Supreme Ventures Racing and Entertainment has joined forces with Zimi Entertainment to infuse fresh, youthful energy into Jamaica’s iconic Mouttet Mile, creating a dynamic fusion of sports and entertainment.
The partnership, announced by Supreme Ventures Limited (SVL), aims to broaden the event's appeal by introducing vibrant elements to the experience, including the launch of the Zimi Seh Brunch. Known for its innovative, high-energy parties, Zimi Entertainment is set to transform race day into a cultural spectacle that merges tradition with trendsetting vibes.
Nicholas Mahfood, CEO of Zimi Entertainment, emphasized the significance of this collaboration:
"This partnership means a great deal to the Zimi team. We’ve worked hard over the years to grow our brand, and to now have the opportunity to partner with a powerhouse like Supreme Ventures is truly a rewarding feeling. We’re excited to work alongside them to bring the Mouttet Mile and the launch of Zimi Seh Brunch to life. This is just the beginning, and we hope to cultivate a long-term partnership that will allow us to fuse our creative reach and deliver some of the most unforgettable parties and events in Jamaica."
The Mouttet Mile, a highlight on Jamaica’s social and sporting calendar, will now boast curated entertainment designed to appeal to a younger, trendier audience while retaining its appeal for seasoned racegoers. This collaboration underscores a commitment to innovation, with the event poised to become an even bigger celebration of Jamaican culture and lifestyle.
Kamal Powell, Head of Marketing at Supreme Ventures Limited, expressed his excitement about the new partnership:
"We’re thrilled to partner with Zimi, as it allows us to engage a younger demographic and inject some fresh energy into the Mouttet Mile. This collaboration also provides Zimi with a wonderful corporate partnership as they launch Zimi Seh Brunch, the first of many exciting events in the series. We look forward to the innovation and creativity that Zimi Entertainment will bring to the Mouttet Mile and Caymanas Track as a whole. It’s an exciting time for the entertainment industry in Jamaica."
This partnership not only marks an evolution for the Mouttet Mile but also signals a broader shift in how events like horse racing can connect with diverse audiences. With Zimi Entertainment at the helm of the entertainment experience, guests can expect a memorable blend of thrilling horse races, vibrant music, and immersive cultural festivities.
The collaboration promises to elevate the Mouttet Mile into a world-class event, blending the rich tradition of horse racing with cutting-edge entertainment to redefine Jamaica’s event landscape.
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