Jamaican fans embrace Formula One at Miami Grand Prix viewing event

By May 06, 2024

Jamaican Formula One enthusiasts turned out in force on Sunday at the AC Hotel Conference Room to witness the Miami Grand Prix, with the venue packed to capacity as patrons enjoyed a thrilling race-day experience as Lando Norris took his maiden F1 victory at the Miami International Autodrome, racing from fifth on the grid to finish seven seconds clear of three-time world champion Max Verstappen

The event, organized by Heineken Jamaica, drew a full house of fans who relished drinks and a lavish all-you-can-eat buffet, complemented by exotic Heineken-infused concoctions like "Heineken brewed passion" and "Heineken Brujitos." Prior to the race, attendees engaged in virtual racing on consoles, adding to the excitement and anticipation.

One of the standout attractions was a Ferrari displayed at the venue, owned by Member of Parliament Hugh Graham, which drew admiring looks and photo opportunities from attendees.

 Rising young racer Tommi Gore, son of Jamaica's racing icon Doug Gore, was also present, adding a touch of local motorsport flair to the event.

Patrons enjoying the Miami Grand Prix at the AC Hotel Conference Room in Kingston on Sunday.

 Amoye Phillpotts-Brown, Brand Manager for Heineken Jamaica, highlighted the motivation behind the activation, emphasizing the aim to bring the electrifying Miami Grand Prix experience directly to Jamaican fans.

 "Heineken is a global partner for F1, and this year, we decided to bring the Miami Grand Prix to Jamaicans," explained Phillpotts-Brown. "We wanted to create a high-end, premium event similar to what you'd experience at the race itself. Miami Grand Prix is known for its energy, and we wanted to capture that for our fans here."

 Phillpotts-Brown also emphasized the importance of responsible consumption and showcased Heineken's innovative product, Heineken 0.0, catering to those looking for a non-alcoholic option.

 Reflecting on the event's success, Phillpotts-Brown noted the overwhelming response from fans: "It's a really good crowd, and we actually had to close out our list due to the high level of interest. Within hours of sending out invitations, we had over 150 sign-ups, highlighting the enthusiasm for Formula One in Jamaica."

Amoye Phillpotts-Brown (left) with Tommi Gore and Hanna Turner Junior Brand Manager at Heineken.

 Looking ahead, Phillpotts-Brown expressed intentions to continue fostering interest in Formula One through similar events, with plans to potentially activate around the upcoming Canadian Grand Prix in June.

 The Miami Grand Prix viewing event exemplified the growing passion and excitement for Formula One racing among Jamaican fans, fueled by immersive experiences crafted by Heineken Jamaica.

 

 

 

 

 

 

Leighton Levy

Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.

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