Triple Crown wide receiver Cooper Kupp insists he is looking only for a "fair" deal with the Los Angeles Rams and is not worried about "trying to beat anybody" during a stunning offseason for players at his position.
Kupp was the NFL's dominant wideout last year in a title-winning season for the Rams.
The fifth-year star led the league in receptions (145), receiving yards (1,947) and receiving touchdowns (16), also setting clear career bests in each category, to be named the Offensive Player of the Year.
He continued that form into the playoffs, with 33 receptions for 478 yards and six TDs, including two scores in the Super Bowl win over the Cincinnati Bengals.
Kupp, who is under contract through 2023, should therefore be in line for a big pay day given the deals handed out to his fellow receivers since the end of last season.
Davante Adams left the Green Bay Packers to land a five-year, $140million contract with the Las Vegas Raiders, before Tyreek Hill similarly departed the Kansas City Chiefs and signed for four years on a $120m deal with the Miami Dolphins.
Stefon Diggs stayed on the Buffalo Bills but was also rewarded and is set to earn $96m over four years.
Kupp, who outperformed all three players in 2021, will make just $14.9m next season, yet he insists he is not concerned by what others are doing.
"I don't think that's really kind of the approach that I take," he said.
"I definitely think there's a place you want to be. There's a place that you feel like is fair, a place for me and for this organisation.
"I'm not trying to beat anybody. I'm not trying to compare myself to anyone else. It's more about being in a place that's just right for both sides."
Other star wide receivers, including Deebo Samuel of the San Francisco 49ers, are skipping on-field offseason workouts as they pursue lucrative contracts.
But Kupp is not following suit, explaining: "I think it's important to be here, be around the guys and be around this team.
"The goal at the end of the day is to win a world title. Whatever is going to get us in a place where we can compete for another world title, put us in a better position where we can be a better football team, that's the goal.
"I think the best thing I can do is to be a part of that."