Red Stripe, the official beer of Jamaica, announced a long-term partnership with the Jamaica Olympic Association (JOA), valued at $80 million Jamaican, which will provide much-needed support to the association in preparing all Jamaican athletes across multiple sporting disciplines.

The partnership announced at the Red Stripe’s Spanish Town Road base on Tuesday, marks a momentous occasion that signifies the marriage of two iconic institutions coming together to ensure a meaningful impact for sports in Jamaica.

Jamaica Olympic Association, which has been a member of the International Olympic Committee since 1936, has done more than support athletes to take the global stage, but extends their support beyond competition by ensuring that all sports administrators and officials are adequately trained.

Red Stripe’s Head of Commerce, Sean Wallace said this multi-million-dollar investment showcases the commitment of the entity to Jamaicans and all that matters to them.

“Our partnership with the Jamaica Olympic Association is yet another collaboration that will be woven into the rich fabric of our iconic history. For almost 100 years, we have poured into Jamaican music, art, food, culture, and of course, sports. We understand the importance of investing in our people, nurturing the next generation of talent, and honour the legacy of those who have exited the competitive arena. We are very excited about this partnership and everything it will do for future and development of sports,” Wallace shared.

Red Stripe’s support of the JOA will help to cover expenses related to the training of athletes, procurement of equipment, travel expenses, and any other administrative support that the esteemed organisation needs.

JOA president Christopher Samuda expressed his gratitude for the partnership.

“Olympic culture is priceless; the economy of sport has evolved universally into a billion-dollar enterprise. Both the JOA and our partner, Red Stripe, understand that sport gives character and is the DNA of human inspiration.

“Sport is not just a hobby or something to be photographed but is a business of physical culture. We are grateful for the support Red Stripe has pledged to give and we look forward to an exceptional partnership,” Samuda noted.

Additionally, Red Stripe also launched their campaign entitled ‘Gold Glory’ which ends on January 19, 2024. The campaign offers consumers an opportunity to be a part of the excitement of next year’s Olympic Games.

This campaign includes a design competition that will challenge artistic consumers to create a limited-edition Red Stripe 6-pack, which should be posted to their Instagram page. These designs should showcase the accomplishments of Jamaican athletes past, present and future.

The competition’s winner could pocket $500,000, and have their design showcased in the Olympic Village in Paris, France.

“Red Stripe will be giving ten lucky consumers and a guest, the chance to fly all-expenses paid to Paris 2024 to see our athletes compete,” Wallace shared.

The Great Jamaican Beer will be celebrating 100 years in 2028 and is eyeing the 2028 games in Los Angeles. The details on how consumers can win this once-in-a-lifetime opportunity will be on Red Stripe’s website and social media platforms soon.

Mallory Franklin said the excitement surrounding kayak cross debuting as an Olympic event in Paris is because competitors are still figuring out how best to approach it.

Next year’s Games will see the event which was previously known as extreme slalom feature for the first time as a combination of white water disciplines.

Franklin, who won silver for Team GB in Tokyo in 2021 in the canoeing C1 event, has been selected as part of the slalom canoe squad and will look to go one better in Paris whilst also aiming for the podium in kayak cross.

And she observed that amongst her and her fellow competitors, there is a sense of stepping into the unknown, with the wider sport’s understanding of the new discipline still in a process of evolution.

“Kayak cross is still actually very new, and exactly how to train best for it and perform best in it is reasonably unknown,” the 29-year-old said.

“I went into Tokyo doing a debut event and now going into Paris doing a debut event. C1 at Tokyo wasn’t much of a variation, but kayak cross is very different. Within our races, it’s still developing. The rules are changing.

“It feels a bit hard to bring that into the Games, but that kind of allows so much freedom in how you choose to go about it.

“I can understand why people really like it. I think it can give quite a lot to slalom and give that level of excitement that other disciplines don’t give.

“It’s a funny thing because it seems like you’re doing (canoeing and kayaking) side by side but you aren’t, because we train in the morning then in afternoon, and each time you arrive at one of those sessions it’s new and it’s fresh and it may as well be a different day.

“It’d be really cool to be that first person in the (medal) list.”

Franklin was announced as one of the four-competitor canoeing squad for Team GB alongside Kimberley Woods, Joe Clarke and Adam Burgess.

Despite her success in Tokyo this will be her first experience of an Olympics in front of a crowd, after the last addition was held without spectators due to the Covid pandemic.

“I’m going for the classic ‘ignore (the crowds)’,” she said. “I haven’t experienced anything massively like it. I did go to London to watch some of the canoeing but I was young and don’t remember it very well.

“The weird thing with Tokyo was being sat in the start line and realising the camera was in my face, the number of people on the other side of that. That indirectly put pressure on me.

“Loads of these people care about what I’m going to do for the next two minutes, but it affects none of their lives except me.

“Trying to bring that feeling to when there are people physically there. A lot of them might get mad or dead angry or happy depending on the outcome, but it’s only for those two minutes.

“To focus on me and how I want to come out of that I’ll basically just have to ignore the humans.

Sir Chris Hoy believes Katie Archibald is on track for next summer’s Paris Olympics after seeing her storm to overall victory in the UCI Track Champions League.

Two-time Olympic champion Archibald admitted she was far from her best at the World Championships in Glasgow in August, when the intense spotlight of a home worlds came as she was still coming to terms with the tragic loss of her partner Rab Wardell 12 months earlier.

But just a few months later, the 29-year-old Scot showed her class to win the Champions League crown for a second time, wrapping up her victory during the final two rounds in London at the weekend.

“It’s incredibly impressive,” Hoy told the PA news agency. “We’re starting to see that spark coming back, the smile, the enjoyment of the racing. Just life coming back into her after what was an incredibly difficult year.

“She wasn’t at her best at the world championships and I think this is a significant step forward from the worlds and it really does bode well for what is a massively important year for her and for the team.

“And they need her. The team really does rely on a few big-name individuals, not to carry the team but to inspire the team.

“When the big names are firing and on form it lifts everyone else, so she’s absolutely central to the British Cycling campaign and it’s looking good.

“I think she’s definitely getting better and getting to where she needs to be.”

The made-for-TV Champions League, which has just completed its third season, sees endurance riders like Archibald compete in two races per round, the scratch race and the elimination.

It is a long way from the team pursuit and the Madison that Archibald will aim for in Paris, and comprises only two of the four elements of the omnium, but it will be a significant confidence booster all the same.

“This is not a direct comparison to those events but it almost doesn’t matter,” added Hoy, who is an ambassador for the Champions League.

“It’s about how she’s responding to the competition and getting inspired by the crowd and just starting to bring back that spark and getting her life back on track after what she’s been through.

“As a rider you want to use the event in the right way. I would want to come in and see it as an opportunity to learn about my rivals, see them in some different situations and try different tactics.

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“If it doesn’t work out it’s not the end of the world, you’ve not missed out on a world title or an Olympic medal, but having said that the overall Champions League jersey and trophy is a massive thing now, it’s being recognised.”

Although star names like Archibald and Dutch sprinter Harrie Lavreysen drew the crowds, this season saw arguably the weakest field yet contest the Champions League with several riders preferring to focus their training elsewhere as the clock ticks down to Paris.

However, Hoy said he believed the still young series – which aims to elevate the profile of track cycling beyond the Olympics and annual world championships – is developing well.

“I think it’s pretty close to what I hoped it would be,” he said. “I think they’ve delivered exactly what they promised and probably more.

“This year it’s been a challenge with it being an Olympic year but the organisers aren’t trying to hide that, and I think next year there will be a rebound when, post-Olympics, riders are freed of the pressure and stress of an Olympic year and they want to go out and ride their bikes and have fun.”