

William expressed her delight at the renewed partnerships.

“I am thrilled to extend my partnership with Digicel and Grace Foods. Jamaica has many accomplished athletes in the sprints, so I don’t take for granted how special it is to have the continued support of not one, but two of the most iconic brands in Jamaica,” she shared.

“This motivates me to continue to give my best, and I look forward to helping in any way I can at the upcoming World Championships, and of course, for next season, making Jamaica’s team in an individual event for the Paris 2024 Olympics.”

Williams signed sponsorship deals with Jamaican brands at the start of her professional career in 2020 at just 18 years old. The rising star was the 2018 World U20 sprint double champion, and the Austin Sealy awardee at the CARIFTA Games in 2018 and then 2019, for her records set and gold medals earned in the 100 metres, 200 metres, and 4 × 100 metres relay in both editions. She is the only Jamaican to win the award two years in a row since Usain Bolt in 2004.

At 19 in 2021, Briana became Jamaica’s youngest Olympic Gold medallist as part of the 4x100m relay team at the Tokyo Olympics. She also helped Jamaica to 4x100m silver at the World Championships in Oregon.

Tanya Lee Perkins, Head of Leep Marketing and Jamaica sponsorship managers for Briana Williams, lauded both brands for their renewed partnerships stating, “There is always a bit of a gamble involved when brands sign athletes at the start of their professional careers, and both Digicel and GraceKennedy did so during the pandemic. Briana has delivered two medals for Jamaica since then, and most importantly, she continues to give back through her philanthropic efforts. The partnerships have been mutually beneficial.”

GraceKennedy (GK) Group CEO Don Wehby commented, “Briana is a talented and focused young athlete with a strong determination to succeed. We are happy to support her scholarship for student-athletes and proud to be a part of her journey."

Digicel Chief Executive Officer, Stephen Murad, shared similar sentiments sayinf, “Briana has been an exceptional ambassador over the past three years. We appreciate her collaborative spirit, fun-loving personality, and her commitment to giving back to her athletic community, which truly exemplifies her character and aligns with Digicel’s core values. Digicel has a great “track” record of building great partnerships in Sport and Briana is a shining example for Jamaica’s athletes of today and tomorrow.”

 Despite an injury-plagued start to her 2023 season, Williams has made Jamaica’s team to the World Championships in Budapest as a 100m alternative and part of women’s 4x100m relay pool.

Jamaica’s Formula Woman driver, Sara Misir, looks forward to raising the roof on Monday at the Dover Raceway as roofing company, Spectrum Systems, announced sponsorship for her 2023 motorsports season.

The significant sponsorship deal from Spectrum Systems will support Misir for the duration of the local racing calendar.

Misir, the 2022 Jamaica Race Drivers Club (JRDC) Champion in the MP3 & TS1 classes, will open her season at the JRDC’s Carnival of Speed at the Dover Raceway on Easter Monday. Misir will take on a new challenge as she moves up a class to the MP4 category to face the 2022 Champion, veteran Doug “Hollywood” Gore.

Misir looks forward to the challenge.

“I dominated the MP3 class last season, so I wanted to take on a new challenge this year. The MP4 class has been dominated by “the beast”, Doug Gore, but look out for ‘the beauty’ this year!” joked Misir.

Meanwhile, CEO of Spectrum Systems Limited, Andrew Stanigar is backing Misir to succeed.

“Spectrum Systems, Jamaica’s number-one roofing company, is pleased to sponsor Jamaica’s number-one female race car driver,” he said.

“We see how much she has dedicated to the race track in 2022 for Formula Woman, the GT Cup Championships and in the JRDC series and we wish her all the best as she takes on the MP4 class.”

Head of Leep Marketing and manager to Sara Misir, Tanya Lee Perkins, said sponsorship support for athletes can be critical to their success.

“We are thankful to Spectrum Systems for joining her sponsor pool for 2023. Sponsorships encourage athletic performance and signals that corporate Jamaica is behind our sports women and men and believe in their talent and ability to inspire,” she said.

Misir is the RJR Sports Foundation Motosports Athlete of the Year in the female category.

In 2022. Spectrum System also sponsored Jamaica's all-female shooting team, the Super Six shooters, that placed third at the Pan American Handgun Championships.