The new era of Duke basketball continues with the formation of a new front office position to help players enhance their marketing skills in the new college sports world created by NIL (name, image and likeness).
First-year Blue Devils coach Jon Scheyer announced on Tuesday that Rachel Baker is the program's first general manager – a position she will use to assist players in capitalising on strategic partnerships.
"The state of college basketball is growing and changing at an exponential rate," Scheyer said. "Rachel is a one-of-a-kind talent with unique experience that will provide our players and their families with an unparalleled resource and partner as we navigate new frontiers of college basketball together.
"Through her work in the NBA and at Nike, she brings nearly a decade of expertise in the business of basketball to our staff, as well as her gifts in relationship and community building, leadership development, and experiential marketing. We can't wait to see all she brings to our program in this newly created position."
A former lacrosse player at La Salle and the daughter of a collegiate basketball coach, Baker spent eight years at Nike and one year in the NBA league office before joining Duke. At Nike, she led their Elite Youth Basketball League, developing partnerships and managing strategic initiatives. During her year with the NBA, Baker directed the marketing and rebranding of the WNBA.
"I could not be more excited to join Jon Scheyer and the entire Duke Basketball family," said Baker. "We're in the middle of such a transformative moment – not only for Duke, but for the college basketball landscape – and the chance to be part of it is the opportunity of a lifetime.
"Duke Basketball has remained rooted in honoring our storied history while writing the future of the game. I am humbled and honored to join this tradition and can't wait to get started."
Baker is the latest major change for the Drake program following the retirement of coach Mike Krzyzewski after he had led the team to five NCAA Tournament championships since his hiring in 1980.
Scheyer, the 34-year-old former Blue Devils star, had been on Coach K’s staff since 2014 and took over for the Hall of Fame coach following his planned retirement in April.
Baker, who graduated from La Salle in 2012 and holds an executive education certificate in business of entertainment, media and sport from Harvard University, is the daughter of Rod Baker, who coached Tufts from 1983-88 and Cal-Irvine from 1991-97.
Damian Lillard says farewell to Trail Blazers as he joins Bucks
Damian Lillard has posted an emotional farewell to the Portland Trail Blazers after joining the Milwaukee Bucks.
The 33-year-old point guard, who has spent his entire 11-year career with the Blazers, officially requested his trade out of Portland earlier this summer.
Lillard, whose 32.2 points average last season was the third highest in the NBA, told the Blazers’ fans on X, formerly known as Twitter: “I want to start off by saying this isn’t a goodbye, it’s a see you later.
“My words have always been from the heart when it comes to you Rip City. I consider you my home as well as many of my family members and that won’t change.
“I’ve built my entire adulthood here and made so many friends that I will never forget.
“The moments on the basketball court as great as they have been don’t even compare to the experience I’ve had with all of you.
“The way you embraced me from day one gave me no choice but to reciprocate the love a thousand times and I don’t regret it one bit.”
Lillard, a seven-time All-Star and named among the NBA’s 75 greatest players of all-time in 2021, was traded to the Bucks on Wednesday as part of a three-team deal with the Phoenix Suns.
Lillard will team up with two-time MVP Giannis Antetokounmpo at the Bucks, who were quickly installed as favourites to win the NBA title next season.
Bucks confident of returning to the top after Lillard trade
Damian Lillard will be tasked with helping the Milwaukee Bucks return to the top of the NBA after his trade from the Portland Trail Blazers.
Star guard Lillard signed for the Bucks on Wednesday in a three-way trade – which also included the Phoenix Suns – that saw Jrue Holiday, Deandre Ayton and Toumani Camara on the move too.
Lillard leaves Portland after 11 years with the Trail Blazers. He is a seven-time All-Star and enjoyed a career-best season in 2022-23, averaging 32.2 points and 7.3 assists, though he did sit out the final month of the season due to injury.
Now, the Bucks – the 2021 NBA Champions – will be hoping that Lillard can combine with two-time league MVP Giannis Antetokounmpo to push them towards another title, following a disappointing first-round exit at the hands of the Miami Heat in last season's playoffs.
Fast Fact
Despite missing the last 10 games of the season, Lillard (1,866) was Portland's highest points scorer last term by over 500, with Anfernee Simons next best for the Trail Blazers with 1,306.
Lillard a difference-maker
"His character, competitiveness, talent and experience complement our group and gives us the best chance to win at the very highest level as we create new memories together," Bucks general manager Jon Horst said of Lillard.
So, does Lillard have what it takes to make the difference for the Bucks?
Lillard leaves Portland as a franchise great. He ranks first in team history in points and three-pointers and second in assists. Including the playoffs, he had 17 games with 50+ points for the Blazers. All other players in franchise history have only combined for seven 50-point games. He is a big-game player, and he should help ease the burden on Antetokounmpo.
Milwaukee Bucks trade for All-Star Damian Lillard
Damian Lillard finally has a new team, though it's not the one the NBA world had been expecting.
The Portland Trail Blazers have agreed to send their franchise icon to the Milwaukee Bucks in a blockbuster three-team trade that also involves fellow star players Jrue Holiday and Deandre Ayton, ESPN reported Wednesday.
Portland will receive Holiday from the Bucks and Ayton and rookie Toumani Camara from the Phoenix Suns in exchange for Lillard, a seven-time All-Star who requested a trade this summer with the Trail Blazers in a rebuild.
The Blazers will also get Milwaukee's unprotected 2029 first-round pick as well as the right to swap first-round selections with the Bucks in 2028 and 2030.
Phoenix will receive veteran center Jusuf Nurkic and forwards Nassir Little and Keon Johnson from Portland, as well as guard Grayson Allen from Milwaukee.
Lillard had expressed a preference to be dealt to the Miami Heat, but the Blazers were unable to work out a trade to his desired destination that would satisfy their requirements for multiple draft picks and young players to add to their young core of rookie point guard Scoot Henderson and second-year wing Shaedon Sharpe.
The 33-year-old will instead be joining the team that finished with the best record in the Eastern Conference last season, but was dealt a stunning loss by the eighth-seeded Heat in the first round of the playoffs.
Lillard joins two-time NBA MVP Giannis Antetokounmpo, three-time All-Star Khris Middleton and first team All-Defensive Team centre Brook Lopez as the nucleus of a Bucks squad that will be considered one of the favourites in the East after finishing 58-24 last season.
The trade, which is still awaiting league approval, also ends the 11-year tenure for arguably the most popular player in Trail Blazers' history. Lillard leaves Portland as the franchise's all-time leader in points (19,376) and three-point field goals (2,387), while his 5,151 assists rank second in team history.
Lillard is also coming off a season in which he averaged a career-high 32.2 points per game and matched a personal best by shooting 46.3 per cent from the field, though a calf injury limited him to 58 games and he did not play after March 22.
The Blazers' season didn't go nearly as well, as they finished 13th in the Western Conference with a 33-49 record. Lillard's displeasure over the team's poor finish, plus its decision to keep its first-round draft picks instead of moving them for a win-now player, prompted him to formally issue a trade request in July.
Holiday, who earned a second career All-Star nod in 2022-23, could be on the move again soon, as ESPN reports Portland is expected to field trade offers for the 33-year-old point guard after taking Henderson with the No. 3 overall pick in this year's draft.
The 25-year-old Ayton figures to remain part of the Blazers' long-range plans with three seasons left on a four-year, $133 million extension he signed in 2022. The No. 1 overall pick of the 2018 draft averaged 18 points and 10 rebounds per game last season and has averaged a double-double in each of his five NBA seasons.
Phoenix gets a ready-made replacement for Ayton in Nurkic in addition to building needed depth to its star-laden core of Kevin Durant, Devin Booker and offseason pickup Bradley Beal.
Nurkic averaged 13.3 points and 9.1 rebounds while starting 52 games for Portland last season.
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