Rugby chiefs have sealed a multi-million partnership deal which will help to bring more women into the game on and off the pitch as they attempt to seize a potentially pivotal moment.
World Rugby has announced a three-year arrangement with global insurance brokerage Gallagher, the official title partner of Premiership Rugby.
Under the deal, Gallagher becomes an official partner of women’s rugby and Rugby World Cup 2025, WXV – the new, three-tier annual global women’s competition featuring 18 teams – in 2023 and 2024, and a founding partner of a new High Performance Academy aimed at increasing the prominence of females in coaching and other roles within the game.
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The initiative comes days after a record crowd of 58,498 watched England beat France 38-33 to win a fifth consecutive Tik Tok Six Nations title, and six months after 42,579 spectators packed into Eden Park to see New Zealand defeat the Red Roses in the World Cup final.
Speaking from the company’s Chicago headquarters, where she was joined by former England captain Sarah Hunter and three-times World Cup winner Kendra Cocksedge, both brand ambassadors, World Rugby’s head of women’s rugby Sally Horrox said: “We should recognise that it’s a moment in time.
“It’s come six months on the back of a record-breaking World Cup, so for me it’s that momentum and people acknowledging and recognising the value and the potential of the game on more than just one occasion when a World Cup comes around.
“But I would hate people to think it just happened overnight. It’s been building for a while, but with that sort of visibility and fans buying tickets, then people start to recognise value; that unlocks fans and revenue which then unlocks investment which means it does kick us on to a new place.
“That’s what ground-breaking attendances like that more regularly can do for the game – as well as just allowing women like Sarah and Kendra and the people that are following them just to have the right level of attention and the showcase that they deserve as brilliant athletes, which shouldn’t ever forget that.”
World Rugby has set a target of having 25 per cent of all coaching and performance roles with the 16 teams at the 2025 World Cup filled by women, one which Horrox admits is “very, very ambitious”.
Hunter, who retired as a player in March having amassed a record 141 international caps, has seen huge change since her early days in the game, but knows that is only a start.
She said: “There are more females involved in domestic rugby across the world; our next step is to try to get more of those females into that international space.
“You look at Gaelle Mignot over in France, but she’s one of too few that we have, so we want to try to accelerate that and just create a really inclusive landscape for women to want to come and be involved in the game.
“That’s the big thing we need to do, we need to make it a place that women have the confidence to come. There are so many great female leaders out there and it’s just saying, ‘Actually, no you are good enough and actually, you do belong at that level in this game’.
“Hopefully this is what this programme will do.”
Australia 'fell off a cliff' in biggest-ever Test defeat
Australia suffered their biggest-ever Test defeat on Saturday, as Argentina came from behind to win 67-27 in the Rugby Championship.
And Wallabies coach Joe Schmidt said his team simply "fell off a cliff" after taking a 17-point lead.
Having snapped an eight-game winless run in the Rugby Championship with their last-gasp victory over Argentina last week, Australia were looking to keep the momentum going.
And they looked well set to do just that as tries from Carlo Tizzano and Andrew Kellaway propelled them into a 20-3 lead.
But Mateo Carreras and Julian Montoya, who was playing for Argentina for the 100th time, dragged Argentina back into it and paved the way for Australia's capitulation after the break.
Juan Martin Gonzalez, Joaquin Oviedo, Juan Cruz Mallia and Lucio Cinti all crossed for the Pumas in the second half, with Santiago Carreras' conversion condemning Australia to their record defeat.
"To lead a Test match 20-3 and get run down in the manner which we did is really disappointing," said Schmidt.
"We cannot let a game get away from us like it did and fall off a cliff.
"We lost connection in our defensive line. We were forever chasing them.
"We didn't put enough pressure on at the breakdown, so they were operating off a lightning-quick ball, and it's just too difficult to keep chasing a team on a hot day when they’ve got the ball and going forward."
Australia's previous record Test defeat had come against South Africa in 1997.
Matters do not get any easier for the Wallabies, who now face two matches against Schmidt's native New Zealand as they aim to avoid finishing bottom of the pile.
Second-place Argentina, meanwhile, will tussle it out with Rugby Championship leaders South Africa.
Kolisi 'had to prove himself' in landmark South Africa triumph
South Africa captain Siya Kolisi said he had to prove himself after being given the chance to lead the Springboks out in their Rugby Championship win over New Zealand.
Kolisi's early try after the break sparked the hosts' revival after they went in at half-time 9-3 down before roaring to an 18-12 victory in Cape Town.
It was the fourth successive win by the Springboks over the All Blacks, as they maintained their perfect record in this year's Rugby Championship.
Kolisi described the encounter as South Africa's most important game since they won the World Cup final against the same opponents in Paris last year.
"The coach gave me the chance when I said I was okay so I couldn’t go half-hearted. Nobody is going to celebrate you if you don’t go flat out," said Kolisi.
"We didn’t start the way we wanted to and the coach was quite honest with us [at half-time]. At the start of the second half we did what we wanted.
"This game was really big for us."
The triumph marked the first time since 1949 that South Africa have won four straight Tests against New Zealand.
However, head coach Rassie Erasmus was muted despite achieving the most successful streak against South Africa's arch-rivals in the professional era.
"It was nice, but they have had big scores against us and six times in a row they have beaten us," he said.
"It's nothing to brag about because they have done worse to us. But it was special."
South Africa 18-12 New Zealand: Springboks close in on Rugby Championship glory
South Africa continued their dominance in this year's Rugby Championship as they clinched an 18-12 victory over New Zealand in Cape Town on Saturday.
Having trailed by six points heading into the break, the hosts rallied to record a fourth consecutive win over the All Blacks and lift the Freedom Cup for the first time in 15 years.
New Zealand started brightly, with their dominance rewarded by the boot of Damian McKenzie after Jasper Wiese had been sent to the sin bin.
McKenzie converted his second penalty just before the half-hour mark as the Springboks saw some uncharacteristic errors punished.
Handre Pollard's penalty failed to change the sway of momentum, with McKenzie's third conversion of the half giving the All Blacks the advantage at the break.
But an immediate response transpired after the interval as Siya Kolisi burst over the tryline, with Pollard's conversion handing the Springboks the lead for the first time.
Sacha Feinberg-Mngomezulu extended South Africa's advantage, but McKenzie's fourth and final penalty of the encounter closed the gap once again.
However, the hosts sealed the win when Malcolm Marx powered over for a try six minutes from time to see the Springboks close in on the title.
Data Debrief: Cape Town comforts
This is the first time since 1949 that South Africa have won four straight Tests against their great rivals New Zealand.
They have also now won four straight Tests in Cape Town, and that is despite trailing at half-time in three of those four matches.
New Zealand, meanwhile, have lost three of their last four Tests, having only suffered one defeat across their previous nine matches.
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