Canadian golfers share a photo opportunity at the Sandals Golf and Country Club. (Inset) Angella Bennett, Jamaica Tourist Board's Regional Director for Canada.
Much has been said about Jamaica’s sports tourism product, especially as those in the tourism industry continues to tap into the potential of golf to attract visitors to the island.
This, as according to the International Association of Golfing Tour Operators (IAGTO), the global golf tourism market, where people take trips with the main purpose of playing the sport, is valued over US$17 billion.
Additionally, it is said that an estimated 56 million people play golf worldwide, most of whom are in the United States and Canada alone, making North America the leading market in terms of the sport contribution to that economy.
It is with that in mind that Angela Bennett, Jamaica Tourist Board’s Regional Director for Canada is of the view that the recently-concluded Baxter Media-sponsored Sandals Canadian Travel Advisors Golf Tournament, is testament to what can be achieved through the sport.
The 27th edition of the two-day tournament attracted 61 travel advisors, who beyond basking in the fun, frolic and excitement, will ensure that Jamaica’s golfing and, by extension, sports tourism stock in North America continues to rise.
“This is a major achievement for us because golf is a big volume driver for earnings for Jamaica. It also targets a specific sport because we have so many golf courses in Jamaica, in Montego Bay alone, we have almost six golf courses and then there is the picturesque Sandals Golf and Country club among others in this region. From the tournament, we had our top producing tour operators like Air Canada, WestJet, Red Tag, they're all focused on selling sports tourism like golf,” Bennett said.
“So, to have them here for a week, there's a lot of networking going on, a lot of business and new airline partners coming in. This is another focus area for us to drive that sort of niche market to Jamaica and it's really a sport that encourages a long stay because these travellers usually like to golf around,” she added.
Bennett pointed out that the longstanding partnership between Sandals and Baxter Media in hosting the travel advisors tournament, serves as a springboard on which the JTB is aiming to launch strategies to drive more growth in Jamaica’s sports tourism product.
“We are known for sports in Jamaica, of course, Usain Bolt, Shelly-Ann Fraser-Pryce and all the other wonderful athletes, so it encourages us to build packages around golfing and promoting the sport, not only golf but all the other sports in Jamaica and this is a significant part of our strategy,” she shared.
“So, we have basketball that we do every year in Montego Bay, and we bring down some of our international stars to engage with the local talent. We also have Reggae Marathon in Negril where we're bringing down runners from Canada and across the world and while here, they experience the different offerings that Jamaica has in the sports field,” Bennett noted.
To that end, she pointed to the importance of capitalizing on the country’s sporting brand, particularly where the likes of Bolt, Fraser-Pryce and other sporting stalwarts are concerned.
“We always go where our athletes are, and sometimes we build a whole strategy around our athletes because just the way we know Bob Marley and everywhere in the world you go, they know Bob Marley, they know Usain Bolt and they know all our other track star because we shine, and we are at a superior level in this field. So, we're always looking to build a strategy around them to create a lot of awareness for Jamaica through them and through the work they're doing internationally,” Bennett ended.
Sherdon Cowan is a five-time award-winning journalist with 10 years' experience covering sports.
Samuda and Munn-Barrow triumph at AMG Buccaneer Memorial Golf Tournament
Owen Samuda and Jodi Munn-Barrow emerged as champions of the AMG Buccaneer Memorial Golf Tournament, held at the Caymanas Golf Club in St. Catherine over the weekend. The annual event, one of Jamaica’s most prestigious golf tournaments, saw over 80 golfers competing despite challenges posed by recent weather conditions.
Samuda, who has been enjoying a stellar run of form, dominated the male category with back-to-back rounds of one-under-par 71, finishing with an impressive two-under-par 142. He won by a commanding 13-stroke margin, cementing his reputation as one of the country’s top golfers.
Reflecting on his victory, Samuda shared, “After the disappointment in the Jamaica Open last week, I realized that you can’t drive a car while looking behind you. I came into this tournament with a lot of confidence and positive thoughts. I played really well yesterday, and even better today, so I feel great about the win.”
Samuda’s performance marked the only under-par scores across the tournament. Former national champion Oshae Haye finished second with an 11-over-par 155, while Zandre Roye and Sean Morris tied for third at 14-over-par 158.
In the female category, Jamaica Golf Association President Jodi Munn-Barrow delivered her trademark consistency to claim the Ladies 0-6 title. Munn-Barrow posted scores of 75 on both days, totaling six-over-par 150 to secure her win by a comfortable 21 strokes over Michele McCreath, who finished at 171.
“It was a little more difficult this time,” Munn-Barrow admitted. “I haven’t been playing much because of my involvement with the Jamaica Open, so my game this weekend was scrappy. But I managed to get the ball around, and I’m happy with how I performed despite not being at my best.”
The tournament also featured numerous category winners, including Quentin Hugh-Sam and Philip Gooden, who scored 168 to win the Men & Men Senior 7-12 section. Other winners included Gifford Wilmott (Men & Men Senior 13-24) with a score of 157, and Diane Hudson, who topped the Ladies 13 and over category with a score of 184.
The event, held for the 29th year, is a tribute to seven of Jamaica’s past national golf representatives: Milton "Buddy" Josephs, Izette Rhone, Lenan "Lennie" Chin, John Fulford, Al Chong, Claude Stewart, and Mark Chin. Proceeds from the tournament benefit the Lawes Street Trade Training Centre, with the goal of raising JMD$1 million annually.
Peter Chin, president of the Buccaneers Golf Club, praised the event’s resilience despite weather challenges. “This tournament has been running since the 1990s and is the oldest golf tournament outside of the Jamaica Open on the JGA calendar. The course was in great condition considering the rain over the past few weeks,” Chin said.
The AMG Buccaneer Memorial Golf Tournament was sponsored by AMG Packaging, with Scientific & Medical Supplies as an associate sponsor.
McIlroy honoured to be 'mentioned in same breath' as Ballesteros after matching Race to Dubai tally
Rory McIlroy says he is honoured to be "mentioned in the same breath" as Seve Ballesteros, after matching the Spaniard's haul of six Race to Dubai titles.
McIlroy secured the title for the third year running following his victory at the DP World Tour Championship in Dubai on Sunday.
The four-time major winner finished two shots clear of Denmark's Rasmus Hojgaard to seal his third triumph in the event.
"Everyone knows what Seve means to European golf and Ryder Cup players," an emotional McIlroy told Sky Sports.
"The European Ryder Cup locker room, all we have are quotes from Seve. We had a changing room with Seve's shirt from [1995], the last Ryder Cup he played.
"He means so much to European golf and for me to be mentioned in the same breath, I'm very proud."
"I've been through a lot this year, professionally, personally, and it feels like the fitting end to 2024," added McIlroy, who narrowly lost out on the US Open title to Bryson DeChambeau.
"I've persevered this year a lot, had close calls, wasn't able to get it done. I'm really pleased with the way I finished and, thankfully, I hung on after a tough day and got the job done."
McIlroy seals sixth Race to Dubai title with DP World Tour Championship triumph
Rory McIlroy secured his sixth Race to Dubai title with victory at the DP World Tour Championship in Dubai.
McIlroy finished at 15 under par and two shots clear of Rasmus Hojgaard, who he partnered during the final round, to seal glory at Jumeirah Golf Estates.
The four-time major winner claimed his record-equalling third triumph in this event, matching Jon Rahm.
It is also his third successive Race to Dubai victory - and sixth overall to move level with Seve Ballesteros.
McIlroy was tied for the lead heading into the final day, and a run of four successive birdies gave him a three-shot advantage early on.
However, he hit bogeys on the ninth and 13th holes, allowing Hojgaard to draw level heading into the final four.
Nevertheless, McIlroy dug deep with a brilliant approach leading to a birdie on the 16th, which put him back in front.
And while Hojgaard could only par the final hole after narrowly missing a birdie putt, the Northern Irishman held his nerve with another birdie to seal his seventh tournament win in Dubai.
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