Los Angeles Rams coach Sean McVay admitted it was a "humbling experience" to lose 31-10 to the Buffalo Bills in the opening game of the new NFL season.

The Bills looked strong throughout at SoFi Stadium, with quarterback Josh Allen putting in a sensational performance as he threw three touchdowns, rushed for one of his own, and completed 26 of 31 passes for a total of 297 yards.

After unveiling their Super Bowl LVI banner, the Rams struggled in front of their own fans as all 10 of their points came in the second quarter, with Buffalo shutting them out in the second half.

"When you look at a lot of the ways that this game unfolded, [I] feel a huge sense of responsibility to this team," McVay said after the loss.

"We weren't ready to go. I take a lot of pride in that, and that's on me. I've got to do better. There were a lot of decisions that I made that I felt didn't put our players in good enough spots.

"So it was a humbling experience, but we're going to stay connected. We're going to all look inward. We're going to do a better job moving forward."

Allen became the first QB in NFL history to record 250+ passing yards, 50+ rushing yards, three or more passing TDs, a rushing TD, 80 per cent completions and a win in the same game.

Speaking to NBC after the victory, Allen said: "We knew if we came out and tried to execute the way we know we can execute, we were going to move the ball the ball and score. Our defense played a hell of a game.

"Defense's job is to get the ball back, but the offense can help and let them go and pin their ears back by getting up and putting them in legit passing situations and letting them go. 

"We got a bunch of dawgs up front. [Former Ram Von Miller] is the leader of that D-line and they played outstanding."

The Bills play the Tennessee Titans at Highmark Stadium in Week 2, while the Rams will look to put their opening defeat behind them as they host the Atlanta Falcons.

Hours before beginning defence of their Super Bowl title, the Los Angeles Rams announced they have agreed to extensions with head coach Sean McVay and general manager Les Snead through the 2026 season.

McVay has led the Rams to four playoff appearances and two trips to the Super Bowl in five seasons since the team made the then 30-year-old the youngest head coach in modern NFL history in 2017.

He became the youngest coach to win a Super Bowl at age 36 when Los Angeles defeated the Cincinnati Bengals in February.

The 2017 NFL Coach of the Year's 55 regular-season victories are tied with Pittsburgh's Mike Tomlin for the third-most of any coach through his first five seasons in NFL history.

McVay also sports a 7-3 postseason record with three NFC West titles over his tenure, along with an NFC championship in 2018 that resulted in the franchise's first Super Bowl appearance in 17 years.

Snead, entering his 11th season as the Rams' GM after remaining with the team following its move from St. Louis back to Los Angeles in 2016, has also played a major part in the franchise's recent success by assembling one of the league's most talented rosters through the draft and trades.

The Rams have drafted five Pro Bowl players, most notably three-time NFL Defensive Player of the Year Aaron Donald and 2021 Offensive Player of the Year Cooper Kupp, under Snead's watch.

The 51-year-old has also established a reputation as one of the league's most aggressive and shrewd executives by acquiring several other members of last season's championship core via the trade and free agent markets.

Snead snared three-time All-Pro cornerback Jalen Ramsey from the Jacksonville Jaguars in 2019 and landed quarterback Matthew Stafford in a blockbuster trade with the Detroit Lions in March 2021.

He later made two significant in-season moves that contributed to last season's title run by trading for star pass rusher Von Miller and signing wide receiver Odell Beckham Jr.

"As an organisation we constantly strive to better ourselves every day. This requires selflessness, dedication and great leadership throughout. Sean and Les personify this mindset," Rams owner Stan Kroenke said in a statement.

"They have been crucial to many of our successes that transcend wins and losses. They epitomise the 'We, not me' mantra that permeates the entire organisation.

"We look forward to many more exciting seasons at SoFi Stadium as Sean and Les continue to play meaningful roles within the organisation and throughout the community."

Los Angeles will kick off the 2022 NFL season Thursday night at SoFi Stadium against reigning AFC East champion, the Buffalo Bills.

The Los Angeles Rams will be without their top draft pick for the 2022 season after Logan Bruss tore his ACL and MCL against the Houston Texans.

Bruss headed to Los Angeles as a third-round selection from Wisconsin and arrived with great potential as a right guard, starting the first two preseason games as competition for places heated up.

However, the 22-year-old will not feature in the upcoming campaign after sustaining a season-ending injury to his right knee in the second quarter on Friday against the Texans.

"We obviously drafted him with confidence that he could be a guy that could potentially contribute for us this year," Rams coach Sean McVay said.

"Unfortunately now, as a result of what's occurred, that won't be the case. But [you] put your arm around him, you help him attack the rehab the right way.

"And I trust that he's going to do everything in his power to come back better next year than he was this year."

Bruss had been competing with Coleman Shelton for the starting right guard spot, though it will be the latter who appears in Week 1 at home to the Buffalo Bills on September 9.

While McVay believes Shelton's versatility will help the Rams, the Los Angeles coach expects his other players to step up and seize their opportunities in the absence of Bruss.

"It's an unfortunate thing for Logan, but guys have to be able to step up," McVay added.

"And that's the unfortunate part about this business and this game is that injuries do occur and let's go ahead and respond the right way with the way we attack our rehab.

"I hate it for Logan, but I am encouraged and very excited and optimistic about what we can be up front this year."

Tremayne Anchrum Jr., AJ Jackson and Bobby Evans were all cited by McVay as those who have shown development in preseason and could excel in 2022.

"I've seen incredible strides from Tremayne Anchrum, he's been outstanding in the preseason," McVay said.

"I think he's really done an outstanding job in these first two preseason games of showing that he absolutely belongs and he's a guy that could play and be ready to go if need be. And then the same thing with AJ Jackson.

"Those guys have stood out, and then you've got a guy in Bobby Evans that has started at guard, he's started at tackle in meaningful games that we've won over the last couple of years.

"And then you've got some young intriguing prospects in guys that have been here."

Sean McVay has announced he signed a contract extension with the Los Angeles Rams over the offseason, but talks are ongoing with general manager Les Snead.

Head coach McVay guided the Rams to a Super Bowl win last season, and tying down his long-term future represents a major boost for the franchise.

Yet McVay revealed he and Snead were waiting until both men were committed to the team before formally confirming the deals.

"We are in a good place," McVay said at training camp. "I feel really good about the direction that's going in, and I think it'll be something where it'll be me and Les, and you guys will know when that is finalised for us.

"We wanted to be able to announce that when both of us got it done.

"It is something that we've been taking care of, but it is very important for Les and I to kind of have that represented as we're a partnership and a pair."

McVay has been Rams coach since 2017, with this his first head coaching role after holding various assistant positions in Washington.

Earning his first title against the Cincinnati Bengals at Super Bowl LVI earlier this year, McVay, 36, became the youngest coach to win the Super Bowl.

McVay has a 55-26 career record, with his winning percentage of 67.9 the seventh-best of all time among coaches to oversee 80 or more games.

Snead was the man who brought McVay to Los Angeles, having been the Rams GM since 2012, when the team were in St. Louis.

Los Angeles Rams head coach Sean McVay has played down the elbow injury troubling Super Bowl-winning quarterback Matthew Stafford.

Stafford did not throw during Monday's training session during their spring workout as he continued to deal with elbow soreness which he described as "irritating" on Saturday.

McVay, however, insisted that the issue was not a major concern for the 34-year-old quarterback.

"[His absence was] part of the plan," McVay told reporters on Monday.

"We've always stayed true to the first day. This one is a three-day bucket. He'll work tomorrow and you'll see him do a similar workload to what he did last week."

The QB had declined to go into any detail about the extent of the elbow issue on Saturday, with McVay having admitted it was a "little bit abnormal" last week, leading to questions.

Stafford was crucial to the Rams' success last season following his off-season move from the Detroit Lions, becoming the third starting quarterback to win the Super Bowl in his first season with a team, joining Tom Brady (2020 with the Tampa Bay Buccaneers) and Trent Dilfer (2000 with the Baltimore Ravens).

Stafford played in all 17 regular-season games in 2021 and then played four postseason games, leading the Rams to their first Super Bowl title since returning from St. Louis.

He finished with 4,886 passing yards and 41 touchdowns in the regular season.

Los Angeles Rams coach Sean McVay said Thursday that the continuing elbow pain quarterback Matthew Stafford is experiencing is unusual for a football player, comparing it to what baseball pitchers often deal with.  

Stafford has been skipping the Rams’ full-team portions of training camp practices and instead has been throwing in individual drills and 7-on-7 setups. The Super Bowl-winning quarterback dealt with an elbow injury last season and received an injection in the affected area during the offseason. 

''It's a little bit abnormal for a quarterback,'' McVay said Thursday. ''Some of this stuff is things that MLB pitchers deal with, so it is something that we're kind of learning about on the fly with his feedback.'' 

While McVay stressed that Stafford could probably play in a game this week, the Rams clearly are trying to figure out how to keep him healthy for the season and are being careful not to overtax his arm. 

"We want to try to have him operate in as little pain as possible,'' McVay said. ''I think anytime that you've played as long and are as tough as he is, I don't know if you're ever truly pain-free, but the goal would be for September 8, and really looking towards 17 games, then hopefully some games after that, if we earn that opportunity. 

"That's kind of the perspective and the big-picture approach that we want to be able to take. I don't know that I would feel as comfortable taking that approach if it wasn't for the experience that he's accumulated.'' 

Stafford, 34, played in all 17 regular-season games in 2021 and then played four postseason games, leading the Rams to their first Super Bowl title since returning from St. Louis. He finished with 4,886 passing yards and 41 touchdowns in the regular season, his first with Los Angeles after 12 in Detroit.  

After helping the Los Angeles Rams win Super Bowl LVI in February, Aaron Donald reportedly considered walking away from football at the top of his game. 

He, obviously, ended up not retiring, with the Rams ultimately restructuring his contract to give him a record payday in early June. 

But from the time the Rams raised the Lombardi Trophy to the time Donald agreed to the massive raise, coach Sean McVay says his ongoing conversations with the future Hall of Famer were crucial in getting a deal done. 

"My dialogue with Aaron throughout the process I thought was key to be able to feel good about it but also understand what needed to get done to have him come back and lead the way for us," McVay said on Monday. 

Donald’s restructured deal guarantees him $95million over the next three years, making him the highest-paid non-quarterback in NFL history. 

The hefty price is justified, however, given he’s widely considered one of the best defensive players in NFL history. 

A Super Bowl championship was the last major accomplishment left to achieve for the 31-year-old Donald, who has three Defensive Player of the Year Awards and seven consecutive First Team All-Pro selections on his resume. 

So McVay understood why Donald wanted to take some time to evaluate his career after playing a vital role in the Rams’ Super Bowl victory over the Cincinnati Bengals with a pair of sacks against Joe Burrow. 

"When you reach (and win the Super Bowl), when he had been working so hard to try to get to that goal, there's an exhale," McVay said. "I think you want to be able to let the dust settle, figure out what's important. What can we do to accommodate that? If you still want to be able to play football."

Donald still has the passion to play and McVay credits their conversations as a big reason why one of the most feared defensive players ever will be suiting up for the Rams in their quest to repeat as Super Bowl champions. 

"(Donald and I) had great dialogue throughout the course of the offseason," McVay said. "I think like anything else, it's such a long process when you're able to play 21 games and if you include the pre-season, you're talking about 24 games last year. So many emotions."

The final celebration of the Los Angeles Rams' 2021 championship season concluded with Thursday's Super Bowl LVI ring ceremony.

And with that, Sean McVay and the Rams are focused on the season ahead.

The Rams open training camp on Sunday, just over five months after they beat the Cincinnati Bengals 23-20 in the Super Bowl.

"It was kind of good timing, because now it represents, 'Let's turn the page,'" McVay said on Friday. ''Let's not minimise what a great year last year was, but that's not going to have anything to do with this year.''

No team has won back-to-back Super Bowls since the New England Patriots did so in February 2005, and McVay realises there is a reason it has been nearly two decades since it has been accomplished.

''So many things have to go right,'' McVay added. ''We could be a better team this year, and I think we've got a chance to do that, and it might not mean we win a Super Bowl, because there are a lot of things that take place throughout the course of a game - the bounce of a ball here - certain things that are out of your control.''

The Rams had quite a few close calls en route to hoisting the Lombardi Trophy with three-point victories over the Tampa Bay Buccaneers, the San Francisco 49ers and the Bengals in the playoffs.

While there are some parts of the game that coaches and players cannot control, McVay acknowledged that with proper preparation and the right mind-set, the team will be in the best position to win and avoid a dreaded Super Bowl hangover.

''A hangover, to me, what that entails is guys think they're better than they are,'' said McVay, whose Rams missed the playoffs in 2018 after reaching the Super Bowl the previous season.

''They stop working the right way, complacency sets in and the previous success you think is going to have anything to do with your future success. We've got the right kind of guys in our locker room, the right kind of coaches that are intrinsically motivated.''

As the defending champions, the Rams have the honour of kicking off the 2022 season when they host the Buffalo Bills on September 8.

Los Angeles Rams head coach Sean McVay has suggested the team are close to agreeing a deal for Aaron Donald to return for the 2022 season.

The Super Bowl LVI champions had hoped Donald would do so after he hinted he would "run it back" during the victory parade following the win against the Cincinnati Bengals at the NFL's big show in February.

Ahead of the game at SoFi Stadium, it was reported the highly rated defensive tackle could retire if he finally won a championship to go with his individual achievements.

And the three-time Defensive Player of the Year could scarcely have been more influential in the 23-20 Rams win.

Donald held up Joe Burrow and the Bengals on third and one and then fourth and one on their final drive, finishing with two sacks and three quarterback hits – tying the best marks of his playoff career.

The 30-year-old penned a six-year, $135 million extension before the start of the 2018 season, but has now outplayed that deal.

Speaking at a media conference on Tuesday at the annual league meeting, McVay addressed Donald's situation, saying: "It's a huge priority for us. I know that our group is working with [Donald's agent] Todd France and trying to get that figured out.

"[I] feel really good about Aaron's excitement about coming back and continuing to lead the way for us. But that is a piece that we do want to be able to get figured out for him. And I think he's deserving of it.

"We're in the process of working through that right now."

Donald recorded 12.5 sacks for 111 yards and 17 quarterback hits in the 2021 regular season, before adding another 3.5 sacks for 20.5 yards and nine quarterback hits in the postseason.

The immediate futures of head coach Sean McVay and veteran defensive lineman Aaron Donald will not be determined for a month according to Los Angeles Rams chief operating officer Kevin Demoff.

McVay guided the Rams to Sunday's 23-20 Super Bowl LVI triumph over the Cincinnati Bengals at SoFi Stadium, making him the youngest head coach to win a Super Bowl in NFL history at 36-years-old.

Donald made a series of key plays to clinch victory for the Rams but speculation has been rife about the 30-year-old's playing future, although he declined to discuss it in the aftermath of victory.

“I think all of these guys are wiped,” Demoff told reporters on Monday. “When you get to this point, the gas tank is empty and you’re sitting there holding a trophy.

"I think that’s daunting to some degree when you wake up this morning and realize you’ve got to go do it all over again, and you don’t have the energy so I think the talk is actually natural.

“I would agree. I don’t think Sean’s current pace is sustainable in terms of how much work he puts in if you want to have a family. But I think the one thing, these guys all love football.

"They love being around each other… These are all natural questions that are hard to answer in the moment. A month away, two months away from everybody, and I think things will feel a lot better.”

McVay added that good things happens when you get great players pulling in the same direction, as the Rams claimed their first Super Bowl victory since 1999, when they were based in St Louis.

The Rams invested heavily in success ahead of this season, bringing in quarterback Matthew Stafford, wide receiver Odell Beckham Jr and outside line backer Von Miller in the past 12 months.

"When you get around great players and great coaches who are all committed and pulling in the same direction, pulling that rope in the same direction, good things can happen," McVay told reporters on Monday.

"Each team is a new team every single year but when you have the right foundational pieces like Cooper [Kupp], [Andrew] Whitworth, Stafford, Aaron Donald, the list goes on, you just feel grateful to be a part of it.

"Because of their success other people get a chance to grow."

Sean McVay described the nature of the Los Angeles Rams' Super Bowl LVI triumph as "poetic" after they came up big on offense and defense to defeat the Cincinnati Bengals.

The Rams – playing at their SoFi Stadium home – had led in the first half before Odell Beckham. Jr, who scored the opening touchdown, departed with a knee injury.

The Bengals took control for a period and had a four-point advantage inside the two-minute warning.

But a record-breaking 15-play go-ahead drive ended with Matthew Stafford throwing a TD pass to Super Bowl MVP Cooper Kupp.

There was still work to do on defense, with the Bengals within a field goal of overtime, yet Aaron Donald stuffed the run on third-and-one and then forced an incompletion on fourth down to clinch victory.

McVay considered the dramatic conclusion fitting for his team, who became the first to win three games by three points or fewer in the same postseason thanks to this 23-20 success.

The coach, who reserved praise for the "great job" from Stafford and Kupp, who "took over the game", said: "It feels outstanding.

"You talk about a resilient team, coaches, players, I'm so proud of this group, just proud to be associated with it.

"We talk about competitive greatness all the time, being your best when the best is required. For the offense to be able to find the way and then Aaron to be able to finish it off, it's poetic."

There was talk Sean McVay could ride off into the sunset after Super Bowl LVI, but both he and counterpart Zac Taylor are set to stick around as head coaches for the long term.

ESPN's Adam Schefter reported on Sunday that Rams coach McVay and Bengals coach Taylor are in line to receive contract extensions from their respective teams once the dust settles on Sunday's clash at SoFi Stadium.

McVay has two seasons remaining on his deal, while the 2022 campaign is the last year of Taylor's current contract.

There had been reports that 36-year-old McVay, who has previously expressed a desire not to coach into his 60s, could step away from coaching at the end of the season, with talk of a potential move into broadcasting.

Such suggestions appear to have been erroneous, as the indication is now that he will continue a head coaching career in which he has reached the playoffs in all but one of his five seasons in charge of the Rams.

McVay also looks set to be tied to the quarterback that has led his team back to the Super Bowl for the long term.

Indeed, NFL Media's Ian Rapoport reported the Rams are set to hammer out a contract extension with Matthew Stafford, whom the Rams traded a pair of first-round picks to acquire in the offseason.

Stafford's contract expires at the end of next season but, regardless of whether he gets the job done on home turf, the Rams are poised to reward him for a campaign in which he set franchise records for completions (404), passing yards (4,886) and touchdowns (41).

The Los Angeles Rams would not be in the Super Bowl without two-touchdown NFC Championship Game hero Cooper Kupp, according to head coach Sean McVay.

The Rams edged the San Francisco 49ers 20-17 with quarterback Matthew Stafford finding Kupp for two touchdown passes.

Kupp had 11 receptions for 142 yards for the game, with his fourth-quarter TD helping them reel in a 10-point final-change deficit.

The 28-year-old led the NFL in the key receiver statistics with 145 receptions, 1,947 yards and 16 touchdowns. Kupp has 386 receiving yards this postseason, which is the third all-time most in playoffs history before the Super Bowl.

"He's just a special player," McVay said at the post-game news conference. "I talked about Matthew [Stafford], competitive greatness, Cooper was that today.

"Just big catch after big catch. He's competing in the run game. He does so many things.

"We'd have no chance of being here today without Cooper Kupp."

The victory means the Rams have reached the Super Bowl for the second time in five seasons under McVay, having been beaten by the New England Patriots three years ago.

Stafford completed 31 of 45 passing attempts for 337 yards with his two touchdown passes for Kupp.

The Rams traded in 33-year-old QB Stafford from the Detroit Lions in March last year, with the move paying off.

"We went out and got him because we thought it was a chance to get a great player of his magnitude," McVay said. "Those things don’t come around often.

"He's elevated everybody around him. He's made me a better coach. He's made his teammates better. He's such a great person.

"He's a great competitor. We've seen that all season but it's really been on display this last couple of weeks. We talk about competitive greatness, he embodied that today."

Stafford endured years of under-achievement with the Lions, with only three postseason games which were all defeats, and was delighted to reach a Super Bowl for the first time in his 13-year career.

"I don’t know that I ever thought about what I'd be feeling at this moment," Stafford said. "I probably just sat there and wished I'd be in those games.

"I'm so happy that I've got that opportunity and we've got an opportunity to be in another one that I've always wanted to play in."

He added: "Long time coming, you know. [I] Spent a lot of years in this league, I've loved every minute of it. I feel blessed to be able to play in this league as long as I have. It's an opportunity."

Los Angeles Rams head coach Sean McVay is thrilled that quarterback Matthew Stafford will no longer have to face questions about never winning a game in the NFL playoffs.

NFC West rivals the Arizona Cardinals were convincingly swatted aside by the Rams in the Wild Card round on Monday, the hosts triumphing 34-11.

The Rams will now move on to face Tom Brady and the Tampa Bay Buccaneers in a huge Divisional Round game with a place in the NFC Championship up for grabs.

Stafford had only previously reached the playoffs three times in 12 years with the Detroit Lions before his trade to LA ahead of the 2021 campaign and had been winless in each of those postseason appearances.

"I thought he did a great job leading the way," McVay said, per ESPN, after Stafford threw touchdown passes to Odell Beckham Jr. and Cooper Kupp.

"He's still the same great player to me, and he always was before this game.

"So I think it's good so you guys don't have to talk about [him not having a playoff win] anymore. So he can get that one out of the way. 

"I am really proud of him. Just so lucky to be able to do this with him. He's our leader. We wouldn't be here without him."

Stafford only had to throw a season-low 17 pass attempts, but he was impressive in completing 13 of them, with three of his four incompletions being dropped passes.

The Rams' defense played a big part in the win too. The Cardinals were 21-0 behind before they were even able to record a first down, while cornerback David Long had a three-yard pick six on Kyler Murray, the shortest in playoff history.

"I'm just excited for our team to get the win," said Stafford. 

"What a team effort. Our defense played outstanding, special teams basically set up a score with [punter] Johnny [Hekker] pinning them down there, we did a great job on field goals. 

"And we were good enough on offense to score some points and come away with the win. Just happy to be moving on."

The Rams must now beat the defending NFL champions on the road to progress further in a postseason schedule which will culminate with the Super Bowl being hosted at their own SoFi Stadium.

LA were one of only three teams who beat the Bucs in the regular season but Stafford is under no illusions over the size of the task facing them.

He added: "It is a huge challenge. Obviously, a fantastic quarterback, great defense, a really good football team.

"I think their team is different than when we played them last [in Week 3], and I think we are, too, both [in] personnel and scheme a little bit. You always evolve throughout the season. 

"So it'll be interesting to see what they look like here as of late, and we'll go out there, attack and see what happens."