Graham Potter was delighted to see Hakim Ziyech show his quality at the World Cup, but the Chelsea head coach says there will always be talented players out of favour at Stamford Bridge.

Ziyech was one of the stars of the tournament as Morocco became the first African nation to reach the World Cup semi-finals in Qatar, playing a prominent role in several devastating counter-attacking displays from the Atlas Lions.

However, the tricky winger has enjoyed limited time on the field in the Premier League this season, featuring for a total of just 148 minutes and only starting one game. 

Ziyech's strong performances in Qatar have led to suggestions he could leave Chelsea in search of regular game time, but Potter remains hopeful he will excel at Stamford Bridge.

"Where he was at when we first came in, he was away from the first XI, but he has been involved in the games," Potter said on Friday. 

"We know his qualities, we like him as a player. He plays between the lines and has fantastic quality, and we saw that at the World Cup.

"At Chelsea, there are always good players that aren't in the starting XI, and they have to be patient. 

"I'm delighted for him that he helped his team; I kept in touch with him throughout the World Cup."

Ziyech's Morocco lost out to Mateo Kovacic's Croatia in the third-place play-off, and both players will sit out Chelsea's Premier League meeting with Bournemouth on Tuesday. 

"It's a real mix in terms of when they got knocked out and how much they played. They've dripped back in according to their own circumstances," Potter said of his returning World Cup stars.

"They've come back in a really good way. We're still waiting on Hakim and Mateo. Obviously, they went the distance with the third-place play-off.

"It's a big demand for those two, so it was important to give them a bit of time. They won't be available for the game. Everyone else has been back and had a few days of training."

Reece James will be available when Chelsea face Bournemouth on Tuesday but N'Golo Kante is out until at least February with his hamstring injury, Graham Potter revealed.

James missed out on Gareth Southgate's England squad for the World Cup in Qatar after sustaining a knee injury in October, leading the right-back to describe himself as "devastated".

Chelsea confirmed James returned to training as the Blues were put through their paces in Abu Dhabi earlier this month, and the 23-year-old could now feature against the Cherries at Stamford Bridge.

However, fellow defenders Ben Chilwell and Wesley Fofana remain unavailable, with the latter suffering a setback in his bid to recover from a knee injury.

"Wesley had a little setback, which can happen. It's a couple of weeks, he won't be available for the game," head coach Potter said on Friday.

"Reece is back in, he's been training and completed 65 minutes in the week [in a behind-closed-doors friendly against Brentford].

"We're still without Ruben [Loftus-Cheek], Ben Chilwell and Kante."

Kante has not featured since Chelsea – then under the leadership of Thomas Tuchel – drew 2-2 with Tottenham in August, and Potter is unlikely to have the midfielder available any time soon.

"He'll be a while, he'll be [back at] the end of February or the start of March," Potter said when asked about Kante's condition. "It's due to the surgery, the minimum period was four months."

Kante's contract with Chelsea expires at the end of the season, and with no new deal agreed, the 2018 World Cup winner has been linked with a move to Barcelona.

However, Potter was unwilling to discuss the midfielder's future, adding: "My focus is just to help him get back fit as soon as possible.

"Everyone knows the quality he has, so it's just about helping him get on the pitch, helping him to get fit, and I'm looking forward to seeing him play football, as we haven't seen him."

A partnership led by American businessman Bill Foley has completed its takeover of Premier League side Bournemouth in a deal reportedly worth more than £100million. 

Previous owner Maxim Demin has sold his 100 per cent stake to Foley's Black Knight Football Club, ending his 11-year stewardship of the Cherries.

Foley, who owns NHL ice hockey franchise the Vegas Golden Knights, is the club's new chairman and is backed by a minority ownership group that includes American actor Michael B. Jordan.

"I have tremendous respect for the passion and support the Bournemouth community shows for this club and believe that connection to the community is the foundation for success of any sports team," Foley told Bournemouth's official website. 

"We will move forward with an 'always advance, never retreat' approach that has defined all of my endeavours.

"I am committed to work with the best football and business minds available to enhance player development, facilities, and the fan experience to put Bournemouth in the best possible position to succeed."

Manchester City will face Chelsea in the pick of the FA Cup third-round ties, while Manchester United meet fellow Premier League side Everton.

Pep Guardiola's top-flight champions visit Graham Potter's side in the league on January 5, just a matter of days before hosting the Blues at Etihad Stadium in the prestigious cup competition.

Everton will be another side travelling to Manchester as Frank Lampard's side face Erik ten Hag's United, with current holders Liverpool drawn at home to Wolves in another all-Premier League tie.

Arsenal make the trip to League One's Oxford United, while the in-form Newcastle United visit another third-tier side in Sheffield Wednesday at Hillsborough.

Tottenham will also face League One opposition when they host Portsmouth, with Brighton and Hove Albion going up to Middlesbrough and Bournemouth facing a home tie against Championship leaders Burnley.

Two more all-Premier League clashes see Brentford at home to London rivals West Ham and new Southampton manager Nathan Jones will have to get past an away game against top-flight rivals Crystal Palace.

Aston Villa will welcome Stevenage, who are second in League Two chasing promotion, with Fulham and Leeds United visiting Championship sides Hull City and Cardiff City respectively.

Dagenham and Redbridge will invite Leicester City to Victoria Road if the National League side can defeat Gillingham in a December 6 replay.

All ties are scheduled to be played between January 6 and January 9.

FA Cup third-round draw in full:

Preston v Huddersfield Town
Middlesbrough v Brighton and Hove Albion
Chesterfield v West Brom
Manchester City v Chelsea
Charlton or Stockport County v Walsall
Boreham Wood v Accrington Stanley
Tottenham v Portsmouth
Derby County v Barnsley
Cardiff City v Leeds United
Brentford v West Ham
Bournemouth v Burnley
Coventry City v Wrexham
Norwich City v Blackburn Rovers
Aston Villa v Stevenage
Luton Town v Wigan Athletic
Oxford United v Arsenal
Fleetwood Town v Queens Park Rangers
Liverpool v Wolves
Grimsby Town v Burton Albion
Blackpool v Nottingham Forest
Dagenham and Redbridge or Gillingham v Leicester City
Forest Green Rovers v Birmingham City
Bristol City v Swansea City
Hartlepool United v Stoke City
Hull City v Fulham
Crystal Palace v Southampton
Millwall v Sheffield United
Shrewsbury Town v Sunderland
Sheffield Wednesday v Newcastle United
Manchester United v Everton
Reading v Watford
Ipswich Town v Rotherham United

Bournemouth have announced the appointment of Gary O'Neil as the club's head coach, following a stint as interim boss.

The 39-year-old has penned an 18-month contract with the Cherries, with the option to extend for a further year, having taken charge of 12 matches this season since stepping up from his role as first-team coach.

Bournemouth lost three of their opening four games in the Premier League, including a 9-0 hammering against Liverpool, and axed Scott Parker from his position before O'Neil swiftly steadied the ship.

A six-match unbeaten streak marked the start of O'Neil's tenure, though that was followed by four defeats in a row.

However, Bournemouth secured back-to-back wins against Everton in the EFL Cup and Premier League before the season paused for the World Cup in Qatar and O'Neil has now been given the job on a permanent basis, despite rumours the club had been speaking to Marcelo Bielsa.

"Gary did an excellent job on an interim basis and the board are delighted to make his position as head coach permanent," chief executive Neill Blake said.

"We have been impressed with the way he has conducted himself from the moment he joined the club and feel he has earned this opportunity to continue to take the team and the club forward."

Bournemouth return to action with an EFL Cup tie against Newcastle United on December 21, before resuming their Premier League campaign six days later against Chelsea.

Former Chelsea and England defender Gary Cahill has announced his retirement from football.

Cahill made 22 Championship appearances for Bournemouth last season, but the last of those came in January and he was released following their promotion to the Premier League in May.

Having made his name during spells with Aston Villa and Bolton Wanderers, Cahill enjoyed a successful seven-year stint with Chelsea, making 191 Premier League appearances for the Blues.

Cahill won eight major trophies during his time at Stamford Bridge, including two Premier League titles and the Champions League – starting in Chelsea's final win over Bayern Munich at the Allianz Arena in 2012.

In a statement posted to Twitter, Cahill wrote: "Football is a game that has given me so much enjoyment and success and as I make the decision to hang up my boots, I can honestly say I gave it everything I had.

"I've achieved things I once dreamt of, creating some incredible memories. From amazing highs like winning the Champions League and Premier League, to the privilege of captaining my country and Chelsea in an FA Cup-winning team.

"I've had time to consider my options and after much deliberation and reflection, I feel now is the time to move on to the next stage of my career.

"Football will always be part of who I am and what I love, so this is just the end of this chapter. For me, it's important to look forwards, not backwards, as a new chapter in my life begins."

Cahill won a total of 61 senior caps for England during his career, and appeared for the Three Lions at World Cups in 2014 and 2018, as well as at Euro 2016.

Speaking to Sky Sports after announcing his retirement, the 36-year-old revealed he received several offers to continue playing this campaign, but had opted to prioritise family matters.

"Obviously, it's been a tough decision in some aspects but I think I just knew the journey had to come to an end at some stage - I just got the feeling that now is the right time," Cahill said.

"I did have options. I could have played in the Premier League with one side, and I had a couple of options in the Championship which is flattering, to still get the offers.

"But at the moment, as well as my career, my kids are settled at school and it would've meant moving again."

EFL Cup holders Liverpool will go up against fellow Premier League giants Manchester City in the fourth round of the competition.

Liverpool needed penalties to get past League One side Derby County on Wednesday, while City have already seen off top-flight rivals in Chelsea thanks to a 2-0 win.

But the two were paired together in Thursday's draw, meaning there will be at least one major casualty in the fourth round, with games due to take place just a few days after the World Cup final.

Manchester United booked their place in the draw with a thrilling 4-2 win over Aston Villa on Thursday, and they will be confident of a more straightforward route through the next round after drawing Championship side Burnley, now managed by City great Vincent Kompany.

Tottenham head coach Antonio Conte admitted he went down the tunnel after Rodrigo Bentancur's dramatic late winner at Bournemouth because he feared it would be ruled out by the video assistant referee.

It looked like a bad week for Conte was about to get worse as Spurs fell two goals down at the Vitality Stadium after Kieffer Moore's brace.

Goals from Ryan Sessegnon, Ben Davies and a 92nd-minute strike from substitute Bentancur turned things around though, ending a run of three games without a win in all competitions for Spurs.

Conte had not been shy in giving his opinions on recent decisions he felt went against his team in last week's Premier League loss to Newcastle United and Wednesday's Champions League draw with Sporting CP.

His team were not to be denied on Saturday however, and after being asked about disappearing down the tunnel, he said: "I came back when I knew that the goal was regular.

"I thought in my mind and my heart I can have a heart attack because in two days to score and then have goal disallowed. I said I go down and then stay calm and then I wait for the decision of the referee.

"I don't want to think what my mood would be if we lose this game... In the second half, despite conceding the second goal, we started to play nasty, with a will and desire. To not only move the ball and show we are good and nice, but in an effective way."

Since the start of last season, Spurs have scored more 90th-minute winners away from home than any other Premier League side (four), which is at least twice as many as any other side in this period.

After Premier League defeats to Manchester United and Newcastle were followed by the 1-1 draw with Sporting CP that leaves them needing a result at Marseille on Tuesday to confirm their place in the last 16 of the Champions League, Conte was relieved to see his team respond the way they did and secure the win.

"In the end I think it was vital for us this win, especially after two losses in the Premier League and now this win has to give us enthusiasm, passion to go into Marseille and play a final," he added.

Tottenham came from two goals down to earn a sensational 3-2 victory at Bournemouth on Saturday thanks to Rodrigo Bentancur's stoppage-time winner.

A double from Wales striker Kieffer Moore had given Bournemouth a two-goal lead in the Premier League clash, only for Ryan Sessegnon and Ben Davies to reply for the north London side.

Then, in the second minute of stoppage time, Bentancur scored what proved to be the winner to send the travelling Spurs fans into ecstasy.

Spurs boss Antonio Conte indicated prior to the game that he had one eye on next week’s Champions League trip to Marseille, and the performance for the first hour from his team appeared to suggest the same was true for them, before the stunning comeback ensued.

It was the hosts who started the livelier of the sides, with Moore heading narrowly over from a corner and Marcus Tavernier testing Hugo Lloris with a fierce strike in the opening four minutes.

The same duo combined to give the Cherries the lead in the 22nd minute after excellent hold-up play from Dominic Solanke. Tavernier was set free down the right, and his cross found the unmarked Moore in the box to calmly finish with a first-time shot low to Lloris’ bottom left.

It took 36 minutes for Spurs to properly threaten, with a whipped cross from the right by Son Heung-min inadvertently flicked on by the head of Bournemouth defender Marcos Senesi and striking the far post.

Bournemouth doubled their lead just four minutes into the second half when Moore ran ahead of Emerson Royal to get on the end of a wicked ball in from the right by Adam Smith and head in off the crossbar.

Spurs halved the deficit just seven minutes later when Sessegnon raced onto a Pierre-Emile Hojbjerg throughball to fire across Mark Travers and in off the far post, and they drew level with 17 minutes remaining when Ivan Perisic's inswinging corner from the right was headed in at the far post by Davies.

It looked like that would be that until Son's corner from the right in the dying moments found substitute Bentancur, whose initial header was blocked, but the Uruguayan kept his composure to lift the ball into the net and break Bournemouth hearts.

Harry Kane was on target again as Tottenham's fine start to the Premier League season continued with a 2-0 win over Everton on Saturday.

Kane's penalty just before the hour mark at the Tottenham Hotspur Stadium means he has scored in each of his last five Premier League appearances for Antonio Conte's side – his longest ever scoring run in the competition.

Wolves edged past Nottingham Forest 1-0, while Fulham and Bournemouth drew 2-2 at Craven Cottage. Leicester City and Crystal Palace, meanwhile, drew 0-0 at the King Power Stadium.

Here, Stats Perform picks out the best facts from the day's Premier League action.

Tottenham 2-0 Everton: Lampard's men punished by Kane again

Tottenham got over the line against a dogged Everton side in the day's late game, meaning Conte's team have now taken 23 points from 10 league games. It is their highest points tally at this stage of a top-flight campaign since 1963-64 (24 points – considering three points for a win).

Kane's opener from the spot was his 14th Premier League goal against Everton, with Leicester the only team he has scored against more often (18).

The England captain has now scored 30 of the 34 penalties he has taken for Tottenham in the Premier League, becoming just the fourth player to score 30+ penalties for a single side in the competition after Frank Lampard (41 for Chelsea), Alan Shearer (37 for Newcastle) and Steven Gerrard (32 for Liverpool).

Everton, who conceded a late second to Pierre-Emile Hojbjerg, have won just two of their 14 away Premier League games under Lampard (D3 L9), with two defeats at Tottenham (also 5-0 in March).

Wolves 1-0 Nottingham Forest: Hosts come out on top in penalty battle

It was a tale of two penalties at Molineux as Wolves edged out fellow strugglers Forest.

The hosts ended a run of 370 minutes without a Premier League goal thanks to Ruben Neves' second-half penalty kick – only Raul Jimenez (seven) has scored more goals from the penalty spot in English top-flight history than the Portuguese (six).

Brennan Johnson then squandered the chance to level from the spot, becoming the first Forest player to fail to score a penalty in the Premier League since Stuart Pearce against Coventry City in December 1994.

His attempt was saved by Jose Sa, who has now kept out each of the last two penalties he has faced in the Premier League, after conceding nine of the 10 previous spot-kicks he faced in the competition (one hit the post).

Fulham 2-2 Bournemouth: Mitrovic seals point for Cottagers

Fulham ended a run of 18 consecutive Premier League home defeats when conceding the first goal as they played out an entertaining draw against Bournemouth.

Dominic Solanke gave the visitors an early lead, taking his goal involvement to five goals (two goals, three assists) in his last five Premier League games. That already his best such tally for goal involvements in a single campaign in the competition.

Issa Diop pulled the hosts level, before Jefferson Lerma restored Bournemouth's advantage with a cool finish. However, Aleksandar Mitrovic the sealed a point for his side from the penalty spot.

The Serbia international has scored five of his seven Premier League goals this season in his five appearances at Craven Cottage – as many goals as he had scored in his previous 30 home games in the competition combined.

Leicester City 0-0 Crystal Palace: Bore draw keeps Foxes in trouble

A dismal goalless draw at the King Power Stadium means Leicester have only won five points from 10 games in the Premier League this season.

Accounting for three points per win all-time, only in 1983-84 have they had fewer points at this stage of a league campaign (two).

It was Palace's sixth goalless draw in the Premier League under Patrick Vieira. Indeed, they have played out more goalless draws than any other team in the competition since the start of last season.

Sandwiched between two rounds of European fixtures, this weekend's Fantasy Football selections will be giving managers one serious headache.

The Premier League big boys look set to continue rotating their squads during a gruelling period, leaving plenty of guesswork for those of us on the outside.

That is not to mention a growing list of injuries and suspensions, which could force many to opt for their wildcard at this still-early stage of the campaign.

But fear not as, with the help of Opta data, Stats Perform has picked out four names we not only expect to start this weekend but also accrue some valuable points.

Emiliano Martinez (Nottingham Forest v Aston Villa)

Aston Villa's form has improved of late with two draws, including against Manchester City, and a victory in their past three league outings.

A large part of that has been down to becoming more stable at the back, with goalkeeper Emiliano Martinez helping his side to back-to-back clean sheets.

After keeping out Southampton and Leeds United, albeit with just two shots on target faced, he is seeking a third successive Premier League shutout for the first time since March.

Conor Coady (Everton v Manchester United)

Everton have looked to improve at the back this season and boast the best defensive record at this stage, having conceded seven goals across their opening eight matches.

Their new-found defensive resilience has coincided with the arrival of Conor Coady on loan from Wolves.

Coady was also on target in the win over Southampton last week, making him the fifth Premier League defender this term to score, assist and register a clean sheet.

James Maddison (Bournemouth v Leicester City)

Leicester City midfielder James Maddison caught the eye again with his double in the 4-0 win against Nottingham Forest, strengthening calls for him to be part of England's World Cup squad.

Maddison has been involved in 40 goals (25 goals, 15 assists) since the start of the 2020-21 campaign, a tally only Kevin De Bruyne (50) and Bruno Fernandes (48) can better.

He has five goals and two assists this season, accounting for 50 per cent of Leicester's goals – only Wolves winger Daniel Podence (67) and Manchester City striker Erling Haaland (59) have been involved in more of their side's goals.

Roberto Firmino (Arsenal v Liverpool)

In what has been a difficult campaign to date for Liverpool, the form of Roberto Firmino – who many predicted to depart Anfield – has been particularly surprising.

Not only has Firmino been Liverpool's best attacker with five goals and three assists, only Haaland (17) and De Bruyne (nine) have been involved in more in the division.

The Brazil international will look to continue that form on Sunday as he has scored more league goals (nine) and been involved in more (12) against Arsenal than any other side.

Marcus Rashford and Erik ten Hag have been nominated for the Premier League's Player and Manager of the Month awards respectively for September. 

Manchester United's upturn in form continued thanks to two wins from two this month ahead of the international break.

Rashford was directly involved in a league-high four goals in September, assisting Jadon Sancho in the 1-0 win over Leicester City before scoring twice and setting up another in the 3-1 win over Arsenal. 

The 24-year-old faces competition from Manchester City playmaker Kevin De Bruyne, who assisted three goals and created 10 chances – both league-high tallies – in his side's two fixtures.

Belgium international De Bruyne has now been involved in 150 goals across 217 Premier League appearances, scoring 58 and assisting 92.

Phillip Billing, Pierre-Emile Hojbjerg and Jacob Ramsey, of Bournemouth, Tottenham and Aston Villa respectively, are also in the running for the award, as is Alex Iwobi after impressing in a deeper central-midfield role for Everton.

In the Manager of the Month category, Ten Hag is up against Tottenham head coach Antonio Conte and Bournemouth interim manager Gary O'Neil.

O'Neill steadied the ship by helping Bournemouth go unbeaten in their three games this month, collecting five points in the process on the back of last month's 9-0 loss to Liverpool that led to the departure of Scott Parker.

Like Ten Hag's United, Tottenham took a maximum six points in September to match their best ever start to a Premier League season.

The winners of the awards will be announced next week. 

Bournemouth caretaker boss Gary O'Neil is focusing on on-field matters amid reports Vegas Golden Knights owner Bill Foley could complete a takeover of the Premier League club.

Foley has been credited with an interest in the Cherries as existing owner Maxim Demin attempts to sell the club, with a deal potentially set to be completed before the World Cup.

Bournemouth parted company with head coach Scott Parker just four games into the season last month, and takeover talks may mean O'Neil receives an extended audition for the top job.

However, speaking ahead of Saturday's trip to Newcastle United, O'Neil said: "Obviously, I'm not involved in any discussions like that. 

"I've been hard at work over on the other side, on the grass.

"Takeovers and discussions of that level are obviously a long way from my mind, and what I'm focused on at the moment, which is Newcastle. It's going to be a big test."

Saturday's game will be particularly notable for opposing coach Eddie Howe, who spent 11 years at Bournemouth across two spells, overseeing their initial rise from League Two to the Premier League, as well as representing the club as a player.

Howe used his own pre-match news conference to discuss the sense of occasion he feels ahead of the match at St James' Park.

"I personally feel a huge sense of gratitude to the club and everyone connected with it. I wouldn't be sat here now if it wasn't for AFC Bournemouth," the Newcastle coach said.

"We'll be competing to win the game and are desperate to do so, but it will be a special game for us."

Newcastle have suffered a number of injuries to key players in the season's early weeks, but Howe would not disclose information on the status of Bruno Guimaraes, Allan Saint-Maximin and Callum Wilson.

"Everyone has improved, but I'll leave my team news until the time we get it," he said. "It's been a slightly difficult period for us, but hopefully we're coming out of that. They are big players for us, and we need them back quickly."

If there is one thing football fans will simply never be calm about, it is the amount of money their club spends on transfers.

No matter how many new, shiny players their team signs, that brief release of endorphins they get from watching YouTube compilations, checking Twitter for updates and finally seeing some over-produced nonsense of a reveal video soon dissipates and it's on to the next one.

Having said that, you wonder what it must have been like to be a Nottingham Forest fan during the transfer window, which finally closed on Thursday.

Back in the Premier League for the first time since 1999, Forest are determined to cement their place in the top tier.

Whatever anyone thinks about the quality of the arrivals, the club absolutely went for quantity as an incredible 21 players came through the door at the City Ground at a total cost – according to Transfermarkt – of £145.76m. Only Chelsea (£251.09m), Manchester United (£214.22m) and West Ham (£163.80m) spent more in the Premier League.

At the other end of the scale, the spending of the team that finished two places above Forest in the Championship last season, Bournemouth, has been comparatively meagre.

The Cherries committed just £24.21m to incomings, with three of their six new arrivals in the window coming in on free transfers, and one a loan.

Head coach Scott Parker was sacked on Tuesday after making his feelings known on the lack of investment from above after his team's 9-0 humbling at Liverpool.

But which approach is likelier to pay off in the long run? You would think Forest's launching of money at anything and everything will give them a better chance of staying up, and possibly even challenging higher up the table in future, but football is rarely that simple.

Using fees from Transfermarkt, Stats Perform has taken a look at the past 10 years of spending from the Premier League's promoted clubs to see how those who splashed the cash in their first season back in the big time fared.

Forest have, unsurprisingly, spent more than any promoted team in Premier League history.

The only club to have come close was Aston Villa in 2019-20, forking out £143.55m after they got themselves back into the top flight.

While it worked as they avoided relegation, they did so by the skin of their teeth, with the final-day draw at West Ham keeping them safe by a single point.

Their survival was largely down to the brilliance of Jack Grealish, who was already there, though some of their signings that season remain at the club - such as Tyrone Mings, Ezri Konsa, Douglas Luiz and Marvelous Nakamba.

There have only been two other clubs to spend more than £100m in their first season back in the English top flight and both came in the 2018-19 campaign, with very different results.

Wolves' outlay of £101.48m saw them challenging for the European spots, finishing seventh with 16 wins and 57 points, ahead of Everton, Leicester City and West Ham.

Fulham, on the other hand, spent slightly more (£104.85m), but it did them no good at all as they finished 19th and went straight back down to the Championship, leaving them lumbered with a lot of expensive players with big contracts.

They have managed to recover since, and invested £55.26m after promotion last season, but it was proof if it were needed that big spending is not even a guarantee of survival, let alone success.

There have been just five clubs that have spent less than Bournemouth in preparation to make the jump from the second tier to the Premier League since the start of the 2012-13 season.

Two of them came in that campaign, and as above, with mixed results. Reading spent just £9.74m and unsurprisingly went back down, while West Ham forked out £21.51m on new recruits and finished 10th, and have remained in the Premier League ever since.

The same thing happened in 2014-15 as Burnley's spend of £11.36m was not enough to keep them up, while Leicester's outlay of £20.57m is the least any promoted team has spent without going back down in the past decade. A year later, they won the league.

The least any promoted team has ever spent was fairly recently, with Norwich City deciding they would try and mix it among the best in the land in 2019-20 with an outlay of just £7.93m. It did not work.

Those stories do not really allow us to draw any conclusions though, given the vastly differing fortunes between clubs who appeared to follow similar volumes of spending.

That rings true throughout the past 10 years, with some interesting outcomes along the way.

In the 2013-14 season, Cardiff City (£41.23m) spent more money than both fellow promoted sides, Hull City (£27.99m) and Crystal Palace (£29.70m), but were the only one of the three to go back down.

The 2017-18 campaign is the only one in the past decade that has seen all three promoted sides stay up, with each of them spending between £40-60m (Newcastle United - £41.85m, Huddersfield Town - £51.08m, Brighton and Hove Albion - £59.85m).

In the 2020-21 campaign, only high-spending Leeds United (£96.12m) stayed up of the promoted teams, with West Brom (£37.93m) and Fulham (£33.53m) going back down.

However, last season, only low-spending Brentford (£33.03m) stayed up, with Watford (£39.15m) and Norwich (£57.20m) going back down.

Across the past 10 seasons, the team that spent the most out of the three newly promoted sides has ended up being relegated in five of them, while in seven of the past 10 seasons, the team that spent the least of them has been relegated.

So, what can we gleam from all this?

Essentially, spending money does appear to provide a slight upper hand. Those who have spent more have given themselves a better chance of staying up, but arguably not by the extent you would expect, or even to the extent that makes doing so worthwhile.

Those who choose to be more frugal seem to pay for it eventually, apart from those who already had a strong squad or structure anyway, such as West Ham in 2012-13.

As is the case throughout the game, spending money will only work if it is done with intelligence and the players purchased are utilised efficiently.

Forest will be hoping Steve Cooper can continue to control the wheel as ably as he did in the Championship, but for whoever takes over at Bournemouth, this season might be like getting ahead of Formula One cars in a Ford Focus.

Deadline day has seen major transfers aplenty, with clubs across Europe pushing to complete final pieces of business before the window slams shut until 2023.

Barcelona have terminated Martin Braithwaite's contract, the forward widely expected to join Espanyol, while in France, Abdou Diallo completed a switch to RB Leipzig to begin an exodus from Paris Saint-Germain.

Further deals for both clubs are also on the cards, with a frantic end to the window expected in the final hours.

Premier League's power push

PSG's exodus was of benefit to English sides, Fulham signing Layvin Kurzawa on loan and Everton bringing Idrissa Gueye back to Merseyside three years after he left for the French capital. Gueye said: "There is no better feeling than coming back home. I've followed the team every week and watched how they play. For me, there is no better place than Everton so that's why I chose to come back here."

Fulham have also signed former Chelsea and Arsenal playmaker Willian on a free transfer.

Nottingham Forest hit number 19 for the window, drafting in Willy Boly from Wolves, while Southampton saw Jack Stephens move across the south coast to join Bournemouth on loan.

Arsenal's quest for a new midfielder has seen attention turn to Aston Villa's Douglas Luiz, though the Gunners face a stern test with bids reportedly rebuffed from the side they defeated 2-1 on Wednesday.

Chelsea look set to bring one of the long-running sagas of the window to a close, Pierre-Emerick Aubameyang poised to join from Barcelona. Marcos Alonso is expected to move to Camp Nou as part of that deal and the Blues may sell Billy Gilmour to Brighton and Hove Albion.

One player not on the move, however, was Joao Pedro as he confirmed he would remain at Watford amid reported interest from Newcastle United and Everton.

Europe's eye for business

On the continent, Julian Weigl moved to Borussia Monchengladbach on loan from Benfica. 

Free agent Florian Grillitsch has joined Ajax, who are said to have turned down approaches from Chelsea and Everton for Edson Alvarez and Mohammed Kudus respectively.

Krzysztof Piatek also departed Germany, leaving Hertha Berlin for Serie A side Salertina, and was followed to Italy by Aster Vranckx, joining Milan on loan from Wolfsburg.

The Serie A champions are not yet finished, with an announcement confirming the capture of Sergino Dest from Barcelona expected imminently.

In Spain, Luca Zidane, son of Zinedine Zidane, joined second-tier outfit Eibar on a free transfer following his exit from Rayo Vallecano and Ilaix Moriba joined Valencia on loan from Leipzig, with Gennaro Gattuso's side also closing in on signing Justin Kluivert from Roma following the collapse of a proposed move to the Premier League.

Real Sociedad were also in on the late action, landing forward Umar Sadiq from Tenerife, the Nigerian likely to be a replacement for Alexander Isak.