Senior Director of Sports Marketing at Adidas, Spencer Nel, says the German sportswear giants would more than welcome the opportunity to work with the Jamaica Athletics Administrative Association.

The statement is in response to a report on Wednesday of an investment proposal sent by Adidas to the JAAA.

"Adidas has a long and successful history of working together with leading Jamaican athletes - we sponsor numerous high schools and invest heavily into sports development at both the grassroots and elite level, with programs like the Racers Track Club,” he said.

“The Jamaica Athletics Administrative Association (JAAA) is one of the best track and field federations in the world with an incredible history. We are always looking to collaborate with leading federations across sport and would welcome an opportunity to work together in the future,” he added.

Nationwide News broke the story on Wednesday detailing the investment proposal which includes a staggering JMD$5.7 billion investment over the next eight years to bolster athletics at both elite and grassroots levels in Jamaica.

Adidas's proposal, as outlined in documents obtained by Sportsmax.TV, involves substantial financial support, equipment provision, infrastructure development, and athlete incentives aimed at enhancing Jamaica's athletic programs.

Adidas unveiled the ambitious plan that could potentially transform Jamaica's track and field landscape with a groundbreaking USD$38.8 million or JMD $5.7 billion investment proposal over the next eight years.

This proposal, aimed at revolutionizing both elite and grassroots athletics, has stirred significant interest and discussions within the Jamaica's track and field fraternity and raised questions over whether the JAAA is seriously considering accepting or is keen on negotiating with Adidas.

Details of the proposal, first reported by Nationwide News on Wednesday, outline a comprehensive investment strategy that includes substantial financial support, equipment provision, infrastructure development, and athlete incentives.

According to the documents obtained by Sportsmax.TV, the proposal earmarks nearly USD$3 million annually to the JAAA, covering operational costs and athletic program enhancements. Additionally, Adidas plans to allocate USD$2,180,000 worth of equipment each year, ensuring Jamaican athletes have access to world-class gear to uphold the nation's track and field legacy.

A notable aspect of the proposal is the inclusion of a 10 per cent royalty bonus from the sales of Adidas apparel associated with Jamaican athletics, offering a potential revenue stream to further bolster the sport's development in Jamaica.

Adidas further proposes an annual retainer of USD$2.5 million for the JAAA, along with a dedicated budget of USD$250,000 for infrastructure repairs and upgrades across Jamaica.

The sponsorship extends beyond financial support, with provisions for executive travel budgets to ensure representation at international meetings and events. Athletes achieving global success can expect significant rewards, with podium finishers at the Olympics and other major championships receiving substantial bonuses.

According to the proposal, athletes would be rewarded with a bonus of USD$25,000 for winning Olympic gold, USD$15,000 for silver, USD$10,000 for bronze.

For World Championships gold medallists would earn USD$15,000 for gold, USD$10,000 for silver and USD$8000 for bronze. Jamaican athletes winning gold at the World Indoor Championships would earn a bonus of USD10,000, silver medallists would collect USD$8000 while bronze medallists be rewarded with USD$7,000.

Jamaica’s junior athletes will not be left out as gold medal winners at the World U20 Championships would receive a hefty bonus of USD$7500 while silver and bronze medallists would take home USD$5000 and USD$2000, respectively.

USD$7500 would be reserved for relay gold medals with silver and bronze medals earning USD$5000 and USD$2000, respectively.


The Institute of Sports (INSPORTS) officially launched the 41st staging of the INSPORTS Primary Schools All-Island Athletics Championships in a ceremony held inside the Hospitality Room at the National Stadium in Kingston on Thursday.

The Championships, scheduled for May 4-27, will see competition among 130 schools with 6000 students in three regional championships leading up to the grand finale, the national championships.

“Today marks the start of what we have come to regard as our marquee sports event in Jamaica for juniors,” said Minister of Gender, Culture, Education and Sport, the Hon. Olivia “Babsy” Grange.

The Eastern Championships got underway on Thursday at Stadium East and will last until May 6.

The competition then moves to the GC Foster College of Physical Education and Sport for the Central Championships from May 8-10.

From there, the competition moves to St. Elizabeth Technical High School for the Western Championships between May 11 and May 13.

The National Championships, expected to showcase the best of the best in terms of Primary School athletics in the country, takes place from May 25-27 to decide the All-Island champion.

“It will be thrilling to see the youngsters out there competing. They look forward to it and are excited about it and we know we are looking at future world champions,” said Grange.

Devon Biscuits, who came on board as a major sponsor last year, will serve as title sponsors in 2023 and have committed $9 million to INSPORTS.

“We are happy to be on board,” said Brand Manager for Devon Biscuits, Sherene Bryan.

“We recognize the importance of encouraging, supporting and fostering Jamaica’s talent,” Bryan added before going into how Devon Biscuits came on board in 2022.

“We were made aware of the Championships two days before the meet began. I saw a social media post which was made by my dear friend, Trishana McGowan, and I reached out to her to ask if they had a sponsor. She then advised me that there was no sponsor on board. I then called her and requested the information for the directors of Insports and she provided it that opened the door for further conversations and now we’re here as the title sponsors.”

First Vice President of the Jamaica Administrative Athletics Association, the Hon. Ian Forbes, spoke on behalf of the association.

“41 years means that something right would have been happening. This is where the seeds of greatness are sewn,” Forbes said.


With the vast improvement in the performances of Jamaican juniors in track & field over the last few years, there has been a steady increase in the number of athletes who forgo a tertiary education to pursue a professional career immediately after high school.

While Jamaica Administrative Athletics Association President Garth Gayle admits there is nothing the administration can do to prevent this, he is urging athletes to think about life after track & field when making these decisions.

“I’ve always said education is the means by which any individual will be able to make good in years to come,” Gayle told SportsMax.TV.

“So, these are young athletes that are doing exceptionally well in their chosen disciplines within track and field. We believe that it is best for them to reach a particular age or at least a level of experience because getting into the senior elite program is not easy. There is some level of protection within the schools or within the education system and I believe they should relish and seek to benefit from that rather than to be making the rush too early,” Gayle added.

He did point out, however, that there are some clubs out there that prioritize athletes’ education while giving them an opportunity to compete professionally.

“There are programs and clubs that allow for these junior athletes to be properly prepared and taken care of, including their education. Usain Bolt when he made the move from William Knibb into the High-Performance Centre and continued his education as well because there was that support base and he was able to earn very well,” he said.

Gayle, who is also principal of the Charlemont High School, then had a message for young athletes in all sports, not just track and field.

“Those that are making this transition, remember your education because there is life after your chosen sport. It happens in all the various sports. As an educator myself, I believe the more you can be protected and get the necessary guidance, it will allow an athlete to stay with the sport a lot longer,” he said.

“There will come hiccups and when they come, and you don’t have that support base, Jamaicans are hard task masters. We demand a lot from our sportsmen and women, more so in track and field. It is on that basis that I would want to be cautious but we can’t stop it. We would want to provide as much encouragement and guidance towards one’s development through education,” Gayle said.


President of the Jamaica Administrative Athletics Association (JAAA), Garth Gayle, says we may have seen the last edition of the Jamaica International Invitational.

The Invitational was launched in 2004 and has seen several global stars put on a show at Jamaica’s National Stadium over the years. Some of the standout performances at the meet over the years include Usain Bolt’s 9.76 in the 100m in May 2008 and his 19.56 in the 200m two years later.

On the Women’s side, Sanya Richards-Ross ran 49.89 to win the 400m in 2006 while Elaine Thompson-Herah won the 200m in 22.09 nine years later.

Unfortunately, the meet was last held in 2018 with the 2019 to 2022 editions all being cancelled due to a myriad of reasons ranging from lack of sponsorship to the COVID-19 pandemic.

“Well, I know that event may have seen better days but we at the JAAA are looking at the possibility of how it is that we can bring in another event,” Gayle told SportsMax.TV at the launch of the Racers Grand Prix at the Jamaica Pegasus on Tuesday.

“The Racers Grand Prix is excellent, without a doubt, and it must and will be supported by the association but we believe our athletes need at least one more high-level meet here in Jamaica,” Gayle added.

Gayle then announced that discussions are ongoing regarding the future of the meet and the possible announcement of a replacement.

“There would have been the need to revisit and that is what is happening as we speak and, in short order, you will hear more about a similar meet, but not that meet,” Gayle said.

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