Deshaun Watson apologised for "any pain this situation has caused" before the Cleveland Browns quarterback insisted that was not an admission of guilt on any level over the accusations of sexual misconduct made against him.
Watson has received an 11-game suspension and a $5million fine after the NFL and NFL Players Association (NFLPA) reached an agreement over his punishment.
The 26-year-old faced 24 civil lawsuits over sexual assault and misconduct allegations. He was not charged by two grand juries and settled 20 of 24 lawsuits in June, with a further three settlements reported ahead of a hearing verdict early this month.
Watson was given an initial six-game suspension and no further fine after a disciplinary hearing conducted by former US district judge Sue L. Robinson. However, the NFL formally appealed against that ruling in order to seek further punishment, agreeing to the new sanctions with the NFLPA.
Watson's first game back is scheduled to be on December 4, against his former team the Houston Texans.
Having denied any wrongdoing after the accusations were made, Watson last week apologised to "all of the women that I have impacted".
A similar message came on Thursday in a statement from the Browns, in which Watson said he wished to "apologise once again for any pain this situation has caused".
"I take accountability for the decisions I made," Watson's statement added. "My focus going forward is on working to become the best version of myself on and off the field and supporting my team-mates however possible while I’m away from the team."
Just minutes later, Watson faced the press and said he would continue to "stand by my innocence".
Watson said it was important to swallow the punishment, stating: "My whole life has to be able to move forward."
He spoke of needing "to grow as a person", but refused to offer a view on the level of punishment dished out.
"I can't speak on the fairness," Watson said. "The NFL did what they had to do, and the NFLPA communicated with the legal side. I'm going to keep my opinion to myself."
Watson was not mincing his words when he added: "I'm moving on with my career and my life, and I'm continuing to stand on my innocence. Just because a settlement's been paid, it doesn't mean a person is guilty for anything."
When asked about whether he would tell all at some point, Watson said: "That's definitely the plan, that's definitely the goal. I've felt like through this whole process I've been trying to tell my side of the story, but a lot of people didn't really pay much attention to it."
He said he needed "to do what's best for Deshaun Watson" and said he could not control public opinion.
On top of the ban and fine, Watson will be required to commit to an evaluation with behavioural experts while also following a mandatory treatment programme. He says he wants to prove himself to the Cleveland community.
"Counselling is definitely a big part of that," Watson said. "I'll continue to show my face and show people who I really am."
Browns owners Dee and Jimmy Haslam issued a joint statement in which they spoke of "a real opportunity to create meaningful change", saying they were "committed to investing in programmes in Northeast Ohio that will educate our youth regarding awareness, understanding, and most importantly, prevention of sexual misconduct and the many underlying causes of such behaviour".