Claire Nelson hopes netball can ‘capitalise on this moment for women’s sport’

By Sports Desk March 07, 2024

Managing director of the Netball Super League Claire Nelson hopes netball can “capitalise on this moment for women’s sport” as it strives for professionalisation.

England Netball announced last year that the Super League will be relaunched in 2025 with the vision of clubs playing in bigger venues, enhancing live and TV audience experience and providing closer competition.

Professionalisation will also aim to provide “advancements in the elite environment to ensure players can choose and experience rewarding careers in netball”.

Nelson was appointed to her role in April last year having previously worked for Netball Scotland and Strathclyde Sirens and hopes netball can “capitalise” on its moment.

She told the PA news agency: “We have some amazing targets. We talk about our 10-year strategy, but we want to win golds on the world stage at World Cups and we want to build the most competitive, commercially vibrant, captivating league in the world.

“When you look at what we have as foundations, they’re so good and everything we’re doing now is to actually capitalise on this moment for women’s sport, but more importantly for our sport.

“This is a moment for netball, our bounce back post-COVID has seen us absolutely smashing our participation and membership numbers – we’re a big sport.

“We’ve now got this professionalisation opportunity where we can go into bigger arenas and take our sport to more households.”

The Super League is already three games into the 2024 season ahead of next year’s relaunch and Severn Stars and Manchester Thunder are the only unbeaten teams, sitting three points ahead of defending champions Loughborough Lightning.

The sport’s professionalisation ambitions follow in the footsteps of other women’s sports which are continuing to flourish at the highest level and Nelson believes netball is the “biggest untapped opportunity”.

“For me, netball’s the biggest untapped opportunity in women’s sport bar none,” she added.

“We’re in this moment where women’s sport is front and centre, so people are wanting to see, to experience, to consume, to support women’s sport.

“Then what we bring to the table is the opportunity to blank canvas, create this product which actually is an intersect from what happens on a court to what’s happening digitally and how we can become more lifestyle and music and fashion and entertainment, how we can unlock the talent potential in our athletes and tell their stories.”

Domestic professionalisation can only be helped by England’s Vitality Roses, who continue to enjoy success on the international stage.

The Roses earned an historic gold medal at the 2018 Commonwealth Games on the Gold Coast in a dramatic final against Australia and they finished third in the World Cup on home soil in 2019.

More recently, England took silver in their maiden World Cup final appearance in South Africa last year and Nelson believes the Roses are the “pinnacle” of England Netball’s aims.

She said: “This is the beauty of what we do here at England Netball, we’ve got the whole sport, we’ve got international, we’re going to have professional domestic and then we’ve got grassroots and community.

“All of these should be integrated and they should be complementary and that’s what we’re trying to build – this ecosystem of a sport where everyone can enjoy their experience and thrive in it, but the Roses are absolutely the pinnacle.

“I have to get the best performance programme and competition in the Super League because that is going to ensure that we have Roses success on the world stage. Roses success on the world stage makes people want to show up and support.

“It’s all interconnected and it’s all complementary, it makes my job a whole lot easier when we have great performances from these incredible athletes on the world stage.”

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  • “They are fearless!”- Coaches Dalton Hinds, Nardia Hanson expecting good things from inexperienced Sunshine Girls at Fast5 Netball World Series in New Zealand “They are fearless!”- Coaches Dalton Hinds, Nardia Hanson expecting good things from inexperienced Sunshine Girls at Fast5 Netball World Series in New Zealand

    Jamaica’s Sunshine Girls will be aiming to bounce back from a fifth-place finish at last year’s edition of the Fast5 Netball World Series when they compete at this year’s edition from November 9-10 at the Wolfbrook Arena in Christchurch, New Zealand. 

    They will be without a number of their top senior players in New Zealand as, not long after the Fast5 series, the reigning Commonwealth Games silver medallists will be taking on the England Roses in home and away Tests between November 16 and November 26.

    They will first travel to England for two games at the AO Arena in Manchester on November 16 and 17 before hosting the Roses at the National Indoor Sports Centre in St. Andrew, Jamaica on November 25 and 26.

    Dalton Hinds and Nardia Hanson have been tasked with coaching duties for the group heading to New Zealand.

    On Friday, the governing body for the sport in Jamaica, Netball Jamaica, invited the media to the National Indoor Sports Centre for a media day showcasing the squad as they prepare for the tournament.

    Hinds says the team’s preparation has been going well so far.

    “Preparation is going well. They have tweaked some of the rules so we are trying to adapt to those as we go along,” he told Sportsmax.tv on Friday.

    “The ladies are fit but they still need to get much fitter because the game is going to require that but I would say, in terms of the preparation, we are about 75 percent and, all things being equal, by time we leave here we should be at maximum fitness, game ready and tournament ready,” he added.

    Hanson, who is set for her first assignment as a national coach, echoed some of Hinds’ sentiments.

    “We’re getting the girls fit. They’re way better than where they were. I’m not seeing them making any errors in terms of the Fast5 rules so they’re adapting to that style of game,” she said.

    While some may see the lack of experience in the squad as worrisome, Hansen sees it much differently.

    “The fact that the girls are inexperienced, they are fearless. They are not expecting anything. They are just going to play netball. For them, it’s an opportunity and once it’s your first time, you’re going want to go out there and make a statement because, next time around, you’d want to be selected,” she said.

    “It’s a lovely bunch. The girls want this and I’m expecting a good finish from the girls as long as we can keep them focused,” she added.

    For Hinds, a successful tournament would see Jamaica at least finishing among the medals.

    “A successful performance for us would be to win the championship but if we’re among the medals, we would love that,” he said.

    The unique Fast5 rules – such as power plays and shortened quarters – bring an added level of excitement to the game.

    The tournament format features a round-robin stage, where each team plays each other once. The top four teams will advance to the finals on the second day. The 1st-ranked team will face the 4th-placed team, while second will play third, with the winners progressing to the Grand Final. The remaining teams will contest third- and fifth-place playoffs.

    Jamaica has a proud history in the Fast5 series, finishing as runners-up in 2009, 2017, and 2018, and securing third place in 2010 and 2013.

  • Maureen Brown embraces first major assignment as Sunshine Girls manager; says Fast5 World Series to expose emerging talents Maureen Brown embraces first major assignment as Sunshine Girls manager; says Fast5 World Series to expose emerging talents

    Maureen Brown is preparing for her biggest role yet in the realm of netball, as she steps into her first major assignment as team manager for Jamaica’s Sunshine Girls at the upcoming Fast5 Netball World Series in New Zealand.

    Despite managing a relatively inexperienced squad on a high-profile stage, Brown, exuding confidence, stands ready to take on the challenge, with a clear objective—ensure everything off the court runs seamlessly so her players can perform at their best on the court at the November 9-10 tournament.

    In fact, Brown views this debut managerial role as more than just a professional milestone. For her, it’s an opportunity to contribute to a sport that she has long been passionate about.

    “This is a big deal for me. I knew that based on my performance and the responses of players from various elite teams, this opportunity might have been a possibility. I have been around Netball for years, and I pride myself on not just working with people but to serve as a mentor to them. So it's an honour to be in this role, and I believe my experience and background in the sport will go a long way in terms of how I handle things on this assignment,” Brown told SportsMax.Tv.

    “But the most important thing for me is to help keep the players happy and motivated. I am always a people person, so it is a perfect fit for me to bring my people skills into the programme and provide that extra bit of help and encouragement when needed. As you know, each player has a different personality, so the approach has to be different should it be a case where they didn’t have a good game or things like that,” she added.

    While her journey to this position has been filled with learning curves and evolving responsibilities, Brown, who also manages reigning Elite League champions Manchester Spurs, sees the Fast5 opportunity as a prime chance to gain experience about managing a team on the global stage as she continues to hone in skills in the position.

    “It's a learning process for me in terms of how to prepare a team for international games. Along with the help of others, I also read up on the things I need to do and how to approach them. My work ethic is unquestionable, so I’m focused on making sure the girls have everything they need so they can go out there and just play their hearts out,” Brown shared.

    Brown’s pragmatic yet optimistic approach is rooted in her belief that effective management is about creating an environment where athletes can focus solely on their performance. From logistics and team morale to addressing individual concerns, her role encompasses a range of responsibilities designed to provide the necessary support to the youthful Sunshine has been assembled Girls unit.

    Maureen Brown (left) shares a photo opportunity with her Manchester Spurs team.

    Like Brown, numerous players in the Fast5 team, which departs Jamaica on November 1, will be making a national debut, as the more senior and experienced players are focused on a four-match Test series against England Roses, also set for November.

    “Once we hit New Zealand, my job is to handle the details so the players can handle the game. It’s not just about the physical preparation but making sure they’re mentally and emotionally in a good place,” Brown explained.

    “The love and respect that I get from all the players, even from the more senior players in the Test series squad, serve as added motivation for me. Sometimes when they call at night, I just provide a listening ear and feedback, so the fact that they look up to me in such a way makes my job easier,” she noted.

    Though the fast-paced action and intense competition will prove daunting, Brown is confident that her team, despite their relative inexperience, has the potential to surprise the competition.

    She believes the tournament provides an excellent platform for the younger players to gain international experience and to showcase their talents.

    “Because many netball enthusiasts would not have seen the other talents we have in Jamaica, we decided to give these players the opportunity to showcase their skills, and we are confident that they can deliver under pressure.

    “They are working extra hard on sharpening their skills, and I know once they get those nerves out the way, they will shine. So, I genuinely fancy our chances based on the growth and confidence that I see in our players every day. I know they’re ready to give it their all,” Brown declared.

    That said, Brown, an employee at Jamaica Observer, pointed out that her commitment to the Sunshine Girls and, by extension, to netball goes beyond this tournament.

    As someone who has witnessed the highs and lows of Jamaican netball, she’s determined to make a meaningful impact, not just as a manager, but as an advocate for the sport’s growth at all levels.

    “I want to help build and develop the sport in Jamaica, and one way to achieve that is to share my experience and motivate others,” Brown said earnestly.

    “Jamaica has always been a force in netball, and I want to see us get to a place where we’re consistently competitive even after the more established players call time on their careers. It starts with developing our younger players, giving them the exposure they need, and ensuring we have the right infrastructure and support systems in place,” she ended.

     

  • Jamaica names youthful squad for Fast5 Netball World Series in New Zealand Jamaica names youthful squad for Fast5 Netball World Series in New Zealand

    Jamaica has selected a youthful squad to compete in the 2024 Fast5 Netball World Series, which will take place from November 9-10 at the Wolfbrook Arena in Christchurch, New Zealand. The team, led by a mix of emerging talent, is eager to make its mark in this high-intensity, fast-paced tournament format.

    The squad includes Tiffany Langley, Amanda Pinkney, Simone Gordon, Kimone Shaw, Cornelia Walters, Paula Ann Burton, Kestina Sturridge, Roxana McLean, Zaudie Green, and Shadene Bartley. These players will represent Jamaica in the two-day competition, where the unique Fast5 rules – such as power plays and shortened quarters – bring an added level of excitement to the game.

    The tournament format features a round-robin stage, where each team plays each other once. The top four teams will advance to the finals on the second day. The 1st-ranked team will face the 4th-placed team, while second will play third, with the winners progressing to the Grand Final. The remaining teams will contest third- and fifth-place playoffs.

    Jamaica has a proud history in the Fast5 series, finishing as runners-up in 2009, 2017, and 2018, and securing third place in 2010 and 2013. Currently ranked fourth in the world, Jamaica will be looking to improve on their past performances and push for a podium finish.

    This young team represents the next generation of Jamaican netball talent, and although relatively inexperienced, they are determined to bring their flair and skill to the competition and make their country proud on the global stage.

    As the tournament approaches, fans of Jamaican netball will be eagerly awaiting the team's performance, hoping that this new-look squad can continue the nation’s strong tradition in Fast5 netball and perhaps bring home their first-ever title in the tournament.

     

     

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