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• KFC inks brand deal with Jaydon Hibbert ahead of Paris Olympics

  Quick-service restaurant giant, KFC Jamaica has inked a brand partnership with one of Jamaica’s most dynamic and exciting young athletes - triple jump sensation Jaydon Hibbert. The partnership with the world under-20 record holder begins on the eve of the 2024 Paris Olympics, where Hibbert will represent Jamaica on the world stage.

  Excited for the partnership and the Olympic games ahead, Hibbert celebrated the support from KFC, noting, “I’m really excited to be partnering with KFC for this Olympic season. It is an honour to be named the first track and field brand ambassador for KFC. Whenever I land in Jamaica, KFC is always my first stop, so this opportunity to represent the brand is truly special to me. I'm excited to see what the future holds. Without question, it's a big deal!”

  Andrei Roper, Marketing Manager at Restaurants of Jamaica also expressed his elation at the deal with the strong Olympic-medal prospect.

  “KFC is a long-time supporter of Jamaican sports and athletes. We believe in investing in our nation’s talented youth, and so we are extremely excited to partner with one of Jamaica’s brightest young sporting talents. We are pleased to welcome Jaydon to the KFC family, and we are delighted to be a part of his journey,” Roper shared.

  In addition to being the current world under-20 record holder in the triple jump, Hibbert will now lead Jamaica’s medal hopes in the event at the Paris Olympics. Hibbert is also set to represent Jamaica at the World U20 Championships in Lima, Peru later in August.

  Roper continued, “Jaydon’s attitude and dedication towards track and field has been commendable. He aligns perfectly with everything we hold dear at KFC – leadership, discipline, commitment, dedication, community, nation-building, and all-around Jamaican excellence. He is a great role model for young athletes.  We look forward to what will undoubtedly be a great partnership and are confident he will represent us, both KFC and Jamaica, well at the upcoming 2024 Paris Olympics.

  Hibbert will appear in upcoming KFC brand and retail marketing campaigns as he continues to excel on and off the field and help lay the foundation for the next generation of talented Jamaican athletes.

   

• Jamaica Olympic Association steps up to support rising sprinter Bryan Levell's Paris 2024 dream

  On the brink of securing an Olympic berth in the historic city of Paris, Jamaica’s 2024 Men’s National 200m champion, Bryan Levell, has reached out to the Jamaica Olympic Association (JOA) for support. The JOA responded with a substantial investment of JMD$1,000,000.00 to aid his preparation for the 2024 Paris Olympic Games.

  Levell, an Edwin Allen High graduate and a decorated Champs, Carifta, and Under-20 World Championship medalist, recently made a significant impact at the National Senior and Junior Championships where he ran a lifetime best of 9.97 in the 100m and won the national 200m title in another lifetime best of 19.97.

  His remarkable performance cemented his status on the big stage and garnered the attention and support of the JOA.

  In acknowledging the support, Levell expressed his gratitude, stating, "I am very proud to be the first recipient of the award, which will be very beneficial with me not having any support. By giving me this award, the JOA is supporting my dreams and aspirations."

  The JOA’s swift and affirmative response to Levell’s request was anticipated. "Excellence and merit cannot be purchased; they are earned by giving it your all and do not subscribe to a ‘buy one, get one free’ mentality. It is this philosophy, this conviction, that drove the JOA to answer the call of Bryan and his team for support," stated JOA Secretary General and CEO, Ryan Foster.

  Foster emphasized the significance of this partnership, describing it as "more than a smile and talk; it is a handshake that acknowledges excellence, empathizes with a need, and shares in an Olympic dream that has become a reality. It is a firm handshake of mutuality that says we’re in this together in realizing Bryan’s aspirations and for Jamaica’s glory."

  Levell’s manager, Damia Russell, praised Levell’s resilience and determination in the face of having "zero sponsorship." She stated, "Bryan intends to advocate and show other young boys and girls that dreams do come true and hard work works."

  The JOA’s commitment to supporting athletes is further reflected in their view that "making your mark is not time-bound or dependent on a condition that you must know your place until someone gives you space. It is grasping the moment in time, creating your space, and owning a place in history, which Bryan is doing," emphasized Foster.

  The JOA's President, Christopher Samuda, added, "We have a social contract with our sportsmen and women who are our business, livelihood, and lifeblood. We are delivering opportunities on a level playing field, and with this financial investment, we are levelling the vibes for Bryan now so that he can ‘tun up di vibes’ as he pursues his athletic career and academic goals."

  In a historic move in 2021, the JOA inaugurated and invested millions of dollars in its own coaches’ scholarship program, complementing the existing Olympic solidarity scholarships for athletes. At the official launch of the Paris 2024 Olympic Games in May, the governing body announced increased financial support to other athletes, including Malik James-King, Samantha Hall, Shanieka Ricketts, and Nayoka Clunis, all of whom have earned a place on Jamaica’s track and field team for the Olympic Games.

  The JOA’s "Young Olympic Changemakers" award serves as an Olympic appetizer for young athletes who thirst and hunger for, and indeed achieve, excellence. Bryan Levell's journey to the Paris 2024 Olympics is a testament to this commitment.

   

   

   

   

   

   

• Sean Bailey’s agent refutes JAAA VP’s claims on 4x400m Relay withdrawal

  Claude Bryan, the agent representing World Championships 400m finalist Sean Bailey, has strongly refuted statements made by JAAA Vice President Ian Forbes regarding the last-minute withdrawal of top athletes from the 4x400m relay at the Jamaica National Championships on Sunday night. Bryan clarified that his athlete had provided an explanation for his withdrawal, contrary to Forbes' claims.

  Forbes had stated that none of the top three finishers in the 400m—Deandre Watkin (44.48), Bailey (44.65), and Jevaughn Powell (44.79)—nor the 400m hurdles champion Malik James-King, who were expected to run in the relay, offered any explanation for their decision to pull out. The relay was crucial for Jamaica's last-ditch effort to qualify for the 4x400m relay at the 2024 Paris Olympics, needing a time of 2:59.12 to secure a spot among the top 16 teams in the world.

  In a response to Forbes' statements published by Sportsmax.TV, Bryan set the record straight, emphasizing the communication efforts made by Bailey and his team.

  "For the JAAA VP to say that 'no explanations had been provided by the athletes for their late withdrawals' is wholly inaccurate," Bryan stated. "Sean Bailey’s physio, Sean Bailey, and myself went and spoke directly with Coach (Maurice) Wilson about his issue. Further to that, out of respect for the JAAA, an email was sent early on Monday morning detailing what had transpired, and said email was acknowledged by the JAAA."

  Bailey had been experiencing discomfort in his hamstrings, and the decision to withdraw was made to prevent potential injury, which could jeopardize his chances of winning an individual medal in the 400m at the Olympic Games.

  Speaking with Sportsmax.TV earlier this week, Forbes expressed his disappointment with the late withdrawals, noting the extensive preparations made to ensure the athletes were in optimal condition for the relay. "We need to have a pow-wow to look at what really transpired because the information from the coaches was very fast, things moved very quickly, so we haven’t gathered all the information. But it was most distressing that at the last minute, persons were pulling out," Forbes said.

  To ensure the athletes were ready, meetings with athletes, coaches, and agents were held before the National Championships. On the recommendation of the athletes, the top 16 runners advanced to the semi-finals, with heats and semi-finals run on Thursday and the finals on Friday night. This schedule aimed to give the runners ample time to recuperate before the 4x400m relay, scheduled for 8:05 pm on Sunday. The athletes were also provided with hotel rooms for adequate rest and transportation. Additionally, two companies had put up JMD$1 million as an incentive for the runners to achieve the qualification time.

  Despite the last-minute changes, four other athletes—Raheem Hayles, Zandrian Barnes, Tarees Rhoden, and Kimar Farquharson—stepped in to run the relay. They clocked a time of 2:59.87, which was just shy of the required time for Olympic qualification.

  Bryan's clarification aims to ensure transparency and protect the integrity of the athlete he represents.