The Football Association is standing by the controversial design of the new England shirt despite criticism from Prime Minister Rishi Sunak and Labour leader Sir Keir Starmer.

The shirt’s manufacturer Nike has altered the appearance of the St George’s Cross using purple and blue horizontal stripes in what it called a “playful update” to the shirt ahead of Euro 2024.

Sunak warned Nike “should not mess” with the flag while Starmer urged Nike to “reconsider” the design.

The FA said it was “very proud” of the red and white St George’s Cross but gave its support to the new design.

“The new England 2024 home kit has a number of design elements which were meant as a tribute to the 1966 World Cup-winning team,” a spokesperson said.

“The coloured trim on the cuffs is inspired by the training gear worn by England’s 1966 heroes, and the same colours also feature on the design on the back of the collar. It is not the first time that different coloured St George’s Cross-inspired designs have been used on England shirts.

“We are very proud of the red and white St George’s cross – the England flag. We understand what it means to our fans, and how it unites and inspires, and it will be displayed prominently at Wembley tomorrow – as it always is – when England play Brazil.”

Prime Minister Rishi Sunak says kit manufacturers “should not mess” with the St George’s Cross as he waded into a row over the new England shirt.

Nike has altered the cross using purple and blue horizontal stripes in what it called a “playful update” to the shirt ahead of Euro 2024. The US firm said the colours were inspired by the training kit worn by England’s 1966 World Cup winners.

Former England winger John Barnes told the PA news agency the row over the flag was “much ado about nothing”, but Sunak said on Friday: “Obviously I prefer the original, and my general view is that when it comes to our national flags, we shouldn’t mess with them.

“Because they are a source of pride, identity, who we are, and they’re perfect as they are.”

Labour leader Sir Keir Starmer called on Nike to reconsider, and told The Sun: “I’m a big football fan, I go to England games, men and women’s games, and the flag is used by everybody. It is a unifier. It doesn’t need to be changed. We just need to be proud of it.

“So, I think they should just reconsider this and change it back. I’m not even sure they can properly explain why they thought they needed to change it in the first place.”

A petition on Change.org calling for a design change had already attracted more than 21,000 signatures by noon on Friday.

However, former national team star Barnes could not understand what all the fuss was about.

“I don’t get involved in culture wars any more but this whole furore…I didn’t even know there was a St George’s cross,” he said at a Forever Reds golf day ahead of the Liverpool Legends’ game against Ajax on Saturday, which is expected to raise over £1million for the LFC Foundation.

“If they were going to change the three lions then that’s a debate to be had. I don’t see what the fuss is. I think it’s a much ado about nothing.

“They are not changing the colour of the shirt, the lions are still there. If they were going to change the national flag for England and change the colours then that’s a proper debate to have.”

The kit pricing has also been criticised.

An “authentic” version costs £124.99 for adults and £119.99 for children while a “stadium” version is £84.99 and £64.99 for children.

In a heartwarming display of generosity and community spirit, Olympic and World Championship star Shelly-Ann Fraser-Pryce made a significant donation to the Olympic Gardens Football Club, spreading inspiration and support to the local athletes. The donation, which included essential gear and supplies, was accompanied by a heartfelt message from the iconic sprinter, who hails from the nearby Waterhouse community.

The Olympic Gardens Football Club, based at the Cling Cling Oval in Olympic Gardens, serves as a beacon of hope and opportunity for aspiring young athletes from the surrounding area. Fielding teams across various age groups and categories, including a Super League team, as well as Under-13, 15, 17, 20, and Female teams, the club operates on a voluntary basis, with all funds and resources dedicated to providing equipment and opportunities for its members.

Fraser-Pryce, affectionately known as the "Pocket Rocket" for her explosive speed on the track, has long been an inspiration to athletes both locally and internationally. Hailing from the Waterhouse community herself, Fraser-Pryce understands the importance of support and encouragement in nurturing talent and fostering dreams.

On Tuesday evening, Fraser-Pryce extended her support to the Olympic Gardens Football Club with a generous donation totaling JMD$100,000 towards the team's feeding programme.  Alongside the financial contribution, the athletes were thrilled to receive 21 pairs of football boots and socks, courtesy of NIKE, ensuring they have the necessary gear to excel on the field.

Additionally, each player received NIKE drawstring bags, providing a sense of pride and belonging, while further enhancing their sporting experience. To keep the athletes hydrated and energized, Fraser-Pryce arranged for them to receive 876 Water and Lucozade, essential elements for peak performance on the pitch.

The donation from Fraser-Pryce was not just a gesture of goodwill but also a message of inspiration and encouragement to the young athletes of Olympic Gardens Football Club. Through her actions, she reminded them that with dedication, hard work, and support from the community, they can achieve their goals and dreams, no matter how big or small.

She also emphasized the importance of teamwork, which allows them to achieve success and the recognition necessary to attain greater levels of reward for their hard work. (see video below)

England goalkeeper Mary Earps has said she thinks Nike know it was an “injustice” to not sell her shirt after the World Cup.

Sports Personality of the Year nominee Earps said she would “definitely like to think” Nike learned a lesson.

After mounting pressure, the sports brand released her green long-sleeved Lionesses shirt, only for it to sell out in five minutes.

Asked on Sky News on Sunday if she thought Nike “learned a lesson”, she said: “Definitely. I would like to think so, I’ve been speaking to Nike quite a bit over the course of the year.

“On this topic, they know that they got this wrong and that’s why they’ve done this correction – a big company like Nike, they wouldn’t do that if they didn’t know it wasn’t right and that there was an injustice there.

“They did the right thing and, really, I can’t thank the public enough for their support and, really, we wouldn’t be in this position without it.

“I was really ‘um-ing and ah-ing’ whether to use my voice and to speak on it or not – I thought I was just speaking for a niche of goalkeepers, but it turned out to be support from a group of much wider group of people.

“I think from that, collectively, we’ve really changed the world, so thank you to everyone.”

Earps won Fifa’s Golden Glove for her performances in the World Cup 2023 tournament.

She had a tram named after her in Nottingham and was awarded an honorary doctorate by Loughborough University.

World Under-20 200m bronze medalist, Alana Reid, has signed with Nike.

The 18-year-old announced her decision to turn professional two weeks ago when she signed with Auctus Global Sports earlier this month and now, we know what brand she will be representing on the pro circuit.

Reid has enjoyed a sensational 2023 season, so far.

She was instrumental in helping her school, Hydel High, secure their maiden Girls Champs title. She ran an excellent national junior record of 10.92 to win Class 1 100m Gold at those championships before running 23.08 to complete the sprint double.

Reid also produced an 11.17 effort to win Under-20 100m gold at the Carifta Games in Nassau.

In her first outing against pros in May, Reid ran times of 11.12 and 11.08 at the USATF Los Angeles Grand Prix at Drake Stadium in California in May.

Edwin Allen standout sprinter Serena Cole has signed a professional contract with Nike, well-placed sources have confirmed to Sportsmax.TV.  According to other sources, she will train under the guidance of world-renowned coach Stephen Francis at the MVP Track Club in Kingston.

A talented long jumper, Cole, who turns 19 in June, is the latest Jamaican female sprinter to join the professional ranks straight out of high school following on the heels of World U20 100m champion Tina Clayton, her twin sister Tia and Kerrica Hill, the World U20 100m hurdles champion.

Several calls to Edwin Allen Head Coach Michael Dyke and a call to MVP President Bruce James went unanswered on Thursday.

The two-time World U20 champion was a member of Jamaica’s 4x100m team that set three World U20 records in the Women U20 4x100m relay. She was the lead-off runner when the team ran 42.94 at the World U20 Championships in Nairobi, Kenya in 2021.

Cole was also the lead-off runner in April 2022 on a team that also included the Clayton twins and Brianna Lyston that established a new record of 42.58 at the 49^th edition of the Carifta Games in Kingston, Jamaica. Unfortunately, that record was not ratified by World Athletics because one member of the team, Tina Clayton, was not drug tested.

However, at the World U20 Championships in Cali, Colombia in August last year, Cole, the Claytons, and Kerrica Hill ran 42.59, which was later ratified as the new world record.

With personal best in the 100m of 11.13, Cole was heading towards an epic showdown with Hydel High School’s Alana Reid at the 2023 ISSA GraceKennedy Boys and Girls Championships in March but suffered a hamstring injury while cruising to victory in her semi-final heat in 11.17.

Reid won would go to win the final in a new ‘Champs’ record of 10.92, becoming the first Jamaican high school girl to break the 11-second barrier. Reid is reportedly matriculating to the University of Oregon in the fall.

Cole is currently with the Edwin Allen team at the Penn Relays in the United States.

Jamaica and Manchester City Women forward Khadija ‘Bunny’ Shaw has signed a contract extension with Nike. The 26-year-old Shaw broke the news to her more than 70 thousand followers on Instagram on Thursday.

Olympic sprint relay gold medallist Briana Williams is about to launch a new chapter of her track and field career under the guidance of new coaches to begin the 2022/2023 track season.