Jon Rahm hopes to "transcend golf and become an idol", echoing the achievements of tennis star and compatriot Rafael Nadal.
Rahm, who lives in America, has been amazed by his level of fame back home in Spain, where he is preparing for the Iberian swing of the European Tour.
This week he will seek to claim a third consecutive Open de Espana title in Madrid, with the world number one having risen to a level where he is instantly recognisable on the streets of the capital.
"It is difficult to be an idol when I do not live here," said the U.S. Open champion. "I see it when I spend a certain amount of time here, when you reach a certain level and even more so today with social media, because you reach more people and you realise the impact that you have.
"It only took 30 seconds for someone to recognise me when I left the hotel. If you were to tell me that this will happen to me in Bilbao, my hometown, I could understand it.
"I imagine that Madrid is full of sportsmen, but to be recognised so quickly is something I was not aware of.
"My parents and my friends tell me, but until I see it for my myself I do not realise it too much. Hopefully, I will transcend golf and become an idol."
Asked about an esteemed selection of his fellow countrymen – namely Nadal, former NBA stalwart Pau Gasol, and two-time Formula One world champion Fernando Alonso – and the level of fame they have achieved, Rahm chose the 20-time grand slam winner as the one he would most like to emulate.
"You have named three sportsmen that have been my idols, three that I have seen competing, especially Rafa, who I already said is an idol and a model for me to learn from," said Rahm.
"I don't know if I will reach the level in golf that he reached in tennis because nowadays it's very competitive, but if I can be an idol for any Spanish kid, that would be welcome."
World number one Swiatek sees off Xiyu in Madrid opener
World number one Iga Swiatek overcame Wang Xiyu with the minimum of fuss on Thursday to progress to the third round of the Madrid Open.
Swiatek has yet to win the title in Madrid, which is the only clay-court European event at which the Pole has not triumphed, but she got off to a flying start with a 6-1 6-4 victory over Xiyu.
"I love this place. I got to know the city a little better last year," Swiatek said. "So this time I feel more comfortable around."
Next up for the 22-year-old is a third-round tie against 27th seed Sorana Cirstea on Saturday.
Data Debrief
Swiatek has registered 150 match wins on the WTA Tour since the start of 2022. Elena Rybakina and Coco Gauff are the next best with 108 wins each.
She also became the first player born this century to claim 50 combined match wins in Madrid, Rome and Roland-Garros, since the inaugural women's singles event at the Madrid Open in 2009.
Dominant Gauff double bagels Rus at Madrid Open
Coco Gauff made a flying start to her Madrid Open campaign on Thursday, recording the first double bagel main-draw win of her career as she cruised past Arantxa Rus to reach the round of 32.
Gauff needed just 51 minutes to see off 33-year-old Rus as she booked a meeting with Ukraine's Dayana Yamstremska for Saturday.
The US Open champion lost just 18 points throughout the match – eight in the opener and 10 in the second set – as she put any doubts over her recent form to bed in emphatic fashion.
Gauff's power proved too much for Rus in the opener, the third seed winning 88 per cent of points behind her first serve and converting three of four break points to go a set up in just 23 minutes.
Rus brought up four break points midway through the second set, but when she failed to convert them, Gauff punished her in ruthless fashion by reeling off another three games then finishing things with a terrific forehand winner.
Speaking after her win, the American said: "I played really well today. It was just one of those days for me… 6-0 6-0, I've never done that before, I'll probably never do it again."
Data Debrief: Gauff matches Azarenka, Halep feat
Gauff is just the third player to register a 6-0 6-0 win in the women's singles draw at the Madrid Open, following in the footsteps of two former world number ones in Victoria Azarenka and Simona Halep.
The American, who only turned 20 last month, is also the youngest player to double bagel an opponent in any main-draw match on the WTA Tour since Iga Swiatek did so against Karolina Pliskova in the 2021 Italian Open final in Rome.
Nadal cruises past teen Blanch to tee up De Minaur rematch in Madrid
Darwin Blanch presented little challenge for Rafael Nadal, who dropped just one game in a convincing 6-1 6-0 triumph at the Madrid Open.
Nadal is feeling his way back to fitness, but 16-year-old qualifier Blanch offered little resistance to the 22-time major champion on Thursday.
Making his farewell appearance at the Madrid Open, where he has won five titles, Nadal needed just 64 minutes to progress to round two.
"I think today I played against an opponent with a great future in front [of him], but today, still making mistakes," said Nadal.
"I just tried to be there, be solid all the time without taking a lot of risks. It worked well. I'm happy to be through and I wish him all the very best for the future."
Nadal's reward is a rematch with Alex de Minaur, who he lost to last week in Barcelona.
Data Debrief
This game saw the largest age gap (21 years, 117 days) between two opponents in the history of ATP Masters 1000 events.
Nadal has now registered 57 wins at the Madrid Open, which is 20 clear of any other player.
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