Canadian golfers share a photo opportunity at the Sandals Golf and Country Club. (Inset) Angella Bennett, Jamaica Tourist Board's Regional Director for Canada.
Much has been said about Jamaica’s sports tourism product, especially as those in the tourism industry continues to tap into the potential of golf to attract visitors to the island.
This, as according to the International Association of Golfing Tour Operators (IAGTO), the global golf tourism market, where people take trips with the main purpose of playing the sport, is valued over US$17 billion.
Additionally, it is said that an estimated 56 million people play golf worldwide, most of whom are in the United States and Canada alone, making North America the leading market in terms of the sport contribution to that economy.
It is with that in mind that Angela Bennett, Jamaica Tourist Board’s Regional Director for Canada is of the view that the recently-concluded Baxter Media-sponsored Sandals Canadian Travel Advisors Golf Tournament, is testament to what can be achieved through the sport.
The 27th edition of the two-day tournament attracted 61 travel advisors, who beyond basking in the fun, frolic and excitement, will ensure that Jamaica’s golfing and, by extension, sports tourism stock in North America continues to rise.
“This is a major achievement for us because golf is a big volume driver for earnings for Jamaica. It also targets a specific sport because we have so many golf courses in Jamaica, in Montego Bay alone, we have almost six golf courses and then there is the picturesque Sandals Golf and Country club among others in this region. From the tournament, we had our top producing tour operators like Air Canada, WestJet, Red Tag, they're all focused on selling sports tourism like golf,” Bennett said.
“So, to have them here for a week, there's a lot of networking going on, a lot of business and new airline partners coming in. This is another focus area for us to drive that sort of niche market to Jamaica and it's really a sport that encourages a long stay because these travellers usually like to golf around,” she added.
Bennett pointed out that the longstanding partnership between Sandals and Baxter Media in hosting the travel advisors tournament, serves as a springboard on which the JTB is aiming to launch strategies to drive more growth in Jamaica’s sports tourism product.
“We are known for sports in Jamaica, of course, Usain Bolt, Shelly-Ann Fraser-Pryce and all the other wonderful athletes, so it encourages us to build packages around golfing and promoting the sport, not only golf but all the other sports in Jamaica and this is a significant part of our strategy,” she shared.
“So, we have basketball that we do every year in Montego Bay, and we bring down some of our international stars to engage with the local talent. We also have Reggae Marathon in Negril where we're bringing down runners from Canada and across the world and while here, they experience the different offerings that Jamaica has in the sports field,” Bennett noted.
To that end, she pointed to the importance of capitalizing on the country’s sporting brand, particularly where the likes of Bolt, Fraser-Pryce and other sporting stalwarts are concerned.
“We always go where our athletes are, and sometimes we build a whole strategy around our athletes because just the way we know Bob Marley and everywhere in the world you go, they know Bob Marley, they know Usain Bolt and they know all our other track star because we shine, and we are at a superior level in this field. So, we're always looking to build a strategy around them to create a lot of awareness for Jamaica through them and through the work they're doing internationally,” Bennett ended.
Sherdon Cowan is a five-time award-winning journalist with 10 years' experience covering sports.
Chris Gayle challenges Usain Bolt to race: “All Usain will be seeing is a lot of dust”
West Indian batting legend Chris Gayle has spoken about the time Jamaican spring king Usain Bolt got his wicket in a friendly game which led the hard-hitting batsman to challenge the sprinter to a race.
“Till this day, he’s still afraid of me. Doesn’t want to see me on a 100m track,” Gayle tells ICC in a new video released by cricket’s world governing body before breaking into a laugh.
“Of course, I’m a sprinter. All Usain Bolt will be seeing is a lot of dust and the Universe Boss just going down the stretch,” Gayle added.
In response, Bolt said “we all know Chris can’t run. We have seen him. We know Chris doesn’t do quick singles or anything. We’re not worried about Chris.”
Responding to this, Gayle said, “that’s a big lie. I run a lot of ones, twos, threes, you name it… sometimes even fours. So, Bolt, get your running spikes ready. And if you want to bring any other athlete along, you know, Yohan Blake, Asafa Powell, anybody. Somebody gonna come fourth. And it’s not me!”
Talking about Bolt taking his wicket, Gayle said that the incident had happened at a charity match where Bolt had bowled a “damn good bouncer” at him, following which he told himself to not hold back at the “fun game.”
“After the bouncer I said to myself, it’s a fun game. What am I doing? So, I start smashing him. Hit him for one or two sixes and probably for a few fours. Then, eventually, I get an inside edge onto the stumps,” said Gayle.
Gayle and Bolt are both ambassadors for the upcoming ICC T20 World Cup in the Caribbean and the USA from June 1-29.
Usain Bolt named ICC Men’s T20 World Cup 2024 Ambassador
The International Cricket Council (ICC) have announced Olympic legend Usain Bolt as an ambassador for the upcoming ICC Men’s T20 World Cup, which will be played in the West Indies and USA from 1-29 June 2024.
The announcement comes a few weeks ahead of the start of the biggest cricket carnival spectacle ever that will inspire a new generation of fans. Bolt’s global appeal alongside his out of this world athletic achievements and ability to transcend boundaries makes him a perfect fit for the biggest T20 World Cup ever.
Bolt created history at the 2016 Olympic Games in Rio when he achieved the ‘Triple-Triple’, three gold medals at three consecutive Olympic Games. His journey to worldwide stardom started at the 2008 Olympic Games in Beijing where he won the 100m, 200m and 4x100m, all in world record times.
Bolt currently holds world records in the 100m, 200m and 4x100m with times of 9.58 secs, 19.19 secs and 36.84 secs. His first world record was in the 100m in 2008 when he posted a time of 9.72 secs in New York. He lowered it to 9.69 secs at the 2008 Olympic Games in Beijing and then to 9.58 secs at the 2009 World Championships in Berlin. He holds the three fastest times ever run: 9.58, 9.64 and 9.69 seconds.
As an ambassador, Bolt will play a key role in promoting the event, starting with a cameo appearance in next week’s release of the event’s official anthem music video alongside iconic artists Sean Paul and Kes. The eight-time Olympic Gold Medallist will also attend T20 World Cup matches in the West Indies and be part of fan engagement events promoting the sport within the United States.
Usain Bolt expressed his excitement about his new role, saying: "I am thrilled to be an ambassador for the upcoming ICC Men’s T20 World Cup. Coming from the Caribbean where cricket is a part of life, the sport has always held a special place in my heart, and I look forward to attending West Indies matches at the World Cup and making a contribution to the growth of cricket globally.
“While I will of course be supporting West Indies at the World Cup, getting the sport into the US is big for cricket. It’s the biggest sports market in the world and the energy that we will bring for the T20 World Cup is a huge opportunity leading towards cricket’s inclusion in the LA Olympics in 2028.”
ICC Chief Executive Officer, Geoff Allardice said: "Usain Bolt is a global icon, we are thrilled to have him on board as an Ambassador for the ICC Men’s T20 World Cup 2024 to engage with a new generation of fans. His passion for cricket is well known, making him the perfect fit for this role. Alongside his world record breaking achievements and energetic personality, he will add another exciting element to the World Cup.”
The ICC Men’s T20 World Cup 2024 is set to be action packed with Bolt's presence adding a new level of excitement for fans globally. Fans can look forward to seeing the world's best teams battle it out for glory, with the World Cup opening match seeing co-host USA taking on Canada at the Grand Prairie Cricket Stadium in Dallas, Texas on Saturday 1 June. For full match fixtures and tickets, including hospitality packages in both the West Indies and USA, visit tickets.t20worldcup.com
A closer look at the hot streak of world number one Scottie Scheffler
Scottie Scheffler claimed his fourth win in five events on Monday when the weather-delayed RBC Heritage concluded at Hilton Head.
That run includes a second Masters title and has seen the world number one extend his sizeable lead over Rory McIlroy at the top of the rankings.
Here, the PA news agency looks at some of the facts and figures around Scheffler’s streak and how they compare to previous runs.
What makes Scheffler’s streak so impressive?Winning any event on the PGA Tour is difficult, but Scheffler has claimed two of the biggest in the Arnold Palmer Invitational and Players Championship, a major championship at Augusta National and the RBC Heritage, which boasted a stronger than usual field after being elevated to a Signature Event this season. Victory at Sawgrass made Scheffler the first player ever to win back-to-back Players titles. His only “failure” was a tie for second in the Houston Open.
Has this been done before?Scheffler is the first player to win four times in five starts on the PGA Tour since Tiger Woods, who did so at the end of 2007 and again to start 2008. He is also the third player in the last 30 years – after Woods and Vijay Singh (2004) – to win or finish runner-up in five consecutive starts on the PGA Tour. With many players taking a break after winning a major, Scheffler is also the first to win a PGA Tour event the week after claiming a green jacket since Bernhard Langer in 1985.
How much has Scheffler earned?Scheffler has banked an average of £3.17million for each of his four victories and “only” £448,000 for his five-way tie for second behind Stephan Jaeger in the Houston Open. The total sum of £13.14m would place Scheffler 145th on the PGA Tour’s career earnings list and he is closing in on the single-season record of £17million he set last year. In comparison, Woods won nine times on the PGA Tour in 2000, including three major titles, and never finished worse than 23rd in 20 starts. His prize money totalled £7.4m.
Does the world ranking reflect Scheffler’s dominance?In a word, yes. Ahead of the Genesis Invitational in mid-February, Rory McIlroy could have become world number one by winning at Riviera with Scheffler finishing third or worse. Now, Scheffler has more than double the total and average points of McIlroy, while the average points gap between the top two (7.6493) is bigger than that between McIlroy and the players tied for 4,123st in the standings.
So is Scheffler the most dominant player in world golf?Not quite. Hours before Scheffler completed his victory in Hilton Head, fellow American Nelly Korda had wrapped up a fifth consecutive win on the LPGA Tour by claiming her second major title in the Chevron Championship. Korda’s winning streak matches that of Nancy Lopez in 1978 and Annika Sorenstam in 2004-05, although her bid for an unprecedented sixth straight win will have to wait after she cited exhaustion when pulling out of this week’s event in Los Angeles. While Scheffler has earned £13.14m from his last five events, Korda’s five wins have been worth £1.94m.
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