Rashida Bignall, a corporate professional in Jamaica and a celebrated Latin dance instructor, is set to make her debut at the Jamaica Bodybuilding and Fitness Association's Novice, Junior, and Elite Championships on June 29 at the Courtleigh Auditorium in Kingston.

Her story is one of transformation, resilience, and the pursuit of excellence across different fields. Her debut at the Jamaica Bodybuilding and Fitness Association's championships is not just about competing but also about inspiring others to step out of their comfort zones and embrace new challenges.

Known for her captivating Salsa performances, Bignall has embraced a new challenge that promises to put on full display her versatility and dedication.

Bignall’s popular Instagram page "Rash Royalty" often features her executing intricate and erotic Salsa moves, but her upcoming participation in the bodybuilding competition marks a significant shift in her focus.

Competing in the Wellness category, Bignall is eager to display the results of her rigorous training.

Reflecting on her initial foray into Salsa dancing, Bignall said, "Many years ago, I saw it on television, didn't even know it existed in Jamaica and I found out it was being held at the Hilton Hotel. My aunt brought me to one class and from that, it was just history. I have always had a love for dancing and I always wanted to be different. Salsa is something different, especially in Jamaica because our core is dancehall and some are going over to Soca so coming into a world where it's different, you can bring that difference to people and educate them about something different is what it was for me."

Similarly, her journey into the world of bodybuilding and fitness began unexpectedly. "My trainer, Rohan Francis, he saw me and he said he wanted me to enter into a competition based on my frame. I told him I am willing to try something new because I have been dancing for so long, I wanted to come out of my comfort zone to try something new so I said yes," Bignall recounted.

Rashida Bignall posing for the audience at the recent launch of the 2024 JABBFA Novice, Junior and Elite Championships at the JOA Headquarters in Kingston.

The transition from dance to bodybuilding required intense training, but Bignall has embraced the process wholeheartedly. "The training has been intense but what I find is that the more intense it gets you get to find out how strong you are, and your mental strength and physical health is all incorporated in this because mentally you get to see how strong you are and physically, you get to see how strong you are, so the challenge is good and I am very excited for the day because I have been working really hard for this and it has been a really good experience."

Her background in dance has provided her with unique advantages, particularly in the posing aspects of bodybuilding competitions. "It helps because they (the judges) want you to be an individual, they want you to come and be yourself so adding a little dancing, for me is then showing that I am not neglecting who I am at my core but I am now incorporating it into something that I am getting to like."

As she prepares for her debut competition, Bignall is focused on the journey rather than the outcome. "The truth is everybody wants to win but with the training that I have been through and what I have accomplished, I feel like a winner already. The title is not it for me, it's just going out and doing my best and showing what I have been working on for the last six months."

The Jamaica Bodybuilding and Fitness Association (JABBFA) officially launched its Novice, Junior, and Elite Bodybuilding Championships on Thursday, marking the start of an extended 2024 season. The launch event took place at the headquarters of the Jamaica Olympic Association (JOA) on Cunningham Avenue in Kingston, setting the stage for an exciting year of bodybuilding and fitness competitions under the theme "Strong Minds, Strong Bodies: A Synergy of Physical Strength and Mental Wellness."

The 2024 Novice, Junior, and Elite Bodybuilding Championships will take place on Saturday, June 29th, 2024, at the Courtleigh Auditorium in Kingston. The event will commence at 7:00 pm, featuring 45 athletes from 12 gyms across eight parishes competing for top honours in their respective divisions.

Participants will vie for a range of prizes, including trophies, gift baskets, gift certificates, and gym memberships. The overall winners will qualify for the Elite Category and advance to the National Senior Championships later in the year, offering them a chance to further establish their prowess in the sport.

Kirk Frankson, President of JABBFA, highlighted the significance of the Novice, Junior, and Elite Championships as the season opener. "We've decided to extend our season; we're actually looking at having two new events. So in addition to our usual Novice, Junior and Elite Championships happening June 29 at the Courtleigh Auditorium, we're having on August 25, the Western Regional Championship at the Negril Tree House, September 28 is our regular National Senior Championships, and then on October 26, we're having our Jamaica Invitational. So that's our entire season," Frankson told Sportsmax.TV.

The Jamaica Invitational, in particular, is poised to become a major event on the bodybuilding calendar. JABBFA aims to make it a pro-qualifier, akin to prominent competitions in St. Maarten and Barbados. Frankson noted the challenges faced by Jamaican athletes in accessing pro-qualifier competitions in Europe and the USA, and emphasized the strategic shift to establish a local pro-qualifier.

"One of the difficulties that JABBFA struggles with like most sporting associations, is that the athletes had a challenge getting to pro-qualifier competitions in Europe, the USA, so we recognized that rather than trying to exert all of our energies by sending smaller teams, we're actually trying to re-direct our energies into having a pro-qualifier locally," he explained.

JABBFA has begun laying the groundwork for the Jamaica Invitational by training judges and setting up the necessary framework to host a pro-qualifier event. The long-term goal is to attract not only Caribbean athletes but also competitors from Europe and North America, thereby contributing to sports tourism in Jamaica.

Frankson mentioned the success of the Roger Boyce Championship in Barbados as a model they aim to replicate. "Barbados indicated that they started the Roger Boyce (championship) as an invitational and it's now the major pro-qualifier in the Caribbean, so we're replicating that where we are starting the Jamaica Invitational, as an invitational offering prize money and we are hoping that within the next three to five years it will be a pro-qualifier," he said.

 A pro-qualifier is a contest that serves as a gateway to the IFBB PRO League, allowing competitors in each of the nine divisions to compete for a coveted IFBB PRO League card. This development promises to elevate the standard of bodybuilding in Jamaica and provide local athletes with greater opportunities to achieve professional status within the sport.

The championship is made possible by the support of sponsors including the Sports Development Foundation, Hyundai, Wisynco, Vitamalt and Gustazos among others.